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SAP Road Map for High Tech

SAP Road Map for High Tech

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Page 1: SAP Road Map for High Tech

SAP Road Map for High Tech

Page 2: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 3 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without

the permission of SAP. This presentation is not subject to your license agreement or any other service or

subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this

document or any related presentation, or to develop or release any functionality mentioned therein. This

document, or any related presentation and SAP's strategy and possible future developments, products and

or platforms directions and functionality are all subject to change and may be changed by SAP at any time

for any reason without notice. The information in this document is not a commitment, promise or legal

obligation to deliver any material, code or functionality. This document is provided without a warranty of any

kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness

for a particular purpose, or non-infringement. This document is for informational purposes and may not be

incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except

if such damages were caused by SAP´s willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results

to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-

looking statements, which speak only as of their dates, and they should not be relied upon in making

purchasing decisions.

Legal disclaimer

Page 3: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 4 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Global trends in high tech

New technologies, increasingly demanding customers, and

complex supply chains with ongoing compliance pressure

drive the need for constant innovation

Demanding

customers

Rapid commitments

and delivery as

promised

Unexpected demand

shifts

Complete solutions

Better-informed buyers

New market

opportunities

Shifts in buying power

Consumerized demand

Ability to leverage

channels for new

market entry

Blurring of industry

boundaries

New technologies

Digital devices

Social business

Cloud

Big data

Outsourcing to

right-sourcing

Optimized mix of

internal and external

resources

Collaboration needs in

expanded supply

network

Delivery on promise of

outsourced

manufacturing

Compliance pressure

Sustainable growth

Increasing green

requirements

Global markets’

increasing regulatory

requirements

Managing risk levels

Page 4: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 5 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution today Planned innovations Future direction

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 5: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 6 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Technology

Leverage new

technologies to generate

business value

Manufacturing

Adjust manufacturing

rapidly as demand

and supply change

Procurement

Improve spend

visibility and

performance;

minimize supply risk

Service

Ensure customer

satisfaction through

service excellence

Our solutions for high tech Enabling success in a complex value chain

Helping high-tech companies bring new technology solutions to increasingly demanding customers

Solution today

1

2

3

6

7 Engineering

Deliver high quality

innovative solutions to

volume rapidly

Supply chain

Respond quickly and

profitably to demand

and supply dynamics

Sales and marketing

Effectively manage

multichannel sales

and marketing

4

5

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico. IDM Photovoltaic

Software

Components

Fabless semico.

Page 6: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 7 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Our high-tech partners

Solution today

Complementary technology

titans (sample)

Business

processes

ISV*

solutions

Solutions

and

services

Technology

infrastructure

Customer

as co-

innovator

SI+

services Enablement of comprehensive

business processes

Drivers of the direction of SAP for

High Tech; innovation leaders

Domain experts and thought leaders

High-Tech Industry Advisory Council

Customer Engagement initiative (CEI)

Customer Connect initiative

Strong industry-leading players coming together to drive value and industry growth

*Independent software vendor +System integrator

Page 7: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 8 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Technology

Recent innovations for high tech

Solution today

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Page 8: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 9 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for engineering

Solution today

Key needs Key innovations

Consistent and flexible status and release management

across main product data types

SAP ERP 6.0, EHP 6 – SAP PLM

Status and release management

Increased communication and collaboration for change

processes on product BOMs

SAP ERP 6.0, EHP 6 – SAP PLM

Bill of material (BOM) redlining

Comfortable UI to manage all kinds of documents easily

and securely

SAP ERP 6.0, EHP 6 – SAP PLM

Document browser

Functional definition of BOM in definition of engineering

and manufacturing assembly sequence

SAP ERP 6.0, EHP 6 – SAP PLM

Visual Assembly

Simplified installation and reduced time to

get productive with SAP PLM (including Web UI)

SAP PLM rapid-deployment solution

PLM foundation

Flexibility and freedom to manage product versions in

engineering and product date effectivity in manufacturing

Alignment of functional design of engineering with process

management in manufacturing

SAP Product Structure Synchronization

rapid-deployment solution for bills of materials

Handover from engineering to manufacturing

Page 9: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 10 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for marketing and sales (1/2)

Solution today

Key needs Key innovations

Collaborative, easy-to-use SFA with an on-demand deployment option

SAP Sales OnDemand, wave 2 SAP Sales OnDemand solution: a people-centric,

collaborative, and user-friendly SFA solution with integration into the sales and distribution functionality of the SAP ERP application – delivered on demand

Access for sales reps, where and when they need it Sybase Mobile Sales 2.0 SFA on smart phones including Quotes, Orders, Sales

Tools like ATP check,

Ability to leverage user-generated product reviews to help other customers find the best-fit product or service

Web Channel Experience Management

application 1.0 Community-generated content, ratings, and reviews

Page 10: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 11 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for marketing and sales (2/2)

Solution today

Key needs Key innovations

Bundling of services, manufactured and financial products

and software as a consistent solution has to be governed

by rules to ensure technical feasibility and commercial

efficiency

Size of configurations is from a bigger dimension.

Optimized SAP system scalability and performance needs

to be provided.

SAP Configuration model data maintenance can be

challenging and needs a modeling environment supporting

graphical model visualization, collaborative and distributed

work.

The complexity introduced by the solution business also

creates new requirements and opportunities for analytics

on solution level instead of product level

Solution Sales Configuration for High-Tech

(FBS) 1.0

Solution Sales Configuration

Support business need for end to end flow from CRM for

Order Capture into SAP Billing for telecommunications

Billing for Telecommunications

(CC 3.0; SAP ERP 6.0, EHP 5; SAP CRM 7.0, EHP 2)

Order Capture and Contract Process Integration

Page 11: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 12 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for supply chain planning

Solution today

Key needs Key innovations

Easier navigation and fewer clicks More simple & user-friendly User Interface (UI) More modern UI technology

SAP SCM 7.0, EHP 2 Usability of SAP Advanced Planning & Optimization

(SAP APO)

Improved support for forecasting process More automated forecasting process Better functions for assigning the best-suited forecasting

model

SAP SCM 7.0, EHP 2 Forecasting enhancements for SAP Advanced

Planning & Optimization (SAP APO)

Enhanced simulation functions

Master copy of planning versions for simulation

Editing of product data structures

SAP SCM 7.0, EHP 2

Simulation in SAP APO

Better integration of global available to promise and supply

network planning

SAP SCM 7.0, EHP 2

Functional enhancements in SAP APO

Page 12: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 13 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for supply chain collaboration and

execution

Solution today

Key needs Key innovations

Reliable data to analyze suppliers’ performance to

determine supply base and take corrective action

SAP SCM 7.0, EHP 2

SAP SNC: supplier performance management

Ease of use, particularly for external business partners, to drive adoption and help customers maximize ROI by making it easier to onboard suppliers quickly

SAP SCM 7.0, EHP 2

SAP SNC: usability enhancements

Streamlined B2B connectivity to quickly on-board supply

chain partners and enable collaboration

SAP Information Interchange

SAP II: B2B connectivity for supplier collaboration

Freight forwarding and provision of ocean-export logistics SAP Transportation Management 8.1

Freight-forwarding transportation management

More visibility into warehouse processes and performance Increased automation at a low(er) cost

SAP Extended Warehouse Management 7.0, EHP 2

Functional enhancements for SAP Extended

Warehouse Management

Page 13: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 14 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent rapid-deployment solutions for supply chain

Solution today

Key needs Key innovations

Reduced expense of setting up load-tendering

relationships

Improved visibility in shipping scenarios

SAP Transportation Management rapid-deployment

solution for domestic freight tendering

Collaborative Freight Tendering RDS

Better asset utilization and higher load density, fewer

empty trucks, cost savings for transportation, and rapid

time to value

SAP Transportation Management rapid-deployment

solution for domestic transportation planning

SAP Transportation Management rapid-deployment

solution for domestic transportation planning

Rapid time to value SAP Extended Warehouse Management rapid-

deployment solution

Accelerated implementation of SAP Extended Warehouse

Management

Page 14: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 15 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for manufacturing

