Santa Fe College Signature Guide

8/14/2019 Santa Fe College Signature Guide

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SIGNATURE

GUIDE

First edition 2009. Second edition 2012. | Santa Fe College


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Contents

Introduction ............................................................1

Kinds of Signature or Logo ....................................2

College Seal ......................................................2Primary Signatures or Logos ...........................2

Secondary Signatures or Logos .......................3

Vertical Logo .....................................................3

Other Signtures or Logos .................................3

Style Guide .............................................................4

Use.....................................................................4

Clear Space .......................................................4

Size ....................................................................4

Colors ................................................................5

Uses to Avoid ....................................................6Stationery ..........................................................7

Permanent Signs ..............................................8

Electronic Signs ................................................8

A-Frames ...........................................................8

Other Materials ................................................. 8

Publications ......................................................9

Banners ...........................................................10

Feather Banners, Table Throws .....................10

Bulletin Boards ...............................................10

Vehicles ...........................................................10

Permission for Use of Signature ....................10

Revision of the Signature Guide ....................10



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IntroductionThe Santa Fe College seal personies the college and, as such, is restricted to special

uses. The ocial Santa Fe College signature or logo, however, is a marketing tool

intended to make Santa Fes brand or identity recognized ar and wide. It is part o the

rst impression that Santa Fe makes on prospective students and other constituents.

The ocial college signature or logo is comprised o the SF monogram and the words

Santa Fe College. These two elements identiy the college graphically and are to appear

on all college communications. Primary and secondary signature designs incorporate

these Santa Fe elements. Use and design can guide the decision as to which signature

best ts the needs o a particular project.


monogram

monogram

wordmark

Santa Fe College

classic signature

Santa Fe College

vertical/stacked signature

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wordmark


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Kinds of Signature or Logo

College SealThe college seal is reserved or ocial documents like diplomas, certicates and awards,and or ceremonies. Permission to use the seal is obtained rom the Presidents Oce. Formore inormation call 352.395.5168.

Primary Signatures or LogosThere are our primary signatures or logos: classic, vertical, horizontal, and monogram.

The classic signatureshows the SF monogram on the let and the words Santa FeCollege on the right, split between an upper and a lower line.

The vertical or stacked signatureshows the SF monogram on the top and the wordsSanta Fe College below.

The horizontal signaturecontains the SF monogram on the let and the wordsSanta Fe College on the right, centered on the SF.

The SFmonogram stands or Santa Fe College and may represent it on clothing and

promotional materials. It is not to be combined with any other signatures or logos.


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Secondary Signatures or LogosThe two secondary signatures are rst level and second level. They serve to identiy thedivisions, centers, institutes, programs and departments o Santa Fe College. The SFmonogram appears on the let side o these signatures.

The rst level names the college center or entity, likeWatson Center. The second levelnames the institution, Santa Fe College.

A one level unit has the SF monogram, an entity likeWatson Center on the rst line,

and Santa Fe College on the second line.

A two level unit has the SF monogram, an entity likeAcademic Affairs on the rstline, a subsidiary entity like Student Leadership and Activities on the second line,and Santa Fe College on the third line.

Averticallogo has the SF monogram on the rst level, the words Santa Fe on the secondlevel, the word College on the third level, with a line o dots underneath. The name oa college entity like Fine Arts appears below the line o dots in Franklin Gothic Demi. Ithere are any subsidiary entities, like Music and Theatre, each appears on its own linebelow the main entity in Franklin Gothic Book.

Other Signatures or LogosMany Santa Fe College departments and programs have created their own logos torefect or emphasize their areas o interest. Going orward, only the college signaturesas set orth in this guide are to be used, especially on business cards, stationery andpublications. In this way the branding o Santa Fe College is unied and emphasized inthe public eye.

The use o other logos may be allowedin certain cases, but on such items the ocialSanta Fe College signature must be more prominent than the specialty logo. For moreinormation consult College Relations.


Watson Center

Academic Affairs

Student Leadership & Activities

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Academic Affairs Academic Affairs

Student Leadership & Activities

Fine Arts

Music

Theatre

multiple departments


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Style Guide

UseThe classicand verticalSF signature ormats are the rst choices or use.

Blue PMS 654

Black

White (reversed)

Clear SpaceThere must be a clear space o at least one-hal the height o the SF monogram on allsides o the signature. Nothing else may be in this clear space.

SizeThe minimum signature or logo size or the classic signatureis not less than one andone-hal inches in length. The proportions may not be changed.

minimum size 1 1/2 inch (shown actual size)


clearance of one-half

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ColorsThe Santa Fe College signature is a specic shade o blue. Black and white may be usedas a substitute i the ocial color does not work or is not available.

The ofcial SF colors are Pantone 654 (dark teal blue in Microsot programs) andwhite. Secondary colors are 359U, 543U, REFLEX BU, 429U, 467U, 7474U, 201U and118U. The secondary colors help designers with color decisions. This palette is meant tobe a guide or publications and products to complement the primary color.


654U

467U

359U

116U

REFLEX BU

543U

429U

7474U 201U

654U

REFLEX BU

GRADIENTS

359U

467U

543U

201U

429U

7474U

116U

SWATCHES

MOODBOARD

003366 33339999CCFF99CC66 999999 E7D7B6*

FFCC99

990000 FFCC00

WEB COLORS

*Web Safe RGB from Adobe Illustrator

**Alternate Color

669999

006666**

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Uses to AvoidUse the original digital le or signatures. The signature or logo may not be redrawn,reproportioned or modied. For more inormation consult College Relations.


