Saurav Apple PM

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SAURAV KUMAR

PGDM(C) JICM2009 - 11

VS


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Authoritarian or Autocratic Leadership

Take decisions with little involvement of junior

employees

Allocate tasks

Set objectives

Total control throughout

Steve Jobs


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One-way communicationEg Downwards from leader to subordinate.

This style of leadership may be appropriate when

quick decisions are required, or when large numbers ofun-skilled employees are involved.

Authoritarian or Autocratic Leadershipconti...


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Democratic / Participative style

Involves employees in decision making process

Gets ideas from his people

Creates trust

Sets realistic goals

Bill Gates


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Bill Gates' Secrets of Success

He involves his subordinate in decisionmaking.

Flexible person.

Enthusiasm, hard working nature.

Judgment skills reflect his personality.

Motivating power

Involving his friends to work with him.


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Steve Jobs pitfalls

Dual personality

Resistance to change.

Never give chance to subordinate to involving decisionmaking.

Never motivated his employees.


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Table of content

The beginning (1976)

The early years (1976 to 1983)

Apple vs Microsoft : the struggle (1989 to 1994)

A new beginning (1998 to nowadays)

EZAN Thomas November 2006

Flashback Garage to ipod journey


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The Beginning (1976)

Apple has been created in 1976 by

Steve Jobs, Steve Wozniak andRonald Wayne. They all left ATARIComputers to create their owncompany.

Apple's first headquarter was theJobs' parents garage where Jobsand his friends design their firstcomputer kit : the Apple I. It wasbox wood-made with a basic

motherboard inside.



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The Beginning (1976)

Their business really starded whenJobs hada deal with Byte Shop, acomputer store which bought fiftyApple I. At this time, as Wozniack andWayne worked night and days toassemble the Apple 1, Jobs try to findmoney to pay the providers.

Then came the Apple II (with floppy diskdrive !) and a software called VisiCalcwich was Apple's "killer application" : aspreasheet program !



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The early years (1979 to 1983)

Thanks to the succes of its softwareapplication, Apple Computer investedin a production line and a hiredseveral computer designers. They alsohad a deal with the Xerox PARC inPalo Alto, the computer R&D center inthe world at this time, to benefits itspatents and its scientist staff. In may1980 it unveils the Apple III tocompete IBM.

Due to this collaboration Appleintroduced the first computer with agraphical user interface in 1984 : Lisa

(Jobs' daughter).



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Gates brought two former high school friends, Ric Weiland andMarc McDonald, to be part of the core Microsoft group.

Gates continued to bring in trusted friends of his company includinghis friend from college, Steve Ballmer, who was thereafter in charge

of human resources.


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The Graphical User Interface made Lisa real success.Ballmer hired Charles Simonyi, one of the original founders of the

Xerox Palo Alto research lab.Very soon, a small software company called Microsoft ships itsown GUI supported by every IBM compatible computers. IBM wasApple's main rival and it was dominating the market.

http://www.guidebookgallery.org/pics/gui/startupshutdown/splash/win95-1-1.pnghttp://www.gomonews.com/wp-content/uploads/2009/07/microsoft-logo.jpg


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Steve Jobs downfall

Jobs relationship with employees was criticized & the

result:In 1985 just after the release of Mac, Wozniak left Apple .

In the beginning Steve never saw Gates & windows as a

serious threat to apple.


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Steve Jobs downfall

Steve asked Gates to develop software and improveApples user interface. The result of this venture wasMicrosoft Windows.

In 1985, John Scully CEO of PepsiCo replaced SteveJobs as president & CEO of Apple Computer.

This strategy was lead by a main idea : Innovation

In 1990s Microsoft one of the top company in world

Bill Gates became the Worlds richest man


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Steve Jobs struggle

Jobs found NeXT, a small computer manufacturingcompany.

Pixar, the animation house

that produced movies:

Toy Story and A Bugs life


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Thus Apple ships a quality and ergonomiclaptop : the PowerBook 100. It contributes toset the brand a good reputation.

The same year the Cupertino's firm unveilsits new operating system called Mac OSwhich confirm Apple as a refer as far as the

graphical interface is concerned.




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But it was not enough to preventApple decline in front of the"Wintel world conspiracy"(Wintel=windows+intel) and inthe mid-90s Apple started a slowdecline.




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Steve Jobs rebounce

In 1990s Apple saw opposite direction.

Outdated operating systemDecrease in software development for the MAC.

Something needed to be done !

In 1998 Steve Jobs returned to Apple as the interim CEO.His vision resulted in the innovative iMac


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A new beginning (from 1998 to nowadays)

introduced the new iMac at the MacWorld Expo.It is small, nice, fun and competitive. This newcomputer comes with a complete suite ofsoftwares and a new operating system called

Mac OS X. It was a success. Then came theiBook, Apple's new laptop.



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A new beginning (from 1998 to nowadays)

But the real blockbuster was unveiled in 2001 : the iPod. Surfing on the digitalaudio player trend Apple succeed to take 75.6% of the market share in the US.

Furthermore Apple make a deal with Intel to become compatible withMicrosoft Windows.

http://www.apple.com/in/ipod/nike/run.html

http://www.apple.com/in/ipod/nike/run.htmlhttp://www.apple.com/in/ipod/nike/run.html


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Product diversification of Apple

i phones

i tunesi pods

i tunesAccessories

Apple TV


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We are open for queries

Documents

Saurav Apple PM