Solution today

Key needs Key innovations

Point-and-click integration of plant data to business

applications

Help managing diverse plant application landscape

Accessibility of plant data across data silos for applications

and analytics

SAP Plant Connectivity 2.2

Plant connectivity enhancements

Enhanced compliance in quality operations

More flexible and efficient issue processing

SAP ERP 6.0, EHP 6 – MFG

Improved usability and compliance

Timely information on WIP and labor allocation for planning

and accounting purposes

Avoidance of excessive rework or scrap of nonconforming

products

Adherence to customer compliance requirements

SAP Manufacturing Execution 6.0

New functionality

Better integrated SAP Manufacturing application platform

to reduce TCO and improve ability and speed of innovation

SAP Manufacturing solutions

Single ME/MII instance on NW, SDK, unified reporting

framework, enhanced security framework

Industrial robustness at low TCO

Enhanced extensibility

Improved stability and support

SAP Manufacturing Execution rapid-deployment

solution for discrete manufacturing

TCO improvements and new architecture

Page 15: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 16 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for procurement

Solution today

Key needs Key innovations

Minimized supplier risk and increase transparency within

the supply chain

Ability to qualify new sustainable sources of supply

Ability to assess and improve supplier performance in

sustainability

More efficient enterprise information collection processes;

access to external data

SAP ERP 6.0, EHP 6

SAP Supplier Management OnDemand solution

Selection of suppliers and products to support

sustainability brand claims

Ability to collect sustainability supply chain KPIs and

incorporate them in material and supplier selection

processes

Consideration of quality, cost, service, delivery, and

sustainability

SAP Supplier Lifecycle Management 1.0

Sustainable sourcing and procurement

Page 16: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 17 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for service

Solution today

Key needs Key innovations

Improve self-service adoption by providing an intuitive, yet

truly outstanding, customer experience

Provide a consistent customer experience across all touch

points

Allow customers to interact with your business whenever,

wherever, and however they want

Reduce cost of service by deflecting customers to lower

cost channels

Provide customers the ability to solve their own problems

through self-service or crowd-service

SAP Web Channel Experience Management 1.0

Next-generation business-to-consumer

e-service platform

Offer seamless customer service across multiple contact

channels

Monitor, control, and manage contact center operations

efficiently

Integrate contact center tools with SAP software that

supports business processes

SAP Business Communications Management 7.0

Business communications management

Increase efficiency of field service engineers

Gain visibility and insight into service operations

Plan effectively for service orders

Streamline warranty processing

CRM Service, SAP CRM 7.0, EHP2

Service management

Page 17: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 18 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations powered by SAP HANA

Solution today

Line of Business Cross

Customer Finance Cross

Applications SAP ERP for operational

reporting*

SAP NetWeaver BW on

SAP HANA*

Analytic content and

accelerators

SAP Customer

Segmentation Accelerator*

SAP CO-PA Accelerator*

SAP Sales Pipeline

Analysis*

SAP Finance and

Controlling Accelerator*

*Available in a rapid-deployment solution

Page 18: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 20 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Key links for more information For customers and partners

High-tech at sap.com

Road maps on SAP Service Marketplace

SAP’s release strategy for large enterprises on SAP Service Marketplace

Solution today

Page 19: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 21 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 20: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 22 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Manufacturing

Access and

integration

Our solutions for high tech Enabling success in a complex value chain

Helping high-tech companies bring new technology solutions to increasingly demanding customers

Planned innovations

1

2

3

6

7

Service

Social media

integration

Technology

Real-time applications

with SAP HANA

Engineering

Visualization

and governance

Supply chain

Enhanced replanning

and transportation

Sales and marketing

Collaboration, mobile,

and on demand

4

Procurement

Enhanced supplier

lifecycle

management and

integration

5

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico. IDM Photovoltaic

Software

Components

Fabless semico.

Page 21: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 23 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 22: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 24 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Key needs Key innovations

Visualization of data in SAP ERP within a 3-D product model Access to 3-D product data from the business application Provision of product visualization capabilities across multiple

organizations

Embedded visual enterprise

Use of material master in SAP ERP with plant, sales, and accounting data within the SAP Master Data Governance application

Better integration of SAP Master Data Governance in cross-system workflows

Centralized governance for managing

material master data

Analysis of R&D project and product portfolio Monitoring of related KPIs Early identification of potential risks Portfolio monitoring to make fact-based decisions

SAP Portfolio and Project Management

rapid-deployment solution for portfolio

analysis

Easily understood asset context Intuitive navigation within the 3-D model Improved user interface

Stand-alone visual enterprise

Connecting multiple project management solutions within the IT ecosystem

Project transparency across the enterprise Ability to report, analyze, and react to project issues in a timely manner Visibility of project costs, schedule, resources, and goals

Project management orchestration with

Microsoft Project

Planned innovations for engineering Overview (1/2)

Planned innovations

Page 23: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 25 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for engineering Overview (2/2)

Planned innovations

Key needs Key innovations

Ensure product compliance through effective controls

Ensure Material & Product Safety under hazmat and safety

regulations

Ensure Recycling Compliance

Product compliance enhancements in SAP EHS

Management

Enable overall collaboration within the supply chain around

product compliance.

The embedded product compliance solution for

discrete industries is enhanced with the introduction

of sustainable product business network. It is an

OnDemand collaboration solution for manufacturers and

suppliers to connect and exchange product compliance

documents. It is networked with product and regulatory

compliance to provide end-to-end compliance.

Page 24: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 26 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 25: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 27 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for marketing and sales Overview

Key needs Key innovations

Anytime, anywhere access to sales data from any mobile device

Enhancements for Sybase Mobile Sales: SFA on smart phone (BlackBerry, iPhone, and Windows

Mobile) SAP Briefing Application SAP Mobile Application through gateway and Sybase

Unwired Platform (SUP): mobile platform for lightweight apps

SAP Sales OnDemand: strong improvements in terms of collaboration, sales force automation capabilities, analytics, integration, and extensibility

New wave of SAP Sales on Demand: Extensibility, UI Enhancements, Collaboration, Enhanced

Device Support, Integration into CRM on Premise

Ability to leverage customers’ sales and service data to maximize customer, product, and service revenue and margin

Customer Revenue and Performance Management:

SAP HANA for sales in SAP CRM Profitability analysis for customer, products, and services

Ability to leverage emerging channels to meet customer demands and grow sales

Web Channel Experience Management: Next-generation Web channel platform

Ability to leverage user-generated product reviews to help other customers find the best-fit product or service

Web Channel Experience Management: Community-generated content, ratings, and reviews

Collaboration functions in SAP CRM SAP CRM rapid-deployment solution SAP StreamWork: Integration of SAP StreamWork aplication with SAP CRM

High-volume segmentation to enable business users to build exact target groups on real-time data in the SAP NetWeaver Business Warehouse component

Easier data handling via native access and improved UI

Planned innovations

Page 26: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 28 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 27: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 29 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Key needs Key innovations

Single model for demand, supply, and finance Fast and scalable planning engine Integration in SAP and non-SAP landscapes Prebuilt analytics Extensive configurability and flexibility

SAP Sales and Operations Planning, powered by SAP HANA

Ability to use available data sources: point-of-sale (POS), market research, and internal company data

Cleansing, harmonization, and enrichment of data Integration of SAP Demand Signal Management with

NetBase for analysis of social sentiment Optional data collection and integration with SAP Demand

Signal Management via services of SAP Information Interchange OnDemand

Demand capture with SAP Demand Signal Management, powered by SAP HANA

Provision of prebuilt analytics (out-of-stock analysis, new product launch, promotion insight, and so on) and an option to build customer-specific analytics

Dashboards to visualize insights extracted from market research data, social media, and so on

Mobile application for key account managers

Demand sensing with SAP Demand Signal Management, powered by SAP HANA

Integration of demand planning in SAP Demand Signal Management with demand planning in SAP APO

Demand response with SAP Demand Signal Management, powered by SAP HANA

Planned innovations for supply chain Overview (1/2)

Planned innovations

Page 28: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 30 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Key needs Key innovations

Support for consigned vendor-managed inventory (VMI) programs as set up by customers for execution by their suppliers

SAP SNC: consigned VMI in customer collaboration

Continuous data exchange among B2B business partners along the supply chain

Management of growth with limited resources Enhanced collaboration with internal and external

stakeholders

B2B connectivity for customer collaboration

Resolution of immediate customer challenges and project needs

Customer connection project for SAP SNC

SAP SNC on SAP HANA (pilot SAP SCM Performance and scalability in SAP SNC

Fast, cost-efficient implementations SAP Supply Network Collaboration (SAP SNC) rapid-deployment solution for supplier collaboration and supply network planning

Continuous improvements for global ATP performance, flexibility, and functionality

Customer connect program driving incremental improvements (customers decide priority)

Improved usage and efficiency of supply chain planning system

• Improved UI for SAP APO modules - new transaction for advanced product planning, round-off of enhanced interactive backorder processing (EBOPI)

Trace batches and batch IDs, linked (where required) to serial numbers of individual items and/or cases containing those batches

