Save Tomorrow, Today

2006/07 ANNUAL REPORT TO THE

PARLIAMENTARY PORTFOLIO COMMITTEE ON

ENVIRONMENT AND TOURISM

31ST OCTOBER 2007

Outline

Background

Set up

Planning

Execution

Finance

April – October 2007 Update

Way forward

Introduction

South African environmental awareness & endorsement campaign

Legacy of the World Summit on Sustainable Development, Johannesburg 2002

Established by Government through the Department of Environmental Affairs & Tourism (DEAT)

• Government initiative

• Independent - works with Government, Civil Society and Business

Everything we do must be:

Beneficial to people and the environment1

Positive and motivational2

Solution-oriented3

4 Partnership-driven and involving

ENDORSEMENT

EDUCATION & AWARENESSMANDATE 1:

MANDATE 2:

OUR MANDATE

water

wastepollution

energybiodiversity

Product lifecycle

greening/

eco-friendly

Support systems

Economic and social factors

OUR APPROACH

InY Progress 2006/07

• PHASE 1: Set up

Board of Trustees appointed in 2006

Development of vision

Appointment of CEO

Briefed Parliament in October 2006

Staff commenced duty November 2006

Head Office established November 2006

InY Progress 2006/07 Contd’

• PHASE 2: Planning

Appointed PR agency via tender process

Development of campaign strategy

Development of Greening Framework

Appointed Fundraising agency

Developed Stakeholder Relations Policy and Strategy

InY Progress 2006/07 Contd’

• Phase 3: Execution

Marketing

Research & Liaison; Endorsement system

Corporate Affairs

Financial Statement

EDUCATION AND AWARENESS FOR SUSTAINABILITY

.

www.indaloyethu.co.za

Marketing

Indalo Ways

Endorsement System

• The Endorsement system will run over an initial two-year period and will be

evaluated on a regular bases. It will identify, profile and recognise eco-

excellence, where the principles of sustainable development have been

achieved with full consideration for all aspects of the environment.

Objectives

Unite greening activities under one umbrella;

Endorse the effectiveness and efficiency of environmental products,

services, processes and events; and

Enhance the market for green goods & services

Endorsement System Contd’

• Developmental phases

Phase 1: Commission study and analysis of endorsement

systems incl related costs and risk management

Phase 2: Review recommendations/best practices

Phase 3: Adopt and develop suitable product in

consultation with stakeholders

Phase 4: Roll out prototype in first quarter 2008

Alignment with DEAT

• InY complements the work of DEAT and recognizes the value of joint planning to develop an action plan with; Key priorities Short and long-term goals Timeframes Roles and responsibilities Indicative budget Process for taking this forward

Corporate Affairs

• DEAT & WESSA entered into an agreement to collaborate in the establishment of InY. The unit has successfully implemented a sound corporate governance model comprising:

Board of Trustees Sub-Committees: EXCO Audit & Finance Nomination & Remuneration & Governance

• Employment Equity

Executive management level: 25% Female,75% Males Total staff composition: 65% Females and 45% Males

INDALO YETHU TRUSTBALANCE SHEET as at 31 March 2007

• Notes 2007    2006   • R      R     • ASSETS• NON - CURRENT ASSETS• Property, plant and equipment 3 293 931  -     • CURRENT ASSETS 17 658 402  20 162 136 • Investments on call 4 17 442 431  20 161 557 • Deposits 29 500  -     • Accounts receivables 110 030  -     • Bank balances 76 441  579 • –––––––––––– ––––––––––––• TOTAL ASSETS 17 952 333  20 162 136 • =========== ============• EQUITY AND LIABILITIES• CAPITAL AND RESERVES• Trust capital 5 100  100 • Accumulated loss (2 673 179) 161 455 • Trust fund 20 000 581  20 000 581 • –––––––––––– ––––––––––––• Total capital and reserves 17 326 962  20 162 136 • –––––––––––– ––––––––––––• CURRENT LIABILITIES 625 371  -     • Leave pay provision movement 14 800  -     • Accounts payable 296 326  -     • PAYE Control 265 999  -     • UIF Control 9 830  -     • SDL Control 9 316  -     • Provident fund control account 29 100  -     • –––––––––––– ––––––––––––• TOTAL EQUITY AND LIABILITIES 17 952 333  20 162 136 • ========== ===========

BEYOND THE

ANNUAL REPORT

(Apr –Oct 2007)

Marketing/Media

• Campaign Activation; Mogale City in May 2007

• Media campaign commenced in September 2007 supported by PR on several

mediums; national television, regional & national radio, BP Forecourts,

billboards and select publications

• Partnered with WWF to promote Al Gore’s Inconvenient Truth DVD

• In talks with SABC to solidify partnership on the Green Revolution campaign

• Approached other media owners for extended reach; M-net, Primedia,

e-Tv, NCRF

• Strategic partnerships; Enviropedia, Alive 2 Green, Greenprint , Independent

Newspapers, Media 24, Mail & Guardian & Cape Media

Stakeholder Relations

• Participated in Waste Management Conference organized by DEAT, March 2007

• Greening Tourism Indaba 2007

• Eco City campaign

• One national meeting in Pta, and three provincial meetings (WC, KZN, MP and FS)

• Signed MoU with the University of Stellenbosch

• MoU with Helsinki University, Finland (Workshop)

• Green Drinks

Projects

• Community Outreach

• Eco Ambassadors and Eco Activists

• Greening Tourism Indaba/Sector

• World Environment Week 2007

• Greening the World Environmental Education Congress

• Greening 2010

• Media and Environment

• Youth and Environment

Funding requirements

• Indalo Yethu requires at least R 40m for a sustainable campaign over the next two years:

Endorsement system - R 15m

Media campaign – R 18m

Administration – R 5m

• Sponsorship targets

Identified potential funding (donor sector) – R 2m

Targeted funding (private sector) – R 40m

Financials at 29 October 2007

Opening Balance @ 1 April 2007 R 17,952, 333

Closing Balance @ 29 October 2007 R 8, 972, 209

Total expenditure to date R 8, 980,124 Breakdown of the above expenses Operations R 6,112,775 (68%)

All inclusive Salaries R 1,724,206 (19%)

Administration R 1,143,143 (13%)

Key Priority Areas

• Plan for sustainability• Introduce environmental endorsement system• Mass Media Campaign• Community Outreach

RECOMMENDATIONS & WAY FORWARD

• Note the report

• Note the miss match between mandate and budget, and the need for additional funds - approach government departments; DOE,DOA,DEAT & DWAF for additional funding

• Development of capacity building programmes for ward committees

• Drawing the link between InY and other national programmes

• Support alignment

• Developing and implementing of an effective Monitoring and Evaluation system