Sc business magazine fall 2015

SUNSHINE COAST

BUSINESSMAGAZINE

Fall 2015 • Vol. 02 No. 02

VIEWPOINTEconomicDevelopment

AN UNINTENTIONAL SUCCESS

PAGE 26

PAGE 6

PAGE 12

RAINCHEQUECONTRACTOR’S

INSPIRATION HELPS THE COAST COPE

WITH CHANGE

Frances Nahanee - Tsain-Ko Native Gift Shop & Art Gallery

Sunshine Coast Business Magazine • Fall 2015 3

TABLE OF CONTENTS

04

05

06

10

12

14

18

19

21

24

28

Publisher’s Message

Small Business Branding for Growth

VIEWPOINT - Economic Development

Gibsons Public Market

Rain Cheque - A Contractor’s Inspiration

Harbour Air - A History of Getting it Done

SCCU - Economic Enrichment

Home-Grown Charitable Resource

Blue Ocean Golf Club - Set to Tee Up

Bringing the Coast to the World

The Story of Caitlin Press

The Sunshine Coast Business Magazine is published twice a year by The Local Weekly Newspaper.

Cover Photo by: Rik Jespersen

#213 - 5710 Teredo StreetSechelt, B.C., V0N 3A0Phone: 604-885-3134 Fax: 604-885-3194Email: [email protected]

This material written or artistic may not be re-printed or electronically reproduced in any way without the written consent of the Publisher. The opinions and statements in articles, columns and advertising are not necessarily those of the Publisher or staff of the Local Weekly. It is agreed by any display advertiser requesting space that the ownerʼs responsibility, if any, for errors or omissions of any kind, is limited to the amount paid by the advertiser for that portion of the space as occupied by the incorrect item and there shall be no liability in any event greater than the amount paid for the advertisement.

LocaltheweekLy

The planets must have

aligned just right on a

day several months ago

when Elphinstone con-

tractor Paul Deroy and his partner

Alli Burton were sitting on a beach

near Gibsons. Paul—in the septic

and drainage management busi-

ness for 30 years—was musing on

doing something a little different

with his company.

“Maybe we should look at rain-

water,” he said.

Alli grew up on a self-sustain-

ing farm and had watched with

concern as the Sunshine Coast

population grow along with the

demand on local drinking water

for all kinds of uses other than

drinking. She knew right away

the rainwater-collection business

was an inspiration.

“You get an idea and jump on

it,” said Paul. “We did, and away

we went.”

That moment on the beach

came about a month before peo-

ple on the Coast were starting to

wonder where all the rain had

gone, and had started hesitantly

using the “D” word: drought.

Paul and Alli created Rain Farm-

ers on their two-acre property

near the highway just outside the

Gibsons boundary, and haven’t

looked back. They haven’t had

the time.

“Last Sunday was the first day

I’ve had off in months,” said Paul,

one afternoon late in September.

Sunshine Coast Business Magazine • Fall 2015

12

RAIN CHEQUECONTRACTOR’S

INSPIRATION

HELPS THE

COAST COPE

WITH CHANGE


14

Float plane travel along the Sunshine Coast began nearly 100 years ago serving to connect families, commu-nities and industry. With two small DeHavilland Beavers and a plan to serve the forest industry, Harbour Air was founded in 1982 continuing this tradition while be-coming the largest float plane airline in the world along the way. Now the company is looking to the future with new ideas, services and partnerships to support the Coast. Going mountain biking? You can fly here to do it. Shipping value-add-ed products to your customers off-Coast? Your boxes can fly as cargo and connect on with suppliers like FedEx. Or maybe it’s time for a visit with old friends or family in Nanai-mo. Harbour Air can get you there from their Sechelt base in 20 minutes.

They say every challenge brings opportu-nity, which is the philosophy behind Sechelt Base Manager Leah MacNeil’s approach to creating innovative partnerships to trans-port the Harbour Air brand into the future. “Our vision is to play an active role in bringing the Coastal communities togeth-er,” MacNeil told me in her second floor of-fice overlooking the float plane dock at the southern end of Sechelt Inlet.

When government investment in the tour-ism sector dried up, MacNeil and her team started meeting with local stakeholders to find ways to work together. From that has come an innovative partnership with the Coast Gravity Bike Park that attracts top rid-

ers from around the world with a direct link to Whistler’s riding scene. Other strategic alliances include Halfmoon Kayaks, Painted Boat Resort Spa & Marina, and moving into the future, new projects that could support the Coast’s First Nations communities. “We take part in many community proj-ects and will continue to support local char-ities and events including being the proud sponsor of the Sechelt Hospital Foundation Golf Tournament,” Harbour Air’s Marketing and Community Relations Coordinator Va-nessa Johnson said from Victoria. The com-pany is also involved with the Sechelt Arts Festival, Halfmoon Bay Festival, Sunshine Coast Pride, and proudly supports the Wel-come Wagon. And by bringing visitors to support the Coast’s extensive B&B offerings, the airline plays a valuable role in bringing revenue and opportunity into its more re-mote communities.

Harbour Air’s unique model allows point-to-point transport to nine hubs in the South Coast; Whistler, Sechelt, Nanaimo, Victoria, YVR, Pitt Meadows, Vancouver, Comox and the Gulf Islands. And with the increased road congestion in the region, leaving the ground quickly saves precious time and money. With a one-way flight as low as $61, float plane travel makes more sense than ever before. Kids get a 50-per-cent discount when travelling with adults and there are of-ten last- minute discounts available online.

The airline ships everything from Target Marine sturgeon caviar to Konzuk cement jewellery. The less time business owners spend on transport logistics, the better. Probably the most unique thing Harbour Air transports are abandoned seal pups des-tined for care at the Vancouver Aquarium and Marine Mammal Rescue Centre. This past summer was a busy one for Har-bour Air. And with new growth into Asia through a partnership with China’s Zongsh-en Group, the company’s business is about to soar. With a similar geographic region to B.C.’s South coast, Harbour Air is positioned for growth in one of the world’s biggest and fastest growing economies.

A dynamic business unit is connecting passengers from or to YVR from the compa-ny’s Richmond base in the Fraser River. “YVR is one of busiest routes,” said Mac-Neil, explaining how easy and quick getting around can be for car-less travellers who need to move from point-to-point efficiently. As I was leaving, crew member Charlene Stallard pops her head into MacNeil’s office with a dilemma—there’s no pickup plan for some customer cargo headed for the Island. But in less than a minute the staff devised a plan, calling in a favour and got the freight right to the door. Harbour Air is a company you can count on.

by Susan Standfield-Spooner

HARBOUR AIR HAS A HISTORY OF GETTING IT DONE

TURNING CHALLENGE INTO OPPORTUNITY

Above scenic Porpoise

Bay, just three kilome-

tres from Sechelt, lies

Coast Gravity Park,

billed as a year-round

gravity-fed, downhill mountain

bike facility. For the uninitiated,

parks like this are perhaps best

seen as the equivalent to small

ski resorts of the 70s—both in

form and culture. In fact, some of

the best-known bike parks—like

Whistler and Fernie—are set up

on ski resorts during the summer

months. But only a few in the world

are possible to ride all year round.

And in North America, there’s only

one: Coast Gravity Park.

Featuring 12 trails for riders of all

levels of experience, Coast Gravi-

ty Park was heralded by Red Bull.

com’s Mike Berard as “The Best Bike

Park in Canada”. With a reputation

like that, is the Sunshine Coast’s

best-kept secret poised to make it

a true sports tourism mecca?

The Coast has long been a des-

tination for mountain biking en-

thusiasts, with hundreds of trails of

all varieties. Historically, this area

was often overlooked in favour of

Whistler, Squamish and the North

Shore’s vaunted “dirt.” But our laid-

back lifestyle, extensive local trail

system and stunning scenery has

made the Coast a favourite for

North Shore riders seeking new

trails and an escape from the ur-

ban press.

