identity

branding

packaging

print

The work shown in this portfolio

was produced as coursework for

the Design Communication Arts

Certificate at UCLA Extension.

Create the identity for a designer paint company founded by an artist and color theorist / Communicate brand attributes contemporary, fresh,

harmonious / Extend identity onto packaging, stationery, and marketing collateral

Swamiji Tokyo Moon

Dawn Driv e

Identity and color scheme explorations from process workbook

Stationery system features vertical orientation of the logo / 2 PMS inks on Neenah Sundance Felt Ultra White

Hands-on Inspired Palette Selector / Individual users respond to emotive language and images to discover personal color palettes

Packaging for sample pots introduces lunette showing paint color / Identity carries through pintura tools brand extension

Launch newsletter for New Mexico Glass Society / Explore possible names for the publication, design masthead and front page layout

Reflect keywords form, clarity, imagination, passion

Process sketches and alternative layout

Conceptualize a lecture series at Yale University Art Gallery / Develop intriguing topics featuring major figures in graphic design through the present

day / Publicize with compelling graphics

4:00pm3 december 2010chapel & york streets

YALE UNIVERSITY ART GALLERY

THE NEW TYPOGRAPHY

christopher burkereconsidersjan tschichold

is fascist

Michael Johnson aims to violate expectations with every project / Fried eggs have appeared more than once in johnson banks’ public service posters

Violateeggspectations.

YALE UNIVERSITY ART GALLERY

A talk byMichael Johnson, johnson banks.

8 January 2011 3.30pmChapel & York StreetsNew Haven, CT

Rebrand boutique hotel restaurant One Pico / Create identity to evoke atmosphere of relaxed sophistication, breezy, oceanside

existing identity

Application of new identity on business card, hotel signage, and votive candleholders

Collaborate with staff and student organizers of College Night event during student internship at The J. Paul Getty Museum / Develop identity and

graphics to communicate architecture, night, sunset, cool / Produce save-the-date coaster, website art, and illuminated logo projection (gobo)

Children’s

SHOP

for a selection of educational

and well-priced toys, games,

and books for kids.

Items include

•• Books•about•art•and•

artists

•• Games•and•toys

•• Educational•books•and••

activity•kits

Prices start at

Many items under

Located in the SOUTH

PAVILION on the

Plaza Level

A special gift•for your classroom

Present•this•flyer•when•

you•bring•your•students••

to•the•Children’s•Shop••

and•receive•a•free•gift.

Limit•one•per•classroom

VISITthe

›› ››

at the Getty Center

©•2011•J.•Paul•Getty•Trust

Items include

•• Books•about•ancient•tales

•• Games•and•toys

•• Educational•books•and•

activity•kits•about••

mythology•and•archaeology

Prices start at

Many items under

Located

next to the

OUTDOOR

THEATER

A special gift•for your classroom

Present•this•flyer•when•

you•bring•your•students••

to•the•Children’s•Shop••

and•receive•a•free•gift.

Limit•one•per•classroom

Museum

STORE

©•2011•J.•Paul•Getty•Trust

VISITthe

›› ››

at the Getty Villa

for a selection of educational

and well-priced toys, games,

and books for kids.

Translate newly established branding guidelines for Education Department at J. Paul Getty Museum / Keywords fun, youthful, hand-drawn

Design black-only for ease of production / Language versions of Family Art Lab identity can be used separately or together, with varied graphic elements

Devise identity for Two Tarts Patisserie, a French bakery owned by sisters / Flavored by whimsy, chocolate, elegance, warmth

Spread onto letterhead and website landing page

Create typographic identity for Westchester, an LA neighborhood with historic ties to the aerospace industry / Influences post-war, sky, noise, air-

port Display type treatment in Urbis magazine spread

Identity and branding project for Mika Shoes, a Swedish children’s shoe manufacturer exporting to USA / Key identifiers childhood, nature, laughter,

quality of life / Elements include brochure, stationery system, packaging and shoe labelling

Half-jacket wrapped around brochure reverses to growth chart / Perforated cover flaps separate into memory match card game

Shoe box has convenient carry handle / Tissue paper printed with outline logo in grey / Button element appears on fabric shoe tag

Mika Shoes, Inc4365 Dearborn ParkwayChicago, IL 60699

T: 312.323.5968 F: 312.323.5970

www.mika shoes.com

T r i s h a Rom a noUS S a le s D ir e c tor

tromano@mika shoes.comT: 312.323.5968 F: 312.323.5970

Mika Shoes, Inc4365 Dearborn ParkwayChicago, IL 60699www.mika shoes.com

T r i s h a Rom a noUS S a le s D ir e c tor

tromano@mika shoes.comT: 312.323.5968 F: 312.323.5970

Mika Shoes, Inc4365 Dearborn ParkwayChicago, IL 60699www.mika shoes.com

Mika Shoes, Inc4365 Dearborn Parkw

ayChicago, IL 60699

T: 312.323.5968 F: 312.323.5970

Mika Shoes, Inc4365 Dearborn ParkwayChicago, IL 60699

T: 312.323.5968 F: 312.323.5970

Stationery system features rounded corners and letterhead with diecut notches as folding guides

Mika Shoes project on display at UCLA Extension, Winter 2010