SHOW DAILYDAY 1 MONDAY 03. 14. 11Investors Still Find Safety in
SatelliteBeginning to Look for Growth OpportunitiesThe satellite
industry remains popular among technology/media ana-lysts at
investment banks, and satellite stocks in Europe and North America
remain popular with analysts. Chris Quilty, a satellite equity
analyst at Raymond James, believes that the overall satellite
industry held up well. The satellite industry performed well in
2010, experiencing only marginal impact from the global financial
crisis that began in 2008. As expected, the FSS industry delivered
consistent mid-single-digit growth, powered by consumer demand for
video and wireless services as well as an acceleration of demand
for mobile satellite services. Speaking to this latter point, the
MSS industry also performed well and appears poised for strong
growth in the next several years, driven by new product cycles
(maritime VSAT, aero broadband and satellite-based M2M) and growing
consumer/enterprise demand for anytime, anywhere connectivity.
Satellite manufacturers and launch providers also maintained a
brisk order and delivery rate in 2010, but the outlook for those
sectors is somewhat clouded by potential spending cuts by the FSS
sector and new launch capacity becom-ing available, Quilty said.
Ground equip-ment providers rebounded from a period of soft
commercial spending, but U.S. government budget issues could
pres-ent problems for vendors who serve the defense sector, he
said.Eric Beaudet, a satellite equity ana-lyst at Natixis
Securities who covers both SES and Eutelsat, says the satel-lite
industry remains a save haven for investors. We have seen their
EBITDAs stay relatively stable over the last few years as well as
consistent revenue growth. We have clearly [moved] above 5 percent
EBITDA margin growth in the medium term. In a portfolio, you want
to have some stocks that grow 5 to 10 per-cent a year in pretty
much every given year with dividends of 3 to 4 percent, so overall,
for any portfolio manager, they are very good defensive stocks to
have in your portfolio. It wont give you the 30-plus percent growth
that an Alcatel or a Technicolor can give you, but [FSS players]
constant 5 to 10 percent growth plus dividends with visibility, he
says.United StatesRichard Valera, a technology equity ana-lyst at
Needham Research who covers companies such as ViaSat and Comtech,
also believes that satellite stocks remain attractive to investors.
I think there have been perceptions in the past that ubiquitous
wireline broadband was going to obsolete satellite, Valera says. I
dont think that is true at all. There are too many situations where
wires arent page 8 MONDAY | DAY 1 | PAGE 1BY MARK
HOLMESVS_2011_ShowDaily_Template.indd 1 2/28/11 7:16:07
PMwww.arianespace.com
www.arianespace.comVS_ShowDaily_Day1_Imirus_Cover.indd 1 3/8/11
3:53:18 PMwww.arianespace.comArianespace salutes Ms. Petra Mateos
for her exemplary leadership and vision as Chairwoman of Hispasat.
Congratulations on being selected Via Satellites Satellite
Executive of the Year 2010! We are proud to have launched six
satellites in Hispasats fleet serving a diverse customer base.On
February 16th we marked our historic 200th Ariane Mission that
notched our 42nd success in a row for Ariane 5. With the worlds
best operational team and family of three launch vehicles, we
continue to set the industrys benchmark for reliable access to
space.In 2011 we are targeting twelve missions in total. These
include six with our heavy-lift Ariane 5, five with the workhorse
Soyuz from both Baikonur and the Guiana Space Center, and the
inaugural flight of the Vega light launch vehicle. We look forward
to launching your next satellite.Jean-Yves Le Gall Arianespace
Chairman & CEOArianespaceCoverWrap.indd 2 3/8/11 2:27:59 PMSHOW
DAILYDAY 1 MONDAY 03. 14. 11Investors Still Find Safety in
SatelliteBeginning to Look for Growth OpportunitiesThe satellite
industry remains popular among technology/media ana-lysts at
investment banks, and satellite stocks in Europe and North America
remain popular with analysts. Chris Quilty, a satellite equity
analyst at Raymond James, believes that the overall satellite
industry held up well. The satellite industry performed well in
2010, experiencing only marginal impact from the global financial
crisis that began in 2008. As expected, the FSS industry delivered
consistent mid-single-digit growth, powered by consumer demand for
video and wireless services as well as an acceleration of demand
for mobile satellite services. Speaking to this latter point, the
MSS industry also performed well and appears poised for strong
growth in the next several years, driven by new product cycles
(maritime VSAT, aero broadband and satellite-based M2M) and growing
consumer/enterprise demand for anytime, anywhere connectivity.
Satellite manufacturers and launch providers also maintained a
brisk order and delivery rate in 2010, but the outlook for those
sectors is somewhat clouded by potential spending cuts by the FSS
sector and new launch capacity becom-ing available, Quilty said.
Ground equip-ment providers rebounded from a period of soft
commercial spending, but U.S. government budget issues could
pres-ent problems for vendors who serve the defense sector, he
said.Eric Beaudet, a satellite equity ana-lyst at Natixis
Securities who covers both SES and Eutelsat, says the satel-lite
industry remains a save haven for investors. We have seen their
EBITDAs stay relatively stable over the last few years as well as
consistent revenue growth. We have clearly [moved] above 5 percent
EBITDA margin growth in the medium term. In a portfolio, you want
to have some stocks that grow 5 to 10 per-cent a year in pretty
much every given year with dividends of 3 to 4 percent, so overall,
for any portfolio manager, they are very good defensive stocks to
have in your portfolio. It wont give you the 30-plus percent growth
that an Alcatel or a Technicolor can give you, but [FSS players]
constant 5 to 10 percent growth plus dividends with visibility, he
says.United StatesRichard Valera, a technology equity ana-lyst at
Needham Research who covers companies such as ViaSat and Comtech,
also believes that satellite stocks remain attractive to investors.
I think there have been perceptions in the past that ubiquitous
wireline broadband was going to obsolete satellite, Valera says. I
dont think that is true at all. There are too many situations where
wires arent page 8 MONDAY | DAY 1 | PAGE 1BY MARK
HOLMESVS_SAT11_ShowDaily_Day1.indd 1 3/3/11 5:28:38 PMSpacecom is
expanding coverage to the farthest reaches of Africa with the
launch of the AMOS-5 satellite in the third quarter of 2011.Located
at the 17E orbital position, the AMOS-5 satellite will offer
enhanced capabilities, expanded coverage areas and high-power
C-band and Ku-band capacity throughout the African continent.
Spacecom has long served the U.S. DoD through its systems
integrator partners. And, thanks to the AMOS-5 satellite, we will
soon be able to meet the burgeoning satellite connectivity needs of
a variety of fast growing vertical markets across Africa like the
oil and gas industry. Additionally, Spacecom serves Direct-To-Home
(DTH) platforms in Europe and the Middle East, TV broadcasters and
programmers, government organizations, VSAT service providers and
telephony operators. With AMOS-2 and AMOS-3 at the 4W orbital Hot
Spot for European and Middle Eastern coverage, AMOS-4 launching in
2012 to serve Asia, and AMOS-6 in 2014, the AMOS satellite eet is
perfectly positioned for performance.Pan-African C-band and Ku-band
capacity on AMOS-5 is now selling. Contact us to nd out more.The
AMOS-5 Satellite is Coming to Africas p a c e t o e x p a n
d17E4234364438404420 10EIRP Contours (dBW)Visit us at: Satellite
2011 March 15 17 Washington, DC Booth #675For additional
information visit: www.amos-spacecom.com or contact us at: Int.