BRINGING

THE COAST

TO THE

WORLD

Page 12

Page 14

Page 24

SUNSHINE COAST

BUSINESSMAGAZINE

Featuring: Frances Nahanee, OwnerTsain-Ko Native Gift Shop & Art Gallery


W elcome to the Fall 2015 edition of the Sunshine Coast Business Magazine produced by the Lo-

cal Weekly. We are proud to off er our local businesses, agencies, non-profi ts and cham-bers more exposure and more of an in depth voice.

Our theme this issue is Planning for Growth. We thought this appropriate for a number of reasons. Our water issue this summer had the community taking steps to conserve water, use less, and make plans for future shortages. We had a chance to meet the Rain Farmers and introduce you to Paul and Alli, their story, and the timeliness of their busi-ness (see page 12). With the upcoming “pay for water used model” Rain Farmers is very busy installing rain water storage systems across the Sunshine Coast.

There are some major construction projects and development proposals on the table for the Sunshine Coast. The Gibsons Public Mar-ket is on the verge of a grand expansion and

“Growth is never by mere chance; It is the result of forces working together”

- James Cash Penney

CONTRIBUTORS...

Rik Jespersen is a journalist, editor and television producer who has worked with various print, online and broadcast media across Canada over the past 30 years. He lives in Roberts Creek.

Contributing Writer, Editor

Christina Johnstone is a Graphic Designer with 11+ yrs experience in the news industry. She produces the White Rock Real Estate Advisor, the Local Weekly, as well as the Sunshine Coast Business Magazine. She spends her time between Sechelt and White Rock.

Production, Graphic Design

Susan Attiana is Publisher of the Local Weekly and the Sunshine Coast Business Magazine. She has 30+ yearsexperience in the newspaper, media and magazine industryin Toronto, Calgary and Vancouver. She lives in Sechelt.

Publisher, Editor

We wish to thank the following Sunshine Coast Businesses for their time and support:

Barrie McWha - Blue Ocean Golf Club, David Chisholm - Gibsons Chamber, Mike Fawcus - Sechelt & District Chamber, Leonard Lee - Pender Harbour & District Chamber, Gibsons Public Market, SCCU, SCCF, Coast Gravity Park, Andrea Routley - Caitlin Press, Frances Nahanee - Tsain-Ko Native Gift & Art Gallery, Harbour Air,

Susan Standfi eld-Spooner - Curve Communications, Dave Jephcott - Community Futures Sunshine Coast and all other advertising supporters of this publication.

FROM THE PUBLISHER’S DESK...

THE SUNSHINE COAST BUSINESS MAGAZINE IS PUBLISHED TWICE A YEAR BY THE LOCAL WEEKLY NEWSPAPER.

Susan Stand� eld-Spooner has 25+ yrs marketing experience, a career that has spanned the globe. She has worked in American TV with the world’s top brands, ad agencies and production studios. She lives in Gibsons with her husband and two children.

Contributing Writer

Dave Jephcott is a Business Advisor/Loans Manager with Community Futures Sunshine Coast. He is pas-sionate about business development, marketing & sales and previously owned his own consultancy service. He lives in Halfmoon Bay with his wife and daughter.

Contributing Writer

the Sechelt Golf Club has reinvented itself with a proposal of a grander nature includ-ing the development of a 140 suite resort hotel on the current property. G.M. Barrie McWha advises, “the Blue Ocean vision is a game changer for the local economy.” Coast Gravity Park is a resort in itself catering to ex-treme mountain biking and bringing riders and tourists from around the world.

We introduce some new writers this Fall. We have added a special feature called View-point where local business people can share

their expertise and knowledge on specifi c topics. Viewpoint –this edition– features Dave Jephcott, of Community Futures, who shares his views on Economic Development on the Sunshine Coast.

Susan Standfi eld-Spooner joins us to share her expertise in marketing and gives us an introduction on the importance of Business Branding for Growth. Susan can “help lever-age a brand’s equity to drive revenue in any market.” She has worked globally in multiple markets and we welcome her expertise.

Rik Jespersen keeps us engaged in the local business community and off ers us an in-depth look into local business.

We tap into Vici Johnstone’s talents that led to her ownership of Caitlin Press, one of our local Sunshine Coast Publishing Houses.

It is our honor to have your attention for this short time to keep you up to date on the growth of business on the Sunshine Coast.

- Susan Attiana

FROM THE PUBLISHER’S DESK...

Most small busi-nesses don’t spend enough money on brand-ing. So why is it

so vital to growth? As Bill Gates once said, ‘If I was down to my last dollar I’d spend it on public relations’.

Without enough loyal custom-ers our businesses cannot sur-vive. Sure they can hobble along month after month paying the bills. But if what we want our business to really grow? The kind of growth that makes us excited to get up in the morning with the same fervour we had when we started. And beyond this, the kind of growth that one day we might be able to sell. In addition-al to solid cash fl ow, we need our brands to grow in value and re-tain equity along the way.

The key lies in sharing the brand story internally with staff and externally to the public. But with marketing, commu-nications, branding, PR – it’s all so complicated and expensive where on earth do we begin? Here are some basic tools to help get you started.

Brand Equity

Howard Hughes paid $5 mil-lion for the PanAm logo, quite literally. The planes had been sold off and with it all the reser-vations agents, tickets, in-fl ight meals and snacks. But what Hughes bought was the most important thing of all; the equi-ty of the PanAm brand that had survived the failure of the busi-ness living on in the hearts and minds of consumers.

Internal Communications

The best place to start is within our business sharing the brand story to its employees, partners,

and supply chain. Anyone who interacts with our business must clearly understand what it is we are trying to achieve. If they don’t understand our brand, not much of a chance the public will. Internal communications are a wonderful tool to access ideas and get the messaging started in the following simple but ef-fective ways;

• Write down why and how the brand was founded and the purpose of the business

• Type out this brand story and hang it on the wall of the most common staff area

• Buy some books about branding and ask staff to read them on their breaks

• Add ten minutes of brand storytelling to the weekly meetings

External Communications

When the business owner and staff clearly understand the brand story they will be able to more eff ectively communicate this to the market. This is the stage where most of us get lost, confused or worse – seriously frustrated after spending money on marketing that fails. Here are some easy tools to understand and use BEFORE you put any more money into your message.

Product / Market Fit

If we look at business as a game of golf, you as the business own-er are the golfer and your club is the tool to reach your customers. The golf course itself is the entire marketplace, your target market will be the green and your niche or category is the hole. Very few businesses can get a hole in one, but with practice and skill we can improve our handicap and achieve customer loyalty mostly playing within par – sometimes

even scoring a birdie or an eagle with some luck.

Brand Architecture

This sounds like a complicated term but it’s not. Let’s say you want to build a house on a piece of land you own. You’re don’t go to the lumber store and start buying wood. That would be a serious waste of resources; often how people randonly engage in marketing with no results. The smartest thing to do when you build a house is to hire a good architect who will make a plan that explains how to build your house. A brand’s architecture is the same thing and includes the logo, tagline, colours, fonts and sub-brands if any. The brand architecture needs to have structural integrity and serve to clearly communicate what the business does, how and why so it doesn’t collapse and can weather the coming storms.

Keep it simple

Like all great things in life, the simpler the better. A wordy and fussy brand will only serve to confuse your customers and send them into the arms of your competitors. Keep your messag-ing clear and to the point.

As the business owner, if you don’t understand your brand story clearly your customers won’t either. But if they do and they like it – they will loyally sup-port the growth of your business and be happy to follow it wher-ever it goes. Or in other words, take the advice of the one of the most successful brand stories ever and Just Do It!

Susan is a Brand and Revenue Strategist with Curve Communi-cations in Vancouver and sits at her FUSE desk Mondays and Fri-days in Lower Gibsons.

- Susan Standfi eld-Spooner

SMALL BUSINESSBRANDING...FOR GROWTH



Economic development is not a new issue on the Sunshine Coast. I’ve got a shelf full of reports going back to 1994 on the obstacles and opportunities to attract, grow and retain businesses in BC’s coastal communities. It is clear is that there

is a profound need for a regional economic development strategy.