Extension of batch management beyond a single instance of SAP ERP

Planned innovations for supply chain Overview (2/2)

Planned innovations

Page 29: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 31 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 30: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 32 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for manufacturing Overview: efficient manufacturing operations for discrete industries and

mobile apps

Planned innovations

Key needs Key innovations

Ability to get decision support for order assignment

to individual resources

Quick replanning as a reaction to unplanned events like

machine downtimes

Avoidance of costly integration to third-party scheduling

tools

New solution: shop floor dispatcher

Smooth production process

Immediate reaction to critical situations

Easier-to-use solution needed to make important decisions

New mobile apps: manufacturing

insight and material lookup

Visibility of quality issues and activities across multiple

systems or applications

User-friendly experience

Easier and more efficient issue creation and processing

Rule-based activity framework

Adaptable for many different use cases

New solution for quality issue management

Industrial robustness at low TCO

Enhanced extensibility

Improved stability and support

TCO improvements and new architecture

Page 31: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 33 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 32: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 34 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for procurement Overview (1/2)

Planned innovations

Key needs Key innovations

Interaction with vendors, materials, and processes to manage and develop category strategies

Alignment of stakeholders to optimize cost, drive ongoing performance from the supply-base, and increase value for money in a given spend category

Monitoring of plan and performance against targets and key performance indicators (KPI)

Management of contracts and key supplier relationships

SAP BusinessObjects Spend

Performance Management

Guided and actionable analysis and

reporting, collaboration, and application

performance

Visibility of supplier performance Management of increased supply risk Transparency of the supply base Maximized cost savings Consistent supplier activities across multiple buying organizations Single source of truth for supplier data and information Flexible classification of supplier and potential supplier portfolio

SAP Supplier Lifecycle Management

application

• New functionalities

Ability to manage sourcing and contract process across SAP Sourcing and SAP SRM

Complex pricing compliance across SAP Sourcing and SAP ERP Ability to manage a large volume of contract documents Integrated contract management process across legal and operational

contract Better orchestration between on-demand and on-premise applications

Enhancements in SAP Sourcing

Integration, usability, and analytics

Page 33: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 35 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for procurement Overview (2/2)

Planned innovations

Key needs Key innovations

Ability to make intelligent decisions given that the data in the world doubles every 18 months

Capitalization on technology, business content, and expertise to produce reliable data for improved decision making

Complete and accurate aggregation of spend from multiple sources on a periodic basis

Visibility of purchasing activities with a consistent and organized classification of spend transactions

SAP BusinessObjects Data Enrichment and

Classification OnDemand

Performance, improved usability, and centralized

content and value multiplier

Reduction in managers’ workload by allowing them to process operative tasks while away from their desks – during otherwise nonproductive time

Improved employee productivity and efficiency by removing obstacles due to lack of required products and equipment

Ability of mangers to complete approvals when out of the office (travel, meetings, and so on) to avoid unnecessary delays

New mobile solutions for self-service procurement

and supplier management

Automated transactional business across company boundaries

Business partners’ ability to rely on digital trading networks and communities to discover each other, connect, and collaborate more quickly and easily

Market price transparency for goods and services

Procurement business network community based

on business-to-business (B2B) network by

Crossgate

Page 34: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 36 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Page 35: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 37 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for service Overview: differentiation through service excellence (1/2)

Planned innovations

Key needs Key innovations

Respond appropriately to social media users who have started

reaching out to your organization to share positive experiences, ask

questions, and seek help when they encounter an issue

Add structure and repeatability to processes that span departments

and functions in the organization and that are triggered by

social media interaction

Efficiently scale social media processes to maintain fast response

times with effective customer engagement

Service on demand

Get a complete picture of the customer, the installed base, and

service and interaction history

Reduce the cost of field service by ensuring that the right technician

with the right parts completes the work the right way the first time

Increase the productivity of service technicians

Eliminate time-consuming, paper-based work order processes

Field service management (RDS)

Offer consistent customer service across all interaction channels,

including social media

Enable agents to transition between interaction channels

Respond appropriately and pro-active to social media in sync with you

customer service policies

Social Media integration in SAP Interaction

Center

Page 36: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 38 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for service Overview: differentiation through service excellence (2/2)

Planned innovations

Key needs Key innovations

Improve self-service adoption by providing an intuitive, yet truly

outstanding, customer experience

Provide a consistent customer experience across all touch points

Allow customers to interact with your business whenever, wherever,

and however they want

Reduce the cost of service by deflecting customers to lower-cost

channels

Provide customers with an ability to solve their own problems through

self-service or crowd-service

• Next-generation business-to-consumer (B2C)

and business-to-business (B2B) e-service

platform

Enhance capabilities for online lookup for not replicated content

Enable capturing of customer signature on the mobile devices for

accurate work time and used parts confirmation

Improve order taking capabilities on the mobile device

Add non-transactional features like knowledge management and

reporting on the device

• Next release of SAP Mobile Field Service

Offer seamless customer service across multiple contact channels

Monitor, control, and manage contact center operations

efficiently

Integrate contact center tools with SAP software that supports

business processes

Enhancements in SAP Business

Communications Management

Page 37: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 39 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Solution today Planned innovations

Overview of SAP road map for high tech

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Page 38: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 40 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations powered by SAP HANA

Line of Business

Customer Supply Chain and Procurement

Applications SAP Customer Value Intelligence SAP Sales and Operations Planning

Predictive segmentation1 SAP Demand Signal Management

SAP Account Intelligence

Planned innovations

1Not yet officially named

Page 39: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 41 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Future direction Planned innovations Solution today

Overview of SAP road map for high tech

Electronics mfg. services

Original equipment manufacturer

Channels

Semico. foundry Semico.

IDM Photovoltaic

Software

Components

Fabless semico.

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Technology

Page 40: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 42 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Enabling business model innovation in a dynamic and

complex value chain

Demanding customers

Collaborative demand management:

Ability to capture and leverage internal and

external demand information network-wide

Demand response management:

Fast simulation and plan adjustments

to respond quickly to demand changes

New market opportunities

Solution selling and delivery:

Orchestrating the sale of solutions across multiple

LOBs to meet customer requirements and drive

additional profitable revenue streams

Multichannel sales, service, and marketing

Enablement through multiple channels and

devices complemented by comprehensive

analytics, leveraging collaboration, and social

media

Future direction

Idea to

volume

Profitable

growth

Operational

excellence

Page 41: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 43 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Enabling business model innovation in a dynamic and

complex value chain

New technologies

Big data:

Providing value through real-time analysis of huge

quantities of data to solve specific business

problems

Consumption models:

Providing business-relevant solutions that can be

consumed on device, on demand, or on premise

Outsourcing to right-sourcing

Network transformation:

Scalable collaboration solutions to orchestrate

the network of suppliers and customers and to

on- and off-board network participants

Transparency and visibility:

Across changing value chain for faster decision

making

Future direction

Idea to

volume

Profitable

growth

Operational

excellence

Page 42: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 44 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Enabling business model innovation in a dynamic and

complex value chain

Compliance pressure

Sustainable supply networks:

Product traceability and recall management;

ability to enforce sustainability policies in supplier

relations

Financial performance management:

Innovation in financial management to support

changing regulations in conjunction with new

business models

Future direction

Idea to

volume

Profitable

growth

Operational

excellence

Page 43: SAP Road Map for High Tech

Appendix Solution today

Page 44: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 46 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for high tech Appendix

Solution today

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

Page 45: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 47 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for engineering Status and release management

Harmonized status management for all objects of SAP

PLM

Integration with status and action management

Enhanced change record to support release process

Management of status transition, preconditions, system

actions, and so on

Streamlined process support for R&D processes and

product compliance

SAP ERP 6.0, EHP 6 – SAP PLM

Solution today

Page 46: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 48 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for engineering BOM redlining

Easier collaboration on planned changes by documenting

changes directly inside the UI

Available for classic BOM

Visual identification of proposed changes

Direct integration to engineering change record

Streamlined engineering change collaboration on BOMs

Reduction of change implementation errors

SAP ERP 6.0, EHP 6 – SAP PLM

Solution today

Page 47: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 49 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for engineering Document browser

Streamlined UI for managing documents and document

structures

Support for functions like cut and paste, copy, move, and

so on

Check-in and checkout of originals

In-place modification of document attributes

Web-based UI for product data management

SAP ERP 6.0, EHP 6 – SAP PLM

Solution today

Page 48: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 50 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for engineering Visual assembly

• Workbench for routing maintenance, including embedded

3-D viewer

• Improved usability – tree structure, like product structure

management

Streamlined process support for simultaneous product and

manufacturing engineering

SAP ERP 6.0, EHP 6 – SAP PLM

Solution today

Page 49: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 51 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for high tech SAP PLM rapid-deployment solution

• Basic and foundational setup of a basic PLM solution • Fixed price, fixed scope, and fixed implementation time to

implement the new foundation for SAP PLM, which

enables the customer to plan resources and budget better

to get the software up and running.