Tel: +972.3.755.1000, U.S. Tel: 1.212.920.8868 Email:
[email protected] The AMOS-5 Satellite is Coming to
Africa17E4234364438404420 10EIRP Contours (dBW)delivering X-band to
the power of X xtar.comHigh-Powered, Mission Critical
SATCOMSHigh-powered global, fixed and steerable spot beams.
On-board switching for operational flexibility. XTAR delivers
X-band capacity to the most demanding, mission-critical areas of
operation. Anywhere. Anytime.XTARs NSA-approved command-link
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terminals. XTAR, LLC. All rights reserved.PAGE 4 | DAY 1 | MONDAY
PAGE 4|DAY 1|MONDAYSHOW DAILYWelcome to the SATELLITE 2011 pre-day,
where we will launch our celebration of 30 years of the SATEL-LITE
show by focusing on where the sector will go next.The pre-day
schedule will look at some of the futures most press-ing issues,
beginning with the return of the must-attend Satellite Finance
Forum. Satellite sector analysts and experts from throughout the
financial sector will look at current economic issues and their
potential impact on satellite companies and their markets.The
Satellite Finance Forum begins with a look at the Financial State
of the Industry, where experts will provide analysis of the market
today and provide projections related to the satellite sectors
future. The Investment Bankers Panel will dis-cuss how satellite
companies are coping with credit issues and market uncertainty and
strategies for navi-gating the market.For a perspective from inside
the satellite sector, check out Future Financial Investments, where
CFOs from the globes largest satellite oper-ators will discuss
where they may spending their money next, and the CEO Roundtable
will gather execu-tives from different satellite niches to discuss
the common issues they all face and how to solve them.The
Engineering Forum returns for a second year, providing the more
technically minded members of the satellite community a chance to
dis-cuss their challenges today and in the future. A CTO Roundtable
Break-fast will kick off the track, followed by a discussion
focused on interfer-ence issues, quality of service, IPv6
compliance, engineering in extreme conditions and network
security.Edward Horowitz, director, U.S. Space, will be the
luncheon keynote speaker and discuss how satel-lite players have
responded to the technological innovations that have forced the
sector to adapt throughout its history. And after a day of
discussing where the satellite sector is headed, please join us for
the SATELLITE 2011 30th Anniversary Party on the L Street Bridge to
help us celebrate all that satellite has accomplished. Editorial
301/354-2000 JASON BATES, Editor, ext. 1807 MARK HOLMES, Associate
EditorJULIE BLONDEAU SAMUEL, Director, Satellite & Cable
Online, ext. 1770JEFFREY HILL, News Editor, ext. 1805JENNIFER
NEWMAN, CopyeditorContributing WritersSAM SILVERSTEINGREG
BERLOCHERDesign/Production VINCE LIM, Senior Graphic DesignerSOPHIE
CHAN-WOOD, Production Manager301/354-1671Conference ServicesJENN
HEINOLD, Show Director, ext. 1813MICHAEL CASSINELLI, Exhibit Sales
Manager, ext. 1691LINDSEY FULLER, Marketing Manager, ext.
1778Audience DevelopmentGEORGE SEVERINE, Fulfillment DirectorClient
ServicesREPRINTS: Wright
[email protected] SALES: JEN FELLING,
[email protected]/778-8700CUSTOMER SERVICE:
847/559-7314JANIS DAVIS, Advertising
Support301/354-1768MarketingJILL BRAUN, Senior Marketing Manager,
Via SatelliteAccess Intelligence, LLCDON PAZOUR, Chief Executive
OfficerED PINEDO, Exec. Vice President & Chief Financial
OfficerHEATHER FARLEY, Divisional President, Business Information
GroupMACY L. FECTO, Exec. Vice President, Human Resources &
AdministrationJOE ROSONE, Vice President, Group PublisherJOE
MILROY, Associate Publisher SYLVIA SIERRA, Senior Vice President,
Corporate Audience DevelopmentMICHAEL KRAUS, Vice President of
Production and ManufacturingROBERT PACIOREK, Senior Vice President
&Chief Information OfficerSTEVE BARBER, Vice President
Financial Planning and Internal AuditSubscribe to Via Satellite
digitally at www.viasatellite.comPrinted in U.S.A.4 Choke Cherry
Rd., 2nd FloorRockville, MD 20850Phone: 301/354-2000, Fax:
301/340-3169Email: [email protected]:
www.satellitetoday.comSATELLITE 2011:Where Will Satellite Be in 30
YearsPAGE 6 | DAY 1 | MONDAY PAGE 6|DAY 1|MONDAYSHOW DAILYSchedule
of Events At-A-GlanceMonday, March 14, 2011 (Pre-Conference
Program)Start Time End Time Room Session7:30 AM 7:00 PM Grand Lobby
Registration Hours7:30 AM 9:00 AM Rise-n-Shine Coffee Service12:00
PM 1:30 PM 202Keynote Luncheon: Decade of Disruption Ushers in Era
of Opportunity5:30 PM 7:30 PM L St. Bridge SATELLITE 2011 30th
Anniversary PartyWORKSHOPS8:30 AM 5:30 PM 143B IP Networking over
Satellite8:30 AM 5:30 PM 209A Communications via Satellite: The
Basics8:30 AM 5:30 PM 143C Launch Services for Satellite
Operators8:30 AM 5:30 PM 143A GVF Presents: Emerging Applications
SeriesSATELLITE FINANCE FORUM9:00 AM 9:15 AM 207A Satellite Finance
Forum Welcome and Opening Comments9:15 AM 10:00 AM 207A Financial
State of the Industry Market Trends and Observations10:30 AM 11:45
AM 207AThe Investment Bankers Panel: Financing Solutions for the
Economic Rebound1:30 PM 2:45 PM 207A Future Financial Investments -
Where Will the Money Be Going Next?3:15 PM 4:15 PM 207A Balancing
Technical and Financial Risk4:15 PM 5:30 PM 207A CEO Roundtable:
Similar Challenges, Different MarketsENGINEERING 20117:30 AM 8:30
AM 209B CTO Roundtable Breakfast: Technology Leaders9:00 AM 10:00
AM 207B Satellites Costly Nemesis10:30 AM 11:45 AM 207B Quality of
Service: Best Practices You Can Implement Today1:30 PM 2:45 PM 207B
IPv6: Compliance by 20123:15 PM 4:15 PM 207B Satellite Engineering
in Extreme Conditions4:15 PM 5:30 PM 207B Network SecurityPAGE 8 |
DAY 1 | MONDAY PAGE 8|DAY 1|MONDAYSHOW DAILYTHE DI FFERENCE BETWEEN
ORDINARYAND EXTRAORDINARY.TIME TO WARN OF MASSIVE IMPENDING STORM
SYSTEM www. i nteg. comTHE INTEGRAL DIFFERENCECOMMAND+
CONTROLENTERPRISENETWORK MGMT.SIGNAL PROCESSING+ DATA COMM.COMM.
