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Sarah Threlfall 07710 793298 [email protected] PROFILE Experienced, multi-skilled and passionate Event Professional with an extensive agency global event portfolio across all major client industries. Dynamic, efficient and adaptable team player who delivers exceptional creativity, productivity and attention to detail. Enthusiastic and committed project leader or support bringing in-depth knowledge of all aspects including event research and design, budgeting and on-site delivery. Advanced I.T. skills including statistics, event specific systems, web design and registration database management. Confident and analytical with a proven flexible, innovative and positive approach to all situations. EXPERIENCE Jul 13 - Sept 15 (2 yrs 2 months) Head of Operations , Zibrant Ltd (formerly P&MM Travel Ltd) Delivery of key events for top clients and pro-active event management support for all team projects including on-site. Consulted with all areas of both businesses to lead smooth operational merger of P&MM Events and Zibrant Events team within fixed, short deadlines and complex internal structures Project management of internal events and IT developments including design and implementation of customer satisfaction system and review of Event Registration software Created frequent, in-depth, client and internal event reports for measurement and analysis of historical and ongoing registration and financial data Reporting and improving departmental targets to internal stakeholders and Board directors Allocation of work and resources across busy operational department Instigated review, re-design and streamlining of ISO operational processes to improve efficiency and quality including risk assessments, financial administration and client documentation and budget control Implemented pro-active management and structured personal development plans for team of 9 Internal promotion Feb 08 - Jul 13 (5 yrs 5 months) Event Manager , P&MM Travel Ltd Client focussed Event Management for 12 - 1500 delegates including conferences, launches, exhibitions, hospitality and incentives in the automotive, financial, retail and technology industries Budget responsibility for every event - annual total approximately £4 million with individual event budgets up to £1.25 million from concept to reconciliation Supplier management and contract negotiation with UK and global companies consistently delivering direct cost savings, added value inclusions and enhanced commission agreements Researched and booked flights for every event including group seats, commercial charters, private charters and high volume of individual seats across huge range of global and low cost airlines Efficient and organised pre-event and on-site team leader for up to 40 staff & freelancers Design and delivery of event communications plans to deliver client's brand values working with in-house and external designers and suppliers including copy writing and data management Extensive contacts and experience of luxury UK and international venues and hotel chains Varied destination knowledge from events, inspections, familiarisation trips and personal travel

Sarah Threlfall CV - Freelance

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Page 1: Sarah Threlfall CV - Freelance

Sarah Threlfall07710 793298 [email protected]

PROFILEExperienced, multi-skilled and passionate Event Professional with an extensive agency global event portfolio across all major client industries. Dynamic, efficient and adaptable team player who delivers exceptional creativity, productivity and attention to detail.

Enthusiastic and committed project leader or support bringing in-depth knowledge of all aspects including event research and design, budgeting and on-site delivery. Advanced I.T. skills including statistics, event specific systems, web design and registration database management. Confident and analytical with a proven flexible, innovative and positive approach to all situations.EXPERIENCE

Jul 13 - Sept 15 (2 yrs 2 months) Head of Operations, Zibrant Ltd (formerly P&MM Travel Ltd)

• Delivery of key events for top clients and pro-active event management support for all team projects including on-site.

• Consulted with all areas of both businesses to lead smooth operational merger of P&MM Events and Zibrant Events team within fixed, short deadlines and complex internal structures

• Project management of internal events and IT developments including design and implementation of customer satisfaction system and review of Event Registration software

• Created frequent, in-depth, client and internal event reports for measurement and analysis of historical and ongoing registration and financial data

• Reporting and improving departmental targets to internal stakeholders and Board directors

• Allocation of work and resources across busy operational department

• Instigated review, re-design and streamlining of ISO operational processes to improve efficiency and quality including risk assessments, financial administration and client documentation and budget control

• Implemented pro-active management and structured personal development plans for team of 9

• Internal promotion

Feb 08 - Jul 13 (5 yrs 5 months) Event Manager, P&MM Travel Ltd

• Client focussed Event Management for 12 - 1500 delegates including conferences, launches, exhibitions, hospitality and incentives in the automotive, financial, retail and technology industries

• Budget responsibility for every event - annual total approximately £4 million with individual event budgets up to £1.25 million from concept to reconciliation

• Supplier management and contract negotiation with UK and global companies consistently delivering direct cost savings, added value inclusions and enhanced commission agreements

• Researched and booked flights for every event including group seats, commercial charters, private charters and high volume of individual seats across huge range of global and low cost airlines

• Efficient and organised pre-event and on-site team leader for up to 40 staff & freelancers

• Design and delivery of event communications plans to deliver client's brand values working with in-house and external designers and suppliers including copy writing and data management

• Extensive contacts and experience of luxury UK and international venues and hotel chains

• Varied destination knowledge from events, inspections, familiarisation trips and personal travel

Page 2: Sarah Threlfall CV - Freelance

Sarah Threlfall07710 793298 [email protected]

Oct 05 - Feb 08 (2 yrs 4 months) Project Manager, BI Worldwide Ltd

• Event Management focussed in automotive sectors including Dealer events and launches.

• Leading and working within large project management teams to deliver a wide variety of events with frequent European travel and occasional long haul events.