SAP PLM rapid-deployment solution

Solution today

SAP PLM rapid-deployment solution

Page 50: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 52 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for engineering SAP Product Structure Synchronization rapid-deployment solution for

bills of materials

Enable the initial creation of production BOMs based on

the engineering structures

Manage ongoing synchronization between engineering

and manufacturing BOM data structures

Set configuration options to support various

synchronization options

Reduced time to hand over engineering data to

manufacturing

Improved quality of manufacturing information and

reduced errors by reentering manufacturing data

Higher efficiency of synchronization between engineering

and manufacturing BOM

SAP Product Structure Synchronization rapid-deployment solution for bills of materials

Solution today

SAP Product Structure Synchronization rapid-deployment

solution for bills of materials

Page 51: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 53 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for high tech Appendix

Solution today

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

Page 52: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 54 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for marketing and sales SAP Sales OnDemand – wave 2 scope (1/2)

For sales people

Strategic team-selling environments – uniquely

designed to support them the way they work today

Simple user-centric sales tools and a

unique feed-based approach help foster team

collaboration and increase sales productivity and

effectiveness

Why Sales OnDemand?

Most-modern CRM UI

Collaborative SFA – team collaboration in context of

opportunities, leverage business network, and so on

People-centric – crowd-source best sales information

from business and social networks, receive relevant, real-

time information, and so on

Anytime and anywhere

Typical on-demand and cloud advantages

Solution today

Demo system: https://my010052.sales.ondemand.com Video: https://saptube.pal.sap.corp:50000/saptube/sales_ondemand

Page 53: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 55 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for marketing and sales SAP Sales OnDemand – wave 2 scope (2/2)

UI

Field extensibility

Collaboration

Public, private, and secret groups; auto-tags; and reposting

features

Core sales functionality

Account hierarchy, maps, and sales quota planning

Analytics

Dashboard personalization and explore feature

Productivity tools

Outlook side bar: feeds and shelf tags on iPad; create and edit

flows for iPad, and ability to view sales documents

Feeds on BlackBerry and iPhone

Integration with SAP ERP

Accounts, contact updates on SAP Sales OnDemand

synchronized with SAP ERP

Help center integration

Context-sensitive help

Help side bar

Solution today

Page 54: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 56 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for marketing and sales Community-generated content, ratings, and reviews; e-commerce platform

Enhanced functions for product and service ratings and

reviews

Shopping basket management

Interactive selling and configuration enhancements

Pricing and contract enhancements

Web auctions

Selling via partners

Enablement of customers to find the best-fit product or

service

Reduced marketing budget

Increased conversion rates of campaigns

Expanded market reach

Increased marketing performance

Web Channel Experience Management application 1.0

Solution today

Page 55: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 57 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for marketing and sales Solution sales configuration

Robust and scalable configuration engine

Knowledge-base orchestration

Solution-modeling environment

Sales and service process integration

Solution sales analytics

Innovation in offerings and increased customer loyalty

Business and technical knowledge centralized to ensure

sustainable competitive advantage

Ability to win more deals if quotes made of complex

solutions are timely, to-the-point, and well-priced

Smart bundling of offerings that opens further revenue

potential while obeying margin targets within portfolio

SAP Solution Sales Configuration 1.0 (for high tech)

Solution today

Page 56: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 58 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for marketing and sales Consume to cash: billing product model and integration of SAP CRM

SAP Billing for Telecommunications (SAP Convergent Charging 3.0; SAP ERP 6.0, EHP 5; and

SAP CRM 7.0, EHP 2)

Design-time integration of offers (product and bundles) Quick creation of new products and services from existing

core components

Ability to bundle new offers rapidly

Ability to change offers in response to competitor moves

with reusable components.

Solution today

Page 57: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 59 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for high tech Appendix

Solution today

Lines of Business

R&D and Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

Page 58: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 60 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for supply chain Usability of SAP APO

Redesign of interactive backorder processing

Introduce new planner’s home page

Significantly improve end-user attractiveness of SAP APO

Support work processes of end users and planners better

(one screen with key information for daily planning tasks,

more flexible navigation, and work with fewer clicks)

Offer embedded analytics to present and understand

planning results better

SAP SCM 7.0, EHP 2

Solution today

Page 59: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 61 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for supply chain Forecasting enhancements for SAP APO

Automatic consideration of events and outliers

ABC and XYZ classification and forecast optimization

Forecasting Improvements

Improved forecasting process using segmentation

Less user effort for the correction of history and inclusion

of promotions and events in the future due to automation

and usability improvements

Improved statistical forecast quality for volatile products:

products with frequent promotions, for example

Enhanced forecast quality for seasonal products and

products with strong causal correlation

More accurate new product forecast due to special

consideration for new products as its own class

SAP SCM 7.0, EHP 2

Solution today

Page 60: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 62 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for supply chain Simulation in SAP APO

Improved version-specific information for additional master

data objects

Accelerated planning version copy through parallelization

and scope restriction

Enhanced flexibility in simulating supply chains and

production plans

Improved version and scenario management for

simulations

SAP SCM 7.0, EHP 2

Solution today

Page 61: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 63 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Manufacturing network planning and execution Functional enhancements in SAP APO

New heuristic in PP/DS: freshness heuristics

Enablement of availability check during planning runs

New supply consumption logic in capable to match

Better integration of planning and order promising

Timely and more accurate global available to promise

results especially when planning runs take long times

More efficient use of available supply in supply network

SAP SCM 7.0, EHP 2

Solution today

Page 62: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 64 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Manufacturing network planning and execution SAP SNC: supplier performance management

Enhanced capabilities to extract supplier performance

relevant data from SAP SNC

Introduction of functions to apply supplier performance

weighting and ranking

Support for supplier performance analysis based on SAP

SNC to allow customers to leverage the comprehensive

data available in SAP SNC

Sample analyses: on-time delivery, delivery of correct

quantity, and so on

SAP SCM 7.0, EHP 2

Solution today

Page 63: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 65 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for supply chain SAP SNC: usability enhancements

Customer challenges related to:

– Project requirements

– Functional and process enhancements

– Usability enhancements

Usability enhancements address general user complaints

to further help our customers drive adoption of SAP SNC

in their supply base by making the interaction with the

system easier and smoother

SAP SCM 7.0, EHP 2

Solution today

Page 64: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 66 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for supply chain B2B connectivity for supplier collaboration

Enrichment of your installation of SAP SNC with extensive

B2B functionality

One solution for all industry standards (EDIFACT, X12,

and so on)

No need for legacy B2B adapters.

Discovery of unused collaboration potential

One solution for all industry standards

(EDIFACT, X12, and so on)

Integrated data flow across the supply network

Easier process integration due to prebuilt business partner

profiles

SAP Information Interchange OnDemand; SAP SNC

Solution today

Page 65: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 67 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for supply chain Freight-forwarding transportation management

Less-than-container-load (LCL) ocean freight

business processes:

Managing freight and bookings

Managing forwarding orders

Planning freight

Cargo consolidation and container loading

Executing and monitoring transportation

Settling freight and forwarding orders

Support for a new business scenario covering freight-

forwarder ocean-export processes with increased usability

and extended visibility

SAP Transportation Management 8.1

Solution today

Page 66: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 68 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for supply chain Functional enhancements for SAP Extended Warehouse Management

Precartonization

Advanced returns management

Embedded analytics

Material flow system enhancements

Ease of use

Deeper functionality

SAP Extended Warehouse Management (SAP EWM) 7.0, EHP 2

Solution today

Page 67: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 69 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for high tech Appendix

Solution today

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

Page 68: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 70 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for manufacturing Enhancements in SAP Plant Connectivity

New native connectors for market-leading applications

Additional data transformation and scripting functions to

push more functionality closer to the data source

Continued investment in OPC-UA (unified architecture) to

enable more full-featured interoperability scenarios

Partner SDK with certification program

Continued investment to fully support other SAP solutions

(SAP Manufacturing Execution, SAP ERP, and SAP

Extended Warehouse Management)

