Savoy Magazine Media Pack

M A G A Z I N E

SavoyMedPk NEW_3.indd 1 24/05/2016 16:58


For the fi rst time since opening its doors in 1889, The Savoy, one of the world’s

most iconic hotels, has launched its very own quarterly luxury lifestyle magazine.

Refl ective of the hotel’s glamorous and quintessentially British nature, the publication includes

a variety of features from food and wine, travel, history, motoring, luxury retail, money and art.



Reader demographic Each quarterly edition is read by the world’s wealthiest and most infl uential people. This exclusive audience is renowned for being diffi cult and expensive to reach.

Over a three-month period, in excess of 45,000 ultra and high net worth individuals are presented with this coveted publication via a proven distribution network, including:

• The Savoy itself; all 268 rooms and suites within the hotel feature the magazine, as well as the bars and restaurants, public areas of the hotel (including the foyer) and reading room

• An additional 10,000 copies are distributed off-site in fi rst and business class lounges and private jet centres, while further copies are sent directly to the hotel’s VIP guests around the world.

• Corporate and social reception areas of private members’ clubs, art galleries, private clinics, golf clubs and VIP personal shopping areas

The magazine is also personally addressed and posted to select clients and guests of The Savoy. Added to this, a digital version provides unlimited access for busy executives on the move.

Age: 35-54 yrs 69% • 70% male/30% female • Ultra and high net worth individuals • High disposable incomes • The ultimate luxury consumer



Reader Spending Patterns

Average HHI: £458,000

Average net worth: £1.9m

£1 million under investment: 39%

Retain services of a Private Bank: 61%

Own 3 plus luxury cars: 37%

Collect watches/timepieces: 44%

Spend £5,000.00 + for a watch: 27%

Own 2 plus residences: 67%

Plan to purchase home furnishings in the next 12 months: 73%

Annual amount spent on home furnishings £68,000.00

In the market for new technology: 53%

Spend £2,000.00 + on electronics annually: 31%

Spend £5,000.00 + on clothing per year: 32%

Have invested in art in the past 5 years: 41%

Have invested in wine in the past 5 years: 32%

4 + foreign trips per year: 38%

Often fl y fi rst or business class: 77%



Why advertise?

For some, the Savoy magazine is a stunning gift to enhance their experience at the hotel. They will refer to it during their stay and enjoy it in their rooms, at the bar, in the foyer or during downtime in the reading area. As an advertiser who is within ‘visiting distance’ of the hotel – be it in a popular shopping district, or a theatre or art gallery that is frequented

by the wealthiest of society – the publication is an ideal platform to reach their target demographic and encourage a visit while the guest is in the area.

To others, the magazine is a quarterly title that they can look forward to picking up at their local private members’ club, gym, private jet hangar, spa or offi ce reception. Because of our use of quality paper, design and content, it’s not just a magazine they fl ick through, but one they take home to keep on their coffee tables.

This reaches an elite set of high net worth individuals with a disposable income to enjoy the fi ner things in life.

Such an exclusive readership makes the Savoy magazine an unrivalled publication for any advertiser.

Not only will they be associated with one of the most iconic brands in the world, but the people reading each issue will have the desire and buying power to enjoy the products and services on offer.



Where is the Savoy magazine in the marketplace?

Affording rare access to the most elite of audiences, Savoy is a luxury lifestyle publication for those who love to travel, wear the finest jewellery, eat the finest food and treat themselves to the finest experiences around.

Where is it distributed?

It is available in all 268 rooms and suites within the hotel, as well as in the bars and restaurants, foyer and reading room on the ground floor. First Class and Business Class lounges at major airports in the South East, private jet hangars, corporate offices in the city,

private members’ clubs, spas, private clinics, golf clubs and shopping emporiums, including Harrods and Selfridges. Over 2,000 copies each edition are mailed directly to VIP Savoy clients around the world all who regularly visit London.

A digital version is also available, which is mobile friendly and can be downloaded to any tablet/smartphone, plus an international subscription service, should any clients want it sent out to them each quarter.



Advertising rates

Media informationPortrait format, full colour throughout, laminated board covers, printed on high quality art paper, perfect bound.

Artwork to be supplied in high resolution PDF (300dpi), CMYK format.

Mechanical dataDouble page spread: 440mm (wide) x 300mm (high)

Full page: 220mm (wide) x 300mm (high)

3mm bleed

A selection of our Partners

Inside front cover DPS£9,975 + VAT

Full page£4,200 + VAT

Outside back cover£5,880 + VAT

Double page spread£7,980 + VAT

Inside back cover£5,250 + VAT

Premium positions *£5,040 + VAT

* facing directory and contributors



Contact

One Media & Creative UK Ltd16 Lonsdale Gardens, Tunbridge Wells, Kent TN1 1NU

Tel: 01892 779 650

Gemma Hak

Business Development Manager

[email protected]

01892 779 580

Chris Anson

Business Development Manager

[email protected]

01892 240 596


Documents

Savoy Magazine Media Pack