S SANTA FEC O L L E G EF

sf Santa Fec o l l e g e

do not rearrangedo not distort proportion

(hold down shift key to scale properly )

do not use seal without approval

do not change the typeface

do not change the case

do not use a bar instead of dots do not use discontiinued logos

do not remove part of the signature

do not use the signature with other logos

do not stretch to fit an area

(hold down shift key to scale properly)

do not respace the signature

or put SF at the end

do not use unapproved

color combinations

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StationeryAll college letterhead, envelopes and business cards are to be standardized to providea consistent college identity. The Santa Fe College signature must be reproduced roman authorized original. Graphic elements may not be used on stationery. There aretemplates on the College Relations website.


www.sfcollege.edu

Athletics | Financial Aid | Office of Diversity | Student Development Programs | Student Life | TRIO Programs

3000 NW 83rd Street Building R, room 110 Gainesville, FL 32606 Office 352.395.5678 Fax 352.395.7395

Student Affairs

B. A. StaffAdministrative Assistant

Student Affairs

Building R, room 110

3000 NW 83rd Street

Gainesville, FL 32606

352.395.5555

Fax 352.395.5555

[email protected]

www.sfcollege.edu

www.sfcollege.edu

Student AffairsBuilding R, room 110

3000 NW 83rd Street

Gainesville, FL 32606

letterhead 8.5 x 11

business card 3.5 x 2

#10 envelope 9.5: x 4.125

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Permanent SignsAll permanent college signs are to adhere to the Santa Fe signature guidelines. ContactCollege Relations or sign design.

Electronic SignsSanta Fe has electronic signs on NW 83rd Street. To have a college event announced onthese signs, ll out a publicity request orm on the College Relations website.

A-FramesSome student events are advertised by the use o A-rames on the Northwest Campus.The use and distribution o these signs is under the direction o Student Lie.

Other MaterialsThe Santa Fe College signature is to be displayed prominently on all advertising. The

identity standards are to be accurately applied. Other materials may include, but arenot limited to, fiers, ads, posters, banners, exhibits, displays, plaques, clothing andspecialty items.

I a partner logo is used it is to appear in a bottom corner. The Santa Fe logo may not beused along with other logos without permission rom College Relations.

All college related radio and video must contain a Santa Fe College reerence.


High School Dual Enrollment

www.sfcollege.eduEducating students since 1974

High SchoolDual Enrollmment

Office of

Admissions

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PublicationsAll Santa Fe College publications, which may include websites, brochures, newsletters,posters, videos and any other publications, are to display the college signature. Inclusion othe established graphic elements that comprise the college signature insures that Santa Fesbrand is presented to all segments o the public as well as to the college community.

The consistent presence o Santa Fes signature creates a amily o publications that clearlyset orth and reinorce the colleges identity in all situations.

SantaFessignatureistoappearonthefrontcoverofallcollegepublications

Nootherlogosmayappearonfrontcovers

Theuseofdepartmentorprogramlogosmaybeallowedoninsidepagesorback covers

Aslongastheyremaindistinguishable,theSFsignature,wordmarkormonogrammaybe printed over a photograph

Promotionalitemsmaydisplaydepartmentsignaturesorlogosaslongastheyare

not used directly adjacent to or more prominently than the Santa Fe signature,wordmark, monogram or seal

Cardiac Electrophysiology (EP) is used to diagnose and treat

electrical functions of the heart. Its one of the fastest growing elds in

cardiology, with a shortage of trained personnel.

Santa Fe Colleges new program, one of only three in the nation,

prepares those already working in invasive cardiology for career

opportunities as EP specialists. Students

learn the hearts normal electrical function,

analysis of cardiac arrhythmias, basic

EP laboratory techniques, and advanced

techniques for intervention procedures or

treatments such as implanting pacemakers.

Graduates will be specialists who can expect

to earn between $50,000-$58,000 in a

Florida cardiac electrophysiology lab.

State-of-the-art heart care.

Cardiac Electrophysiology

Emergency Medical Servicesand Fire Science Programs

Do you have a desire to help those in need? Are you looking

for a challenging and rewarding career? If so, consider train-

ing in Emergence Medical Services (EMS or Fire Science at

Santa Fe College. As a student, youll learn from instructors

who are qualied professionals with

wide-ranging experience. Most of

your instructors will be people

who are currently working as

paramedics and reghters in

Alachua and Bradford counties.

approved design

unapproved design

program logo must be inside

or on back cover

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BannersAll banners are to adhere to college signature guidelines. Contact College Relations orbanner design advice.

Feather Banners, Table ThrowsSanta Fe has eather banners and table throws that can be used to advertise college events.These can be reserved or borrowing rom College Relations at no cost.

Bulletin Boards

There are several bulletin boards on the Northwest Campus. Permission to post fiersor other notices on them must be obtained rom Student Lie. Notices posted withoutpermission are removed.

VehiclesSignatures on all SF vehicles are to ollow the guidelines as set orth to maintain Santa FeCollege branding.

Permission for Use of SignatureEntities o Santa Fe College do not need permission or ocial use o the college signature,although permission is required or any use o the college seal. The logo o a partner o thecollege may be included in an SF print or Web publication but that logo must be at leastone-hal inch away rom the Santa Fe logo and may not predominate over it.

Organizations outside the college must obtain permission to use the Santa Fe signature.Inquiries may be directed to the Presidents Oce at 352.395.5168.

Revision of the Signature GuideFind the most recent version o this signature guide on the College Relations website.

www.sfcollege.edu

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Santa Fe College Signature Guide