M e d i a K i t 2 0 1 1

SCG | Siddharth Creative Group Inc. is a visual marketing agency specializing in Branding, Interactive,

Experiential, and Design coupled with dedicated client service.

SCG caters to those companies needing a break-through in their optic communications helping to drive

competitive advantage. Our clients want smart, effective creative solutions that are discovered in a

collaborative client/agency process. SCG is led by an award-winning creative director, Rahul Siddharth,

who has over 15 years of experience and is supported by a creative collective that comes together for

your projects.

Rahul strives for a unique holistic approach to integrated marketing. His creative passion lies in finding

the balance of creative concept, strategy and reality. He excels in taking everyday products and services

and shaping them into brands that matter – lifetime brands. His approach emphasizes the creative

process while focusing on the critical customer experience, online or offline, to positively impact

conversions and ultimately ROI.

His background experience includes: strategy, branding, interactive, social media, design, product

launches, start-ups, creative consulting, print production, emarketing, web 2.0 strategies, multimedia,

motion graphics, photography, video production, advertising, copywriting, marketing, art directing, and

project management.

Rahul has won seventeen Creative Excellence Awards while working as an Art Director at Grey

Advertising, Project Manager at Zoecom, National Creative Director at Bayard Advertising, VP of

Interactive at Bernard Hodes Group (Omnicom), Creative Director at Jack Morton Worldwide (IPG),

and Executive Creative Director at One Source. He has an MFA in Design and Technology from Parsons

School of Design and a BS in Marketing from Fairfield University.

a B O U t S C G

S C G C a P a B i L i t i e S

Invitations, Look Books, Media Kits, Photoshoots, Brochures

design

Advertising, Corporate Identity, Collateral Design

Branding

Tradeshow, Event Design & Production, Large Display

Websites, Extranets, Online Applications, eMarketing, iPhone Apps

interactiveProduct Launches, Integrated Marketing, Project Management

Strategy

experiential

Facebook, YouTube, LinkedIn, Twitter, MySpace Integration,Viral ePromotions

Social MediaCorporate Videos, Web Commercials, TV Spots,Radio Spots, Sizzle Video

Video

C L i e N t L i S t (partial)

M A T E R N I T Y & B E Y O N D

2 0 1 0 P r e V i e w

BlissfulBump.com Branding, Website, eCommerce & Social Media

New Manhattan Charter SchoolBranding, Website, Social Media

FarrellsLimousine.com Photoshoot, Website & Mobile Version

AdGenesisDigital.com Branding & Website

2 0 1 0 L a U N C h e S

ShilpaEntertainment.comBranding, Website & Social Media

2 0 1 0 L a U N C h e S

PRIMARY LOGO

SHILPA ENTERTAINMENT BRAND GUIDELINES 1

BradyKarlinEvents.com Branding & Website

2 0 1 0 L a U N C h e S

Beezag.com Website, Web Application, Social MediaFacebook Application & eMail Marketing

2 0 1 0 L a U N C h e S

Teachers College, Columbia University Branding, Ad Campaign, Collateral, Trade Show, VideoRich Media Banners & Social Media

2 0 1 0 L a U N C h e S

RiverEastNYC.com Branding, Website, Photoshoot, Signage & Collateral

RunwayGarmentCare.com Branding & Website

2 0 1 0 L a U N C h e S

Hilton New YorkRestaurant Branding, Signage, Menus Photoshoot & Window Display

HILTON WINDOW BOX DISPLAY

CLIENT - PROJECT - VERSION

HILTON WINDOW BOX DISPLAY

CLIENT - PROJECT - VERSION

r e C e N t w O r K S

ChristianCota.comStrategy, Website, eCommerce, Photoshoot, Social Media, Video Shoot & Look Books

UN — World Food DayEvent Design & Production IS Vodka

Specialty Promotions

r e C e N t w O r K S

JeffCorwinConnect.comBranding, Website & Social Media

AaronBasha.comBranding & Interface Design

Concept Pitching, Product Launches Integrated Marketing, Project Management

S t r a t e G y

“The Economist is Smart Advertising” Media Sales Promotion

Warburg Realty NY Campaign

“Wealth | Wisdom” Wealth Management Conference

Advertising, Corporate Identity Research, Collateral DesignCopywriting, USP Development Value Proposition Development

B r a N d i N G

Atlantic Health Campaign

Smart Post Media Kit, Corporate Identity, Website

Aventis Ad CampaignBernard Hodes Group Integrated Marketing

i N t e r a C t i V e

Tumi Asset Management System

Hilton New York eMarketing

Hugo BossWoman Website

Hertz Interactive CDROM

Websites, Extranets, Online Applications Rich Media Banners, eMarketing

Tradeshow, Event Design & Production, Large Display Installation, Site Surveys, Architectural, 3D Renderings Blueprints, Shop Drawings

e x P e r i e N t i a L

Verizon Media Wall

10’ x 20’ Tradeshow Booth with Interactive KiosksShowTime’s Nurse Jackie Twitter Installation