• Full logistics management for aviation, ground programme, accommodation and other travel

• Contract negotiations to maximise cancellation, attrition and other terms and conditions

• Created themed hand made event packs for high end, lower budget events including menu cards, itineraries, luggage tags and other stationery

• Initiated and progressed improvements in risk assessments, project time lines, training programs, use of technology and quality processes

Dec 02 - Oct 05 (2 yrs 10 months) Events Executive, Northamptonshire Chamber of Commerce

• Designed and delivered calendar of 100+ events annually for Chamber members according to regional needs and personal creative ideas

• Reported to Board of Directors on marketing strategy and evaluation statistics

• Increased attendance figures by 60% and secured significant sponsorship for high profile events

Feb 02 - Dec 02 Conference Organiser, NIACESept 01 - Feb 02 Conference & Event Manager, Hellidon Lakes HotelJan 01 - June 01 Stage Manager, The Guildhall School of Music and DramaSept 00 - Dec 00 Assistant Stage Manager, The Royal Theatre NorthamptonOct 98 - June 01 Conference & Events Assistant, The Saracens Head HotelSummer 98 & 99 Event Manager, The RSC Fringe Festival

Qualifications and Training

Management: ILM Level 5 Award in Leadership & Management, Effective Presentation Skills, Appraisals and Line Management

Job Specific: Health & Safety for Event Organisers, Risk Assessments for Event Managers, Crisis Management, Measuring Return on Investment in Events, Maconomy, Amadeus, Eventrak, Eventsforce (Super-user), CVent

IT Training: Advanced Excel, Access Database Management, Advanced Powerpoint, Advanced Word, Outlook Management, Project 98, SPSS Data Analysis, Photoshop

Academic: 2001: 1st Class Degree Stage Management & Technical Theatre BA Hons1998: 4 A Levels (all A grade)1996: 10 GCSEs (all A* grade)

Client testimonials and excellent references on requestFull, clean driving licence and fully qualified first aider

CLIENT LISTAutomotive: BMW, Nissan, Renault, Toyota, Lexus, General Motors, Peugeot, Skoda, Castrol, PSA

Other: Aviva, Bose, Brakes, British Gas, Britvic, Crucell, Gala, HBOS, MGM Assurance, Lenovo, Nikken, OKI, Openwork, Panasonic, Prudential, Scottish Widows, Sharp, Three, WDMP

Page 3: Sarah Threlfall CV - Freelance

Sarah Threlfall07710 793298 [email protected]

EVENT PORTFOLIO

Client Event Type Destination Pax Role DateFinancial Conference & Exhibition ICC, Birmingham 1200 Lead AnnualAutomotive Car Launch Frankfurt 400 Support Jun 14Automotive Incentive Edinburgh 30 Support Apr 14Technology Conference Edinburgh 30 Support Apr 14Maternity leave Jun 12 then promotion to Head of OperationsInsurance Broker Incentive Sardinia 180 Lead Jun 12Insurance Board VIP Trip Warsaw 12 Lead Apr 12Automotive Car Launch Four Seasons, Provence 400 Support Nov 11Automotive Hospitality Twickenham 20 Lead Sep 11Insurance Hospitality Paris, Roland Garros 12 Lead Jul 11Insurance Broker Incentive Sicily 220 Lead Jun 11Technology Incentive Madrid 12 Lead Jun 11Technology Conference & Incentive Fort Lauderdale 120 Support Apr 11Automotive Conference Coworth Park 100 Lead Nov 10Automotive Hospitality Ryder Cup 20 Lead Oct 10Insurance Broker Incentive Private Baltic cruise charter 220 Lead Jun 10FMCG Incentive Villars, Ski 20 Support Apr 10Technology Staff Conference & Exhibition Excel, London 800 Support Feb 10FMCG Board VIP Trip New York 12 Lead Feb 10Insurance Staff Conference Lisbon 200 Lead Oct 09Direct Sales Network Conference Paris, Copenhagen, Budapest 300 Support Sep 09Technology Product Launch Istanbul 400 Support Sep 09Insurance Broker Incentive Private cruise charter 250 Lead Jun 09Financial Incentive Barcelona 40 Lead May 09Financial Incentive San Francisco 50 Lead Apr 09Utilities Incentive Bruntingthorpe 30 Lead Feb 09Insurance Conference & Exhibition Dublin 150 Lead Sep 08Utilities Awards National Motorcycle Museum 100 Lead Jul 08Technology Dealer Conference Istanbul 180 Support Jun 08Automotive Dealer Conference Cape Town 200 Lead Feb 08Automotive Awards The Grove 180 Support Jan 08Financial Incentive Botswana & Zambia 75 Lead Nov 07Automotive Dealer Conference Barcelona 200 Lead Sep 07Automotive Dealer Conference The Langham, London 200 Support Sep 07Financial Staff Conference UK Roadshow 150 Support Sep 07Automotive Dealer and Staff Conference O2, London 400 Lead Aug 07Insurance Incentive Bangkok & Hua Hin 60 Lead May 07Financial Incentive LA and Los Cabos 100 Lead Mar 07Financial Incentive Berlin 60 Lead Feb 07Automotive Dealer, Staff & Fleet Manchester 500 Lead Feb 07Financial Staff Conference ICC, Birmingham 1400 Support Jan 07Automotive Car Launch Jerez 100 Support Oct 06Automotive Incentive Dublin 80 Support Jun 06Financial Incentive Stapleford Park 40 Lead Jun 06Insurance Incentive Antigua 60 Lead May 06Automotive Sales Incentive Barcelona 40 Lead May 06Automotive Incentive Dubrovnik 40 Lead Apr 06Automotive Incentive Budapest 40 Lead Feb 06Leisure Awards Dorchester, London 800 Support Dec 05Automotive Car Launch Madrid 80 Support Nov 05Automotive Dealer Conference Barcelona 200 Support Nov 05