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Scenario Construction Via Cross Impact Prof. Victor A. Bañuls Management Department Pablo de Olavide University Seville, Spain Email: [email protected] Web: http://webdee.upo.es/vabansil The Network Nation and Beyond A Festschrift in Honor of Starr Roxanne Hiltz and Murray Turoff Distinguished Prof. Murray Turoff Information Systems Department New Jersey Institute of Technology Newark NJ, USA Email: [email protected] Web: http://web.njit.edu/~turoff/ NJIT – October 2007

Scenario Construction Via Cross Impact

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The Network Nation and Beyond A Festschrift in Honor of Starr Roxanne Hiltz and Murray Turoff. Scenario Construction Via Cross Impact. Prof. Victor A. Bañuls Management Department Pablo de Olavide University Seville, Spain Email: [email protected] Web: http://webdee.upo.es/vabansil. - PowerPoint PPT Presentation

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Page 1: Scenario Construction Via Cross Impact

Scenario Construction Via Cross Impact

Prof. Victor A. Bañuls

Management Department

Pablo de Olavide University

Seville, Spain

Email: [email protected]

Web: http://webdee.upo.es/vabansil

The Network Nation and BeyondA Festschrift in Honor of Starr Roxanne Hiltz and Murray Turoff

Distinguished Prof. Murray Turoff

Information Systems Department

New Jersey Institute of Technology

Newark NJ, USA

Email: [email protected]

Web: http://web.njit.edu/~turoff/

NJIT – October 2007

Page 2: Scenario Construction Via Cross Impact

Index

• Research motivations• Methodological background• Basics of the CIM-ISM• Generating scenarios• Conclusions

Page 3: Scenario Construction Via Cross Impact

Research motivations

• Why do we need scenarios?– Strategic decision making (policy, business, etc.)

compromise resources in the long term.– We need to think about what will happen tomorrow

before acting today.– A scenario is a tool for managing the uncertainty of

the future.– Our proposal is aimed at contributing to this goal.

Page 4: Scenario Construction Via Cross Impact

Research motivations

• What is the aim of our proposal?– Helping decision makers to manage the uncertainty.

• How?– Structuring and sharing the beliefs and the knowledge

of the people involved in decision making.

• But… how can we do that?– By the structural analysis of the impacts between the

atomic events that are relevant to the decision-making problem.

Page 5: Scenario Construction Via Cross Impact

Methodological background

• Cross-Impact Method– Events cannot be analyzed in a isolated way.– Alternative cross-impact approach (Turoff, 1972):

Inferring impacts between events based on experts’ hypothesis about their occurrence (or not).

Page 6: Scenario Construction Via Cross Impact

Methodological background

1 2 3 4 5 6 7 8 .. n

1

2

3

4

5

6

7

8

..

n

Gi 1 2 3 4 5 6 7 8 .. n

C43

+/-Impacts between events in

the model

Impacts of the events not included in the model

Cross-Impact Matrix

Page 7: Scenario Construction Via Cross Impact

Methodological background

• Interpretive structural modeling– Taking as an input the impacts obtained with the CIM,

this methodology will help us to:• Making hypotheses about the occurrence or not of

the set of events and analyzed them (to generate scenarios).

• Detecting and analyzing the key drivers (critical events).

Page 8: Scenario Construction Via Cross Impact

Methodological background

3

1

5

2

8 10

6

4

7

9Occurring events Non-Occurring events

Key drivers

Scenario

Page 9: Scenario Construction Via Cross Impact

Methodological background

Pi Sij Rij

Cij Gi

CIM

EiEvents

Set of probabilities (isolated and conditional)

Cross-Impact Matrix

Input

Output

Cross-Impact Method

Page 10: Scenario Construction Via Cross Impact

Methodological background

Pi Sij Rij

Cij Gi

CIM

ISM

Scenarios

EiEvents

Set of probabilities (isolated and conditional)

Cross-Impact Matrix

Cross-Impact Method

Interpretive Structural modeling

Input

Output

Page 11: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

• Starting point– Cross-Impact Matrix (Turoff 1972 paper example).

