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Scarlet & Gold Pop Up Shop Social Media Release
Pitch:
On April 10 and 11, 2015, Scarlet & Gold will be hosting a pop-up shop at One Eighty Wellness Spa as part of Opelika’s On The Tracks event in downtown Opelika, Alabama. The Pop-Up Shop will consist of exclusive shopping, pampering, discounts, giveaways, champagne and snacks.
Background:
Scarlet & Gold is an Auburn-based lifestyle and gift brand that seeks to fulfill the mission to create, give and inspire. Scarlet & Gold will be teaming up with Emma Jane Designs, a handmade jewelry brand, to host a pop-up shop as part of the On The Tracks event, put on by Opelika Main Street.
Facts:
On The Tracks draws hundreds of shopper to Historic Downtown Opelika each time it is held.
Scarlet & Gold will offer a free, in person calligraphy class at the On The Tracks event. Previous calligraphy classes have been online only and customers have been charged.
Scarlet & Gold is set to debut three new products at the On The Tracks event –game day face tattoos and onesies and tanks.
Quotes:
“Pop-up shops are always great opportunities for Scarlet & Gold to get our name out there,” said owner and founder Megan Smalley. “Since we only carry a selection of our products at a handful of retailers, pop-up shops are an excellent way for customers to meet us, and see an extensive variety of our products in person. We do pop-up shops in different cities around the Southeast, allowing us to expand our customer base which is always exciting to see happening before your eyes.”
“Working on the creative side of things, I see our products from inception to production. Pop-up shops that bring the customer and the designer together are so exciting because I am able to see how our end users feel about a product that I have
turned from an idea into a creation,” said Leslie Allen, Scarlet & Gold creative director and co-founder.
Multimedia:
Social Media:
Relevant Links:
Scarlet & Gold Website
On The Tracks Website
Contact Information:
Owner and founder: Megan [email protected]
(This is a proof-of-concept post to illustrate the creation of a social media release. It is not an actual release and quotes were made up for the purpose of this assignment and should not be attributed to the individual quoted.)