Plug-and-play connectivity to plant applications and

automation systems

Real-time monitoring for exception management

Integration with SAP Solution Manager to simplify

administration of total solution landscape

Native API connectors to market-leaders for maximum

performance and simplest implementation

SAP Plant Connectivity 2.2

Solution today

Page 69: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 71 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for manufacturing SAP Manufacturing Execution: new functionality

Floor-stock management

In-line sampling

Electronic time sheet; earned standards

Enhanced device history report (DHR)

2-D bar code support

New Web services

Better visibility of shop-floor inventory

Clear planning and execution of sampling for quality

inspections

Ability to review and edit labor time for more accurate

production accounting

Tracking of earned value for a production unit at the

operation level for better labor reporting

More complete and in-depth view of product genealogy

SAP Manufacturing Execution 6.0

Solution today

Page 70: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 72 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for high tech Appendix

Solution today

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

Page 71: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 73 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for procurement SAP Supplier Management OnDemand solution

New attribute structures within SAP ERP to centralize

sustainability information

Exposure of sustainability data about products and

InfoRecords across purchasing in SAP ERP

New vendor reports to assess sustainability performance

Sustainability information in catalog and self-requisitioning

processes in SAP Supplier Relationship Management

New levels of total cost of ownership (TCO) by balancing

sustainability objectives in addition to pricing, service, and

delivery

Ability to incorporate company sustainability objectives into

purchasing and sourcing processes

SAP ERP 6.0, EHP 6

Solution today

Page 72: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 74 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for procurement Sustainable sourcing and procurement

New sustainability records within the SAP ERP application

to manage attribute data about vendors

Sustainability incorporated in vendor evaluation and

purchasing in SAP ERP

Sustainability information in catalog and self-requisitioning

processes in SAP Supplier Relationship Management

Supplier evaluation and questionnaire process for

information collection

Supplier performance assessment through scorecards

Extended attributes and classifications for business

partners

Centralized supplier information and attributes; more

efficient information gathering

New levels of TCO by balancing sustainability objectives

in addition to pricing, service, and delivery

Reduced risk and promotion of best suppliers through

proactive supplier development and assessment of true

performance

Ability to incorporate company sustainability objectives

into purchasing and sourcing processes

SAP Supplier Lifecycle Management 1.0

Solution today

Page 73: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 75 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Recent innovations for high tech Appendix

Solution today

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

Page 74: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 76 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for service Next-generation B2C e-service platform

Next-generation B2C e-service platform

Self-service management of accounts, service requests,

complaints, and returns

Guided processes for self-navigation

Online product registration

Knowledge management connectors to deliver community

forums and self-service support

Increase effectiveness of interactions through

personalization

Empower customers to solve problems

Differentiate levels of service

Reduce cost of service

Increase customer satisfaction

SAP Web Channel Experience Management 1.0

Solution today

Page 75: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 77 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations for service Service management

Field service management: efficient management and

execution of the field service process, including

capabilities to plan services and parts, enforce SLAs,

confirm labor and used parts, and invoice

Workforce scheduling optimization: integrated best-of-

breed resource scheduling and optimization solution

Mobile solutions: real-time communication with field

service technicians

Gain efficiency in your field service execution, increase

your SLA compliance rate, and reduce your order-to-cash

time

Optimize your field resource scheduling to minimize cost

and meet service demand

Improve the quality and accuracy of information

exchanged with field engineers

SAP CRM 7.0, EHP 2

Solution today

Page 76: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 78 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Technology

Recent innovations for high tech

Appendix

Solution today

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Page 77: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 79 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations powered by SAP HANA SAP Customer Segmentation Accelerator

Provide near-real-time insight into up-to-date customer

and marketing information

Segment customers into precise audiences

Instantly analyze large volumes of customer data

Integrate into campaign planning and execution

Ability to recognize and react to customer behavior and

preferences that constantly change

Ability to deliver highly personalized and relevant

marketing programs

Ability to accelerate the business impact of marketing

Provides real-time, flexible insights into customer and product profitability

Solution today

Page 78: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 80 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations powered by SAP HANA SAP Sales Pipeline Analysis with SAP HANA

Instant visibility into consolidated pipeline

Analysis of very large pipeline data sets in real time

Easier performance of complex pipeline analysis

Ability to track pipeline progress and evaluate opportunity

success rate

Prepackaged content for SAP HANA with SAP

BusinessObjects Explorer

Identification of pipeline exceptions and issues in real time

Rapid reactions to resolve pipeline issues

Ability to make informed decisions to correct pipeline

trends

Avoidance of surprises at the end of the quarter

Improved pipeline mix and sales execution

Delivers real-time insight into large sales pipeline data sets to track performance,

identify gaps, and respond rapidly to issues

Solution today

Page 79: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 81 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations powered by SAP HANA SAP CO-PA Accelerator

Real-time analysis of massive volumes of financial data at

any level of granularity and dimension

Accelerated cost-allocation process

Flexible profitability reporting through profitability

accounting (CO-PA) in SAP ERP and SAP

BusinessObjects software

Rapid, nondisruptive deployment

Accelerated financial performance and efficiency

Powerful insights unlock opportunities to maximize

profitability

Empowerment of users with access to trusted data to

optimize profitable business decisions

Provides real-time, flexible insights into customer and product profitability

Solution today

Page 80: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 82 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations powered by SAP HANA SAP Finance and Controlling Accelerator

Four implementation scenarios possible: financial

accounting, controlling, material ledger, and production

cost analysis

Real-time access to massive volumes of ledger, cost

center, and material ledger data in SAP ERP

Accelerated run-times for essential period-end reports

User-driven, flexible analytics and reporting

Fast analysis combined with easier drill-downs

Ability to analyze every line item in detail

Accelerated finance processes execution in SAP ERP,

during a month and at month-end

Accelerated access to current and complete data all the

way from balance sheets to line item detail

Simplified and streamlined real-time access to line item

details and complete and current data sets

Improved agility with rapid and deeper access to general

ledger, material ledger, and working capital data

Improve your business performance by gaining new insight into your financial data

Solution today

Page 81: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 83 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations powered by SAP HANA SAP ERP for operational reporting with SAP HANA

Real-time, flexible reporting and analytics for the following

scenarios in SAP ERP:

Financial reporting (days sales outstanding, new general

ledger line items, and so on)

Sales reporting (sales order analysis, fulfillment rate,

and so on)

Purchasing reporting (purchase order analysis)

Shipping reporting (stock overview)

Master data reporting (customer list, vendor list,

and so on)

Transparency in business operations

Improved speed and quality of decision making and

execution

Rapid deployment and time to value

Real-time, flexible reporting for sales, finance, shipping, procurement, and master data

Solution today

Page 82: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 84 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Recent innovations powered by SAP HANA SAP NetWeaver Business Warehouse on SAP HANA

Faster data loading and decreased data latency

Faster reporting and more insightful analysis

Faster planning capabilities for immediate results

Simplified administration and streamlined landscape

Simplified system landscape and less data storage

Simplified and faster modeling and remodeling

Improved performance of loading and data access extends

usage scenarios for SAP NetWeaver BW

Reduced IT workloads and administrative tasks due to

simplified landscape

Increased business flexibility

Empowerment of business users to get the answers they

need quickly

Preservation of your investment in SAP NetWeaver BW

without disruption

Minimal training impact on business users and

administrators

As an enterprise data warehouse, SAP NetWeaver BW is optimized to use SAP HANA as

the only underlying database including administration, transaction handling, and security services

Solution today

SAP NetWeaver BW Accelerator SAP NetWeaver BW SAP NetWeaver BW

relational database management system SAP HANA

business warehouse

upgrade

database migration

Page 83: SAP Road Map for High Tech

Appendix Planned innovations

Page 84: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 86 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for high tech Appendix

Planned innovations

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

Page 85: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 87 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for engineering Embedded visual enterprise

Product and asset visualization

Enhanced user interface

Visual enterprise solution embedded in business

application

Improved user productivity through easier access to 3-D

product data from the business application

Reduced training effort because of the user-friendly UI

New level of insights through visualizing data in SAP ERP

within a 3-D model

Planned innovations

Page 86: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 88 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for engineering Centralized governance for managing material master data

Enhancement of data model

Enhancement of UI

Services based on service-oriented architecture

(integration of business process management)

Up-front, central creation of master data for high data

quality and significant business improvements

Standard, process-centric applications for centralized

governance for material data and so on

Native integration with SAP Business Suite, using existing

business logic and infrastructure for lower TCO

Flexibility, from configurable workflows and extensible data

models, up to custom built applications with SAP Master

Data Governance

Planned innovations

Page 87: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 89 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Role-based dashboard for R&D that leverages SAP

BusinessObjects solutions

Predefined data model for analytics based on SAP

Portfolio and Project Management

Predefined best practice KPIs

Easier-to-use analytics that allow fact-based decision

making on the product portfolio level

Early identification of potential risks to be able to respond

Packaged rapid-deployment solution provides low-effort

delivery that leverages existing systems

Planned innovations

Planned innovations for engineering SAP Portfolio and Project Management rapid-deployment solution for

portfolio analysis

Page 88: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 90 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for engineering Stand-alone visual enterprise

Product and asset visualization of large assemblies

Authoring of graphical work instructions with annotations

Generation of work sequences

Visual enterprise stand-alone solution

Drastically improved ease of use

User-friendly UI

Faster navigation through comprehensive product

representation

Planned innovations

Page 89: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 91 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for engineering Project management orchestration with Microsoft Project and

Oracle Primavera

Microsoft Project Server (2007 and 2010) integration

capabilities with project system and plant maintenance

functionalities

Extension of existing Primavera integration with project

system and plant maintenance functionalities

Improved platform maturity and increased level of

configurability in managing project management

integration processes.

