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DV 8 A QUINTESSENTIAL FASHION AND LIFESTYLE MAGAZINE FOR BOURNEMOUTH MAGAZINE 2013 MEDIA /

DV8 MAGAZINE MEDIA PACK 2013

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Page 1: DV8 MAGAZINE MEDIA PACK 2013

DV8

A QUINTESSENTIAL FASHION AND LIFESTYLE MAGAZINE FOR BOURNEMOUTH

MAGAZINE 2013MEDIA/

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WHAT ARE OURCORE VALUES?

* unbiased medium* clearly defined market* editorial integrity* creative design and photography* focused targetted distribution* sixteen years of experience* the original style magazine for bournemouth

REASONS WHY YOU WILL WANT TO EAT US UP

Quality underpins the attitude we bring to the planning andorganisation of every publication we print. We nevermarginalise the resourses needed to provide you with a firstclass service when you book with us. An ethos driven byQuality is the best way we know of repaying the trust youplace in us.

We employ local staff who have grown up in Bournemouth,use a local printers and buy as many resources as possiblefrom the local area.

DV8

MONTHLY_DV8 is a monthly magazine. Tohelp us facilitate this happeningwe ask that all editorial andartwork is submitted on orbefore the 24th of thepreceeding month. Simple.

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If you want to target anelusive, socially active marketwith a high disposableincome, reach them in thevenues where theycongregate. DV8 is a subtle,unobtrusive mediumfeaturing the best localcontent, irreverent features,style and beauty aroundBournemouth. DV8 is the mostprestigious, accomplishedmagazine in Bournemouthand DV8 is distributed in keyvenues in Bournemouth,Poole and Christchurch wherediscerning 22-45 year oldswith a high disposable incomefrequent. Over the course ofthe last 16 years DV8 has ledfrom the front in providingstylish design, content andfront covers. Often copied butnever equalled DV8 produceinformative and readerfriendly magazines. At DV8we do not seek advertisingfrom businesses that are notstyle led and as such ourmagazines do not contain ahotch potch of advertising.Your business is a DV8 stylebusiness, one that specificallyattracts its target market in astylish and unique way.

DV8 is the original stylemagazine to Bournemouthand we make no secret of thefact that we want you toadvertise within ourmagazine.

YOU’RE SPECIAL.... ARE YOU SITTING COMFORTABLY....

BOOK NOW TOSECURE YOUR

PLACE01202 388388

So many magazines hit ourtown year on year eachoffering new promises. AsBournemouth’s mostestablished and best qualityindependent magazine wefight for quality, design andproduction.

Don’t throw away yourbudget on throw awaymedia.

FACT*

TEA_We are progressive, strategic,creative, fun loving, energetic,respectful, music loving, festivalgoing, daring, honest, driven,confident, friendly, conceptual,down to earth, tea addicts.Come and see us and we’ll putthe kettle on.

DV8

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There are many reasons why you should advertise and feature in DV8. As abusiness owner we understand that you need to get your message across toget a return on your hard earned cash. We can help you. Here’s how.

1. UNBIASEDwe have your best interests at heartDV8 is committed to being number 1 in its market. We will not use your money toassist with the promotion of other businesses we own. We are not like every othertwo bit free magazine, we do not sell off the back of other publications. We haveworked really hard over the last sixteen years to reverse a trend that saw the freemagazine industry as being perceived as tacky, worthless and unscrupulous. DV8stands on its own. We are different that is all. Just as pens and pencils are adifferent market....DV8 - Mont Blanc, rather catchy.

2. READERSHIPage is just a numberDV8 is not trying to be GQ or Vogue. We recognise the limitations of publishing aniche product for a coastal town. We do know that DV8 is both well respected andwell known to 18-40 year olds in our catchment area. DV8 is targeted at forwardthinking readers that are fashionable and like to buy nice things. DV8’s content isdesigned to reflect this. DV8’s reader dresses well, spends money on themselvesand their homes and enjoys eating out, socialising and being entertained. These arethe consumers that you probably want to attract to your business.

3. DISTRIBUTIONcarefully targetted for a clearly defined marketDV8 is a monthly magazine distributed from the first day of the month. Themagazine is delivered to carefully selected businesses, hotels and major offices inBournemouth, Poole and Christchurch ensuring a full month long advertisingexposure. 10,000 copies are distributed which equates to a potential readership of30,000 individuals. Unlike other magazines, DV8’s quality ensures that themagazines all get picked up as the front covers are always striking and relevant toour readers. It is important that our readers choose to pick up the magazine ratherthan being handed the magazine in the street like a flyer. We do not want toremove the readers’ buying decision.

WHY DV8......TO DV8 IS TOO TURN ASIDE OR DIVERGE FROM ACOURSE OF ACTION. JOIN US AND DV8 FROM THE NORM.

