Sarah E Taylor CV

611 BARTON PLACE, HORNBEAM WAY, MANCHESTER, M44AU EMAIL [email protected]. PHONE 07789 776 191. D.O.B 04/08/1989

SARAH E TAYLOR

Highly creative yet commercially business minded, educated to degree level and motivated to achieve optimum results for every task encountered. Considered a ccollaborative team player with a ‘can do’ attitude and a desire to surpass expectations. Having honed excellent communications skills, therefore equipped with an ability to read people well and flex to work effectively with both client and agency teams, combined with an innate passion for pushing creativity, and branding ensure I am an asset to any team. A self-‐starting individual with a drive and enthusiasm to think ahead and, anticipate in order to meet tight deadlines. Holding a calm

and confident demeanour that instils trust with any client, or team member with an accuracy and attention to detail, prioritising and multi-‐tasking.

EXPERIENCE

April 2014 – Present Equator Design – Creative Account Manager

-‐ Administer the daily running of a variety of accounts, clients and campaigns, having daily direct contact with main clients / key stakeholders, managing their briefs and expectations.

-‐ The day to day contact for project information, helping to build trusted relationships internally and externally, considered a ‘safe pair of hands’ supporting the AD on any occasion.

-‐ Responsible for writing accurate estimates, proposals, first creative and development briefs, contact reports and case histories, as well as organising agendas, meeting rooms, and briefing junior members to organise reference materials etc for meetings.

-‐ An excellent creative understanding, being able to support a new and exciting phase in the creative development of the brand.

-‐ Own the process inception to completion, including participation in budget determination, creation of project schedule, managing resources for deliverables, raising red flags and ensuring adherence to the approval process and brand guidelines. Good organisation and time management and the strength of personality to drive work through the agency and individual departments (creative, graphic, digital, photography, media, marketing, and print etc).

-‐ Responsibility to ensure the right people are in the right place at the right time to allow agency / client to always move forward, push boundaries, producing great creative work -‐ linking the most effective teams resources to deliver customer-‐focused solutions on time, on budget, as efficiently as possible and to a high quality output of agency / client standards.

-‐ I work with account and team leaders to develop the scope of work based on functional and business requirements, and ensure all projects are planned in a timely fashion to the business.

-‐ Develop accounts/ brands in line with brand strategy and guidelines with an appreciation for the differing creative process for each individual project / client and brand.

-‐ Increase profitability and market share for client / brand through successful and creative implementation of brands strategy, PR, POS and marketing.

-‐ Liaise with all other internal divisions of the business. -‐ Identify opportunities for account growth, cross-‐selling and increased investment, supporting on new

business opportunities when appropriate, looking to innovation to lead. -‐ Aid in the development of junior account execs to the team. -‐ Ad-‐hoc campaign support for the client including product advertising and local campaign

management where required, internally and externally. -‐ Work and add to the creation and delivery of PR, Literature, Web development & Advertising where

required. -‐ Awareness that I am accountable at all times for the projects delivered, the ROI, the standard and the

time frames. -‐ Present briefs to external agencies when needed. -‐ Manage all senior stakeholders within my projects to maintain and manage expectations. -‐ Keeping up to date on the world of design and your clients’ business, always maintaining an

appreciation of brands and creativity.


Nov 13 – April 14 Branded Lab PR – Account Executive

-‐ Working across a range of clientele, dealing with main clients and key stakeholders on a daily basis. -‐ Managing press units, all press relations – national, regional and local. -‐ Respond to all press enquiries, organising samples, and imagery and content requests. -‐ Brand Management – work closely with client to represent fully and work on behalf of, foreseeing

opportunities and being commercially and trend aware to drive growth and awareness. -‐ Gaining successful features and placements for brands and products across all forms of media. -‐ Packaging and distributing new brand campaigns to press; writing press releases, compiling image

edits and executing strategy from tease through to launch. -‐ Targeting and reaching out to selective editorial titles and celebrity ambassadors to ensure constant

and relevant coverage, including maintaining these relationships. -‐ Consistent updating of activity across all social media and blogging sites on behalf of brands. -‐ Managing traditional and online PR database and engaging in online PR activities, maintain PR shots

account. -‐ Monitoring and evaluating press coverage, rankings, developing online PR, assisting for Press Days

and Fashion Shows -‐ Developing brand strategies and guidelines with marketing/branding to ensure consistency and

outline new avenues, offering support. -‐ Contributing to brand blogs: writing articles and managing visual content. -‐ Events planning, guest lists and organisation -‐Writing press content, Q&As, interviews, news stories

and editorial content. -‐ Crucial Relationship building with stakeholders, reputable social sites and the blogging community, in

which I now have a continuously developing database of solid relationships. -‐ Creating suitable POS/product and brand look book/ portfolio/ and creative imagery. -‐ Manage all advertorial/ editorial selections for use in media – sample selection, descriptions. -‐ Create and organize brand competitions – results seen in Look, InStyle etc., including results review. -‐ Attending brand meetings with high profile media to introduce new product, including trade show

attendance.