Bidirectional integration with multiple project management

solutions to coordinate and orchestrate project

management business processes

Facilitation of effective control over project costs,

schedule, and resources when disparate project

management applications within the IT ecosystem

Replacement of existing error-prone, manual processes

and data entry or custom developed solutions with a

stable, built-in, and highly configurable best-practice

integration solution that provides a rapid ROI

Planned innovations

SAP Enterprise

Project

Connection 2.0

Page 90: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 92 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for engineering Product compliance enhancements in SAP EHS Management

Compliance status and regulatory list version

management, to adequately handle updates to regulations.

New role based screens for casual users, making it easier

than ever for non-experts to use compliance related

information.

Enhancement to the Automated Change Processing

function, providing auto-processing of change-driven

tasks, so a company can maintain product status and

certifications in compliance, long after product design.

Direct integration to non-SAP CAD/PLM systems, making

compliance data seamlessly available for design

engineers.

Data extractors, to allow full benefit of combining material

and product compliance data with critical inventory,

production, customer and sales data in SAP BI.

Helps customers keep up with product compliance

regulatory changes easily and proactively

Extended product compliance information to cross-

functional stakeholders supply chain, manufacturing, and

sales to support decision making

Provides insight into the impact of product compliance and

related changes on inventory positions throughout the

supply chain

Planned innovations

Page 91: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 93 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for engineering Sustainable product business network

Sustainable Product Business Network is an on-demand

collaboration solution for manufacturers and suppliers to

connect and exchange product compliance documents. It

is networked with SAP EHS Management to provide end-

to-end compliance.

Reduces effort, cost, and improves quality in the exchange

of product compliance data and documents between

suppliers and manufacturers.

Planned innovations

Page 92: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 94 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for high tech Appendix

Planned innovations

Lines of Business

Engineering

Marketing and Sales

Manufacturing

Supply Chain

Procurement

Service

Cross

Technology

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© 2012 SAP AG. All rights reserved. 95 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Lead

management

Opportunity

management

Quote

management

Order

management

Planned innovations for marketing and sales Mobile applications for sales professionals (1/2): mission-critical and lightweight

online productivity apps

Planned innovations

Contact

management

Activity

management

Account

management

SAP

SRM

SAP

SCM ERP

SAP PLM

SAP CRM

Mis

sio

n-

cri

tic

al

*Online, for selected devices

Native

integration

Customer

fact sheet Call notes Analytics ... Search

Workflow and

approval

SAP BusinessObjects

Explorer

SAP StreamWork

SAP BusinessObjects

BI OnDemand

Travel and

expense

management

HCM employee

request

SAP HR

Approvals

HCM time

capture

SAP Travel

Expense

Approval

SAP Business

Workflow

SAP ERP Order

Status

SAP

Commissions

Checks

Customer

contacts

ERP material

search and ATP

check

SAP Customer

Financial Fact

Sheet

Executive

customer

briefing

SAP Sales

Order

Notification

Online search

ERP sales

order search

and notification ... SAP Customer

View

Gateway

Pro

du

cti

vit

y a

pp

s*

SAP Business Suite

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© 2012 SAP AG. All rights reserved. 96 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for marketing and sales Mobile applications for sales professionals (2/2): Sales order information on

smart phone (BlackBerry and iPhone)

Mobile applications for SD in SAP ERP providing access

to sales orders, customers, contacts and material data

Available apps:

– SAP ERP Order Status mobile app to track the

shipping status of sales orders in one view and get a

traffic light indicator in case of issues (also available for

Android Q2 2012)

– SAP Customer Financial Fact Sheet mobile app (V1

and V2) to track the financial situation of the customer

– SAP Sales Order Notification mobile app with

automatic updates on sales order changes

– SAP Customer and Contracts mobile app to search

for customers and contacts

– SAP Material Availability mobile app with availability

and price information

Available for iPhone (order status)

Sales reps can access customer and order data where

and when they need

Direct access and integration with the device features

Planned innovations

Page 95: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 97 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for marketing and sales SAP ERP Order Status mobile app

Highlights:

Find sales orders with My Customers list or directly by number

Get shipping status in one view and a traffic light indicator in case of issues

Call in-house contact to solve issues

Direct access and integration with the device features

Architecture: Sybase Unwired Platform and gateway

Back-end software: SAP ERP 6.0

Devices: iPhone (Blackberry and Android later)

Planned innovations

Page 96: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 98 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for marketing and sales Customer revenue performance management, powered by SAP HANA

Planned innovations

Combination of financial and sales data to

get visibility of profitability and margins of a

customer, a customer deal or group

Margin visibility – decomposition of margin to

highlight areas of improvements

Comprehensive customer revenue analysis

Call for action – ability to take focus customers

and define initiatives to improve sales success

Simulation and business advice

What-if scenarios to see the impact of pricing and discount changes

Simulations in real time to provide advice on cross- and up-selling and product bundling

Predictions of customer behavior and profitability for more effective segmentation and targeting

Page 97: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 99 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for marketing and sales Web channel – next-generation B2B and B2C e-commerce platform

Shopping basket management

Interactive selling and configuration enhancements

Pricing and contract enhancements

Web auctions

Selling via partners

Reduced cost of sales

Ability to make reliable commitments

Increased conversion rates

Expanded market reach

Increased revenue

Planned innovations

Page 98: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 100 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for marketing and sales Web channel: community-generated content, ratings, and reviews

Enhanced capabilities around products and service ratings

and reviews

Ability to enable your customers to find the best-fit product

or service

Planned innovations

Page 99: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 101 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for marketing and sales Integration of SAP StreamWork with SAP CRM: functional scope

Collaborate

better

Integrate

externals

Make

communication

visible

Stay informed

Improve the level and quality of

collaboration in SAP CRM by using

the tool set provided by

SAP StreamWork.

The feed for SAP StreamWork keeps you updated of all relevant

collaboration activities directly in SAP CRM in real time. The ability to

create and track various key functions of SAP StreamWork in SAP

CRM further helps you to stay up to date.

The ability to initiate and track activities of SAP StreamWork directly

from objects in SAP CRM makes it easy to collaborate without losing

any valuable information. All customer-related communication is linked

to the corresponding objects in SAP CRM.

Involve non-user of SAP CRM or external resources in your sales cycle

and collaborate with them on various tasks related to customer relationship

management.