Page 12: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

1 2 3 4 5 6 7 8 9 10

1 OVP -0.29 0.00 -0.81 -0.33 1.57 0.00 -0.25 -0.22 0.00

2 -0.50 OVP -0.23 0.46 0.00 -0.77 0.90 0.29 0.25 0.42

3 -0.41 0.31 OVP 0.43 0.74 -0.58 0.00 0.27 0.24 0.68

4 -0.81 0.58 0.07 OVP 0.33 -1.21 0.33 0.25 0.22 0.33

5 -0.88 0.58 -0.14 0.81 OVP -0.31 0.74 0.00 0.00 0.36

6 0.88 -0.36 0.00 -2.70 -0.42 OVP -0.38 -0.31 -0.28 -0.38

7 -0.41 0.99 0.00 0.88 1.16 -0.29 OVP 0.00 0.00 0.68

8 -1.62 -0.50 0.00 0.58 0.48 -1.16 0.00 OVP 0.60 0.58

9 -1.49 0.00 0.00 0.93 0.00 -1.07 1.25 1.01 OVP 1.25

10 -0.41 0.99 -0.14 0.88 1.16 -0.58 0.68 0.00 0.00 OVP

Gi 0.23 -1.33 -0.30 -0.05 -1.02 0.88 -0.91 -0.97 -3.29 -0.74

Cross-Impact Matrix

Page 13: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

• Starting point– Cross-Impact Matrix (Turoff 1972 paper example).

• Transforming the Cross-Impact matrix – Transition Matrix (square and positive matrix).

Page 14: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

Occurring events Non occurring events

Occurring events

+ cij - cij

Non occurring

events- cij + cij

Transforming the Cross-Impact Matrix

Page 15: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

• Starting point– Cross-Impact Matrix (Turoff 1972 paper example).

• Transforming the Cross-Impact matrix – Transition Matrix (square and positive matrix).

• Transforming the Transition Matrix– Adjacency Matrix (taking an arbitrary Cij value (0.85)).

Page 16: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

• Starting point– Cross-Impact Matrix (Turoff 1972 paper example).

• Transforming the Cross-Impact matrix – Transition Matrix (square and positive matrix).

• Transforming the Transition Matrix– Adjacency Matrix (taking an arbitrary Cij value (0.85)).

– Connection Matrix (adding the Identity Matrix).

Page 17: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

• Starting point– Cross-Impact Matrix (Turoff 1972 paper example).

• Transforming the Cross-Impact matrix – Transition Matrix (square and positive matrix).

• Transforming the Transition Matrix– Adjacency Matrix (taking an arbitrary Cij value (0.85)).

– Connection Matrix (adding the Identity Matrix).– Reachability Matrix (powering until it is stable).

Page 18: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

• Scenario Generation– Determining antecedent and succedent sets– Obtaining the graphical scenario (using graph theory)

Page 19: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

• Scenario Generation– Determining antecedent and succedent sets.– Obtaining the graphical scenario (using graph theory).

• Interpretation of the scenario– Analyzing key drivers.– Analyzing the set of probabilities.

Page 20: Scenario Construction Via Cross Impact

Basics of the CIM-ISM

LEVEL 1

LEVEL 5

LEVEL 4

LEVEL 2

LEVEL 3

1

5

2

8

10

9

6 4

7

ScenarioOccurring events Non-Occurring events

P9=0.1 Key drivers

Why 0.85?

And event 3?

Page 21: Scenario Construction Via Cross Impact

Generating scenarios

• Sensitivity Analysis– Studying the Cij distribution.