Unfortunately, the measures of the success or failure of any eco-nomic development program are all too often rooted in the poli-tician’s favourite rubric: job creation. It is the promise of too many politicians that they will create jobs—usually by means of an eco-nomic development officer or corporation. Whether by export de-velopment (shipping), import replacement (buy/make local), local business facilitation (grow your garden) or new business attraction, residents deem a community to be a better place to live if it is sus-tainably growing, dynamic, and economically vibrant.

Experienced economic developers, however, know that we don’t create jobs, we catalyze and facilitate the businesses that do create jobs. How do you justify an economic development program when it takes at least four to eight years to deliver comprehensive and quantifiable results? The better option is to promote a values-based and socially inclusive model of community economic development where social return on investment and the “triple bottom line”—community alignment, environmental impact and sustainable prof-its—are valued above cash profit alone.

For the last decade, the trend has been toward stand-alone eco-nomic development corporations. But that is starting to shift again, as those functions are being brought back into the municipal city hall administrations, as in Powell River and Prince George. This mod-el does bring a more control and oversight of the key functions of economic development, but the general perception is that local government inherently cannot move “at the speed of business” and won’t be able to directly address the opportunities or setbacks of local or regional businesses or projects.

6

The framework of the SCRD’s Sunshine Coast Economic Develop-ment Charter has been established. However, the very wide range of duties, roles and responsibilities will make this a challenging project to deliver on effectively. With a passionate, knowledgeable and effective Board, this organization could finally be the co-ordi-nated answer to the somewhat “siloed” approach that SCRD Areas, Town, District and neighbourhoods have taken in the past.

Clearly, the Lower Mainland is still largely unaware of the Sunshine Coast and our proximity to Vancouver, great quality of life, natural setting and comparatively affordable house prices. There is still the exciting opportunity to establish a strong, Coast-wide brand and to build upon the existing momentum of projects like thisthecoast.ca’s ambassador program and the undeniable international attrac-tion of projects such as Coast Gravity Park, which recently drew the top 16 downhill mountain bike riders in the world for Logan Peat’s Backwood Jam to Sechelt.

I’ve long campaigned to develop a central pool of money leading to a common Sunshine Coast brand, using a “string of pearls” ap-proach to the regions of the Coast. Once economic development is aligned with tourism and our unique identity, we can develop cam-paigns that creatively exploit the beauty and opportunities that the Coast represents.

Few understand the importance of Telus fibre optic premises net-work on the Sunshine Coast. It provides the bandwidth required by creative and technological innovators to work from home.

Also, the recent partnership between Telus and the Gibsons Pub-lic Market is sure to enhance the fundraising campaign to renovate and expand the existing building into a year-round indoor Farmer’s Market and Marine Education Centre and community hub.

A new generation of entrepreneurs is in the vanguard of the real local job creators. Innovators like Kranked’s Bjorn Enga, who has

ECONOMIC DEVELOPMENT ON THE SUNSHINE COAST


INT

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transformed mountain biking with his electric-motor modular sys-tem; visionaries like Kenny Torrance of Alexander Goods, and Ryan and Marlon of Hanson Land + Sea, Jared Hamlin of Salish Cedar, or Chris and Su-Mari of 1902 Tea House in Gibsons and their line of kombucha products. Day tourists fl ock to Persephone’s fi ne craft beer and vibrant family scene. Christopher and Kandace of the Bast-ed Baker in Sechelt show the value of the highest quality ingredi-ents merged with style and an urban sensibility.

Add to those, some of the manufacturing companies and con-struction service companies who have been doing such great work for a long time like Coastal Craft, Click Modular homes, Spani De-velopments, Salish Soils and so many more. The next 10 years on the Coast could see a revival in light manufacturing and exports as these companies take on a leadership position.

What can residents do to promote a healthy, vibrant growing economy on the Sunshine Coast? Move your mortgage over to a local credit union so your capital will have a direct impact in your community; contribute to the growth of local entrepreneurs by pur-chasing their services and products; eat produce sourced from local growers.

Large organizations like School District 46, the SCRD, Vancouver Coastal Health, and others could show leadership by amending their procurement practices to favour local purchases.

The future of economic development lies in the fostering of part-nerships and information-sharing with the organizations already helping drive the local economy, and building on the great work already being done by organizations like the Sunshine Coast Foun-dation, Community Futures Sunshine Coast and the Chambers of Commerce, the Sunshine Coast Credit Union and many others.

- Dave Jephcott

PHOTO SUBMITTED

Bringing a Business

to ?

Bringing a BusinessBringing a BusinessBringing a Business

?Gibsons

Here are some reasons why you should!

Contact us for resources and information about moving, buying or starting a business,

or working from home.

CONVENIENT Only 2 hours from VancouverAFFORDABLE Affordable housing pricesRELAXED A slower pace of lifeCONNECTED World class fibre optic internetSMART Electric vehicle charging stations and a geothermally heated subdivisionACTIVE Outdoor recreation abounds year-roundCULTURED Outstanding arts and culture

Insert you & your laptop

HERE

Gibsons & District Economic DevelopmentData about our region

www.gibsonsanddistrict.ca

Gibsons Visitor Information CentreOpen year round - 417 Marine Dr (across from Molly’s Reach)

www.gibsonsvisitorinfo.com [email protected]

1-866-222-3806 / 604-886-2374

Gibsons & District Chamber of CommerceOpen weekdays, 10 to 2 in Sunnycrest Mall 604-886-2325 [email protected]

H ello Gibsons & District Chamber members and Sun-shine Coast business owners. I’m happy to report that the Gibsons & District Chamber of Commerce is

robust and thriving. We are especially pleased to have wel-comed 30 new members since June.

Your board is very active. We are working with local gov-ernment on Economic Development initiatives, and repre-senting our members in advocacy roles over key issues that eff ect business, such as BC Ferries Transportation,

We engage our members in many ways. Our always popular Business after Hours networking evenings are held on third Wednesdays of each month. It aff ords business owners a chance to meet and support one another. They also provide an opportunity for new businesses to sponsor the evening and introduce their product or service. We have a series of Professional Development Workshops that cover the spec-trum of products and services that assist the Small Business owner in the operation of their business. Most of these are at no cost to our member. And of course we are proud of our very successful “Mini Maker Fair” that both promotes the skills of locals while attracting new business owners to the coast.

The Chamber of Commerce is member driven. If you have a passion for advocacy or building a thriving community, we welcome you to become involved.

A MESSAGE FROM THE PRESIDENT

David ChisholmPresident Gibsons & DistrictChamber of Commerce


PHOTO COURTESY OF: GIBSONS CHAMBER

PHOTO COURTESY OF: GIBSONS CHAMBER


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There’s a major con-struction project poised to get under-way this winter near the marina at the Gib-

sons waterfront. But we’re not talking about the one that prob-ably comes to mind.

It’s the $3-million makeover and expansion of the Gibsons Public Market, right down the block from that much high-er-profi le development, the George Hotel.

Unlike the George, the Public Market re-build has managed to avoid intense controversy, re-quiring no controversial zoning changes or amendments to the Offi cial Community Plan.

It also helps to be—unlike its neighbour—on just three levels (plus a window-studded, vault-ed ceiling area called “the crows-nest.”) And what a packed three

levels it’s going to be.

For starters, the market build-ing—which formerly housed the Gibsons Yacht Club—is nearly tripling in size, from 5,200 square feet to more than 13,500.

“We’re maintaining the form and character and blowing out the walls on either side and the back, going out to our proper-ty line,” said Executive Director Gerry Zipursky. “That enables us to have approximately 6,000 square feet on each fl oor.”

The bottom level will feature a classic multi-vendor shopping area, not unlike a mini-Granville Market or Lonsdale Quay, with the likes of a green grocer, deli, butcher, fi shmonger, fl orist and other vendors. The plan also calls for a rentable commercial kitch-en, plus a Community Kitchen, an increasingly popular inno-vation in public markets across

North America. It’s a fully out-fi tted cooking space with seat-ing for a small audience, where in-house vendors demonstrate preparations of their own prod-ucts and chefs off er cooking classes and shows.

The second level will off er a café with an outdoor deck, and there will be a “community

Gibsons Public Market on verge of grand expansionamenity space,” for large meet-ings, weddings and other com-munity events.

