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© Copyright 2014 Euroconsult. All rights reserved.
SATELLITE PAY-TV KEY ECONOMICS & PROSPECTS
2014 BROCHURE
7th Edition | A Euroconsult Profile Series
A complete study on the global satellite pay-TV industry, assessing the market structure, trends, drivers and current/future financial aspects of the business.
The global satellite pay-TV industry has observed strong growth in the past five years despite an increasingly competitive TV landscape where IPTV, DTT and connected entertainment services have rapidly expanded their reach. Subscriptions to satellite pay-TV reached 196 million homes in 2013 and revenues topped $97 billion. While key performance indicators of the sector continued to grow, a slight slowdown was observed, largely attributable to the lack of dynamism in mature markets. Emerging markets now account for 60% of global subscribers, as well as nearly 100% of subscription growth. Emerging markets should account for nearly 100% of growth in subscriptions, revenues and number of TV channels by 2023. Global subscriptions should reach 340 million in 2023; emerging markets should account for nearly 80% of the total, with Asia and Sub-Saharan Africa expected to be the fastest-growing regions. Subscriptions will be largely supported by the greater availability of low-cost offerings. Nearly 30,000 channels should be distributed in 2023, with growth favored by the take-off of HD in emerging markets and rollout of the 1st UHD channels.
Over 70 pages Over 130 graphs and tables 10 profiles of key players in emerging regions Comprehensive digital files including all forecasts in Excel files Price starting at € 3,000
© Copyright 2014 Euroconsult. All rights reserved.
ABOUT SATELLITE PAY-TV \ \ HIGHLIGHTS OF THE EXECUTIVE REPORT: 10 profiles of key players in emerging regions
Market sizing and review of industry structure, including vertical integration
Key drivers (economic, technical, services, etc.)
Benchmark of key performance indicators and service strategies
Excel databases with key indicators on the satellite pay-TV business and platforms
(subscriptions, OPEX, churn, ARPU, operational margin, service offerings, etc.)
Review of dynamics in key regional and national markets
METHODOLOGY:
This edition of the report is largely focused on emerging digital markets as they have been the main driver in the last couple of years and are expected to continue to drive the market by 2023. To produce the analysis included in this report, we gathered information from all satellite pay-TV platforms currently in service and/or under development. We also reviewed a number of developments impacting the TV, video and/or telecom markets, including online entertainment services. The analysis covers the different aspects of the satellite pay-TV business, ranging from service offerings to subscription trends, key metrics (ARPU, churn), revenues and profit margins.
WHO WILL BENEFIT FROM THIS REPORT:
Pay-TV Platforms
TV Channels & Content Providers
Equipment Manufacturers
Satellite Operators & Service Providers
Banks & Investors
Broadcasters
Reference indicators
Highlights & case studies
Analysis
Market Share of Satellite Pay-TV Subscribers in 2013
NORTH AMERICA
LATIN AMERICA
WESTERN EUROPE
CENTRAL & EASTERN EUROPEINCLUDING RUSSIA
ASIA
SATELLITE PAY-TV: KEY ECONOMICS & PROSPECTS © 2014 Euroconsult. December 2014. All rights reserved.
19%
15%
14%
MIDDLE EAST & AFRICA
3%
SUB-SAHARAN AFRICA
5%
30%
14%
15 % 26 %
Share of Emerging Markets (Revenues)
2008 2013
Total Revenues of Satellite Pay-TV
$97Billion
Homes with Satellite Pay-TV in 2013 vs. 2023
2013196 Million
2023340 Million
$22 / month
$61/ month
Emerging Markets
ARPU in Emerging Markets vs. Mature Markets
Mature Markets
CAGR 2008-2013 SD vs. HD Channels
HD Channels
40%6%
SD Channels
Satellite Pay-TV: Key Economics & Prospects
An assessment of the growth dynamics, development strategies and economics of satellite pay-TV platforms to support decision making
For more information contact us:[email protected]
© Copyright 2014 Euroconsult. All rights reserved.
