PowerPoint Presentation

Effectiveness in Branch Advertisment AndMarketing Techniques

Submitted By: Gaganjot SinghRoll no. 812

1HISTORY AND BACKGROUNDState Bank of India (SBI) is government-owned and is the largest bank in India It traces its ancestry back to the Bank of Calcutta, which was established in 1806; this makes SBI the oldest commercial bank in the Indian subcontinent Managing the nations largest ATM network.SBI provides various domestic, international and NRI products and services, through its vast network in India and overseas

Cont..In recent years the bank has focused on three priorities, first, reducing its huge staff through Golden handshake schemes known as the Voluntary Retirement Scheme, which saw many of its best and brightest defect to the private sector Second, computerizing its operations Third, trying to change the attitude of its largely rude staff through a programme aptly named 'Parivartan' or 'change'.

State Bank of IndiaLargest nationalized commercial bank in IndiaIn terms of assets, number of branches, deposits, profits and workforce. Headquarters in Mumbai, India and employs about 205,896 people.

Branches of SBIState Bank of India has 172 foreign offices in 37 countries across the globe.SBI has about 25,000 ATMs (25,000th ATM was inaugurated by the then Chairman of State Bank Shri O.P. Bhatt on 31 March 2011, the day of his retirement); and SBI group(including associate banks) has about 45,000 ATMs.SBI has 21,500 branches, including branches that belong to its associate banks.SBI includes 99345 offices in India. EmployeesSBI has provided employment to 222,933 people all over the world.SBIhas turned into the third-largest employer inIndiaamong listed companies afterCoal India Limited(383,347) andTata Consultancy Services(226,751 Associate banksThere are seven other associate banks that fall under SBI. They all use the "State Bank of" name followed by the regional headquarters' name.State Bank of Bikaner & Jaipur State Bank of Hyderabad State Bank of Indore State Bank of Mysore State Bank of Patiala State Bank of Saurashtra State Bank of TravancoreNon-banking subsidiariesSBI Capital Markets Ltd.SBI Funds Management Pvt. Ltd.SBI Factors & Commercial Services Pvt. Ltd.SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)SBI Life Insurance Company Ltd.SBI General Insurance

Foreign OfficesState Bank of India is present in 32 countries, where it has 84 offices serving the international needs of the bank's foreign customers, and in some cases conducts retail I has branches in these countries:Australia Bahrain Bangladesh Belgium Canada Dubai France Germany Hong Kong Israel Japan

Products

Personal banking : loan schemes, personal finance, deposit schemes etc.Agriculture : micro credit, agricultural banking, regional rural bank etc.NRI servicesInternational banking : trade finance, merchant banking etcCorporate banking : corporate accounts, project financing etc.

servicesDOMESTIC TREASURYATM SERVICESINTERNET BANKINGE-PAYE-RAILSAFE DEPOSIT LOCKERMICR CODESSBI E- Tax

Investment BankingAn investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.

Retail BankingRetail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

Commercial BankingIt is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.

Private BankingPrivate banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.

Asset managementAsset management is the professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.

COMPETITORS

Communication

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Target MarketsTwo Types:Current users Proposed usersRural populationMarkets of tier II and tier III cities with MFsWorking Class(High Net Individuals) Increasing Middle Class

SBI communication Objectives can be:Increasing AWARENESS and KNOWLEDGE about the new and existing productsTo grab ATTENTION of consumers To Enhance purchase actions.REINFORCEMENTIncrease in Market Share and sales

Factors Affecting Budget:Company strategy Whether the product or service is at awareness stage ,attention or reinforcement stage?How much aggressive competitors are?

Create Communications StrategiesMatch with companys strategyFocus on opportunities and threatsFit with company Image

Matching Tactics with StrategiesRegional language campaigningProduct knowledge and its benefitsPrice of products according to target customer

TRAINING PROGRAMES- STATE BANK ACADAMYThe State Bank Academy (SBA), formerly known as State Bank Staff College was set up at Gurgaon, on the 18th November, 1982It is a centre for training middle and senior management officials of the State Bank group and other organisations in India and abroad. The programmes at SBA Gurgaon have attained a steady - stream maturity over the years. SBA has imparted training to over 19,000 managers during the past five years

CONTGurgaon visualizes an unfolding opportunity in the use of new, technology enabled training methods as a supplemental training mediumTo this end, it has designed and launched an institution-wide e-learning programmes to be used by managers at various branches of the bank This Endeavour is intended to deepen and lengthen the collective training exposure of SBI managers.TECHNOLOGY AND CHANGES IN STATE BANK OF INDIAImplementation of SAP & ERPState Bank Group aims to respond faster to market demands, enable real-time information access and assign the right people to the right positions at the right time.On Implementation of mySAP ERP help State Bank Group drive advancement and innovation in areas of human capital management and enterprise resource planning such as e- learning, virtual classrooms, career development and successing planning, competency assessment, performance management and property management

CONTINUE .. due to declining market share the senior management of the bank met over a weekend to brainstorm the issues and find solutions, and came up with the idea of a massive programme of transformation It set in motion a programme titled "Parivartan" to get employees at all levels to undergo training and charge themselves to better tackle competition and change at the market place

ContThe two-day programme is expected to cover all the 1.8-lakh staff across the country in a span of 100 days.The purpose of the programme is to explain to the employees why change is necessary, with examples of transformations of other organisations .response from staff have been very encouraging and the bank plans to institute an award for the best employee in every branch as part of this project

RESULT OF CHANGESCustomers of State Bank of India can expect to have a positive experience when they visit branches. They can be sure that theyll be welcomed courteously, greeted with a smile, attended to promptly and their grievances listened to carefully.Increased market share

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