That level also feature what’s sure to be one of the major at-tractions of the Public Market, a mini-aquarium called the Nick Sonntag Marine Education Centre. Named after one of the founding members of the Public

ENVISIONING A COMMUNITY HUB


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Market who passed away in June 2015, the MEC is modeled on a similar facility in Ucluelet and will have up to 30 live, local ma-rine-animal exhibits, some with 360-degree views. It also will of-fer indoor and outdoor guided tours, seminars, play activities and curriculum-linked school programs.

The third level will house offi c-es and a large, bookable meet-ing room that can handle as many as 50 people.

So, why go to all this eff ort and expense?

“As Nick Sonntag used to say, ‘It takes a community to help build a public market.’ And I’ve added on, ‘It takes a public mar-ket to help build a community,’” said Zipursky.

Zipursky is adamant that the Public Market will also be more than just the sum of its parts. It’s intended to be a place where you not only shop or visit the Marine Education Centre, but also where you want to hang out, meet old friends and make new friends, exchange stories and news, and get involved.

“The market is planned to be a community hub for the Coast. And we really see it as Coastal, it’s not just about Gibsons,” he added.

“It’s all about helping to build community—and helping build the economic base.”

Zipursky foresees eight to 10 employees in the Public Mar-ket’s infrastructure, plus those

staff members who’ll be needed for as many as 10 vendors in the building.

“As they’re open six days a week, you’d expect there will be at least two or three employees in each,” he said.

But the Gibsons Public Mar-ket’s big future is still depen-dent on raising more big mon-ey. They’ve got the right guy on the job with Zipursky, who has a long career of community devel-opment on major projects in the non-profi t sector.

He has helped bring in more than $1.5 million for the Pub-lic Market already. Some of the biggest single contributors have been Telus (Telus CEO Darren En-twistle is on the Market’s Board of Governors), ICE-T (the Island Coastal Economic Trust Fund), the CIBC, and the Bank of Mon-treal.

“Our goal now is, by the end of December, to raise another $600,000 to $700,000 in commit-ments so that we can begin con-struction in January,” Zipursky said.

If the goal is met, plans are to open the Public Market by late next summer.

“It’s really our hope to attract young families to visit the Coast, to come here and see that it’s an awesome place and maybe even consider moving here. That’s all part and parcel of what the Pub-lic Market can do.”

- Rik Jespersen

ENVISIONING A COMMUNITY HUB


Bayview Restaurant The Blackberry Shop Blackfish Pub Carmen’s Cuisine at the Market Castle Rock Kennels

Coastal Tire Codfathers Fish & Chips

Danceworks Academy Dave Coyle Antique Reproductions Embellish Emporium Gibsons Landing Harbour Ferry

Gibsons Building Supply Giggle ‘n’ Bloom

The Landing Clothing Company Leo’s Tapas & Grill Listening Horse Ranch

Marketplace IGA Mike’s Place Molly’s Reach

More Bakery Peggy Sue’s Persephone Brewing The Seasoned Kitchen Starlet Vintage

Smoke on the Water BBQ Shack

Sunshine Coast Acupuncture Sunshine Coast Nursery Swish Ladieswear Truffles Café

Vibe Waves Hair Studio Whimsy Gifts Zocalo

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#101-938 Gibsons Way, Gibsons, [email protected]

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The planets must have aligned just right on a day several months ago when Elphinstone con-

tractor Paul Deroy and his part-ner Alli Burton were sitting on a beach near Gibsons. Paul—in the septic and drainage manage-ment business for 30 years—was musing on doing something a little diff erent with his company.

“Maybe we should look at rain-water,” he said.

Alli grew up on a self-sustain-ing farm and had watched with concern as the Sunshine Coast population grow along with the demand on local drinking water for all kinds of uses other than drinking. She knew right away the rainwater-collection busi-ness was an inspiration.

“You get an idea and jump on it,” said Paul. “We did, and away we went.”

That moment on the beach came about a month before peo-ple on the Coast were starting to wonder where all the rain had gone, and had started hesitantly using the “D” word: drought.

Paul and Alli created Rain Farmers on their two-acre prop-erty near the highway just out-side the Gibsons boundary, and haven’t looked back. They hav-en’t had the time.

“Last Sunday was the fi rst day I’ve had off in months,” said Paul, one afternoon late in September.


RAINCHEQUECONTRACTOR’S INSPIRATION HELPS THE COAST COPE WITH CHANGE

PHOTO COURTESY OF: RIK JESPERSEN

Rain FarmersRainwater Storage Solutions

Paul (604) 741-4427 and Alli (604) 741-5128Proudly serving all of Canada from the Sunshine Coast, BCFor more information visit: www.rainfarmerscanada.ca

Rain Farmers supplies rainwater storage tanks, accessories and complete rain-water storage solutions to the Sunshine Coast, BC and across Canada. Our goal is to educate people and supply them with water that doesn’t deplete our drink-ing water systems.Our Rainwater Storage Tanks are man-ufactured to give you a product of the highest quality, strength, reliability and versatility.

Rainwater Harvesting Storage Systems can be customized for your specific re-quirements, indoor/outdoor, above or below ground, or limited space. Many of our systems offer very easy expansion to customize your system as your house-hold or gardening needs grow.With many municipalities moving to a “pay for water used” model, Rain Farm-ers offers solutions to those costly wa-ter bills. Rainwater is free! Using a free

resource to water your lawn and garden or flush your toilet will help to sustain our drinking water resources.As a member of ARCSA (American Rain-water Catchment Systems Association) and CANARM (Canadian Association for Rainwater Management), Rain Farm-ers supports the education, awareness, connectivity, and rainwater & stormwater management best practices accepted by industry leaders.Whatever your water storage needs, Rain Farmers has the rainwater storage tank and accessory products for you and product installations as well.We look forward to hearing from you!


Rain Farmers off ers a range of rainwater collection tanks, from 200 litres on up to underground systems with more than 6,800-li-tre capacity.

One of their best-selling tanks this year holds just under 1,700 litres and can be installed un-derground, half-buried or fully above-ground. Just hook up your hose and make your gar-den happy.

Most of the systems Paul in-stalls with the help of his three-man crew are used for plant and vegetable watering, although he has also helped put in sys-tems that connect to grey-water and toilet plumbing. But he’s not looking at potable water systems yet.

“That technology is a whole step up,” he said.

Many of the tanks Paul retails are made in Europe, and come in a practical two-piece design that makes shipping them much more effi cient.

“Germany and Australia are way further ahead of us with this

technology” he said.

Europeans and many jurisdic-tions in North America are also ahead of the Sunshine Coast on encouraging residents to install rain-collecting systems through subsidy programs.

Rain Farmers were looking into some sort of incentive pro-gram for rain harvesting, but de-cided to let the people put the pressure on local governments.

And that’s just what hap-pened. Public pressure has per-suaded the SCRD to study other jurisdictions as a step that will likely lead to subsidies on the Coast.

Paul welcomes the research on behalf of local homeowners, but he believes Rain Farmers will be busy regardless—thanks to climate change.

“The summers are getting drier and drier. Apparently this coming year’s going to be even worse,” Paul said. “This is the thing of the future.”

- Rik Jespersen

“PEACE OF MIND, ONE POLICY AT A TIME”Anyone can sell you a super cheap policy and that will no doubt provide very limited or basic fire coverage. If price is an issue, we prefer to negotiate a price/coverage combination of VALUE for your protection. We excel at developing a custom package as we represent most of the major insurers in BC.• We believe in the 3 C’s of sales: Communication, Caring & Commitment;• Staff represents over 100 years of insurance industry experience & are your neighbours and friends;• Full Business Insurance Facility;• Ability for commercial staff member to visit clients site to obtain data and provide risk assessment recommendations;• Representing most BC Carriers;• Locally owned and operated, located at the Gibsons Park/IGA Plaza consisting of easy parking. Open 6 days a week 8:30-6:00;• Changing weather/climate patterns, aging municipal infrastructure and home plumbing/hot water tanks have resulted in Water Damage claims outpacing fire as the number one cause of damage and claims reported.