MARKET STRUCTURE, COMMERCIAL PERFORMANCE & KEY ECONOMICS • Subscriptions trends and driver • Focus: new satellite pay-TV platforms and expansion into new market • World map of the satellite pay-TV business (2013) • Focus: New satellite pay-TV platforms & expansion into new markets • Focus: consolidation trends and future satellite pay-TV markets • The three-stage development of satellite pay-TV platforms • Focus: vertical integration and the growing presence of telcos in the satellite
pay-TV business • ARPU trends and drivers • Revenue performance for the satellite pay-TV industry • Breakdown of operating costs (OPEX) for satellite pay-TV business • Focus on subscriber acquisition cost (SAC) and churn • Operating margins for satellite pay-TV platforms • Distribution and piracy • Synthetic SWOT analysis on the satellite pay-TV business in emerging digital market • Drivers and forecasts to 2023 for satellite pay-TV subscriptions • Revenue forecasts to 2023 for satellite pay-TV platforms • Forecasts to 2023: satellite pay-TV platforms channels and capacity used
COMMERCIAL STRATEGIES: CONTENT AND SERVICES • Service ecosystem and economic model of a satellite pay-TV platform (2014) • Overall channels broadcast by satellite pay-TV platforms: trends and benchmark • High definition channels broadcast by satellite pay-TV platforms: trends and benefits • Proprietary channels and content rights are important assets for satellite pay-TV platforms • Receivers: from reception to DVR and multimedia capabilities • Strategies of satellite pay-TV companies to become cross media platforms • OTT strategies of satellite pay-TV platforms • Focus: OTT services in emerging digital markets • Ultra HD: satellite pay-tv platforms show growing interest in new format • Satellite pay-TV: roadmap for formats, compression and broadcast standards • Pricing strategy: from upfront costs to content packages • Transmission: volume of capacity used for satellite pay-TV services • Orbital positions and operators supporting satellite pay-TV services
TABLE OF CONTENTS
REGIONAL MARKET ANALYSIS LATIN AMERICA, CENTRAL EUROPE, RUSSIA & CENTRAL ASIA, MIDDLE EAST AND AFRICA, SUB-SAHARAN AFRICA, ASIA • Regional overviews, including: • Market overview • Map with subscriptions by country • Key trends, drivers and events • Key figures and selected focuses for largest national markets • Forecasts to 2023 (subs, revenues, TV channels, capacity)
© Copyright 2014 Euroconsult. All rights reserved.
TABLES & GRAPHS 01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMICS
SUBSCRIPTIONS TRENDS AND DRIVERS SUBSCRIPTIONS TO SATELLITE PAY-TV PLATFORMS SUBSCRIPTIONS BY REGION: NET ADDITIONS VS. GROWTH RATES (2013) FASTEST-GROWING COUNTRIES IN TERMS OF SATELLITE PAY-TV SUBSCRIPTIONS (2013) WORLD MAP OF THE SATELLITE PAY-TV BUSINESS (2013) FOCUS: NEW SATELLITE PAY-TV PLATFORMS AND EXPANSION INTO NEW MARKETS NUMBER OF SATELLITE PAY-TV PLATFORMS BY REGION NUMBER OF SATELLITE PAY-TV PLATFORMS IN SELECTED FAST GROWING MARKETS SATELLITE PAY-TV PLATFORMS LAUNCHED IN 2014 PRESENCE BY NUMBER OF COUNTRIES FOR SATELLITE PAY-TV PLATFORMS (2014) FOCUS: CONSOLIDATION TRENDS AND