INFOASSURANCESERVICESdeployed. In regions like the Middle East,
satellite is often the primary mode of com-munication for U.S. and
allied militaries in many areas. I think, generally speaking, the
demand for satellites remain healthy. The companies that
participate in the market both from a service and infrastruc-ture
point of view are going to see ups and downs depend-ing on what
programs they are on as well as things like budgetary funding. I do
think satellite is still a very viable technology and will remain
in high demand for a long time.Along with providing the steady
returns, Quilty thinks the satellite sector offers investors a
moneymaking opportunity with satellite broadband. Long viewed as an
option of last resort, satellite broadband technol-ogy is on the
cusp of a major technological revolution that promises to drive
double-digit growth over the next five to 10 years, he says. The
key tech-nology underlying this trans-formation is the emergence of
high throughput satellites such as those being devel-oped by ViaSat
(ViaSat-1) and Hughes (Jupiter). In effect, these satellites are
expected to deliver a 100-fold through-put yield as compared to
tradi-tional Ku-band services, thus allowing service providers to
significantly improve cus-tomer download speeds while concurrently
slashing the cost of delivering these services from an estimate $30
per sub per month to as little as $1 per subscriber, he says.Valera
believes EchoStars acquisition of Hughes could have an impact. The
dynam-ics could have been changed pretty significantly, because you
now potentially have Charlie Ergen owning Hughes, and he has the
potential to use his Dish Network distribution channel to drive the
Hughes consumer broadband busi-ness. We think that would be
positive for Hughes, but at the margin, negative for ViaSat. Dish
Network was one of their distribution partners. If Dish leaves
ViaSat and does distrib-ute Hughes, it makes Hughes a more potent
competitor than they would have been if they had maintained their
largely retail strategy.EuropeEutelsat and SES remain solid picks
in Europe, says Fabio Fazzari, a satellite equity analyst at Italys
Equita Sim. SES and Eutelsat invested a lot in the past two years
to grow their position in many developing markets and have
increased capac-ity. They have seen a strong demand for capacity
linked to technological innovations like HD. The satellite industry
was the only one reporting revenues growth at mid-single-digit
level in organic terms during the past two years thanks to the
long-term contracts they have and the fact that the service they
sell is not linked to consumer trends.Fazzari agrees with Beaudet
that the investment banks have a good overall perception of the
industry. The investment bank commu-nity has a very good
percep-tion (of satellite operators), because they generate a lot
of cash. For this part of busi-ness, the only risk is linked to
launch delays or failures, which represent a postpone-ment in
revenues. During the economic crisis, investors gravitated towards
satellite stocks. It was actually very attractive sector during the
crisis for investors. It was seen as a defensive sector. Long-term
contracts were signed, and really, the most beneficial effect was
the low price of broadcasting for pay-TV. In the downturn, pay-TV
operators cut many things, such as their marketing costs and
set-top box subsidies before reducing their offer-ing. It was seen
as a very attractive sector over the last few years, says Beaudet.
However, as economies around the world begin to pick up, investors
perhaps are looking for riskier stocks outside the satellite
sector. Over the past few months, we havent seen such great stock
performance from SES, Eutelsat and even Inmarsat. That is because
the appetite for risk has slightly increased in the market, says
Beaudet, who believes the moves in Ka-band and data services will
be risks for SES and Eutelsat. The main risk is that they are
diversifying into Ka-band. Eutelsat has invested into a dedicated
Ka-band satellite, and SES has invested into O3b Networks. That is
the real next challenge for the different companies. There will be
some blur-ring between medium-orbit satellites like O3b and some
mobile satellite operators like Inmarsat, and Ka-band will see an
intensifying of compe-tition through different actors and players
from sectors that were separate until today. It is going to be
interesting to see who will be the most aggressive and
opportunistic and grab the new possibilities of Ka-band. That is
the next uncertainty and the big chal-lenge for the
groups.Inmarsats move towards Ka-band did take him by surprise,
Beaudet says. The group had finished launching a new Ku-band
constellation just two years ago that had added a lot of capacity,
and is still has a fill rate of 20 percent or less. Everyone saw
Inmar-sat as having a lot of free capacity, so having a highway of
growth over the next two years. Launching a new Ka-band
constellation was a big surprise. At the same time, it does
underline that they see a really big need in the capac-ity, he
says. page 1 THE DI FFERENCE BETWEEN ORDINARYAND EXTRAORDINARY.TIME
TO WARN OF MASSIVE IMPENDING STORM SYSTEM www. i nteg. comDark
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PROVIDERS.Visit us at Booth #557 at the 2011 SATELLITE Conference
being held at the Walter E. Washington Convention Center, March
15-17.PAGE 10 | DAY 1 | MONDAY PAGE 10|DAY 1|MONDAYSHOW DAILYAs a
regional operator work-ing in both Europe and Latin America,
Hispasat Chair-woman Petra Meteos pro-vides a textbook example on
how a smaller satellite operator can expand its reach and build a
business.Hispasat will once again see growth in both rev-enues and
profits for fiscal year 2010, continuing a trend of strong
increases in all key financial met-rics over the past several
years. In 2009, the operator saw profits increase by 50 percent
compared to 2008, and the regional players profits doubled between
2007 and 2009. Hispasats growth has been based, in part, on making
great strides in Latin America, securing good transponder fill
rates for both its Amazonas-1 and Amazonas-2 satellites. The
operator signed contracts for capacity in Latin America with
companies such as Spain-based Telefonica, which provides services
in Spain and Latin America, and Brazils Petrobras. The majority of
the capacity on the Amazonas-2 satellite, placed in orbit in
October 2009, already has been sold, giving Hispasat an even
stronger position in markets such as the United States and Mexico.
At the end of 2009, more than 30 percent of Hispasats overall
revenues were derived from the Americas.The company ended the year
with the launch of its Hispasat 1E satellite, the second of five
spacecraft that form the basis of His-pasats latest growth
planHispasat also was selected in 2010 by NASA to participate in
the hurricane research mis-sion, Genesis and Rapid Intensification
Processes, intended to better under-stand how tropical storms form
and then develop into hurricanes.Due to Mateoss astute leadership,
Hispasats growth curve shows no signs of slowing, and with strong
positions in both Latin America and Europe, it is an operator on
the rise.Under CEO Matt Desch, Iridiums total revenue improved in
all four quar-ters of 2010, and the MSS company reported full-year
revenue of $353 million, up from $319 million in 2009. In addition,
Iridium grew its total billable subscriber base by 25 percent
during the year to nearly 450,000 users and strengthened each of
its business sectors. Government service rev-enues grew by 10.7
percent, commercial services by 14.7 percent and subscriber
equipment by 9 percent. Iridiums total sales grew 10.6 percent on
average.Besides boosting revenues, strengthening its global
partnership networks and rolling out a slew of new products, Deschs
main objective and challenge in 2010 was to plan for the operators
next-generation offering Iridium Next at a time when financing
ambitious projects was difficult. Because of ILS_Daily_Ad_mch.indd
1 2/16/11 3:32 PMSatellite Executive of the Year 2010The Nominees
are...BY JASON BATES, MARK HOLMES, JEFF HILLPetra Mateos,
Chairwoman, HispasatMatt Desch, CEO, IridiumVISIT US AT BOOTH #533
VISIT OUR NEW WEB SITE www.ilslaunch.comExperience ILS: Achieve