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Float plane travel along the Sunshine Coast began nearly 100 years ago serving to connect families, commu-nities and industry. With two small

DeHavilland Beavers and a plan to serve the forest industry, Harbour Air was founded in 1982 continuing this tradition while be-coming the largest fl oat plane airline in the world along the way.

Now the company is looking to the future with new ideas, services and partnerships to support the Coast. Going mountain biking? You can fl y here to do it. Shipping value-add-ed products to your customers off -Coast? Your boxes can fl y as cargo and connect on with suppliers like FedEx. Or maybe it’s time for a visit with old friends or family in Nanai-mo. Harbour Air can get you there from their Sechelt base in 20 minutes.

They say every challenge brings opportu-nity, which is the philosophy behind Sechelt Base Manager Leah MacNeil’s approach to creating innovative partnerships to trans-port the Harbour Air brand into the future.

“Our vision is to play an active role in bringing the Coastal communities togeth-er,” MacNeil told me in her second fl oor of-fi ce overlooking the fl oat plane dock at the southern end of Sechelt Inlet.

When government investment in the tour-ism sector dried up, MacNeil and her team started meeting with local stakeholders to fi nd ways to work together. From that has come an innovative partnership with the Coast Gravity Bike Park that attracts top rid-

ers from around the world with a direct link to Whistler’s riding scene. Other strategic alliances include Halfmoon Kayaks, Painted Boat Resort Spa & Marina, and moving into the future, new projects that could support the Coast’s First Nations communities.

“We take part in many community proj-ects and will continue to support local char-ities and events including being the proud sponsor of the Sechelt Hospital Foundation Golf Tournament,” Harbour Air’s Marketing and Community Relations Coordinator Va-nessa Johnson said from Victoria. The com-pany is also involved with the Sechelt Arts Festival, Halfmoon Bay Festival, Sunshine Coast Pride, and proudly supports the Wel-come Wagon. And by bringing visitors to support the Coast’s extensive B&B off erings, the airline plays a valuable role in bringing revenue and opportunity into its more re-mote communities.

Harbour Air’s unique model allows point-to-point transport to nine hubs in the South Coast; Whistler, Sechelt, Nanaimo, Victoria, YVR, Pitt Meadows, Vancouver, Comox and the Gulf Islands. And with the increased road congestion in the region, leaving the ground quickly saves precious time and money. With a one-way fl ight as low as $61, fl oat plane travel makes more sense than ever before. Kids get a 50-per-cent discount when travelling with adults and there are of-ten last- minute discounts available online.

The airline ships everything from Target Marine sturgeon caviar to Konzuk cement jewellery. The less time business owners spend on transport logistics, the better. Probably the most unique thing Harbour Air transports are abandoned seal pups des-tined for care at the Vancouver Aquarium and Marine Mammal Rescue Centre.

This past summer was a busy one for Har-bour Air. And with new growth into Asia through a partnership with China’s Zongsh-en Group, the company’s business is about to soar. With a similar geographic region to B.C.’s South coast, Harbour Air is positioned for growth in one of the world’s biggest and fastest growing economies.

A dynamic business unit is connecting passengers from or to YVR from the compa-ny’s Richmond base in the Fraser River.

“YVR is one of busiest routes,” said Mac-Neil, explaining how easy and quick getting around can be for car-less travellers who need to move from point-to-point effi ciently.

As I was leaving, crew member Charlene Stallard pops her head into MacNeil’s offi ce with a dilemma—there’s no pickup plan for some customer cargo headed for the Island. But in less than a minute the staff devised a plan, calling in a favour and got the freight right to the door. Harbour Air is a company you can count on.

- Susan Standfi eld-Spooner

HARBOUR AIR HAS A HISTORY OF GETTING IT DONE

TURNING CHALLENGE INTO OPPORTUNITY

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W hen thinking of the Sechelt and District Chamber of Com-merce, think of us as a catalyst - a common vehicle through which business, professional and individual participants

work together for the common good of the community, knowing that a better community leads to better business conditions.

Earlier this year, at the BC Chamber of Commerce AGM, the Sechelt and District Chamber of Commerce presented a new policy entitled “Clean Technology and the Renewable, Sustainable Energy Sector In BC,” authored by our very own President, Kim Darwin. This policy was well received and was voted in by delegate members across the Prov-ince, becoming offi cial BC Chamber policy on May 25, 2015.

The entire policy can be found on our website at www.secheltcham-ber.bc.ca

In addition to advocating at the Federal and Provincial levels, our or-ganization is very proud of the ongoing work we do on behalf of our membership at the municipal level.

During the 2014 municipal election, we organized several All Candi-dates events, helping our membership cast an informed vote and we remain hopeful that our new Mayor and Council will collaborate with us on matters pertaining to our business Community.

Throughout the year we host a number of networking events and facilitate informational business luncheons for our membership participants. And of course we also have our highly anticipated Wine and Taste event in November.

To learn more about The Sechelt and District Chamber of Com-merce, and ways in which you can participate, please visit our website, or call the Chamber offi ce at 604- 885-0662.

Mike FawcusVice President Sechelt and District Chamber of Commerce

Sechelt and District Chamber of Commerce

Paul’s Paintin’ Place Ltd.5476 Trail Avenue, Sechelt 604-740-0344

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Business friendly rural zoningNew business owners are encouraged to contact the Planning and Development Department to discuss future plans.

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The Sunshine Coast Regional District is one of many organizations on the Sunshine Coast taking steps towards a more sustainable, economically viable and collaborative community. We are here to help your business:

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PROVIDING ENGINEERING SERVICES FOR THE PAST 22 YEARS

NOW IS A GREAT TIME TO START PLANNING AND APPLICATIONS FOR NEXT SPRING

It was 1941 when a handful of neighbours in Roberts Creek met around a kitchen table and discussed how they might help one another through

tough times. Sunshine Coast Credit Union (SCCU) was born from this humble beginning, and 2016 will mark its 75th birthday. Today, with over $440 million in as-sets, 15,500 members, 85 employ-ees, and supporting more than 70 local organizations annually, it is an organization that has grown to meet the needs of its community.

“Credit unions are built on a unique, community-focused co-operative model, governed by a set of clear principles,” SCCU CEO Shelley McDade explained. “Two of these principles are concern for community, and education. While we primarily exist to improve the fi nancial well-being of our mem-bers, our vision is to work along-side others to enrich lives here on the Sunshine Coast. Our goal is to leave things better than when we found them, and that’s what our SCCU team – 85 strong - strives to do in our community every day.”

While enriching lives may seem a lofty goal, the Credit Union knows that this is critical to its own sustainability. McDade comments, “Being an independent and locally run fi nancial institution is the val-ue that we bring to our commu-nity. The stronger our communi-ty is from a social and economic perspective, the more sustainable we become. And that’s the ripple eff ect: organizations building up their communities, and communi-ties supporting their local organi-zations.”

A Central 1 Credit Union Eco-nomic Study commissioned by Sunshine Coast Credit Union has predicted that the Sunshine Coast economy will be increasingly de-pendent on pension and invest-ment incomes as the population continues to age and communities along the Coast experience dimin-ishing numbers of residents in the under-40 age category. In addi-tion, the region is at risk of remain-ing in a low-growth cycle in the absence of a rebound in tradition-al export-oriented growth sectors like forestry and fi shing. This leaves

us to rely on sectors such as tech-nology and tourism to drive local economic opportunities.

“Communities can benefi t from a balanced demographic pro-fi le and industry diversity that is in keeping with local values. By collaborating with others on the Coast, we are looking to create an environment that is appealing and welcoming to the entrepreneurial segment and the younger demo-graphic. We know that people who bring their careers with them can

Speaking with Sunshine Coast Credit Union CEO Shelley McDadethrive here; we want to play a role in setting these people up for suc-cess.”

SCCU is currently working with a number of individuals and or-ganizations on six initiatives that they believe will provide value to current Coast residents as well as give the community a competitive advantage to attracting and re-taining this demographic. SCCU’s contributions range from provid-ing funding to off ering employees’ time and expertise.