FUTURE DTH MARKETS M&A PROCESS BY YEAR AND REGION (2009-2014) FUTURE PLANNED SATELLITE PAY-TV SERVICES THE THREE-STAGE DEVELOPMENT OF SATELLITE PAY-TV PLATFORMS FOCUS: VERTICAL INTEGRATION AND THE GROWING PRESENCE OF TELCOS IN THE SATELLITE PAY-TV BUSINESS WITH LIMITED BUT GROWING SHARE OF SUBSCRIBERS UNDER CONTROL GLOBALLY IN 2014 THREE APPROACHES TO VERTICAL INTEGRATION IN EMERGING MARKETS ARPU TRENDS AND DRIVERS EVOLUTION OF ARPU IN LOCAL CURRENCY AND IN U.S. DOLLAR (2003-2013) ARPU BENCHMARK FOR SATELLITE PAY-TV PLATFORMS (2013) ARPU/MONTH IN US$ FOR BENCHMARK OF SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING DIGITAL MARKETS (2013) REVENUE PERFORMANCE FOR THE SATELLITE PAY-TV INDUSTRY PRIMARY DRIVERS FOR REVENUE GROWTH REVENUES OF SATELLITE TV PLATFORMS, BREAKDOWN BY REGION (2007-2013) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES (2013) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES GROWTH IN LOCAL CURRENCIES (2013) BREAKDOWN OF OPERATING COSTS (OPEX) FOR DTH BUSINESS EXPENDITURE STRUCTURE FOR A SATELLITE PAY-TV PLATFORM (2013) PROGRAMMING EXPENDITURE AS % OF SALES FOR SATELLITE PAY-TV PLATFORMS (2013) DISTRIBUTION OF THE OPERATING EXPENDITURES FOR A SAMPLE OF SATELLITE PAY- TV PLATFORMS (2013) FOCUS ON SUBSCRIBER ACQUISITION COST (SAC) AND CHURN SUBSCRIBER ACQUISITION COSTS FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS (2008-2013) BENCHMARK OF CHURN RATES FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS
OPERATING MARGINS FOR SATELLITE PAY-TV PLAYERS REVENUE AND EBIT FOR THE SATELLITE PAY-TV INDUSTRY (1999-2013) EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS (2007-2013) TIME TO BREAKEVEN FOR SATELLITE PAY-TV PLATFORMS EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING MARKETS DISTRIBUTION AND PIRACY INDOVISION DISTRIBUTION NETWORK (2014) TRUEVISIONS SUBSCRIPTION GROWTH IS DRIVEN BY FTA PACKAGES MNC SKYVISION: 3 BRANDS TO LIMIT THE IMPACT OF PIRACY ASTRO’S NJOI SUBSCRIPTION-FREE SERVICE TARGETS LOWER-INCOME MARKET
© Copyright 2014 Euroconsult. All rights reserved.
TABLES & GRAPHS
01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMICS
SYNTHETIC SWOT ANALYSIS ON THE DTH BUSINESS IN EMERGING DIGITAL MARKETS
DRIVERS AND FORECASTS FOR DTH PLATFORMS SUBSCRIBERS TO SATELLITE PAY-TV BY REGION SATELLITE PAY-TV SUBSCRIBERS, EMERGING DIGITAL MARKETS VS. MATURE MARKETS NET NEW SUBSCRIBERS TO SATELLITE PAY-TV BY REGION SUBSCRIPTIONS IN FASTEST-GROWING MARKETS
REVENUE FORECASTS FOR DTH PLATFORMS REVENUES OF SATELLITE PAY-TV PLATFORMS REVENUES OF SATELLITE PAY-TV PLATFORMS (2) AVERAGE APPARENT ARPU FOR SATELLITE PAY-TV PLATFORMS
FORECASTS: DTH PLATFORMS CHANNELS AND CAPACITY USED GROWTH OF TV SIGNALS DISTRIBUTED BY SATELLITE PAY-TV PLATFORMS (2007-2023) GROWTH OF SATELLITE PAY-TV SIGNALS BY FORMAT (2008-2023) AVERAGE NUMBER OF CHANNELS PER SATELLITE PAY-TV PLATFORM BY REGION (2008-2023) GROWTH OF SATELLITE CAPACITY USED BY SATELLITE PAY-TV PLATFORMS (2008-2023)
02\ COMMERCIAL STRATEGIES: CONTENT AND SERVICES
