Sapnah: Q2 Earth day-April 22• Event :STAY ROOTED!• What-Promotion:

– UA Green!– Bring in your old clothes for

recylcing/donation– Educational event for kids (show video on

recylcing, saving energy)– Show UA Green products – how they are

manufactured and why they are “green”– Giveaway herbs/plants for first 100 kids

• How : FB/App• Why: Planting the idea of recycling at an early

age, will help create awareness among kids to be more energy saving.

Sapnah: Q2 Mother’s day-May 12• Event :Dancing Divas• What-Promotion:

– UA Beautiful!– Mother’s only event– Fashion experts in house to guide you to pick

one attire bottom up for your favorite activity (early birds – for first 1 hr)

– Free drink to every mom.– Dance it off with DJ xxx (1 hr)

• How : FB/APP• Why: Except for Vail and Eagle counties (40%), we

have a women population of 50%. Even Vail and Eagle are good enough to target the women market.

Sapnah: Q2 Father’s day-June 16• Event : Let it Loose! Or Tie it up!• What-Promotion:

– Fashion experts in house to guide you to pick one tie (early birds – for first 1 hr)

– Free beer (??) to every dad.– Dance it off with your kids DJ xxx (1 hr)

• How : FB/APP• Why: Men tend to be more brand loyal than

women (??) because women have so many options and they can just buy whatever is on sale.