4. CONTENTthe magazine hopefully speaks for itselfDV8 editorial is professionally produced and all DV8 writers havebeen educated to degree level. Regular ongoing features includeshenanigans, local news, events, music, fashion, beauty, gadgets,listings, essential selection. Our front covers are photographed bythe number 1 photographer in Eastern Europe. We believe that animage can be worth a thousand words and that the magazine ispicked up from these photographs alone. DV8 is produced bymarketing profesionals who understand the marketplace and thestrategies required to appeal to the modern consumer. Over theyears many competitor magazines have launched against DV8 allhave tried to put a different twist on what DV8 do favouringadvertising over content - but what’s the point of a magazine if it isladen with a hotch potch of advertising. The reader will find itboring and the magazine will get thrown away. DV8 is never morethan 40% advertising.

5. EXPERIENCEoodlesDV8 was founded in December 1996. The magazine was founded ata time when free magazines were littered with advertising from alland sundry and were composed of lame editorial. DV8’s goal wasto produce a magazine with better quality content and realisticadvertising rates. Although DV8 is advertising funded rather thansell advertising space, we try our hardest to build a qualityrelationship with our clients and assist in the formulation of yourintegrated marketing campaign. DV8 prides itself on the level ofservice it offers. We would love to share our experience with you.DV8 have cool offices in Bournemouth town centre and would loveto make you a cup of tea to chat about your business and how wecan help you with your marketing campaign.

6. PRODUCTIONhigh qualityDV8 is printed on premium quality paper. All advertising can befull colour and there is the option of using a gold special colour ifyou advertise on our cover section. All advertisements aredisplayed on a right facing page with no premium charged. Ourprint quality means no out of focus artwork or poor reproductionquality. We also ensure that your advert is appropriately placed inthe magazine meaning your message is never lost in a double pagespread of adverts not relevant to your business.

DV8

FRONT COVER_Our Front Cover photographer isAndy Lesauvage. We love hiswork.

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Plan your Marketing with us.... We print 10,000 magazines every month and distribute these magazines to over 600 locations throughout Bournemouth, Poole and Christchurch. That’s 30,000+ readers every month.....

All measurements are in millimetres (mm)

FULL PAGE303mm by 213mm bleed297mm by 210mm trim

HALF PAGEPortrait 285mm by 100mm

HALF PAGELandscape 140mm by 204mm

QUARTER PAGE

140mm by 100mm

DV8 MAGAZINE RATES

DV8 MEDIA PACKAGES

space £ three issues six issues yearlyannual prepay/2 mths free

premium space one month three months six months annual annual prepay

Full Page 375 350 325 300 3000Half Page 225 200 175 150 1500Quarter Page 125 110 95 75 750Double Page Spread 600 550 500 450 4500

Back Cover 750 700 650 600 5000Inside Front Cover 550 500 450 400 4000Inside Back Cover 500 450 400 350 3500Festive Guide 300 � � � �Inside Front DPS 650 600 550 500 5000

THE MEASUREMENTS

At DV8 we have over 1600 followers on Twitter, over 5500 followerson Facebook, and 15,000 unique visitors a month to our website.

8

BLEED_Bleed is the 3mm border aroundthe edges of the artwork. It isonly required on full pageadverts or double page spreadadverts. Bleed is to allow forvariations in the cutting processduring print and prevents whitelines appearing around theedges. Set up your page to bleedsize but understand that 3mmwill be trimmed from the top,bottom and right hand edges. Itis advised not to put any textwithin 10mm of the trim size(13mm from the bleed edge).Please call 01202 388388 ifyou are having problems.

DV

20%20%

30%

20%

6%4%

OFFICES

TARGETED RETAILERSBARS/RESTAURANTS

IN ROOM HOTELPLACEMENT

HIGH PROFILE EVENTS

CAR SHOWROOMS

FREEDOM to surf us

As well as our monthly magazine, our free-access website gives us the ability to reach an even broader audience, with anaverage 14,000 unique visitors. From our local website www.dv8bournemouth.com you can visit our other DV8 franchised titlesacross the UK.

FREEDOM to share us

We get even closer to our readers by taking advantage of both our Facebook and Twitter channels on a daily basis. With morethan 7,500 fans and followers, we love starting different conversations with our readers, sharing music, jokes, competitions andmuch more.

FREEDOM to flip us

Too lazy to go pick up DV8 from town? Now you can browse through the complete physical magazine and back issues online viaissuu.com freely and securely.

14,000 MONTHLY VISITORS

+8,000 FANS AND FOLLOWERS

+27,000 UNIQUE PAGE VIEWS

facebook.com/dv8bournemouth

www.dv8bournemouth.co.uk

twitter.com/dv8bournemouth

issuu.com/dv8bournemouth

WWW

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DV8

MEDIA/For more information about our publications,including pricing and booking please get in touch.

[email protected]

KNOCK KNOCK:DV8 House28 Poole HillBournemouthBH2 5PS.

RING RING:01202 388388

CLICK CLICK:Twitter: @DV8BournemouthFacebook: @DV8Bournemouthwww.dv8online.co.uk // www.dv8bournemouth.co.uk

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