SERVICE ECOSYSTEM AND ECONOMIC MODEL OF A SATELLITE PAY-TV PLATFORM (2014) OVERALL CHANNELS BROADCAST BY DTH PLATFORMS: TRENDS AND BENCHMARK TV SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS NUMBER OF CHANNELS PER SATELLITE PAY-TV PLATFORM BREAKDOWN BY THEME OF CONTENT OFFERING FOR SELECTED PLATFORMS NUMBER OF NET NEW CHANNELS FOR DTH PLATFORMS OPERATING IN EMERGING MARKETS (2013) STRATEGIES FOR HIGH DEFINITION AND BENEFITS HD SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS NUMBER OF PLATFORMS OFFERING HD SERVICES HD PENETRATION FOR SELECTED PLATFORMS NUMBER OF HD CHANNELS PER PLATFORM
PROPRIETARY CHANNELS & CONTENT RIGHTS IMPORTANT ASSETS FOR SATELLITE PAY-TV PLATFORMS PROPRIETARY CHANNELS AND THEIR SHARE OF TOTAL CHANNELS OFFERED SAMPLE OF INVESTMENTS IN LOCAL PRODUCTION COSTS FOR SPORT RIGHTS IN THREE OF THE LARGEST EUROPEAN SATELLITE PAY-TV MARKETS RECEIVERS: FROM RECEPTION TO DVR AND MULTIMEDIA CAPABILITIES THE ROLLOUT OF DVR SERVICES BY PLATFORM DVR STORAGE CAPACITY OFFERED BY SATELLITE PAY-TV PLATFORMS (2014) STRATEGIES OF SATELLITE PAY-TV COMPANIES TO BECOME CROSS MEDIA PLATFORMS SHARE OF SATELLITE PAY-TV PLATFORMS OFFERING NON-LINEAR SERVICES (2012-2014) FOCUS: OTT STRATEGIES OF SATELLITE PAY-TV PLATFORMS GLOBAL REVENUES: OTT VS. SATELLITE PAY –TV (2011-2013) SKY DEUTSCHLAND: CUSTOMER SESSIONS TO SKYGO OTT SERVICE BENCHMARK OF OTT SERVICES LAUNCHED BY SATELLITE PAY-TV PLATFORMS FOCUS: OTT SERVICES IN EMERGING DIGITAL MARKETS ASTRO-ON-THE-GO DOWNLOADS MOVISTAR OTT SERVICES IN LATIN AMERICA INTERNET SPEED BY ASIAN COUNTRY (4Q 2013)
© Copyright 2014 Euroconsult. All rights reserved.
TABLES & GRAPHS CONTINUED
02\ COMMERCIAL STRATEGIES: CONTENT AND SERVICES
ULTRA HD: SATELLITE PAY-TV PLATFORMS SHOW GROWING INTEREST IN NEW FORMAT UHD TRIALS (2014) AND FUTURE PLANNED CHANNELS UHD SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS SATELLITE PAY-TV: ROADMAP FOR FORMATS, COMPRESSION AND BROADCAST STANDARDS PRICING STRATEGY: FROM UPFRONT COSTS TO CONTENT PACKAGES BASIC PACKAGE: MONTHLY FEES VS. NUMBER OF CHANNELS (2Q2013) AVERAGE BASIC PACKAGE FEES BY REGION (2009 & 2014) AVERAGE UPFRONT COSTS FOR SATELLITE PAY-TV PLATFORMS (2014) AVERAGE PRICE OF A SUBSIDIZED STB (2007-2013)
TRANSMISSION: VOLUME OF CAPACITY USED FOR SATELLITE PAY-TV SERVICES SATELLITE CAPACITY USED BY DTH PLATFORMS CAPACITY LEASED BY LEADING DTH PLATFORMS (WORLD, 2013) AVERAGE NUMBER OF TRANSPONDERS PER PLATFORM AND REGION (2009-2013)
ORBITAL POSITIONS AND OPERATORS SUPPORTING DTH SERVICES LEADING SATELLITE OPERATORS BY NUMBER OF PLATFORMS DISTRIBUTED AND CAPACITY USED (2013) TOP 3 ORBITAL POSITIONS BY NUMBER OF SATELLITE PAY-TV SIGNALS DISTRIBUTED IN EACH REGION (2013) TOP ORBITAL POSITIONS IN EMERGING MARKETS BY NUMBER OF SATELLITE PAY-TV SUBS (2013)
03\ REGIONAL FOCUSES
GRAPHS FOR EACH REGION: SUBSCRIBERS TO SATELLITE PAY-TV BY COUNTRY (2007-2023) REVENUES OF SATELLITE PAY-TV PLATFORMS (2007-2023) SATELLITE PAY-TV CHANNELS BY FORMAT (2007-2023) SATELLITE CAPACITY USED BY SATELLITE PAY-TV PLATFORMS (2007-2023)
INCLUDES REGIONAL MAPS OF SATELLITE PAY-TV PLATFORMS INCLUDES TABLES WITH KEY FIGURES FOR THE LARGEST REGIONAL SATELLITE PAY-TV MARKETS INCLUDES TABLES WITH KEY FIGURES FOR ALL SATELLITE PAY-TV PLATFORMS
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