Your MissionQUALITY | PERFORMANCE | EXPERIENCE | DEDICATIONCreating
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competitive by creating real value for customers. Thats why
industry veterans and new entrants alike count on ILS
Proton.ILS_Daily_Ad_mch.indd 1 2/16/11 3:32 PMwww.arianespace.comAr
i anespaces l aunch compl ex i s l ocat ed wi t hi n NATO territory
and has the highest level of protection to safeguard national
security payloads. To date, 34 military observation, communi cat i
ons and i nt el l i gence sat el l i t es have been o r b i t e d f
r o m t h e Sp a c e p o r t a b o a r d Ar i a n e v e h i cl e s
.SECUREPAGE 12 | DAY 1 | MONDAY PAGE 12|DAY 1|MONDAYSHOW DAILYNeil
Gaydon, CEO, PacePace has emerged over the last few years as the
new force within the set-top box market, and Neil Gaydon, who
became CEO in 2006, is the man behind the companys surge. Pace
works with cable, IPTV and terrestrial pay-TV operators but is
particularly strong in the satellite field, working with operators
such as BSkyB (United Kingdom), DirecTV (United States), Sky
Deutschland (Germa-ny), Astro (Malaysia) and Viasat (Nordics). In
2010, Pace also secured con-tracts with MultiChoice (Africa), among
others, to cement its position in the satellite market.In the first
half of 2010, Pace saw profits before tax grow 40 percent com-pared
to the same period in 2009, with revenues growing more than 20
percent to $989.5 mil-lion. Pace shipped nearly 10 million set-top
boxes in this period, another double-digit percentage increase
compared to the previous year. Much of this growth can be
attributed to Paces suc-cess in cracking the U.S. market, always a
major test for an aspiring Euro-pean technology company. At the end
of June, Pace derived $357.6 million in revenues from the North
American market due to its relationship with opera-tors such as
DirecTV and Comcast. Pace also aims to be at the forefront in
bringing cutting-edge technologies to the set-top box market. In
June, the company became a member of the Wi-Fi Alliance, as Pace
looks to incorporate Wi-Fi technology into select set-top
boxes.Pace also has expanded its offerings in 2010 through
acquisitions. In North America, Pace acquired 2Wire, adding
services such as resi-dential gateways, multi-service media
platforms, remote management sys-tems, value-added servic-es,
customer support and end-to-end integration and professional
services. In Europe, Pace announced it would acquire French company
Bewan Systems. Bewans residential gate-way capabilities includ-ing
expertise in xDSL and cable DOCSIS 3.0 IP con-nectivity
technologies will combine with Paces existing gateway business,
enabling Pace to offer con-verged gateway and digital TV solutions
to pay-TV customers. Pace is seen as one of the U.Ks finest
technol-ogy companies and in April, the company won a Queens Award
for interna-tional trade as recognition for Paces success in
inter-national markets, the third year in a row that Pace had won
such an award.the economic climate, some analysts wrote off Iridium
Next as unrealistic and too expensive, but the satellite operator
secured and closed a $1.8 billion financing facility with a
consortium of international investors led by credit export agency
Coface. The deal put Iridiums full-scale system development
contract with Thales Alenia Space and a launch contract with SpaceX
into effect and opened the door for two long-term agreements that
designate Boeing as Iridiums sole operations and maintenance
provider for the current constellation as well as granted Boeing
exclusive operations and maintenance rights for the Iridium Next
constellation.Desch also led efforts to set up Iridium South
Africa, an entity that will allow Iridium to operate, provide and
sell mobile services in the country, where Iridium anticipates
opportunities for more than 200 global distribution partners to
form partnerships to deliver services in the South Africa. The
company also won three contracts from the U.S. Department of
Defenses Defense Infor-mation Systems Agency to upgrade the
Enhanced Mobile Satellite Service Gateway in Hawaii. With the
upgrades, Iridium is building in enhancements that support
migration toward Iridium Next.The way we see it, you shouldnt be
forced to invest in and manage two separate technology platforms to
support your customers. Now iDirects new iDX 3.0 software brings
TDMA and SCPC together for the irst time on one platform.You gain
the adaptability to support every application most eiciently. And
more scalability to grow your network on demand. Building on the
power of the industry-leading Evolution platform, iDX 3.0 is loaded
with all the abilities you need to thrive in any industry, any
network coniguration. No more tradeofs, more choices. See for
yourself. Visit idirect.net/ability or call +1.703.648.8000 to
learn more.affordABILITYprotABILITY adaptABILITY
manageABILITYavailABILITYreliABILITY sustainABILITYscaleABILITY
visABILITYexpandABILITYexABILITY See us at Satellite 2011, Booth
709PAGE 14 | DAY 1 | MONDAY PAGE 14|DAY 1|MONDAYSHOW DAILYHISPASAT
corporativo 15-2-11.indd 1 16/02/11 17:41Reynald Seznec, CEO,
Thales Alenia Space Thales Alenia Space posted a strong 2010 under
CEO Reynald Seznec, winning 12 satellite manufacturing con-tracts
along with adding to its capabilities via acquisitions.Thales
reported 1.13 billion euros ($1.46 bil-lion) in orders in 2010, a
39 percent increase over the same period in 2009. Thales captured
four commercial geostationary communica-tions spacecraft orders W6A
and W3D from Eutelsat, Apstar 7B for APT Satellite Holding and
Arsat 2 for Argentinas Arsat. The four contracts trailed only
Boeing and Space Systems/Loral, which captured five contracts
apiece. Thales also captured contracts for the Jason-3,
Athena-Fidus, Mete-osat Third Generation (with partner OHB
Technology) and Sicral 2 contracts from various government entities
as well as awards to develop payloads for the U.S. Navys Geosat
Follow-On 2 satellite and for three RSCC commu-nications
satellites.Where Thales has taken a commanding lead on its
com-petitors is in the low-Earth orbit sector. During 2010, the
company completed and delivered the first six of the 48 Globalstar
second-gen-eration satellites it is manu-facturing and also
finalized its $2.2 billion contract with Iridium to design and
build 81 Iridium Next spacecraft.Thales received a Galileo System
Support contract from the European Com-mission, one of six
con-tracts for the Galileo sys-tem. Under the agreement, Thales
Alenia Space Italia will perform overall system design, system
security design, system integration, verification and in-orbit
validation for Europes sat-ellite navigation system.Thales also
boosted its capabilities via acquisitions, including the purchase
of SESO, a precision-optics manufacturer, that augment-ed Thales
ability to produce satellite optical sensors.Through the first
three quarters of 2010, Thales recorded revenue of 3.72 bil-lion
euros ($4.79 billion), a 7 percent increase from the same period in
2009. Elon Musk, CEO, CTO, SpaceXAlong with performing two key test
launches of the Fal-con 9 heavy-lift launch vehi-cle, SpaceX CEO
and CTO Elon Musk added $2.5 billion in business to the companys
launch manifest during 2010, raising the fledgling launch providers
total manifest from 25 to more than 40 missions. Among those orders
was a commercial launch deal with Iridium that SpaceX claims is the
largest in history.In June, SpaceX per-formed the first test launch
of its Falcon 9 rocket from Space Launch Complex 40 at Cape
Canaveral. SpaceXs accomplishment boosted NASAs confidence in the
vehicle and put the company a step closer to providing cargo
services to the International Space Sta-tion under the
multibillion-dollar Commercial Orbital Transportation Services
(COTS) contract. In December, SpaceX became the first commer-cial
operation in history to re-enter a spacecraft from Earth orbit,
lofting its Drag-on spacecraft into orbit atop a Falcon 9 rocket
and then returning the vehicle and landing it less than a mile from
the center of the target-ed landing zone in the Pacif-ic Ocean,
bringing national attention to the future of the U.S. space program
that could rely more heavily on commercially provided services.