Sept – Nov 13 We are Indigo PR – PR Assistant

-‐ Working across a range of fashion, retail and FMCG clients. -‐ Writing and distribution of press releases on behalf of clients, highlighting new product/ launch/

trend. -‐ Consistent and relevant updating of social activity across all media sites. -‐ Managing press database including updating portfolios, manage press cuttings and compilation of

monthly brand reports. -‐ Monitoring and evaluating coverage, rankings, developing online and digital branding and PR,

assisting for Press Days, Fashion and Trade Shows. -‐ Attend on behalf of and aid at significant events for clients – e.g. Vogue Fashion Night out / Soft

Openings. -‐ Dealing with all press requests, from Q & A’s to sample and client overviews. -‐ Contributing to clients’ online presence, writing articles, managing visual content and ensure

authenticity and consistency to brand. -‐ Events planning, guest-‐list and organisation for photo calls, promotional events and tradeshows. -‐ Trend research and identify new avenues to market and publicize brand and product, working with

AM to up-‐sell.


May 2011-‐ Aug 2013 Monkey, Independent designer Menswear Business – E-‐commerce and Store. PR Marketing and Buyers Assistant.

Accompanied the MD on all buy and selection appointments.

Handling and maintaining relationships with brand and key stakeholder contacts personally. Possessing a keen awareness for trend, and being aware of upcoming opportunities. PR and marketing on & offline, handling key events to increase brand awareness both in store and online. Worked with design teams and brands to create signature events promoting business.

Ensured all on and offline content was consistent and engaging for the customer and client, developing and updating digital media.

Assisting in preparation and design of printed material and organisation of sampling and photography shoots. Having clear communication skills were vital to work between departments, ensuring joint goals were met on time and to budget.

Analysis and review of campaigns, weekly meetings with brand managers reflecting on marketing and sales. Maintained a methodical & organised office filing system, responding to regular media, press and customer inquiries and following current market & competitor activity ensuring we stay ahead of the curve.

Input on development and design of rebranded website.

Developed and possessed a savvy understanding of consumer perception.

Developed a strong affiliation with design and SEO teams, internal and external to understand the total process.

2011 Young Graduate Business Enterprise Award

-‐ As part of my degree, I produced a full business plan for a viable venture; my business plan was awarded the runner up of the Northeast Young Business Enterprise Award with a cash prize.

-‐ The business was a vintage gift and home ware company, in which I sourced all product, negotiating price and delivery, in order to be cost effective against competitors. The process was hugely beneficial, having to understand our market and produce sales.

-‐ I dealt with all supplier contact, organisation of key selling and trade events to generate awareness and sales. I produced a full branding and marketing strategy including producing POS and an online presence through social sites.

-‐ At the end of my degree, the business was in profit. -‐ This proved invaluable experience, being mentored by Sage PLC; I gained insight into running a

business, and the full extent of writing a business plan.

Feb 2010 Vauxhall Fashion Scout -‐ PR Internship

-‐ As a PR intern, the role required assisting PR teams and media, in preparation before and after catwalk presentations. This involved preparing all press packs, social networking event and coverage and writing basic copy for media and social sites.

-‐ Greeting and facilitating guests, -‐ A vital need for professionalism and clear communication at all times.

Sept 2009 Vauxhall Fashion Scout -‐ Event Internship

-‐ As a backstage and event intern, I worked as part of a team, producing various shows. -‐ Gained insight into the exact detailing, and organisation of producing catwalks, exhibitions, and

shoots learning from industry professionals, assisting at shows such as William Tempest, and David Koma.

-‐ Importance for a keen eye for detail and quick thinking in high-‐pressure scenarios.


EDUCATION 2008-‐ 2011 Northumbria University

Fashion Communication B.A. Hons. 2.1. 2007-‐2008 Leeds College of Art and Design

Foundation Diploma in Art and Design

2000-‐2007 Wakefield Girls’ High School

-‐ A-‐ Levels: Art and Design (A), English Language (B), History (C), Business Studies (C). -‐ G.C.S.E’s: 9 GCSE’s. (7 Grade A’s, 2 Grade B’s inc. English, Mathematics and French) -‐ Senior Events Committee President.

Additional Skills

-‐ Highly Computer literate -‐ Word, Excel, PowerPoint, Moviemaker, Photoshop, InDesign, Web, Email, Google analytics and social networking sites.

-‐ Ability to deal with any situation in an appropriate and approachable manner -‐ Full and clean driving license -‐ A pro-‐active independent, and team-‐working ethic. -‐ Good communicator with an excellent eye for detail. -‐ An aim and keen desire to work within a growing fashion and retail company, able to contribute to

their success and growth.

Documents

Sarah E Taylor CV