Autocab“Showing the Path Ahead-Your

Friendly Ride”

By

Saurav Kumar Das

Mission, Goals & ObjectiveMission Statement: The mission of the company is to become pioneers in the

domain of comfortable shared cab services. As reflected in our tag-line, “Showing the Way Ahead”, the company believes that the novelty and added value of its services would set the paradigm for the shared cab sector

5-Year Goal: Averaging sales between Rs. 100 mm-Rs. 145 mm per year. Achieve ~25% return on investment to investors for the first

two years and 35% for the next three years. Keeping employee labor cost between 25-30% of revenue. Constantly upgrading the service standards & customer

validation systems Expand our marketing and advertising in metros &

industrial hubs within a span of 5 years.

3

Shared Transit Challenges And Opportunities

Current Market Challenges: Though many IT sector firms in the Delhi NCR region do provide their own

transportation facilities, the companies usually charge a hefty amount for the service.

Lack of uniformity in the locations of the employees and the subsequent fuel costs involved in such customized pickups and drops.

To cater to a limited number of employees the Company has to invest a lot in increasing the number of routes catered to and distance covered in each route

From the employee’s perspective the current available options are both uneconomical as well as hassling i.e. cheap private transport like auto-rickshaws, costly private cabsservices- Uber /Ola and combination of public transport options (Public Buses+ Metro rail+ rick-shaws)

Opportunity: Compelling opportunity owing to strong market demand for a moderately

priced cab service The profit potential is moderate, but would grow as the company captures

markets The current competition is not satisfying the need the market sufficiently, so a

definite opportunity is presented here.

Our Solution: Autocab would offer a relaxing, stress free, ride to office goers so that

they can turn up fresh and on-time to work

Management TeamName Designation Background

Saurav Kumar Das

CEO & Co-Founder

• MBA from XLRI• B.Tech (EEE), NIT Warangal• 6 years of experience in Project

Management & Marketing

Manishankar Biswas

COO & Co-Founder

• M.Tech IIT Delhi• Former Head, Uber India

Operations

Harsh Soni CIO & Co-Founder

• MBA from TISS• B.Tech (IT)• 7 years of experience in

Information systems and App. Development

Vishal Singh CMO & Co-Founder

• MBA from IMEI, New Delhi• 7 years of experience of

Marketing in service industry

Sabarinath Warrier

CSO & Co-Founder

• MBA from XLRI• B.Tech (ECE), NIT Calicut• 5 years of experience in

Strategy and Data Mining

Safe and comfortable shared cab services for office-going professionals

During non-office hours (7:00-9:00 – 12:00-16:00- 21:23:00), 0ur cabs would transform into shared cab services: Select routes with charges of Rs. 5/km vs. Rs. 16/km for

Uber/Ola Cab routes and movements to be tracked through GPS Effective means of leveraging the Autocab corporate service

brand as a synonym of reliability and safety

Business Proposition

Value Proposition

Our Offering

Convenience Provides hassle-free door-to-door service

Reliability On time pick-up and drop without any delay

Comfort Customized comfort levels even in shared model

Safety Polite and well-behaved riders; more safety in shared cab

Service Experience

Air Conditioned car with infotainment avenues during travel

Cost Highly Cost-effective solution

Employee Welfare

Effective internal branding & employee engagement

6

Market Analysis Indian Radio taxi Market: $6-$9 billion dollars

Forecasted to grow at 17-20% annually Organised taxi market: Only 4-5% of the market –

unexploited 95% Market covered by unorganized operators who own

fleets of 2-50 cars Indian Radio taxi space has a huge headroom for growth and

is far from saturation Good scope for expansion in tier 2 cities-metro’s still

primary market for all the players Service assurance & quality and convenience will emerge

as the long-term differentiators Ride-sharing might come up in the next 3 years

Has the potential to bring down costs even further Reduce costs even further for the taxi playersWe have the opportunity take First Mover AdvantageSource: The Evolution Of The Indian Taxi Market - Comparing The Biggies, Inc42

Phase 1: Revenue stream would be three-fold: Non-refundable initial annual membership fee: Rs.7,500

Can invest elsewhere to get returns Monthly Service User Fee: Rs. 2,000

Ongoing payment and source of monthly cash flow Rental cab Service Revenue during Non-Office Hours:

Rental Charges at Rs. 6/ km on shared basis in fixed routes Phase 2: New sources of revenues post expansion would include:

Revenues from companies promoting products through print ads on our cabs

Major costs incurred: Capex:

Cost of procuring the cars Incorporating the company

Opex: Payroll of the drivers as well as office staff.Fuel consumption Administrative expenses

Revenue & Financial Model:

Revenue & Financial Model:

2016 2017 20180

50

100

150

200

97.5125.7

165.8

Years

Reven

ue (

in r

s.