Previously, recov-ering a spacecraft that had re-entered from
low-Earth orbit had been performed by only the United States,
Rus-sia, China, Japan, India and the European Space Agency.The
highlight of SpaceXs commercial launch wins in 2010 was a $492
million con-tract with Iridium to place part of satellite operators
Iridium Next constellation in orbit via multiple Falcon 9 missions
scheduled to take place between 2015 and 2017. SpaceX also added
commercial con-tracts to perform missions for Israels Space
Communi-cation Ltd., Space Systems/Loral and Taiwans National Space
Organization. SpaceX also raised $50 mil-lion in additional funding
from investors and, in September, unveiled a commercial agree-ment
with Astrium to provide dedicated launch services to the European
institutional small satellite market using the Falcon 1
rocket.Leader in DTH platforms in Spanish and Portuguese
marketswww.hispasat.esExcellence in providing satellite capacity
for government, video, broadband and corporate applications.Amerhis
platform, the first OBP over the Americas.New space capacities over
America, Europe and Africa.HISPASAT corporativo 15-2-11.indd 1
16/02/11 17:41PAGE 16 | DAY 1 | MONDAYPAGE 16|DAY 1|MONDAYSHOW
DAILYEXHIBIT HALL FLOOR PLAN (AS OF
02.22.11)ConcealFabCorborationAzureShineInternationalInc.SatvisionTechnologyInternationalBrandywineCommunicationsBairdSatelliteSupportsFTGCorp.356Chenadu
ACTiScience &TechnologyDevelopmentCo.954MONDAY | DAY 1 | PAGE
17Maryland ofOpportunity(State of Maryland)Science
andTechnologyCenter
inUkraineClydeSpaceLTDLPTechnologiesInc.AvantiCommunicationsNGN
EasySatnder(Tianjin)Electronic Co.
,Ltd.DowKeyMicrowaveTerrasatCommu-nicationsStarlingAdvancedCommunicationsCrane
Aerospace& ElectronicsInterpoint Brand980DefenseNews
MediaGroup884BSCFilters
Ltd.992NoiseComWTGSurfaceHeatingSystems(Kirkaldy) Ltd.896
8978991903Thrane &Thrane181SGSQ(A
StratosCo.)17613041308MicroAnt Inc.1816MicrowaveFilterCompany,
Inc.1714XTAR LLC1718DiamondAntenna&Microwave
Corp.1410AdvancedSwitchedTechnology(AST)1212SpartonDefense&
SecuritySystems1814DTAS.A.1717Wuxi HuaxinRadarEngineeringCo.,
Ltd.1925MatysSatcomLtd.PAGE 18 | DAY 1 | MONDAY PAGE 18|DAY
1|MONDAYSHOW DAILYCONF E RE NCE F L OOR P L A NCONFERENCE ROOMS
BALLROOMSENTRANCE(LOWER LEVEL)TO EXHIBIT HALLTO REGISTRATIONLEVEL
2BALCONY BALCONY BALCONY BALCONYREGISTRATIONSHOW
MANAGEMENTENTRANCE()ENTRANCE(LEVEL 1)TO LEVEL 2TO LEVEL 2LEVEL
3LEVEL 1LEVEL 2LEVEL 3REGISTRATION AND CONFERENCE
ROOMSwww.ses.comWe are launching our largest ever satellite to
bring vital expansion capacity to our customers across Latin
America, Africa, Europe and the Middle East from 338 East.The
state-of-the-art SES-4 hybrid satellite is just one element of our
bold ve-spacecraft expansion plan for 2011.SES-4 delivers the
capacity boost that our customers need to respond to the surge in
demand for DTH, corporate, broadband and mobile services in the
worlds most dynamic markets.At SES WORLD SKIES, we know what our
customers require to gain future advantage and we have the capacity
to provide it.expanding our capacityextending your advantagePAGE 20
| DAY 1 | MONDAY PAGE 20|DAY 1|MONDAYSHOW DAILYE X H I B I T O R L
I S T ( A S O F 0 2 . 2 2 . 1 1 )COMPANY BOOTHA1 Microwave 1726AAE
Systems, Inc. 663Access Intelligence 1100Accubeat Ltd. 1908ACORDE
1603Actipass Co. LTD 1910Actox Corporation 1613Adtec Digital
1124Advanced Cooling Technologies 990Advanced Microwave Components
940Advanced Switch Technology 1410Advantech Wireless 301AeroAntenna
Technology, Inc. 1300AeroSat 1513Aerospace Corporation (The)
591Alcatel Lucent 1402Alga Microwave Inc. 936Alico Systems Inc.
298Allot Communications 363Ameripack Inc. 1806Amos - Spacecom
675Amplus Communication Pte Ltd. 1209AnaCom Inc 341ANRITSU COMPANY
1227Antcom Corporation 989Antenna Research Associates 1217Apexsat
GmbH 1302Apollo Microwaves Ltd 361Applied Instruments Inc.
945Arianespace 300Arqiva 699ARTEL Inc. 543ASC Signal Corporation
347ASI - Agenzia Spaziale Italiana 1829ATCI 651ATK 324Avanti
Communications 1113AVCOM of Virginia, Inc. 352AvL Technologies
449Ayecka Communication Systems Ltd. 1427Azure Shine International
Inc. 841Baird Satellite Supports 943Belcom Microwaves Ltd.
978Bliley Technologies Inc 913Boeing Company 609Brandywine
Communications 346BSC Filters Ltd. 992CapRock Communications
809Castor Networks 1224C-Com Satellite Systems 672Chengdu ACTi
Science and Technology Development Co 954China Sun Communication
Group Limited 1406ClearanceJobs 1206Clyde Space LTD 1226COBHAM
522Codan Satcom/Locus Microwave 669Coffee Break 1114COM DEV
International 955Comcast Media Center 1418COMMTACT
1311Communications & Power Industries (CPI) 801Comtech Mobile
Datacom 288Comtech Telecommunications 600ConcealFab Corporation
901Crane Aerospace & Electronics 980Cross Technologies, Inc.
921Crystal Solutions 480Cyber Cafe 1401Datum Systems Inc.
1901DAWNco Inc. 1815dBm 781Defense News Media Group 884Defense
Systems 1126Delta Microwave 1710DEV Systemtechnik 1809DH Satellite
793Diamond Antenna & Microwave Corp. 1718DiTom Microwave, Inc.
1807Dow - Key Microwave 1304DRS Defense Solutions 845DTA SA
1814EADS Astrium 433EchoStar 755Elbit Systems - Shiron Satellite
292ELTA Systems Ltd. 1325EM Research, Inc 1724EM Solutions
947EMCORE Ortel 687Emerging Markets Communications 477EMS
Technologies, Inc. 369Encompass Digital Media, Inc.
925Environmental Technology, Inc. 1719Ericsson 579ETL Systems
596Eutelsat America Corp. 761Evertz Microsystems Ltd. 556Expand
Networks 996FEI - Zyfer, Inc. 939Filtel Microwave 956Finisar
Corporation 1720Florida RF Labs/EMC Technology 1419Foxcom 762FTG
Corp. 356Futron Corporation 365GATR Technologies 1624GE Satellite
861General Dynamics SATCOM Technologies 309Geosync Microwave, Inc.
938Gigasat 681Glenair, Inc. 1105Global Crossing 1927Global Invacom
460Global Satellite 1220Globe Wireless 183Globecomm 567Glowlink
Communications Technology Inc. 769GMV 696GPS Networking, Inc.
1326GVF 1917COMPANY BOOTH COMPANY BOOTH Giving you the competitive
edge to grow your business with hard-hitting data, news and
analysis.VISIT US AT BOOTH 1100 to view our products and business
solutions. We are ofering Show Specials and a Chance to Win Free
Gifts!4 Choke Cherry Road, 2nd Floor Rockville, MD 20850 USA
+1-301-354-2100 [email protected]
SatelliteTODAY.com18469Market Intelligence. Global Reach. Accurate.