Facebook, Twitter, LinkedIn, YouTube MySpace integration, Viral FB applications iPhone Applications

S O C i a L M e d i a

Solstice Facebook with Viral Fan Acquisition Program

Mavi Jeans MySpace (w/Facebook, Twitter, & YouTube)

Complexions Facebook & Twitter

Window DisplayCorporate InstallationsStage Design

L a r G e d i S P L a y

StarChef’s Culinary Congress Stage Flats

Ingredients Office Branding

Pfizer Installation

Storyboarding, Corporate Videos, Web Commercials, HD Video Editing & Production, Flash Animations, Sizzle Videos, Radio, YouTube & Facebook Integration

V i d e O

Tumi Sizzle VideoPfizer Corporate Video

Hodes Corporate Video

Clay-mation Animation

t e S t i M O N i a L S

“Rahul has always been able to translate a business need into stellar creative. He has an excellent instinct for online execution of branding challenges, and understands how to succinctly get a message to a target audience. He’s also a flexible thinker – he can write, create visualizations, and think about UX. And, he’s funny. You can’t beat funny.”- Jeremy Shapiro, Senior Vice President, Hodes iQ

“Rahul is a smart, motivated & creative individual, who puts all of his energy & enthusiasm into every project. I highly recommend him.”- Michael Frank, Senior Vice President, One Source VMS

“If talent matters, look no further. Rahul is the cream of the crop. He’s in-credibly creative and extremely funny, too. Hire him. You won’t regret it.

– Madeline Krazit, Corporate Media Manager, Bernard Hodes Group

“There just aren’t enough words to describe Rahul’s talents, professionalism, and dedication.”

– Rosemary Petreikis, Senior Vice President, Bayard Communications

“Rahul is a great creative thinker with a winning personality. He understands how to use technology to attract varying audiences and stimulate response. A clever guy with great skills.”

– Gina De Bernardo Picinich , Senior Vice President, Corporate Communication, Bernard Hodes Group

“Throughout Rahul’s tenure at One Source, he won over many clients with his tenacity, creativity and enthusiasm. He is a passionate and dedicated creative director who is always striving to find the newest and best way to market a brand.”- Molly Waxman, Senior Account Executive, One Source VMS

“I could always count on Rahul & his team to come up with creative & refined ideas for my client’s projects.”- Gregory Calvert, Senior Account Executive, One Source VMS

“Rahul is highly creative and listens closely while solving the communications problems of clients and co-workers to develop solutions.”-Alexandra Bassil , VP Public Relations Manager, Bernard Hodes Group

“Rahul’s team set the tone to make us feel relaxed and comfortable in front of the camera. His professionalism ensured that our time was well spent, and it was a pleasure working with him.”-Kate Christmas, Vice President, Health Care Division, Bernard Hodes Group

“Rahul just has the insight and know how to take an idea and bring it to life. He thinks on his feet, reacts quickly and is able to impress just about any one with his quick wit and humor. He was an asset to many projects I worked on & his creative vision was usually the driving force.” -Kate Kelley, Senior Account Executive, One Source VMS

“Rahul has the unique talent to reach beyond a mere creative solution. His ability to envision how that solution can be a stepping stone to “what’s next” for a client makes him a valuable business partner for both clients and co-workers. Rahul presents his ideas in a clear, cohesive way that is both understandable and engaging, and gives companies a sense of con-fidence that he both understands their business needs, and can address those needs with creative business solutions that are customized and cost-effective. A strong asset.”-Mary Fenwick, VP, Branch Manager, Bernard Hodes Group

“Rahul is one of the most talented individual with exceptionally creative aptitude whom I have worked with. He is very inquisitive and he has an af-finity to current and future technology. His knowledge about the technology helped to implement the most efficient and advanced creative design. As working for the development team, I must say it was enjoyable experience for me to work with Rahul.”

-Mahmudul Hassan, Development Lead, Bernard Hodes Group

“Rahul is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. He is a resourceful, creative and solution-oriented person who was frequently able to direct staff clearly but also come up with new and innovative approaches for big budget projects. On the interpersonal side, Rahul has superior written and verbal communication skills.He is highly respected, as both a person and a professional, by colleagues, em-ployees, suppliers, and customers alike.”- Chad Renfroe, Art Director, One Source VMS

rahul siddharthprincipal, creative directore |rahul@scgcreative.comm | 917-531-8185

w | www.scgcreative.como | 212-601-9340f | 646-478-9679

scg | siddharth creative group inc.1201 broadway suite 505 new york, ny 10001

C O N t a C t