COLLABORATING FOR ECONOMIC ENRICHMENT


Thisisthecoast.ca is providing potential younger newcomers with an authentic glimpse of what it’s like to live on the Coast. This non-commercial campaign was brought together by a group of digital creatives with community wide support and seed funding from local business and government. “Potential new coasters are having 1:1 conversations with volunteer Coastie Ambassa-dors and forming connections with our community before they even arrive . 1000’s of campaign hits and 50+ conversations since the pilot launch in May.”

Newcomer Attraction Campaign

Local funding was provided by the Sunshine Coast Community Foundation and local government to research future opportunities for programming at Capila-no University - Sechelt Campus. “The objective of the research was to look at potential programs that would retain, as well as attract people to the Coast to learn, and potentially stay and start a business. The outcome of the research is very exciting and points to two key areas of potential program development: educational support for the “tech” community, and horticulture.”

Role of Post-Secondary Education

Imagine an environment where like-minded entrepreneurs had access to a turnkey co-operative model as well as fl exible capital and experts to help guide them along the way. “Led by the Program Head of the Sustainable Busi-ness Leadership Program at BCIT and SCCU Director Mark Giltrow in concert with LEAD Canada, initial research is underway to assess the type of skills, structure and factors that need to be present to determine if the Coast could provide fertile ground as a co-operative incubator.”

Coast as a Co-operative

Incubator

“The Canadian Credit Union System has developed an excellent mentorship program for up and coming leaders within the system. In collaboration with others, we could deploy this model for new and existing entrepreneurs to as-sist with building, starting, maintaining or enhancing their business.”

Mentorship Model

Access to capital is a competitive advantage when aiming to attract the entre-preneurial segment to the Coast. “We are in the early stages of working with Community Futures - Sunshine Coast to build a community investment corpo-ration that provides non-profi ts, co-operatives, businesses and entrepreneurs with access to capital that may not be easily accessed from traditional fi nan-cial institutions.”

Flexible and Patient

Capital

Created in partnership with the Community Resource Centre, Sunshine Coast Community Services Society and Family Services of Greater Vancouver, Money Skills is a free program open to all Coast residents who wish to increase their money management skills. “SCCU employees volunteer to facilitate the pro-gram and share their knowledge. The powerful part is that the skills gained are completely transferrable and may be passed on to the next generation.”

Money Skills Financial

Literacy Program

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The things that strike you as you’re talking with Sandra Cunningham are her pas-sion, obvious inte l l igence,

quick wit and deep knowledge of the Sunshine Coast. Executive Director of the Sunshine Coast Community Foundation (SCCF) since 2012, Sandra is the only employee of the Foundation (and part-time, at that). Tasked with delivering on the vision of the Foundation’s Board and corralling the volunteers, San-dra admits to struggling with the sheer volume of work that goes on behind the scenes. But it is obvious that this community work is Sandra’s calling, and that she is proudest of the work she has done in conjunction with an all-volunteer Board made up of some of the Coast’s most infl u-ential business and community leaders.

“As a volunteer you’ve got great ideas, and it’s up to the Staff to deliver it,” Sandra said. “Often, I fi nd myself in the dif-fi cult position of trying to slow down our volunteers, due to government constraints and re-quirements, while still pushing the ideas forward. This forces the Board to roll up their sleeves and get directly involved, which is a challenge they have defi nitely risen to meet.”

Sandra acknowledges that the Foundation serves as a commu-nity leader, especially for other

non-profi t and charitable organi-zations, and that the SCCF’s gov-ernance has to be totally above board. The Foundation must maintain the high standards re-quired by the government, and expected by those who’ve made the endowments that the Foun-dation is primarily geared to ac-cept, administer and disburse. But the foundation also has to have the entrepreneurial drive and capacity to get things done.

“Every society is only as good as its governance and how it is run,” she says.

Founded in 2003, the Sun-shine Coast Community Foun-dation quickly established a commitment to water issues. The Water Summit at Ruby Lake in 2005/6 was the fi rst time that any organization brought all stakeholders and parties to the table to discuss common water issues. This began the process of change and discussions that we are seeing now.

The death of the federal long-form census and the rich data it provided prompted the Founda-tion to develop the Vital Signs program, which has released three reports plus an update on the demographic, education and employment statistics for the

Coast. This data is crucial to the development of new economic development projects, commer-cial concerns, and highlights the need to attract a younger de-mographic and their associated businesses.

The Foundation has helped develop programs aimed at that demographic, yielding such organizations as Voice on The Coast and a research project with Capilano University.

The Foundation also helps oversee My Health, My Commu-nity, a survey/research project in conjunction with Vancouver Coastal Health, which provides a vital profi le of community health needs.

The SCCF is primarily focused on the development of sustain-able endowments that will give money back to the community, as Sandra explains:

“We don’t bring solutions to the community, because no mat-ter what you do, you’re going to alienate a portion of the commu-nity. We see our role as accessing the experts and understanding all points of view to bring about a consensus plan of action. We’re not experts in health, education or the environment. But what we have done is to make sure we bring experts to the table to talk about the issues facing our community… we’ve already proven with Vital Signs that we can bring the players together that can do something about an issue...make sure everyone hears each other’s point of view. The

ramifi cations of solving prob-lems without understanding the larger impact or consequences of those decisions are what frac-tures a community.”

For the Sunshine Coast Com-munity Foundation, “Planned Giving” is a key to its success. Sandra emphasizes that every-one should understand that when they die, their estate will go into probate and that the Government will take a percent-age of what is deemed taxable income. If one has a tax write-off , it is removed from the estate’s books before the Government takes its share.

By donating to a charity (a percentage of total is advised versus a dollar amount), there is a 100-per-cent tax write-off , as one is giving directly to the foundation. This giving can con-tinue by the creation of an en-dowment, which stays invested in perpetuity. The earnings from the endowment can both go to work in the community and help the Foundation grow the en-dowment.

“Our benchmark is that we give away four per cent of the endowment’s earnings, we take one per cent for our administra-tion fees, and the rest goes back into the fund,” Sandra explains. ”We gave out $143,000 in 2015 from the endowment’s earnings in 2014. We gave to approxi-mately 27 organizations. Now that’s impact!”

- Dave Jephcott

A steady hand helms the Sunshine Coast Community Foundation

A HOME-GROWN CHARITABLE RESOURCE

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we’re always in full swing.6177 Ripple Way, Sechelt (formerly, Sechelt Golf Course) 604 885 2700 blueoceangolf.ca

GOLF. LESSONS. DINING. LIVE MUSIC. EVENTS. PRIVATE PARTIES.

Enjoy our practice tee and professional golf lessons all year long. Memberships available.

Join us at Blue Ocean Grill for daily happy hour specials, dining and musical delights.

Please visit our website for weekly entertainment and music line up.


For those who have predicted the slow demise of public golf courses all around the world, Barrie McWha

has an update: “That is chang-ing.” McWha, General Manager of the Blue Ocean Golf Club in Sechelt, admits the game was stuck in the rough for a while, but has bounced back. “Golf was in decline in the fi rst part of the century. The last three years have actually seen an increase in play,” McWha said. It’s refl ect-ed in the upward swing of num-bers at Blue Ocean Golf Club.

“We’re up 23 percent over last year,” said McWha. “At the end of August this year, we actually matched all of 2014 in terms of rounds.” Throughout BC, the av-erage increase in play is 15 to 18 percent.

“People are coming back to the game, or they’re playing

more than they did a couple of years ago,” said Winnipeg native McWha, who’s been a golf pro-fessional for more than 40 years.

“One of the reasons for our success here is the promotion of nine hole golf. For the longest time, our industry tended to discourage nine hole play. But everybody is time challenged these days, I don’t care who you are. For us as a business, it keeps us in the game.”

Now McWha is helping man-age a planned expansion at the 150 acre site, under the new ownership of the Wang family, who have homes in Vancouver, Sechelt and China.

Edison Wang will be oversee-ing the development of a 140 suite resort hotel on the club property, along with continuing improvements to the pro shop, restaurant and the 6,500 yard course itself.

“Everything is contingent on the hotel,” said McWha.

