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SCDOT Training Marketing Objectives

SCDOT Training

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SCDOT Training. Marketing Objectives. Marketing Objectives. Relevant and Timely Material Opportunity for Feedback and Communication Easy Access Simple Navigation Consistent Look. SCDOT University – Home Page. Inside Training. Get to know SCDOT’s trainers - PowerPoint PPT Presentation

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Page 1: SCDOT Training

SCDOT TrainingMarketing Objectives

Page 2: SCDOT Training

1. Relevant and Timely Material2. Opportunity for Feedback

and Communication3. Easy Access4. Simple Navigation5. Consistent Look

Marketing Objectives

Page 3: SCDOT Training

SCDOT University – Home Page

Page 4: SCDOT Training

Inside Training• Get to know SCDOT’s

trainers• View training background

and contact information• See all courses taught by

each trainer

Page 5: SCDOT Training

Available Programs• View courses available for

registration • Grouped by curricula• Option to view all courses

Page 6: SCDOT Training

Course home page• Course Description and

Target Audience• Dates of scheduled classes• Instructor• Link for directions to class

location

Page 7: SCDOT Training

Emp. Dev. Calendar• Schedule of all training

courses

Page 8: SCDOT Training

Maps and Directions• Location and directions for

every training facility ever used

Page 9: SCDOT Training

Policies• Employee development• Employee Recognition and

Rewards• Engineering Skills

Enhancement

Page 10: SCDOT Training

SCDOT E-Learning Site

Page 11: SCDOT Training

Focus on Feedback• Simple site evaluation

posted on front page• 4 questions• Place to express• Totally anonymous• Employees can view

responses

Page 12: SCDOT Training

Course Evaluations• Tell us what we did

right/wrong• What would you like to see

more of?• Totally anonymous

Page 13: SCDOT Training

Course Request• Employees can request new

online courses• Often contacted to help

develop• Sense of ownership

Page 14: SCDOT Training

Edit Your Profile• Upload and add a profile

picture• Change your profile

description• Make posts to the site forum• Update your blog

Page 15: SCDOT Training

Learning Plans• Assign learning plans to

‘clusters’ of employees or individuals.

• Employee can track progress, print their own transcripts, and enroll in courses.

Page 16: SCDOT Training

Consistent Design• University Logo• Consistent Navigational

Features

Page 17: SCDOT Training

Current Courses• Over 90 courses• Information blocks to

describe each class objective and target audience

• Most classes open to anybody

• Available from any computer with internet

Page 18: SCDOT Training

Training Catalog

• Meet the team• What can we do for you?• Courses we offer• Course calendar• Exploring the LMS

Page 19: SCDOT Training

1. Relevant and Timely Material2. Opportunity for Feedback

and communication3. Easy Access4. Simple Navigation5. Consistent Look

Marketing Overview