Timely.PAGE 22 | DAY 1 | MONDAYSHOW DAILYPAGE 22|DAY
1|MONDAYHarmonic Drive LLC 1412Harmonic Inc. 880Harris Corporation
1507High Gain Antenna Co, Ltd. 1609Hispasat 786Hughes 701Hughes
OE16I.F. Engineering Corp. 489I.S.T Corporation 982iDirect 709INDRA
891Integral Systems 557Integrasys, S.A. 1817Intellian Technologies,
Inc. 387Intelsat 623International Datacasting Corporation
381International Launch Services (ILS) 533IPX International
Systems, Inc. 1112Iridium Communications, Inc. 375Isola 979ITS
Electronics, Inc. 768JDSU 1319JFW Industries, Inc. 1214KCEI
International 1116KenCast, Inc. 333Klas Telecom Inc 967KNS, Inc.
281KOSPACE Co., Ltd. 1916L - 3 Communications 501L-3 GCS OE9LBI Sat
LLC 789LightSquared 353Linearizer Technology, Inc. 797LinkSat Inc.
1404Lockheed Martin 633Logus Microwave 304LP Technologies, Inc.
1225M2 Global Technology Ltd 899Maryland of Opportunity (State of
Maryland) 1218Matys Satcom Ltd. 1925MDA 327MECA Electronics, Inc.
1524MetricTest 1316MFG Galileo 499Micro - Ant, Inc 1308Micronetics
Inc. 1715Microwave Filter Company, Inc. 1816Microwave Photonic
Systems, Inc. 1612Millitech Inc. 1421MIL-SAT LLC 1119Mitec Telecom
573MITEQ INC. 517MotoSAT 690MTN Government Services 1725NAL
Research Corporation 180National Reconnaissance Office 898ND Satcom
750NEC Corporation of America 987Network Innovations Inc.
1618Newtec 511NGN Easy Satfinder (Tianjin) Electronic Co., Ltd.
1109Noise Com, Inc. 896Noren Products Inc. 1314Norsat International
Inc. 560Novella SatComs 497NovelSat Ltd. 1519Novotronik GmbH
1414Numerex Corp. 197Optimal Satcom 686Orban Microwave Products
1904Orbit Communication Systems, Inc. 775Orbital Research Ltd.
1708Orbital Sciences Corporation 817Orbital Systems, Ltd.
1125Overwatch Systems 783Packaging Strategies, Inc. 1400Peak
Communications Ltd. 855Pelican Products, Inc. 1919Phytron, Inc.
1808PolarSat 985Pro Brand International Inc. 1525Q Microwave, Inc.
1526Quintech Electronics 837Red Rapids 1306Research Concepts, Inc.
495Riverbed Technology 949Rockwell Collins 643Rogers Corporation
358Rohde & Schwarz 1115Rotating Precision Mechanisms, Inc.
1107RRSat Global Communications Network Ltd. 338Russian Satellite
Communications Company 1205Saft 1413Sales Office 1130San Francisco
International Gateway 1312Satcom Direct 195SatCom Global
188Satellite Engineering Group, Inc. 461SatelliteTODAY.tv News
Studio 1106Sat-Lite Technologies 1820SatPath Systems, Inc.
1810SATTRANS 189SATVISION TECHNOLOGY INTERNATIONAL 952SCAN Antenna
A/S 1425Schlumberger 657Science and Technology Center in Ukraine
1121Sector Microwave Industries 689SED Systems 457Segovia
175Sencore 1204SES WORLD SKIES 411SGSI (A STRATOS COMPANY)
176Shaanxi Tianyi Antenna Co., Ltd. 991Sichuan Video Electronic
Co., Ltd. 1213Siemens 1424Sinclair Manufacturing 998SIS LIVE
1903SKY Perfect JSAT Corp. 1701SkyBitz 191Skycasters 342Skyline
Communications NV 1915Skylink Technology 1914Skyware Global
693Sojitz Corporation of America 909Sotca Inc. 1711Space News
International 1818COMPANY BOOTH COMPANY BOOTHMONDAY | DAY 1 | PAGE
23COMPANY BOOTH COMPANY BOOTHSPACENET 178SPACENET 873SpaceX
1600Sparton Defense & Security Systems 1212Spinner Atlanta,
Inc. 1120Squire Tech Solutions, LLC 1619ST Electronics (Satcom
& Sensor Systems) Pte Ltd 719Starling Advanced Communications
1702Stellar Solutions Aerospace 594STM Group, Inc 275Surface
Heating Systems (Kirkaldy) Ltd 897Surrey Satellite Technology Ltd.
1707Symmetricom 929Systemware Europe Ltd 334Tachyon Networks
280Taconic 1906Tampa Microwave 597TBC Integration 975TECOM
Industries Inc. 1518Tecore Networks 1215TeleCommunication Systems,
Inc. 321Teledyne Technologies Inc. 615Telenor Satellite
Broadcasting AS 1110Telesat 825Telespazio 749Terrasat
Communications, Inc. 1501Thales 471Thales Alenia Space
743Thermacore Inc. 1811ThinKom Solutions, Inc. 888Thrane &
Thrane 181Thuraya Telecommunications Company 295Times Microwave
Systems 1321Universal Switching Corp. 587Uplogix 360ViaLite by PPM
853ViaSat, Inc. 733Viking SATCOM 1208Virgin Technologies Inc.
1825Vizada 551Vocality 320Volga-Dnepr Unique Air Cargo 1324W.B.
Walton Enterprises, Inc. 818Wavestream 443WEGENER 465Windmill
International, Inc 1805Winegard Company 395Winsky Communication
Technology, Ltd. 997WORK Microwave GmbH 1409Wuxi Huaxin Radar
Engineering Co., Ltd. 1717XipLink, Inc. 868XTAR LLC 1714Zarges
Cases 1625ZODIAC DATA SYSTEMS 879GE Satellitepacific
starimagination at workHigh above the Pacific basin is a true star
in satellite communications.The fully US-owned GE-23 Satellite
delivers unrivaled coverage of the Pacific regions dynamic data and
information traffic zone. It provides versatile, high bandwidth
payload capability that meets a wide array of communications needs,
and is ideal for military, maritime, backhaul and other VSAT
applications.www.gesatellite.comPAGE 24 | DAY 1 | MONDAY PAGE
24|DAY 1|MONDAYSHOW DAILYIn the past, the most coveted and limited
mili-tary resources were found in the energy sector. The U.S.
Department of Defense adjusted its budget and the scale of U.S.
military operations according to its available supply. Today,
energy concerns have been equaled by satellite band-width
issues.The proof of this shift can be found in Defense Secretary
Robert Gates $553 billion 2012 Pentagon budget proposal. Gates told
Congress that the future of military op-erations over the next five
years would be based on leveraging existing assets through the
optimization of critical technology and applications specifically
unmanned aerial vehicles (UAV). The number of missions performed
UAVs is expected to increase substantially as ground forces are
scaled back and replaced by other means of gathering intelligence.
UAV applications require mas-sive amounts of high-speed satellite
bandwidth and can be cancelled when capacity is not available or
impeded by interference or weather.With the absence of future
military-exclusive bandwidth projects follow-ing the cancellation
of TSAT in April 2009, NSR Senior Analyst Patrick French told Via
Satellite that increased UAV missions would help continue to push
growth in commercial transponder agreement revenues The 2012
military budget shows that commercial sat-com companies will stand
to benefit from increased demand created by di-verted funds in the
budget. Demand for commercial satcoms that are currently used by
ground troops should continue to grow at modest levels for the next
four years, says French. Budget cuts will certainly not affect
commercial satellite in a negative way. A large percentage of
budget cuts will come from inef-ficient programs, and funds
available will be redirected to other programs. More-over, tactical
UAV missions similar to drone attacks in Pakistan are likely to be
sustained, if not increased, in the two major hotspots with troop
withdrawals.Bob Canty is leading the development efforts for the
next generation of GPS as program manager for Ray-theons GPS OCX
efforts. Raytheon was awarded an $886 million contract to improve
the accuracy of information from the GPS. Canty agrees that the
focus of military optimization is being shifted to maximizing
available assets.If you look at UAV missions, you will see that the
main reasons those missions are sometimes aborted is because they
lose a lock on the GPS signal, the com-link or both. UAV operators
know that there are places on the globe that Budget-Conscious U.S.