The front nine property is leased from the District of Sechelt. The back nine, which includes the 2.5 acre hotel foot-print, is also leased from the Dis-trict but is actually Crown land.

“The owners are already com-mitted to the community,” said McWha. “They have helped fund a project aimed at drawing new residents to the Coast as well as supporting many local causes.”

McWha calls the Blue Ocean vision, “a game changer for the local economy.” That vision is based on the view that the Coast needs a few hotels to act as “recreational hubs for the community.”

“We’ve got some great B&Bs, and some motels and vacation rentals, and the hotel will com-pliment all of that. ”The resort complex will be a job creator

too. There are already more than 40 full and part-time em-ployees through the busiest, warmer months of the year. That will jump signifi cantly once the project is complete.

“I would estimate in the core season, there would be at least three times that number, in terms of meaningful employ-ment,” McWha said.

As for his job, which he was recruited for in late 2014, it’s just what he’s wanted for some time.

“To me what was enticing about this opportunity was the bigger picture. It’s putting to-gether the team, seeing what the grand vision is, and helping it get to that point.”

And, of course, helping put Sechelt and the Sunshine Coast on the map for yet one more reason.

- Rik Jespersen

BLUEOCEANGOLF CLUB

SET TO TEE UP ITS BIG PLAN

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Chamber has been the Dock Management Plan announced in April by the province. Most res-idents of our community were surprised by this government-led initiative to resolve a longstand-ing moratorium on dock devel-opment in Pender Harbour. The timeline for community response to the proposals was very tight. With assistance from other not-for-profi t organizations, our Chamber of Commerce formed a working group to analyze the document, gather community in-put and provide that input to the government. This process has tak-en much longer and proven to be more diffi cult than we imagined at the outset. Still, we are hopeful our eff orts will assist in resolving this diffi cult issue to the satisfac-tion of all.

Our Chamber was proud to join with the Pender Harbour Living Heritage Society in sponsoring the inaugural Pender Harbour Days festival July 10 through 12. Thanks to the organizing eff orts of Mike and Sandy Ryan, co-chairs of the event, Pender Harbour Days featured a stellar parade of local and visiting wooden and classic boats. There were musical events throughout the weekend, a museum display at the newly restored Sarah Wray Hall, a har-bour history tour, an all-ages art competition and an open house at the historic Sundowner Inn

PRESIDENT’SMESSAGE

O ur Pender Harbour and District Chamber of Commerce has been extremely active this

past summer on several projects of importance to our community. Fortunately we are blessed with many active volunteers willing to step up and do even more than their fair share. Their work has produced achievements in a number of areas.

We continue to execute our eco-nomic development strategy based on an excellent study de-livered to us as a public service by the Sauder School of Busi-ness at the University of British Columbia. We have developed a new brand and associated mark: “Pender Harbour Spirit.” Our new Instagram and Facebook pages are proving to be popular. Results from these promotional eff orts have exceeded even our most op-timistic expectations.

We encourage everyone to vis-it our web page at http://www.penderharbour.ca/ to fi nd links to the Facebook and Instagram pag-es as well as a new Community Events feature. We have launched a project to identify and build ap-propriate additional elements for the web page. There are several updates in the design phase and we will be releasing them as they are completed.

A major focus of activity for the

(formerly St. Mary’s Hospital). Plans are underway already for Pender Harbour Days 2016.

We continue to work with the other Chambers of Commerce on the Sunshine Coast to fi nd a solution to the challenges posed by our limited and costly ferry service. We are pleased to note that our government recently announced a feasibility study of a proposed fi xed link between the Sunshine Coast and the lower mainland. We consider the study to be a necessary fi rst step as it

will gauge the community desire for such a project and also pro-vide clarity around the costs and benefi ts to our province.

I am proud of all the work done by our Chamber members and other not-for-profi t groups active here in the Harbour. I am confi -dent our eff orts will result in a brighter and more prosperous fu-ture not only for Pender Harbour businesses and residents but also for all of us living and working here on the beautiful Sunshine Coast.

Leonard LeePresident Pender Harbour and District Chamber of Commerce

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Above scenic Porpoise Bay, just three kilome-tres from Sechelt, lies Coast Gravity Park, billed as a year-round

gravity-fed, downhill mountain bike facility. For the uninitiated, parks like this are perhaps best seen as the equivalent to small ski resorts of the 70s—both in form and culture. In fact, some of the best-known bike parks—like Whistler and Fernie—are set up on ski resorts during the summer months. But only a few in the world are possible to ride all year round. And in North America, there’s only one: Coast Gravity Park.

Featuring 12 trails for riders of all levels of experience, Coast Gravi-ty Park was heralded by RedBull.com’s Mike Berard as “The Best Bike Park in Canada”. With a reputation like that, is the Sunshine Coast’s best-kept secret poised to make it a true sports tourism mecca?

The Coast has long been a des-tination for mountain biking en-thusiasts, with hundreds of trails of all varieties. Historically, this area was often overlooked in favour of Whistler, Squamish and the North Shore’s vaunted “dirt.” But our laid-back lifestyle, extensive local trail system and stunning scenery has made the Coast a favourite for North Shore riders seeking new trails and an escape from the ur-ban press.

BRINGING THE COAST

TO THE WORLD

PHOTOS COURTESY OF: COAST GRAVITY PARK


All good. But just what is “downhill mountain biking?”

It is a genre of the sport prac-ticed on steep, rough terrain that often features jumps, drops, rocks and other obstacles. While Coast Gravity Park provides trails for all skill levels, the most adept of its downhillers are sophisticat-ed athletes, aboard very expen-sive bikes that are usually cus-tom-fi t to the owner (although custom bikes aren’t necessary to get the full experience of the park). They are people who seek a more extreme form of this al-ready extreme sport.

Like a group of local moun-tain bikers who call themselves the Coastal Crew. They are two close friends—Dylan Dunkerton and Curtis Robinson—who have been riding and trail-building to-gether since high school.

They started recording their mountain biking exploits, at fi rst to improve their technique. The fi lming then evolved into demo reels for industry sponsorships, and then into full-length mov-

ie making. The Coastal Crew’s 2011 fi lm, “From the Inside Out,” was followed by a second fea-ture in 2013, “Arrival.” The mov-ies drew some serious attention to the young men themselves, but also to a style of riding that evolved around the internation-ally celebrated southern Coast Mountains.

Imagine, then, what it must have been like for local contrac-tor and entrepreneur Darren Hemstreet to witness the Crew in action and see the incredible skill and passion that the sport produces in young people.

Hemstreet speaks of deliv-ering truckloads of dirt to the daredevil fi lmmakers while developing an interest in their progress. Hemstreet’s son, Layne, was already a keen downhill mountain biker, and a real ambassador for the sport locally. The circumstances com-bined to inspire the elder Hem-street to develop a mountain bike park on the Coast.

He had watched as the Coast-

al Crew designed bigger and better jumps, and developed their signature “fl ow trails,” which emphasize rhythm and speed over daring tricks—all while generating sponsorship deals, developing their artistic and athletic vision through trail building, photography, movie making and multi-platform on-line content.

It was this passionate and exciting community of athletes that spurred Hemstreet to call the Coastal Crew one day in 2013 and ask them if they want-ed to work with him to build the fi rst year-round, world-class downhill mountain bike facility in North America.

Hundreds of hours of exca-vator work, digging, shoveling, chain-sawing and pickaxing lat-er, Coast Gravity Park opened offi cially in May 2014. The park—now featured in interna-tional articles and videos—has enjoyed hugely positive feed-back from the downhill moun-tain biking community over the

past year. Coast Gravity Park enters

2016 with the confi dence that a market exists for a bike facili-ty of this kind. Plans for expan-sion over the next year include the development of new trails, a campsite, cabins, a pump track, and a drop-zone (skills area), plus washrooms, shower facil-ities, bike camps, and a small building to house registration and bike rentals. In the years to come, Coast Gravity Park would like to introduce an off -bike out-door adventure experience that will be a unique alternative for families to enjoy. Stay tuned for more information, and perhaps opportunities for local invest-ment.