Planned innovations

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© 2012 SAP AG. All rights reserved. 102 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for high tech Appendix

Planned innovations

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

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© 2012 SAP AG. All rights reserved. 103 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Sales and operations planning (S&OP) Sales and operations planning, powered by SAP HANA

Innovative S&OP solution utilizing real-time data, social

collaboration and advanced analytical analysis

Consensus demand management

Demand and supply balancing

Critical component requirements planning

Financial implications of plan

Scenario analysis

Capture of demand input from all available sources

Improved business decision making functions

Synchronized demand and supply plan that are both feasible and in line with the company’s financial goals

Alignment of company financial and operational goals in one consolidated plan

Ability to support environments with high data volume

Improved planning accuracy and efficiency through collaboration and simulation

Planned innovations

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© 2012 SAP AG. All rights reserved. 104 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Demand management Demand signal capture

Ability to use available data sources: point of sale (POS),

market research data, and internal company data

Cleansing, harmonization, and enrichment of data

Integration of SAP Demand Signal Management with

NetBase for analysis of social sentiment

Optional data collection and integration with SAP Demand

Signal Management via services of SAP Information

Interchange OnDemand, a partner solution, or the

customer

Consistent, centralized in-memory database for working

on massive data volume

Analysis of your business success at any point in time with

the latest, up-to date information

Automatic combination of your internal view with external

data

Planned innovations

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© 2012 SAP AG. All rights reserved. 105 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Demand management Demand sensing

Set of prebuilt analytics to support different user roles

Demand insights – sales, promotion, and new product

launch

Inventory analysis – on-shelf availability, inventory, and

out-of-stock analysis

Market and sentiments – social media sentiments and

market research analytics

Mobile application for key account managers

Real-time insights into downstream demand and market

development

Improved performance by proactively avoiding stock-outs

Avoidance of lost sales, improve on-shelf availability

Strengthened customer retention

Reduced forecast errors and lower inventory

Planned innovations

Supply

chain Sales

Marketing Product

management

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© 2012 SAP AG. All rights reserved. 106 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Demand management Demand response

SAP Demand Signal Management integration with

demand planning in SAP APO

Integration of POS data of SAP Demand Signal

Management into SAP APO via rapid-deployment

solutions

Use of aggregated POS data for demand planning and

forecasting

Optimized replenishment planning in SAP APO and an

ability to read real-time, high-quality POS data

Planned innovations

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© 2012 SAP AG. All rights reserved. 107 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Collaborative response management Customer replenishment

SAP Supply Network Collaboration (SAP SNC) rapid-

deployment solution for customer collaboration (extended

to support the consignment process)

Fast and efficient set up of consigned VMI scenario for

suppliers and manufacturers to service their customers’

demands

Planned innovations

Consigned VMI scenario

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© 2012 SAP AG. All rights reserved. 108 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for supply chain B2B connectivity for customer collaboration

Enrichment of your installation of SAP SNC with extensive

B2B functionality

No requirement for you own B2B landscape on the

customer side

Ability to meet any country- and format-specific

requirement

Lightweight B2B solution with low entry barriers

Reusable network connection for the supplier to connect to

all business partners using SAP software

One solution for all industry standards

(EDIFACT, X12, and so on)

Integrated data flow across the supply network

Easier integration due to prebuilt business partner profiles

Planned innovations

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© 2012 SAP AG. All rights reserved. 109 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Collaborative response management Order promising

SAP APO: global available-to-promise (global ATP);

Customer Connect initiative for the high-tech industry

SAP APO: UI renovation for global ATP

Continuous delivery of functional and usability

enhancements via SAP Notes and service packs for

immediate customer use

Enhanced UI for interactive back-order promising

Planned innovations

Enhanced back order promising

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© 2012 SAP AG. All rights reserved. 110 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for supply chain UI renovation of SAP APO

New transaction for advanced product planning

Preparation of improved UI for demand, supply network,

and production planning

Round-off of enhanced interactive backorder processing

(EBOPI)

Enhanced usability for the production and replenishment

planner

Improved user efficiency (through interoperability with SAP

ERP)

Planned innovations

UI renovation

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© 2012 SAP AG. All rights reserved. 111 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Track and trace New solution for global batch traceability

Extension of batch management beyond a single instance

of SAP ERP

Extension to interactive, graphically driven batch-

genealogy representation

Solution for multisite and multienterprise cross-system

traceability

Comprehensive traceability of batches and batch IDs,

linked (where required) to serial numbers of individual

items and/or cases containing those batches

Planned innovations

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© 2012 SAP AG. All rights reserved. 112 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for high tech Appendix

Planned innovations

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

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© 2012 SAP AG. All rights reserved. 113 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for manufacturing New solution: shop floor dispatcher

Interactive dispatching of operations on individual

machines

Support of the following scheduling types:

– Allocate and deallocate

– Insert operation

– Find slot

– Infinite planning

– Interrupt already started operation

– Split operation

Visualization of operation dependencies within orders

Basic material availability information

Alerts for capacity overload or operation dependencies

violation

Alerts in cases of critical or unexpected machine status

changes

Visualization of confirmation status of operations

New, highly interactive UI for production supervisors or

supervisors supporting state-of-the-art UI techniques

Decision support for order assignment to individual

resources

Quick reaction to unforeseen events

Standard integration: no need to integrate third-party tools

Based on available data structures in SAP ERP

Planned innovations

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© 2012 SAP AG. All rights reserved. 114 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for manufacturing New mobile apps: manufacturing insight and material lookup

Ability to view information about production or components

when away from the office

Display of data from different functionalities of SAP ERP in

one app

Strong focus on visualization and an amazing user

experience

Configurable UI

Best-in-class decision support tool for production

managers

Availability of all relevant information anywhere and

anytime

Enhanced productivity

Planned innovations

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© 2012 SAP AG. All rights reserved. 115 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for manufacturing New solution for quality issue management

Common and integrated concept for quality activities

(coming from audits, Failure Mode and Effects Analysis

(FMEA), quality notifications, etc.)

Unified work list for quality issues and activities

New Web-based application for processing and monitoring

of quality issues and activities (for handling of corrective

and preventive actions (CAPA) and collaboration with

partners)

Comprehensive and real-time overview of all quality-

related activities across the company

Saved process and product costs

Increased competitiveness

Compliance with industry standards

Faster and more efficient solutions to product quality and

warranty issues

Flexible tracking of issues and activities with high usability

Planned innovations

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© 2012 SAP AG. All rights reserved. 116 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for manufacturing TCO improvements and new architecture

Colocation of SAP Manufacturing Execution and SAP MII

on a single instance of the SAP NetWeaver technology

platform

Modularize SAP Manufacturing Execution and connect

application programming interfaces (API)

Implementation software development kit (SDK) in an

environment of the SAP NetWeaver Development Studio

tool

Configuration wizards

Unified plant connectivity framework

Enhanced diagnostics

Configuration data transfer tool

Enhanced security: user management engine (UME)

Lower TCO

Common solution extensibility environment

Improved performance and support

Reduced TCO through harmonization of technologies

Quicker time to value with predefined process integration

Quick issue identification and resolution

Ability to configure and transfer master configuration data

across sites with single-sign-on user management

Planned innovations

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© 2012 SAP AG. All rights reserved. 117 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for high tech Appendix

Planned innovations

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

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© 2012 SAP AG. All rights reserved. 118 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for procurement Enhancements in SAP BusinessObjects Spend Performance

Management

SAP BusinessObjects Spend Performance Management

in memory

Performance views (buyer and supplier)

KPI dashboards

Closed-loop analysis and collaboration

On-demand version

Improved application performance and usability

Guided analysis that allows users to drill down from a top-

level KPI to detail views in transactions and then take

action

At-a-glance views of KPIs with updated analysis path to

specific objectives or procurement processes

Enablement of cross-LOB stakeholders to identify and

align along near- and short-term savings opportunities and

sourcing alternatives

Planned innovations

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© 2012 SAP AG. All rights reserved. 119 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for procurement SAP Supplier Lifecycle Management: new functionalities

Supplier evaluation

Strategic buyer workplace

Activity management for supplier development

Enhanced analytics

Supplier portfolio management

Additional deployment option

Enablement of service-oriented architecture (SOA)

Ability to manage the complete supplier lifecycle

A 360-degree view of the supply base to provide complete

transparency

Management of the performance and risk of your supply

base

Tight integration into other SAP and non-SAP software

Ability to manage and distribute suppliers, potential

suppliers, and basic supplier master data centrally

Planned innovations

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© 2012 SAP AG. All rights reserved. 120 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for procurement Data enrichment and classification

Utilize performance of the SAP HANA platform

Data collection dashboard

Revision tool

Centralized business content

Integrate SAP Sourcing with SAP Master Data

Management and SAP Master Data Governance

High-volume data processing and incremental exports

Measurement of the degree of accuracy, integrity, and

completeness of a collection and at individual source level

Drilling at different levels, from parent to local supplier,

showing aggregated spend; customers can have a custom

linkage

Common content repository maintained by the content

factory to improve alignment of processes and

performance across LoB (supply chain, procurement, and

finance) stakeholders

Integration of (import, process, and export) SAP Sourcing

with SAP Master Data Management and SAP Master Data

Governance

Planned innovations

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© 2012 SAP AG. All rights reserved. 121 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for procurement New mobile solutions for self-service procurement and supplier

management

Supplier briefing

Purchase request approval

Shopping cart creation

Expanded adoption of processes of SAP and acceleration

of transactions

Making functionality more accessible for the mobile

procurement worker

Enhanced procurement functionality

Efficient connection of people to value-generating

processes and insight the moment they need it

Incorporating the needs and expectations of individuals

who participate in business processes

Planned innovations

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© 2012 SAP AG. All rights reserved. 122 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Access of each network partner to the network