Page 22: Scenario Construction Via Cross Impact

0

1

2

3

4

5

6

7

8

9

10

11

12

13

Percentile 90 1.1581

Percentile 80 0.9198

Percentile 70 0.8109

Percentile 60 0.6450

Percentile 50 0.5389

Percentile 40 0.4132

Percentile 30 0.3409

Percentile 20 0.2950

Percentile 10 0.2508

Generating scenarios

Normal distribution with a reliability of 99% (using K-S test)

Page 23: Scenario Construction Via Cross Impact

LEVEL 2

LEVEL 1

LEVEL 3

1

98

6 4 10

Generating scenarios

Percentile 90 1.1581

Percentile 80 0.9198

Percentile 70 0.8109

Percentile 60 0.6450

Percentile 50 0.5389

Percentile 40 0.4132

Percentile 30 0.3409

Percentile 20 0.2950

Percentile 10 0.2508

Page 24: Scenario Construction Via Cross Impact

LEVEL 2

LEVEL 1

LEVEL 3

LEVEL 4

1

5

8

10

9

7

6 4 2

Generating scenarios

Percentile 90 1.1581

Percentile 80 0.9198

Percentile 70 0.8109

Percentile 60 0.6450

Percentile 50 0.5389

Percentile 40 0.4132

Percentile 30 0.3409

Percentile 20 0.2950

Percentile 10 0.2508

Page 25: Scenario Construction Via Cross Impact

LEVEL 1

LEVEL 5

LEVEL 4

LEVEL 2

LEVEL 3

1

5

2

8

10

9

6 4

7

Generating scenarios

Percentile 90 1.1581

Percentile 80 0.9198

Percentile 70 0.8109

Percentile 60 0.6450

Percentile 50 0.5389

Percentile 40 0.4132

Percentile 30 0.3409

Percentile 20 0.2950

Percentile 10 0.2508

Page 26: Scenario Construction Via Cross Impact

LEVEL 2

LEVEL 1

LEVEL 3

58 10

3

7

6 4 1

2

9

Generating scenarios

Percentile 90 1.1581

Percentile 80 0.9198

Percentile 70 0.8109

Percentile 60 0.6450

Percentile 50 0.5389

Percentile 40 0.4132

Percentile 30 0.3409

Percentile 20 0.2950

Percentile 10 0.2508

Page 27: Scenario Construction Via Cross Impact

Generating scenarios

• Sensitivity Analysis– Studying the Cij distribution

• Solving the forecasted scenario– Determining the limit of the forecasted scenario

Page 28: Scenario Construction Via Cross Impact

LEVEL 2

LEVEL 1

5

8

10

3

76 4 1 2

9

Limit = |0.4975|

Forecasted Scenario

Generating scenarios

Page 29: Scenario Construction Via Cross Impact

-1,-6,2,4,5,7,10 3 8,9

-1,-6,2,4,5,7,10 OPV 0 0

3 1,99 OPV 0

8,9 11,53 0 OPV

G' -9,78 -0,70 -9,56

Cross-Impact Matrix for the Forecasted Scenario

Generating scenarios

Page 30: Scenario Construction Via Cross Impact

Generating scenarios

• Sensitivity Analysis– Studying the Cij distribution.

• Solving the forecasted scenario– Determining the limit of the forecasted scenario.

• Solving the alternative scenarios– Determining the limit of the alternative scenarios.

Page 31: Scenario Construction Via Cross Impact

Generating scenarios

• Sensitivity Analysis– Studying the Cij distribution.

• Solving the forecasted scenario– Determining the limit of the forecasted scenario.

• Solving the alternative scenarios– Determining the limit of the alternative scenarios.

• Interpretation of results– Analyzing the information included in each scenario.

