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THREE-FOR-ALL OPERATORS GUIDE
INSIGHTS
SPECS
PREP & PRICING
MARKETING
SARA LEE PRODUCT PORTFOLIO
Luscious Lemon Bars. Mouth-watering Blondies. Irresistibly rich
Ultimate Chocolate Brownies.Everybody craves at least one of these top-selling snack/
dessert bars. Some people love all three. Three-for-All brings this trio of “Must Haves” together in a single
Product Portfolio that make it easier than ever to order and offer exactly what everyone is hungry for!
THREE-FOR-ALL OPERATORS GUIDE
INSIGHTS
SPECS
PREP & PRICING
MARKETING
SARA LEE PRODUCT PORTFOLIO
The appeal is realThe handy snack/dessert bars in Three-for-All have huge consumer appeal. Technomics reports that:
• 62% of consumers want more handheld, ready-to-eat foods
• 54% of consumers purchase on impulse, especially when itemsare displayed near checkout
• 50% of consumers who eat snacks away from home do it en-route
• 48% of patrons eat dessert at a different location than their meal
The “All” refers to units as well–every non-commercial café, large or small, can benefit from promoting this product trio as a mix-or-match combo.
Three-for-All raises the barPutting this selection together yourself could take some time. For brownies, for example, there are 16 SKUs to choose from.
The Three-for-All Product Portfolio cuts through the confusion. You’ll get top sellers of similarly high quality in brownies, blondies and lemon bars.
Dayparting ThoughtsStandalone dessert as well as smaller-sized trios to go? These beautiful bars cut it both ways.
The to-go appeal starts at breakfast and continues throughout the day as customers plan snacks for later breaks and the trip home. Brunch is a booming daypart that presents a natural opportunity to increase check averages with this to-go offer.
And, of course, this product portfolio fills the bill as a stand-alone dessert or add-on to a combo during lunch and dinner. Brownies are now on 24% of all restaurant menus, and predicted by Datassential to outperform 67% of other foods, beverages & ingredients over the next four years.
THREE-FOR-ALL OPERATORS GUIDE
> INSIGHTS
SPECS
PREP & PRICING
MARKETING
SARA LEE PRODUCT PORTFOLIO
SPECS
Order product through your GPO or authorized food distribution company.
THREE-FOR-ALL OPERATORS GUIDE
INSIGHTS
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SARA LEE PRODUCT PORTFOLIO
SARA LEE – BISTRO COLLECTIONPRODUCT ORDER INFORMATION
SKU Product Description Trays Per Case
#8570 BC Bars Lemon Lovers 4/44 OZ
#8572 BC Bars Blondie 4/37 OZ
#8574 BC Bars Ult imate Brownie 4/44 OZ
#8570
#8572
#8574
4
THREE-FOR-ALL OPERATORS GUIDE
INSIGHTS
SPECS
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MARKETING
SARA LEE PRODUCT PORTFOLIO
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PREP & PRICING
The Three-for-All promotion showcases mini bites of all three products: Lemon Bars, Blondies and the Ultimate Chocolate Brownies.
Each individual case is packed with four solid, full-sheet bars protected by an open cardboard tray wrapped in cello.
1. Open the case and remove the top cardboard tray
2. Spread the tray sides open. You’ll cut the brownies and lemon bars right on the cardboard surface. We recommend cutting each full-sheet bar into 48 individual pieces as shown. NOTE: the tray is pre-marked for full size portions. When you’re cutting the smaller sizes for Three-for-All we recommend adding a mark between the pre-marks on all four sides of the cardboard tray. Using that as a guide you will be able to cut 48 perfect pieces from each tray.
3. For the cleanest edge, cut the products while they’re still frozen. Be sure to use a sharp knife. TIP: Heat the knife under hot water, wipe dry, then make your cuts. Repeat as necessary to make cutting easier.
4. Use a different platter for each flavor, and display at different heights using risers.
Invite customers to choose any three pieces for a set price. They may choose one of each flavor or three of the same.
