>>>> FOCUS GROUP and TARGET AUDIENCE

To create a successful focus group follow the following format...

Firstly, what are you trying to determine? Write this below:

I am trying to see if the idea I have in mind is similar to what the members of my focus group see, it is also to see whether or not they have any ideas as to where I can film and what I can do to make a better performance. I want to have the focus group tell me what sort of things they would expect to see in a video to a song like that and what they wouldn’t see and I can take both of them to make a creative music video.

Ok, now you need an introduction task that is FUN and PUNCHY. This must QUICKLY get you some IMPORTANT information and keep the audience awake! (e.g. What do you need to determine? Is there a quick way to go

through the first three points?) Write your idea’s below.

What I want to start with is to give the group three images of three different bands and have them determine which one is the Punk Rock band, I will then give them a little bit of time to evaluate the images and tell me which one is the Punk Rock band and why and that way I can think about costume and style and see what and audience would see as a stereotypical Punk Rock band and I can work with it.

Remember one member of your team must make notes, use the back of this handout to help. After you have gained the basic information now comes the tough part - what sort of story would most appeal to them on Radio? What

types of story are there? Would they like a cliffhanger? Where would the titles best be? Where would it be set? What props will you have? What do the

audience EXPECT from your drama? What else do you need to know? Write idea’s of HOW you will gain this information from an audience that may be

difficult to control or please! Think about what your teachers might do!

I am going to play them the track and from this will ask them what they think and what sort of things they would and wouldn’t expect to see in a video to a song like it. Then by telling them the Narrative I will hopefully be able to gather what sort of things they see as strong points of the video and weak points that I can work on. A main feature I want to ask about is location which I forgot to look at in the questionnaire, as this is something I have been having some trouble with so hopefully they will be able to give me some ideas.

>>>> FOCUS GROUP and TARGET AUDIENCE

THE FOCUS GROUP - NOTES

Opening Task:

Figured out the correct bandFacial hairRipped clothingDark clothesMessy hairTypical rock star style

Track:

Easy to listen toFast pacedCatchyWould see the band playingStage performanceHaving funWouldn’t see fightingFighting Drug abuseRomance

Narrative:

Like it Good ideaCould add more locations but not too manyAdventurousGood message behind itComedy aspect behind it

Location:

Needs to be a stage Atrium may be a good placeHave to think it carefullyAtrium already well set up for it