Military Looks to Commercial Bandwidth to Support Future
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sets the standard in ber optic installations and can help your
company save time and cut costs.www.vialite-usa.comBooth 853MONDAY
| DAY 1 | PAGE 25dont get GPS signals de-pending on the time of
day. GPS is basically a line-of-sight system if you cant see four
satellites, you cant lock on the GPS signal, Canty says. In my
opinion, this is what U.S. Defense Secretary Robert Gates mentioned
as a key element to cutting operational costs. The technology is
there and has been evolving so rapidly and has become so critical
to execution that special-ized abilities like GPS OCX were
needed.Gates plan to cut expen-sive military programs will divert
about $70 billion back into new technology purchases in the next
five years, which will allow the Air Force to buy more Reaper
drones made by General Atomics Aeronau-tical Systems and increase
purchase orders for Boeing and Lockheed Martins Evolved Expendable
Launch Vehicle. The Navy also said it would begin development of a
seaborne unmanned strike and sur-veillance plane and a new
generation of electronic radar jammers.The militarys future
bandwidth plan has been mentioned in recent space-related
contracts. In January, Lockheed Martin received a $424.7 million
contract from the U.S. Air Force to produce the GEO-4 satellite as
a part of the Space Based Infrared System Program, designed to
provide early warning of missile launches. Lockheed Martin had been
working on this project for some time, as the company re-ceived its
$1.5 billion order for GEO-3 in June 2009.Aerospace Industries
Asso-ciation CEO Marion Blakey says she was encouraged by the
opportunities present-ed in the 2012 U.S. defense budget. At 34
percent of the total U.S. budget, it comes close to reaching the 35
percent marker that we think is needed to ensure a healthy
industrial base for the aerospace and defense industry.Blakey also
mentioned that the AIA has been concerned over the grow-ing
imbalance of military operational costs over investments. Personnel
and operations accounts are increasing at four times the rate of
growth of the investment accounts, and we are concerned about the
long-term ro-bustness of procurement and research. This year, for
the first time since the beginning of flight, there PAGE 26 | DAY 1
| MONDAY PAGE 26|DAY 1|MONDAYSHOW DAILYis no new manned civil or
military aircraft program in design, and there is a huge
requirement to reset and replace equipment used in Iraq and
Afghani-stan, she said.While the militarys long-term budget
strategy generally was well received by market leaders in the
satellite technology sector, not all analysts saw the spending cuts
as positive. Zacks analyst Sherzn Mian said that despite regular
contract wins by military satcom providers, which are scheduled and
expected to sustain through 2013, military and government satellite
providers and manufacturers should prepare for some impact on
revenues. We believe that the cost savings initiatives of the U.S.
Department of Defense through reduc-tion of the defense budget by
$178 billion over the next five years will impact all major defense
operators, and I maintain my neutral rating on most of those stocks
until I see more specific benefits outlined in Gates plan, he
said.Andrew Ruszkowski, vice president of global sales and
marketing for Xtar, says that while the 2010 military spending
budget has helped the satellite sector develop confidence in the
sustained and growing strength of U.S. military-commercial satcom
partnerships, busi-nesses are preparing for setbacks, as they did
with the global recession in 2008. Theres no doubt that any talk of
government budget cuts is going to be a con-cern for us. The
government is our sole customer, and given that were X-band, we
dont have the option to fall back on the commercial or enterprise
sectors. How-ever, we see opportunities for us this year to deliver
on the value proposition that Xtar has to offer. My confidence
stems from the continued demand for our services and technol-ogy
from government and military customers and the fact that the orders
keep coming in.U.S. government space and satellite partnerships
with commercial providers also are being driven by international
competition, according to Lexington Institute Vice President Daniel
Goure. Russian and Chinese investments in advanced military
capabilities, anti-satellite systems and cyberwarfare capabilities
remain a top concern for Gates, and Catch the latest news and
happenings from the show oorSatellite TODAY.tv News Studio will be
buzzing as Via Satellite editors conduct no holds barred interviews
with Satellite executives.Stop by to gain valuable insight, market
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TODAY News Studio at #1106.Stop by Today!18616MONDAY | DAY 1 | PAGE
27many of the industrys military providers may see a ramp-up in
activity well into the future. Past defense spending downturns have
always come in response to the end of conflict and public
declarations that peace has broken out. That is not the case this
time. Secretary Gates strongly emphasized this point in last weeks
press conference, and we will continue to see a Pentagon effort to
keep our space and satellite infrastructure up to date, says
Goure.The United States status as an international space industry
leader fell in 2010, according to Futron Senior Analyst Jonathan
Beland, who agreed with Goures assessment that the factor could be
one motivation for the Obama adminis-tration to continue and
strengthen government and military space architec-ture investments.
NASA and the U.S. government could learn a lot from Russia. Russia
has become partner of choice for space agencies around the work
seeking to develop new capacity. From South Ko-rea to China, from
private enterprise to governments, Russia is capitalizing on its
space investments and developing long-term re-lationships with
emerging powers, he says.As resources to refresh or expand military
space assets become limited, gov-ernment users will resourc-es from
commercial opera-tors, freeing the government from the obligation
to make large capital investments of its own. A good example of
this is what happened with the TSAT cancellation in 2009, said
Ruszkowski. After its termination, com-mercial solutions rapidly
be-gan to fill the gaps left by its cancellation, truly
exempli-fying the value commercial operators can deliver with
solutions that are already in place. I think well continue to see
that in the future. THE INTEGRAL SYSTEMS FAMILY OF SOLUTION
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DATA COMM.COMM. INFOASSURANCESERVICESPAGE 28 | DAY 1 | MONDAYSHOW
DAILYPAGE 28|DAY 1|MONDAYLatin America is an intriguing market for
satel-lite communications. With low levels of broadband and pay-TV
penetration as well as many rural areas where improving education
and health is a priority, satellite could play a huge role in many
different areas of society. Carmen Gonzlez-San-feliu, Intelsat
regional vice president, Latin America & Caribbean, says it is
a region on the rise. The state of the satellite industry in Latin
America right now is very strong. Latin America remains one of the
fastest-growing regions for Intelsat worldwide. During the recent
global economic downturn, many Latin American econo-mies actually
grew, she says. As the region continues to post economic gains,
demand for satellite communications will be robust. Brazil is our
largest growth market in the region. Colombia, Peru, Chile and
Argentina also are show-ing significant gains.Robert Bednarek, CEO
of SES World Skies, also sees plenty of growth prospects for FSS
operators. There is a great combination of video and data
applications. There is a lot of interest in rural inter-connection
and rural Internet for educa-tion purposes sponsored by various
governments. There are pretty strong and estab-lished programmes
there for Ku-band. We anticipate the continued growth of that type
of application. As well as that, there is a robust cable market,
and that is beginning to digitize. As we have seen in North
America, the digitization will entice the need for more capacity
and more programming, so the traditional role of satellites in
Inside the 2011 Satellite Industry Directory vou'll nd:SaLelllLe
CperaLor roles Market Trends and Forecasts Transponder Frequency
Charts Transponder Brokers & Resellers Comprehensive Whos Who
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www.SatelliteTODAY.comGet the most comprehensive resource to help
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in Satellites CrownBY MARK HOLMESSHOW DAILYMONDAY | DAY 1 | PAGE
29cable networks will remain alive and well. It wont be just U.S.