Hemstreet said Coast Gravity Park is also working to improve their existing shuttle service to meet riders at the ferry in Lang-dale (or Earl’s Cove), and hopes to negotiate a link with Harbour Air’s fl oatplane base in Sechelt Inlet. - Dave Jephcott

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AN UNINTENTIONAL

SUCCESSGood fortune fi nds the right business woman

Some things are meant to be. Just ask Fran Nahanee.

The North Vancouver native was visiting Sechelt

in the late 1980s with her Coast-born husband and she was sud-denly smitten.

“I thought, ‘Oh my God, this place is so beautiful,’” Fran recalls. “The community was so friendly and welcoming. So we moved up here.”

But that was just the fi rst step in her unfolding fate.

A few years later, Fran was pregnant with her second child and looking forward to maternity leave from her job as a buyer for a local grocery store when Sechelt First Nation representatives ap-proached her out of the blue—asking her to run a gift shop.

“The band was building this complex [the one housing Ra-ven’s Cry Theatre and Tems Swi-ya Museum] and they had these commercial businesses,” said Fran.

“I said, ‘Well I’m having a baby and just want to go on leave. And so they said, ‘We’ll hire you to start the business, and you go have your baby and come back.’”

And she did. A few years lat-er, Fran, born a member of the Squamish First Nation, and her shíshálh husband, Darren Dixon, bought the business, Tsain-Ko Native Gift Shop & Art Gallery.

“I never sought out to be a business owner,” said Fran. “But it was in the cards for me. It was a blessing for me.”

Business was good from the get-go.

“I didn’t know what I was doing, but we did really well,” said Fran, who carries a range of gift-ware, from wood carvings to knick-knacks to jewelry.

It’s been a good living for her in more ways than one.

“Many of the people who come in here really are interested in na-tive culture,” she said. “That’s what this business has done for me: It’s made me learn who I am, about my culture.”

The market has changed for the better too, from the days when native artists watched as their original works were duplicated in cheap knockoff s. Both the cre-ators and buyers have forced an ethical shift.

“It’s an educated customer now,” Fran said. “I want to be sup-porting native artists, they tell me.”

It’s been a great 20 years or so for Fran’s unintended business success. She’s resolved to work for another eight years, so there’s no rush to move on. But she is keep-ing an eye out for the next person who is unknowingly blessed by a similar fate.

“I believe there’s somebody out there who’s really meant to take it over,” Fran said. “I’m just waiting for that person to come along and recognize that.”

Visit Fran at her shop located at 5555 Sunshine Coast Hwy in Sechelt.

- Rik Jespersen

PHOTOS COURTESY OF: RIK JESPERSEN

AN UNINTENTIONAL

SUCCESS

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From Part-Time Passion to

Award-winning Company:

THE STORY OF CAITLIN PRESS

When it comes to juggling, Vici Johnstone could give Cirque de Soleils a run for their money.

A conversation with Vici Johnstone usually happens over the phone, the reception hit or miss, as she travels to Toronto for a sales conference, Portland for a trade show or somewhere off -the-grid in the Central Interi-or for a meeting with an author. Meanwhile, the emails keep pinging and the submissions keep fi lling the mailbox. Authors, designers,

printers, reporters, editors, bookkeepers, distributors, sales reps, li-ons, tigers, and bears—the balls keep changing hands and some-how eighteen books a year go from rough drafts to bookshelves across the country.

In 2015, Johnstone’s talents were recognized with two publishing awards—the Jim Douglas Publisher of the Year Award, and the Pan-dora’s Collective Publisher’s Award. “It’s an incredible honour,” John-stone says. “There is also a sense of wonder and pride in what our team has accomplished.” After seven years of rebuilding the press, the award also tells her she “is on the right track.”

Founded in 1977 as a feminist press, Caitlin Press is no new kid on

Written by:

Andrea Routley

PHOTO COURTESY OF: CAITLIN PRESS

PHOTO COURTESY OF: CAITLIN PRESS


the block. In 1991, Cynthia Wilson purchased the press and moved to Prince George, ex-panding its focus to include regional titles. Wilson published four to eight books a year, while also working full time. In 2005, she re-tired from her job and purchased a home on the Sunshine Coast, where she grew up. She had planned to dedicate herself full time to the press, but tragically, just two weeks after moving to Halfmoon Bay, she passed away. Her brother, Howard White of Harbour Pub-lishing, managed the press while searching for a buyer.

Enter Vici Johnstone, who at that time was working as the general manager at Harbour Publishing.

Johnstone asked a business advisor for input on buying Caitlin Press. The advisor as-sessed the risks of purchasing a small press and told her it was a bad idea. She went to a second advisor who told her the same thing. Finally, she went to a third advisor who told her if she really wanted to invest her money, she should do it in some other industry.

As those in the arts know, it is not the promise of profits, but the reward of bring-ing new work into the world that keeps the creative fires burning. “Buying my own press gave me the opportunity to explore stories that were of direct interest to me,” Johnstone says. Of course passion alone cannot pay the bills. To be a successful publisher, it takes a combination of good instincts, diverse skills, and, most importantly, tenacity.

In 2008, Johnstone took ownership of the press, and twenty-eight days later an-nounced her fall list: four books by Kate Braid, Betsy Trumpener, Ken Belford and Anne Edwards. Like Wilson, Johnstone worked full time while running the press; there was no grant money, something arts organizations and businesses typically rely on, so the books were funded by the sales of only a handful of backlist titles. For the next two years, Johnstone worked for free. But when word got out that Caitlin had a new publisher, the phone calls and submis-sions started coming in. Soon, the BC Arts Council, the Canada Council and the Cana-da Book Fund backed the press. By 2010, it had become a full time gig.

Since that time, Vici Johnstone has trans-formed the press from a struggling compa-ny to one of Canada’s leading publishers of literary and non-fiction titles, growing the annual list from four books to eighteen. This success has been reflected in provin-cial and national media attention, Canadian and US awards and professional accolades. Many of us on the Sunshine Coast will rec-ognize non-fiction titles like The Cougar Lady: Legendary Trapper of Sechelt Inlet, by Rosella Leslie, or Becoming Wild: Living the Primitive Life on a West Coast Island, by Nikki van Schyndel. These two authors ap-peared at the Sunshine Coast Festival of the Written Arts. Caitlin Press has hardly seen a week in the last two years without at least one book on the BC Bestseller list, like

Gerry, Get Your Gun and A Place Called Sorry.

I asked Johnstone if she had ever been to a circus. It’s no surprise that a publisher responds with a story: “I always tell people that I ran away with the circus,” she says. While working on a communications de-gree, she was offered a job as a roadie. “I took off on a cross-country theatre tour of John Gray’s Rock and Roll.” One job led to another—in radio, television, film, theatre, digital media and finally publishing—and, ironically, she never did finish that commu-nications degree.






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604.885.3582

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Come visit one of the Largest and most Dynamic flooring showrooms

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Hardwood • Laminate • Stone • Tile • Carpet • Vinyl • Window Coverings • Commercial

Custom Carpet & Interiors

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XX • Coast Reporter • Friday, October 10, 2014

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We are located in Downtown Sechelt with fantastic views of Georgia Strait, only a short walk from shopping, pool and Sechelt recreation centre.

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We are located in Downtown Sechelt with fantastic views of the Georgia Strait, only a short walk from shopping, the pool and the Sechelt Recreation Centre. We offer 28 comfortable rooms including waterfront suites, plus the popular Pebbles Restaurant offering breakfast, lunch and dinner on the Sunshine Coast.

Stay & DineWaterfrontStay & DineWaterfront

on the


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A warm & personal welcomeThe warm and friendly greeting that Welcome Wagon delivers

is brought into over 400,000 homes a year, where the hand of friendship is extended personally and with heart. Whether

you are purchasing or renting, newcomers to the Sunshine Coast are always delighted with our basket of Community Information and gifts from participating local businesses.

WE ALSO VISIT FAMILIES WITH NEW BABIES!

For your personal welcome to the Sunshine Coast please contact

JUDITH604.886.9896

(From Gibsons to Halfmoon Bay)

[email protected]

Documents

Sc business magazine fall 2015