Network registration service

Qualification service for B2B onboarding

Collaboration service

Best-practice B2B processes for easier adoption of

business partners

Cost reduction due to process automation

Reduced complexity of interfaces to the business partners

Easier and faster adoption of business partners

Consistent foundation that enables organizations to

connect, transact, and collaborate with a business network

Planned innovations

Planned innovations for procurement Procurement business network community based on B2B network by Crossgate

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© 2012 SAP AG. All rights reserved. 123 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Planned innovations for high tech Appendix

Planned innovations

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

Technology

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© 2012 SAP AG. All rights reserved. 124 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for service Service on demand

Automatically identify products, discern sentiment, and

categorize messages through text analysis

Prioritize messages based on issue severity, social

diffusion, and online influence

Assign and route to the best-qualified and available

resources

Collaborate with access to all current and historical

information

Enjoy native integration to the SAP ERP and SAP CRM

applications

Check for inappropriate language in outbound messages

Identify key issues from the noise to prioritize and manage

responses across multiple channels from a single screen

Accelerate responses by including the right experts and

collaborating to craft the best answers

Understand the full context by leveraging social and

enterprise data

Ensure that all responses are aligned with social media

policy

Maintain perspective by staying informed about trends and

patterns

Planned innovations

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© 2012 SAP AG. All rights reserved. 125 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for service Social media integration in interaction center

Incorporating social media data to customer 360 view

Notifying agents of recent/open social media issues logged

by the customer

Providing proactive customer support for

complaints/issues logged in social media

Real-time CTI push (screen pop) of complaints/issues

logged in social media to available agent

Accelerate responses by including the right experts and

collaborating to craft the best answers

Understand the full customer context by leveraging social

and enterprise data

Provide a consistent customer experience across all

interaction channels

Planned innovations

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© 2012 SAP AG. All rights reserved. 126 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for service Next-generation B2C and B2B e-service platform

B2B user management (contact user)

Installed base display and processing

Live Web collaboration (chat)

Increase effectiveness of interactions through

personalization

Empower customers to solve problems

Differentiate levels of service

Reduce cost of service

Increase customer satisfaction

Planned innovations

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© 2012 SAP AG. All rights reserved. 127 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations for service Next release of SAP Field Service mobile app

Forward assignments

Attachments for Service Orders / Assignments, Installed

Bases / Objects, and Business Partner

Capture customer signature on confirmation reports

Online Installed Base lookup

Online Account lookup

Service Order pricing and categorization

Service Contract determination

Service Requests

Barcode scanning

Automated time tracking

Move Objects between Installed Bases

Stock reservations and requisitions

Knowledge Management

Reports

Route Management

Accurate collection of data by field workers reduces the

invoicing cycle time

Improved efficiency and productivity of field service

engineers

Shorter process time through enhanced features on the

mobile device

Improved accuracy through enhanced data visibility of field

service engineers

Drive down costs of service delivery by managing spare

parts inventory

Planned innovations

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© 2012 SAP AG. All rights reserved. 128 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Technology

Planned innovations for high tech

Appendix

Planned Innovations

Lines of Business

Engineering

Marketing and Sales

Supply Chain

Manufacturing

Procurement

Service

Cross

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© 2012 SAP AG. All rights reserved. 129 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

SAP Customer Value Intelligence

Real-time, high-performance business decision support

across the topics of customer, product, and contract

profitability

Real-time descriptive analysis, what-if simulation,

predictions, and advice in an integrated and configurable

application environment

Increased effectiveness of sales and marketing and

improved revenue quality

Better service profitability through improved renewal and

pricing and through improved cost effectiveness

Improved customer satisfaction and loyalty of high-value

customers, driving higher customer lifetime value

Match service and sales delivery to customer value,

avoiding over-/under-delivery

Provides real-time simulations and predictive analysis to support sales and marketing activities

Planned innovations

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© 2012 SAP AG. All rights reserved. 130 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Predictive segmentation*

Model target groups across different data sources

Get an instant response, even on very large data sets

Model against nonaggregated and unstructured data

Visualize underlying data

Optimize target groups with predictive analytics

Create target list for execution of campaigns across

desired channels

Reduced cost of marketing campaigns

Ability to provide highly relevant offers to customers

Increased conversion rate and margins

Improved customer experience

Improved campaign effectiveness

Orchestration of marketing campaigns across channels

Delivers powerful customer segmentation and predictive analysis on very large data sets

Planned innovations

* Not yet officially named

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© 2012 SAP AG. All rights reserved. 131 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

SAP Account Intelligence

Real-time access to a 360-degree view of all customer

interactions, outcomes, marketing activities, and financial

performance

Automatic identification and classification of multichannel

account interactions by value and loyalty indexes to

improve the effectiveness of account management

Mobile access to empower account, channel, and service

managers on any device at any time

Reduction in sales cycles resulting from more effective

account management

Increased first contact resolution rates resulting from a

centralized view of the latest account interactions

Improved account management resulting from better

decisions about where to focus and what to do next

Increased revenue and cash flow resulting from improved

accounts receivable and proactive contract management

Gain an instant, 360-degree understanding of your company’s customer interactions

across channels

Planned innovations

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© 2012 SAP AG. All rights reserved. 132 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

Planned innovations powered by SAP HANA SAP Sales and Operations Planning

Real-time analysis of large, complex data sets – billions of

records

Multidimensional time-series data with variable hierarchies

from multiple data sources – to enable the S&OP process

Constraint-based supply and demand balancing in real

time at detailed and aggregate levels

Instant company-wide financial analysis

Real-time simulations and what-if scenarios on a full

S&OP data model

Social collaboration tools and guided workflows to

manage, assign, and track tasks to facilitate the S&OP

process

Rapid consensus and planning-to-execution cycles

through collaborative simulation of scenarios with multiple

plans in real time

Management of a single, aligned plan of truth across key

functions

Ability to respond with speed and agility to changes in

market conditions to improve key performance indicators

(KPIs) such as revenues, service levels, and profitability

Delivers powerful analytical and collaboration capabilities to manage the sales and operations

planning (S&OP) process

Planned innovations

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© 2012 SAP AG. All rights reserved. 133 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Solution enhancements Key benefits

SAP Demand Signal Management

Powerful capabilities to process and analyze terabytes of

demand data on the fly and in real time

Prebuilt analytics that support different user roles (sales

performance analytics, new product introduction, out of

stock, and so on)

Consistent data model for external data and company

internal data

Integration capabilities with internal and external data

sources and automated data-mapping process

Valuable, real-time insights to enable responsive, demand-

driven processes for sales, marketing, supply chain, and

so on

Improved on-shelf availability, promotion effectiveness,

and forecast accuracy

Ability to sense demand changes rapidly – product

category change, market acceptance of new product

launch, and so on

Reduced demand latency and inventory levels

Delivers powerful capabilities to manage and analyze massive volumes of demand data

(retail point-of-sale, market data, and internal data)

Planned innovations

Page 132: SAP Road Map for High Tech

Thank you

Page 133: SAP Road Map for High Tech

© 2012 SAP AG. All rights reserved. 135 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

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Oracle and Java are registered trademarks of Oracle and its affiliates.

UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.

Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin

are trademarks or registered trademarks of Citrix Systems Inc.

HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®,

World Wide Web Consortium, Massachusetts Institute of Technology.

Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C,

Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc.

IOS is a registered trademark of Cisco Systems Inc.

RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry

Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App

World are trademarks or registered trademarks of Research in Motion Limited.

Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,

Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,

Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are

trademarks or registered trademarks of Google Inc.

INTERMEC is a registered trademark of Intermec Technologies Corporation.

Wi-Fi is a registered trademark of Wi-Fi Alliance.

Bluetooth is a registered trademark of Bluetooth SIG Inc.

Motorola is a registered trademark of Motorola Trademark Holdings LLC.

Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.

SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,

StreamWork, SAP HANA, and other SAP products and services mentioned herein as well

as their respective logos are trademarks or registered trademarks of SAP AG in Germany

and other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal

Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services

mentioned herein as well as their respective logos are trademarks or registered trademarks

of Business Objects Software Ltd. Business Objects is an SAP company.

Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase

products and services mentioned herein as well as their respective logos are trademarks or

registered trademarks of Sybase Inc. Sybase is an SAP company.

Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks

of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

All other product and service names mentioned are the trademarks of their respective

companies. Data contained in this document serves informational purposes only. National

product specifications may vary.

The information in this document is proprietary to SAP. No part of this document may be

reproduced, copied, or transmitted in any form or for any purpose without the express prior

written permission of SAP AG.