broadcasters expanding to South America. Programmers in the region
will also look for more pres-ence, he says. Maria Velez de
Berliner, president, Latin Intelligence, says the region held up
well, in part, due to support from China, which purchased min-eral,
energy and agricultural commodities along with investing in the
region. The influence of China has been critical and this has and
will continue to impact the satel-lite industry in the region. Its
regional investments in critical infrastructure,
telecommunications, natural resources, agriculture, critical
infrastructure (ports, railroads and airports), logistics, finance,
banking and the environment show that China is committed to stay in
the region over the long haul. And Chinas primary concerns are
order and dependability of access to resources, all supported by
satellites. Bolivias cur-rent negotiations with China over China
Great Wall will probably result in the cheap-est satellite
delivered and launched in Latin America $300 million.Growth
ProspectsCarlos Placido, a satellite analyst at NSR, also says the
region is in good shape for satellite communica-tions players. I
expect Latin America to continue show-ing growth-market
charac-teristics in 2011, driving a healthy demand in capacity and
satellite services and in an interestingly diversi-fied way. Demand
will come from continuing growth in HDTV to support cable and DTH
networks, new subscription and FTA DTH platforms being launched
(including GVT in Brazil and government-backed FTA systems in
Colombia and Argentina), renewed emphasis on digital-divide
programs (e-Mexico, GSAC, Compartel, etc.), and cellular backhaul
expansion in Peru, Brazil and elsewhere. The traditional enterprise
VSAT market will also continue doing well, but the other sec-tors
mentioned will be stron-ger drivers of capacity in the region, he
says. Gonzlez-Sanfeliu also points to cellular backhaul as a key
growth area. With the boom in demand for mobile voice and Internet
connectivity, land-based telecom companies can Advertiser
PageAmos/Spacecom 2Encompass Digital Media 25GE Satellite
23HispaSat 15iDirect 13Integral Systems 9, 27International Launch
Services (ILS) 11JSAT International 7LightSquared 1Advertiser
PageManSat, LLC 5MDA C3Paradigm Secure Communications C4Pulse Power
& Measurement (PPM) 24Satellite Industry Directory
28SatelliteTODAY.com 21SatelliteTODAY.tv News Studio 26SES World
Skies 19XTAR 3A D I NDE XPAGE 30 | DAY 1 | MONDAY PAGE 30|DAY
1|MONDAYSHOW DAILYincrease their capacity using Intelsats cellular
backhaul service. In some countries, such as Haiti, where land
lines are sparse, satellite is essential for phone and Internet as
well as TV. That also applies to governments that need to expand
reliable connectivity to remote populations. Network-services
applications such as distance education and maritime broadband also
are driving demand for satellite capacity in the region.Placido
also see the cel-lular backhaul market as one with plenty of
poten-tial. There is no question that cellular backhaul will
continue driving demand in the region, but this is not homogeneous
across the region and how strong such demand will be is not as
clear as it was a few years ago, he says. As an example, Brazil has
experienced strong cel-lular backhaul growth driven by (regulator)
Anatel GSM coverage requirements. Now, emphasis will be shifting on
the expansion of cellular data coverage, and coverage requirements
in this regard will likely be more relaxed. Coupled with the fact
that the economics for cellular data backhaul are not as attractive
as cellular voice backhaul may hint at a shift in direction.Digital
divide programs are also prevalent in the region, with satellites
role in them open to question. Govern-ment-backed projects have
gained renewed momentum in Latin America, particularly in Mexico,
but Compartel-Colombia and Argentina Conectada clearly show that
digital divide programs tend to be more technology-agnostic now and
satellite connectivity has to prove cost-effectiveness versus the
continuous expansion of terrestrial and cellular networks, Placido
says. Country MarketsWhile a number of operators both global and
regional players are bringing capacity online to serve the Latin
American region, Plac-ido believes an over-supply situation is
unlikely to devel-op. While there is always a risk of over-supply
given that satellite capacity comes in waves as a result of
multi-year planning cycles, I per-sonally do not see any risk of
oversupply within 2011. Most capacity coming into the market is
pre-booked, and there are certainly capacity-heavy initiatives at
full swing to make good use of such capacity. However, it is worth
noting that Latin America is attracting an increasing number of
play-ers because of the regions recent performance and economic
growth, so there is a risk of over-estimating the regions long-term
potential as more players indepen-dently plan for additional
capacity, he says. The growth in capacity is being driven, in part,
by the 2014 World Cup and the 2016 Summer Olympics, both of which
will be hosted by Brazil. Velez de Berliner says there could be an
oversup-ply situation once these events are completed. The threat
of overcapacity is real. The companies will be wise to begin
thinking about what they will do when the demand created by the
World Cup and Olympics disap-pears. But Brazil remains the single
biggest market and the prize in Latin America for satellite
players, she says. Two key factors combine as drivers for the
growth of the industry in the country, and intra-regional from
there. Firstly, you have Brazils defense policy that focuses on the
security of the Pr-Sal Fields off the Atlantic Ocean and protection
of the Amazon region. Secondly, you have the 2014 World Cup and the
2016 Olympics. The Pr-Sal development and protection calls for
growth in demand for telecom-munications, weather, and surveillance
satellites. The protection of the Amazon region by SISFRON and
SIVAM (border monitoring) will also increase satellite demand,
particularly in areas of border protection and people and cargo
movement monitoring, she says.Outside of Brazil, there is growth to
be had. DirecTV Latin America is seeing strong growth in pay-TV
sub-scribers across the region as people have more disposable
income and become more inclined to pay for media and TV services.
Bruce Churchill, CEO of DirecTV Latin America, says Colombia also
provides good opportunities for growth. We have around 400,000
subscribers in Co-lombia. It has been an indus-try that we have
described euphemistically as informal, which is another word for
pi-racy, but what has happened in Colombia is there has been more
emphasis on law and order. The industry is becom-ing much more
formal and structured. Telmex has come in and bought a lot of cable
systems. The market has become much more formal, and Telmex will
come in and start to run it like a proper business and will start
paying programmers and the govern-ment taxes and, therefore, charge
more to customers. We (then) become much more competitive. We saw
this happen in Argentina, and now I expect to see the same thing
happen in Colombia. That market to-day has a little more than 3
million pay-TV households. There are some people that estimate that
there are as many as another 3 million more unreported house-holds
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visitwww.unitingforces.comwww.arianespace.comArianespace salutes
Ms. Petra Mateos for her exemplary leadership and vision as
Chairwoman of Hispasat. Congratulations on being selected Via
Satellites Satellite Executive of the Year 2010! We are proud to
have launched six satellites in Hispasats fleet serving a diverse
customer base.On February 16th we marked our historic 200th Ariane
Mission that notched our 42nd success in a row for Ariane 5. With
the worlds best operational team and family of three launch
vehicles, we continue to set the industrys benchmark for reliable
access to space.In 2011 we are targeting twelve missions in total.
These include six with our heavy-lift Ariane 5, five with the
workhorse Soyuz from both Baikonur and the Guiana Space Center, and
the inaugural flight of the Vega light launch vehicle. We look
forward to launching your next satellite.Jean-Yves Le Gall
Arianespace Chairman & CEOArianespaceCoverWrap.indd 3 3/8/11
2:29:57 PMwww.arianespace.com
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