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www.supplychaindigital.com | Feb 2011

THE WORLDS BESTOUTSOURCINGCOMPANIES

WHAT E-PROCUREMENTSOFTWARE CAN DO FORYOUR BUSINESS

HOWEUROPEISCLEANING UPITS PORTS

TEN PLACES YOUSHOULDNT PARK THE

COMPANY TRUCK


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aSeclg

February 2011

Wesg & Sge

BY BRETTBOOEN


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Wesg & Sge Buyes Guid

visit us online at www.supplychaindigital.com

dO YOU

when Fo

imagina

former s

one scene gives ForYou can barbecue it,

kabobs, shrimp creole

stir fry it. Theres pineapple s

shrimp soup, shrimp stew, sh

burgers and a shrimp sandwiForrest and says, Yup, thats

We remind you of this sce

between Bubbas acute descri

by lift truck manufacturers

Well, you got your basic folifts and towing tractors. Th

and side loaders. And you ca

trucks, bendi trucks and thr

The only thing missing w

Yup, thats about it.


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Fklifs

EMEMBER THAT SCENE in the movie Forrest Gump

ests best friend Bubba speaks of shrimp in every

e way thats known to man? If you dont, Bubba, a

imp boater, calls shrimp the fruit of the sea and in

st an all-inclusive menu of shrimp-related items.oil it, broil it, bake it and saut it. Theres shrimp-

and shrimp gumbo. You can pan fry it, deep fry it and

imp, lemon shrimp, coconut shrimp, pepper shrimp,

mp salad, shrimp and potatoes. Theres even shrimp

hes. Then Bubba, almost dumbfounded, looks up atbout it.

only because there was such a strong connection

tion of shrimp and the picture that was painted for us

en we asked them to discuss handling equipment.

klifts. Theres pallet trucks, walkie low lifts, rider lowes rider stackers, reach trucks, tow motors, fork hoists

t forget about telescopic handlers, order pickers, flexi

-wheel stand ups.

one of these execs closing the scene with a Bubba-like,

page 83

February 2011


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Although Forrest had more ways to make or eat

shrimp than he could ever imagine, at the end of the

day the only thing that matters is that the shrimp

tastes good. Thats it. Likewise, the same can be said

about material handling equipment. When it comes topurchasing equipment, no matter what it is, the only

thing that really matters is efficiency. There might

be different styles and gear,

but more than

Wesg & Sge Buyes Guid



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Fklifs

ever, today it seems that purchases are made solely to

address efficiency-related issue in much-needed areas.At this point you might be asking yourself, Did

they really just compare Purchasing Managers to

a fictional shrimp boater named Bubba? Youre

damn right we did! We did so in the interest of

showing consumers that when it comes to buyinga forkliftno matter the make, model, or way

it looksthe only thing that truly matters is its

efficiency. Without it warehousing and handling

operations can easily succumb to the costly and

unnecessary constraints that plague efficiency

did thEy rEally JuSt ComparE

purChaSinG manaGErS to a FiCitional

Shrimp boatEr namEd bubba?yourE damn riGht WE did!

page 85

February 2011


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reports. But you already know that. All of the major

manufacturers are coming out with funky fork lift

innovations that are linked directly to answering the

needs of a sustainable future. Innovations are appliedto the lift trucks themselves, which in turn improves

the overall operational capacity of warehouses, where

lift trucks are most essential.

At last, we are proud to bring you the Ultimate

Buyers Guide to Forklift Truck Driving. The future

Buyes Guid


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hses ge f Ff cs


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Fklifs page 87

February 2011

of the materials handling industry is being led by

innovations from companies like Hyster, Caterpillar

and Toyota. What follows are three products from

AAL Hyster, a company that we identified as atechnology leader in the handling industry. If you like,

you can read a more extensive report on AAL Hyster

in the back of this publication. These are must-know

innovations to consider before allocating a chunk of

your purchasing budget to handling equipment.


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Buyes Guid


ForKtrACK

ForkTrack is an advanced online fleet

management system delivered by AAL

Hyster that delivers real-time reports

about the operational efficiency of forkliftfleets. An unobtrusive device found on

the side of the latest Hyster lift trucks, ForkTrack

features advanced safety features, driver performance

monitoring and web-based reporting. With

measureable results, ForkTrack promotes a stronglevel of fleet efficiency and it helps fully integrate the

supply chain. With ForkTrack, drivers are not able to

operate unless a seatbelt is clicked in, and its license

monitoring capability ensures that drivers are in

accordance with the latest licensing requirements.Instead of being a reactive device, which a lot of

the devices in the market are, its a proactive device,

said AAL Hyster Managing Director Peter Whiffen.

Its a safety product that controls what drivers can

and cant do while operating a lift truck.

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Fklifs page 89

February 2011

inStEad oF bEinG a rEaCtivEdEviCE, WhiCh a lot oF thE

dEviCES in thE markEt arE,

itS a proaCtivE dEviCE

Peter Whiffen, Md, AAL hYSter


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