Page 32: Scenario Construction Via Cross Impact

Forecasted Scenario

Alternative Scenario I

Alternative Scenario II

Alternative Scenario III

Limits (||, |0.4975|) (|0.4975|, |0.3804|) (|0.3804|, |0.2318|) (|0.2318|, 0)

Interval of reliability

0.5253 0.1019 0.1400 0.2327

cij sum 35.2527 3.9272 6.1414 1.0224

Event Pi Clusters of Events

1 0.5 A A A A

2 0.3 B B B A

3 0.6 B B B B

4 0.5 B B B B

5 0.4 B A B A

6 0.3 A B A

7 0.6 B B B

8 0.2 B A B

9 0.1 B B B

10 0.6 B B B A

Generating scenarios

Page 33: Scenario Construction Via Cross Impact

Forecasted Scenario

Alternative Scenario I

Alternative Scenario II

Alternative Scenario III

Limits (||, |0.4975|) (|0.4975|, |0.3804|) (|0.3804|, |0.2318|) (|0.2318|, 0)

Interval of reliability

0.5253 0.1019 0.1400 0.2327

cij sum 35.2527 3.9272 6.1414 1.0224

Event Pi Clusters of Events

1 0.5 A A A A

2 0.3 B B B A

3 0.6 B B B B

4 0.5 B B B B

5 0.4 B A B A

6 0.3 A B A

7 0.6 B B B

8 0.2 B A B

9 0.1 B B B

10 0.6 B B B A

Generating scenarios

Page 34: Scenario Construction Via Cross Impact

Forecasted Scenario

Alternative Scenario I

Alternative Scenario II

Alternative Scenario III

Limits (||, |0.4975|) (|0.4975|, |0.3804|) (|0.3804|, |0.2318|) (|0.2318|, 0)

Interval of reliability

0.5253 0.1019 0.1400 0.2327

cij sum 35.2527 3.9272 6.1414 1.0224

Event Pi Clusters of Events

1 0.5 A A A A

2 0.3 B B B A

3 0.6 B B B B

4 0.5 B B B B

5 0.4 B A B A

6 0.3 A B A

7 0.6 B B B

8 0.2 B A B

? 0.1 B B B

10 0.6 B B B A

Generating scenarios

Page 35: Scenario Construction Via Cross Impact

Forecasted Scenario

Alternative Scenario I

Alternative Scenario II

Alternative Scenario III

Limits (||, |0.4975|) (|0.4975|, |0.3804|) (|0.3804|, |0.2318|) (|0.2318|, 0)

Interval of reliability

0.5253 0.1019 0.1400 0.2327

cij sum 35.2527 3.9272 6.1414 1.0224

Event Pi Clusters of Events

1 0.5 A A A A

2 0.3 B B B A

3 0.6 B B B B

4 0.5 B B B B

5 0.4 B A B A

? 0.3 A B A

? 0.6 B B B

? 0.2 B A B

9 0.1 B B B

10 0.6 B B B A

Generating scenarios

Page 36: Scenario Construction Via Cross Impact

Conclusions

• Aims of the model– Handle complex systems.– Obtain a set of plausible snapshots of the future.– Analyze interaction between events.– Detect critical events.

• Application areas– Technology Foresight.– Strategic Management.– Policy Analysis.– Emergency Response.– Etc…

Page 37: Scenario Construction Via Cross Impact

Conclusions

• Strong points– A strong theoretical background of the techniques on which

the authors proposal in based.

– The possibility of working with large sets of events.

– Tools for analyzing the key drivers of the scenarios.

– Specific software is not needed for making the calculations.

– A graphic output that gives a clear representation about the forecast.

– It is strongly compatible with other techniques such as the Delphi or multicriteria methods.

Page 38: Scenario Construction Via Cross Impact

Conclusions

• Limitations– We cannot kwon the probability of occurrence of a

specific scenario if it is not an output of the model. – The estimation of the occurrence or non-occurrence

estimation of the scenarios needs the interpretation of the key drivers and sometimes it would be difficult if there is a probability of occurrence close to 0.5.

Page 39: Scenario Construction Via Cross Impact

Scenario Construction Via Cross Impact

Prof. Victor A. Bañuls

Management Department

Pablo de Olavide University

Seville, Spain

Email: [email protected]

Web: http://webdee.upo.es/vabansil

Distinguished Prof. Murray Turoff

Information Systems Department

New Jersey Institute of Technology

Newark NJ, USA

Email: [email protected]

Web: http://web.njit.edu/~turoff/

Thank you for your attention!