The brownies have a perfect chewy brownie texture and rich, melt-in-your mouth, chocolate taste. All of the products are truly packed with flavor. The individual portions may seem modest, yet together the trio makes a VERY satisfying dessert or snack.
SINGLE PORTION SERVING RECOMMENDATIONS
After your customers have sampled these amazing bars through the Three-for-All promotion, you’ll want to routinely offer the products in a traditional portion size.
The cardboard tray for each single lemon and brownie bar is pre-marked for full portion size cutting.
Use the same process and knife-heating tip to cut the individual bars into sixteen pieces.
Most large non-commercial dining services will offer all three bars every day. Smaller operations may choose to offer a different bar each week.
CATERING
Mini bite portions of all three bars are perfect for bringing a classy finishing touch to any catering setting.
Simply place the cut pieces in straight line on serving platters set at different heights by using risers. Let guests help themselves.
Wise foodservice directors keep extra cases of each product on hand. The compact master cases require relatively little freezer space, and are money in the bank for ensuring first class responses to last-minute catering requests.
THREE-FOR-ALL OPERATORS GUIDE
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SUGGESTED SELLING PRICE
These wonderful brownies and lemon bars could (and DO!) command top billing on high-quality restaurant menus. They are the perfect opportunity for you to stretch your pricing for desserts.
*Not actual pricing. Use for illustrative purposes only.
THREE-FOR-ALL OPERATORS GUIDE
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THREE-FOR-ALL
Product Description
Portion Size
Suggested Selling Price
Approximate Product Cost %
Lemon Lovers Bar
48 per tray Any 3 for $2.59 40%
Blondie Bar 48 per tray Any 3 for $2.59 40%
Ult imate Chocolate Brownie Bar
48 per tray Any 3 for $2.59 40%
SINGLE PORTION LEMON BARS & BROWNIE
Product Description
Portion Size
Suggested Selling Price
Approximate Product Cost %
Lemon Lovers Bar
16 per tray Each $2.59 40%
Blondie Bar 16 per tray Each $2.59 40%
Ult imate Chocolate Brownie Bar
16 per tray Each $2.59 40%
PRINT MARKETING
EDITABLE FLYER (8.5” X 11”)Customize the flyer with your own price. Print color copies to post at point of service, the café entrance, and high traffic areas around the facility.
Download Editable Flyer PDF
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For example, for Office Depot you simply go to officedepot.com, then click through:
1. Print + Copy
2. Marketing Materials
3. Scroll down to Signs, Posters & Banners
4. Banner
5. Standard Banners
6. Get Started
7. Portrait
8. Choose the 2’ x 6’ size
9. Choose “Upload your own design” to upload the Banner PDF
THREE-FOR-ALL OPERATORS GUIDE
INSIGHTS
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PREP & PRICING
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SARA LEE PRODUCT PORTFOLIO
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PRINT MARKETING
BANNER (2’W X 6’H) Displayed at the café entrance or point of service, vertical banners make powerful marketing media. They are attractive, attention-grabbing, and can be custom-printed easily and economically at Office Depot and other office supply retailers.
For short-term use, an inexpensive one-sided paper banner might be all you need. For the longer run, consider a two-sided vinyl banner with its own frame.
HOW TO ORDER:
Determine the location(s) where and how long you plan to place it, and download a PDF of your banner art.
It’s easy to order online and pick up at a convenient office supply retailer.
Download Banner PDF
DIGITAL MARKETING
Use these jpgs to spread the word through electronic media.
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SOCIAL MEDIAPost on Instagram, Facebook and/or the café’s web page.
Download Media JPGs
1280x12801280x720
WEB ADUse this jpg to make a splash on the café’s web page.
Download Web Ad JPG
350x250 (not to scale)
DIGITAL MARKETING
Use these jpgs to spread the word through electronic media:
MONITORS
Send this jpg to your client or the communications department to get it into the message cycle on monitors around the facility.
Download Monitor JPG
THREE-FOR-ALL OPERATORS GUIDE
INSIGHTS
SPECS
PREP & PRICING
> MARKETING
SARA LEE PRODUCT PORTFOLIO
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