Mil-

lion

s)

2016 2017 20180

10

20

30

40

50

24.632.4

45.2

Years

Pro

fit

(in

rs.

Mil-

lio

ns)

Competitive Landscape Analysis

Value Element Autocab Uber/ OlaPrivate Auto

Rickshaws

Combined Public

TransportConvenience 7.0 9.0 5.0 4.0Customer experience 7.0 8.0 5.0 5.0Value 9.0 6.0 5.0 4.0Efficiency 8.0 6.0 4.0 3.0Comfort 7.0 9.0 5.0 4.0Cost 8.0 4.0 6.0 7.0Safety 8.0 6.0 4.0 6.0

0.0

2.0

4.0

6.0

8.0

10.0

Industry Strategy Canvas

AutocabUber/ OlaPrivate Auto RickshawsCombined Public TransportFactors of Competition

Scori

ng

Customer acquisition strategy would revolve around a well targeted branding initiative Brand ourselves as a reliable and trustworthy transport service

provider at an economical price All the cars would be air-conditioned to offer our customers some

relief from the scorching heat-waves and hot winds Branding campaign at major malls and corporate offices Sponsor RJ shows: Targets majority of office going professionals

tuned into the local radio stations Communicate our service proposal to corporate houses

Engagement events and presentationsDemo service offerings

2 distinct customer segmentsPremium: 4 customers to share a sedan- Lesser stopovers,

Higher price- more profitableDeluxe: 7 customers to share a SUV –Lower cost, Longer routes.

Both the customer segments would have a high willingness to pay in the wake of the higher charges and relative inconvenience of competing services.

Go To Market Strategy

Corporate Client Survey: Survey successfully identified consumer preferences &

ideal price-points Preliminary discussions underway to sign 1 year

contracts Retention strategy : On-time pick up and drop with minimal

delays and excellent behaviors of the driver Partnership with i-Map Technologies:

Already in talks to develop DBMS and software to track & maintain ride data

Buyer-supplier relationship: Strong partnership with fuel companies Talks with Reliance Petrochemicals to provide our annual

quota of diesel at discounted rate Strong alliance & goodwill with unions of taxi drivers to

Ensure smooth operations & employee engagement Use the travel time for infotainment

Collaboration with newspaper & magazine vendors for bulk orders

Traction

Opportunities & ThreatsThreats: Scope for M&A activities with consolidations happening among

ridesharing players Big players like Ola & Uber are planning to introduce hatchbacks

and low cost options to cater to the price conscious Indian market The new political system in NCR region may invest heavily on

Public Transport system up-gradation and better service quality which may eat into our customer base

Opportunities: Service assurance & quality and convenience will emerge as the

long-term differentiators. The demography of NCR is shifting towards a young, urban

and value-conscious population Myriad of MNCs are planning to set-up operations in NCR

region and close to 0.2 million new white collared employees would require transportation services

Implementation Timeline- Milestones

Preliminary Talks with Corporate

Clients

Duel diligence and Contract

with Cab Drivers

Signing 1-Year contracts with

first 10 Corporate

Clients

Creation of Brochure & Logo

Incorporation of the Company &

Shifting to Corporate Office

Start of Operations

May, 2015

July, 2015

September, 2015

December, 2015

February, 2016

Company Ownership PatternThe company does not intend to go public any time

soon, as most of the financing is raised by owners & investors

40%

30%

30%

Autocab-Ownership Summary

Promoters Investor A Investor B

Funding: The venture would require ~Rs. 500 million (Post Money) in

total investment from all sources In round 1: intend to raise close to Rs. 300 million from

external investors for ~ 60% stake in the firm

Utilization of Funds: Our initial Capex would be close to Rs. 270 million

Cars: Rs. 160 millionOffice Space: Rs. 40 miilionSoftware Systems Contract: Rs. 30 millionMiscelleneous: Rs. 40 million

Annual Opex: Rs. 200 million p.a.Personnel Cost: Rs. 80 millionFuel Costs: Rs. 70 miilionMaintenance of Cars: Rs. 30 millionMarketing & Branding: Rs. 14 million Administrative: Rs. 6 million

What we Need

THANK YOU