Sana Varteji (Super Cast)

8/8/2019 Sana Varteji (Super Cast)

1/69

AN INDUSTRIAL TRAINING

REPORT

ON

SUPER CAST

PREPARED BY GUIDED BY

SANA VARTEJI MR. L. J. VANANI

S.Y.B.B.A. K.R DOSHI

ROLL NO __

K.R DOSHI COLLEGE OF

COMMERCE AND MANAGEMENT

BHAVNAGAR UNIVERSITY

BHAVNAGAR

BATCH 2010 2011

1


2/69

AN INDUSTRIAL REPORT ON

SUPER CAST

A PROJECT SUBMITTED TO BHAVNAGAR UNIVERSITY OFBHAVNAGAR IN PARTIAL FULFILLMENT FOR THE DEGREE

OF

BACHELOR OF BUSINESS ADMINISTRATION

PREPARED BY GUIDED BY

SANA VARTEJI MR L. J. VANANIS.Y.B.B.A. K.R DOSHI

ROLL NO __

K.R DOSHI COLLEGE OF

COMMERCE AND MANAGEMENT

BHAVNAGAR UNIVERSITY

BHAVNAGAR

BATCH 2010 2011

2


3/69


4/69

ACKNOWLEDGEMENT

I feel great pleasure submitting this report as a part of many practical

study. Research of any unit is difficult as more you attempt more you go deep,new and new detail emerges. It not an easy exercise.

After visiting the unit SUPER CAST we obtained practical exercise and

practical knowledge of unit administration and management.Training is a part of

a manangment development it is a essential t core up wit the changing

environment and automeation for as well as new entrance in the organization.

I would like to thanks all the senior executives and all other staff member.

I would like to thank to our principal Rachana Dhruva , who gave me such

extreme opportunity to take an industrial visit of SUPER CAST and also give

me deep knowledge of marketing management whenever it requires.

I thankful to Labhubhai vanani for this offer in containing various

industries and placing them to great us. Permission for training and also I

thankful to my parents for guiding me to right direction.

I am also greatful to the authority of the SUPER CAST to give me co-

operation, good information and response.

Thank youDate: 31/12/2008

SANA VARTEJI

Place: Bhavnagar

S.Y.B.B.A.

Roll No: 93

4


5/69

PREFACE

I am a student of BBA course conducted by Bhavnagar University with

business matter. Practical Training plays a very important role for this course asit provides not only organization knowledge but also all aspects as the lectures

given in college.

As a part of our syllabus we are supposed to visit the company and take

the knowledge of its working. By this knowledge students can know the current

scenario of the market where it is going on. With the help of information given by

the authorities of the concerned company, we prepare a report included all the

information and other data given by the authorities of the company.

To become perfect in the field of management one needs both theoretical

and practical knowledge also. In contrast with theoretical knowledge, practical

knowledge is very important and necessary as it helps student in the practical

field to get the idea about the exact position of the entrepreneur and the

manager. In this way after completing studies, one can better in field of business.

In this project work I tried my level best to give the prefect information

regarding the working and management of SUPER CAST.

B.B.A. course is specially designed to widen the knowledge of variousmanagement aspects and other related terms.

5


6/69

INDEX

SR.NO. TOPICS PG.NO.

1 GENERAL INFORMATION 07

2 PERSONAL DEPARTMENT 22

3 MARKETING DEPARTMENT 41

4 FINANCE DEPARTMENT 55

6


7/69

GENERAL INFORMATION

7


8/69

GENERAL INFORMATION

SUPER CAST dominated an important place in the casting industry.SUPER CAST supplies casting to a wide range of industry with defense, food

processing and fluid handling. As a major and important industry, it provides the

technological knowledge to undertake development programs for various

defense projects. SUPER CAST has its market in India at Bhavnagar .

Nowadays, we can see the casting industry emerged as a more viable

proposition than foreign. SUPER CAST provides fabricated parts and other

parts of the machine in wide range and of great design and on excellent surface

finish. It is not easy process from raw material to finished product.

Before few centuries, investment casting was as art. Nowadays as a

technology it offers with holes, spines, slots and letters as cast allowing the part

in many cases from foundry machining services when required. SUPER CAST

team is always ready to discuss various plans and also offer experts advice to

evaluate and ensure that the project is completed in the excellent and most costeffective way.

8


9/69

HISTORY AND DEVELOPMENT

SUPER CAST Ltd. has a remarkable history in the world of casting. The

history of SUPER CAST Ltd. is not just the history of casting but it is a much asthe story of men working.

SUPER CAST investment casting Ltd. is a small sized casting marker

unit situated at Chitra. The growth of SUPER CAST Ltd. over the years shows

that it is a successful story running with life.

SUPER CAST main promoters Jatin B. Thakkar and Tarun K. Vora

started this industry in 1990 with the capital of Rs 17,00,000 with strength of just20 people but now there are 200 plus people. The production capacity initially

was 120 tons now increased to 320 tons per annum. The company started with a

term loan from GSFC for 30 Lakhs and later on invested more than 50 Lakhs in

1995 in expansion and 80 Lakhs in 1998 in expansion and now the co plans

modernization at a cost of Rs 1 crore in year 2002. The CO started exporting to

south East Asian countries in 1992 and then to U.S.A. and now in exporting to

Europe.

So very soon with the efficient and effective management baked by

knowledge staff, skilled, dedicated and sincere workers earned a Good Will and

a position of high esteem for the organization for equality, workmanship, speed,

and company in costing and its related activated.

9


10/69

SIZE AND FORM OF ORGANIZATION

SUPER CAST is a large scale industry. Authorized capital of the

company is 117110 equity shares of Rs. 10 per share.

Form of the Organization:

Form of the organization can be decided by the type of ownership.

Organization can be classified three types and these are as follows:

Joint sector:

In this type of organization there is partnership between individual or group of individuals and government. It means the unit is started, controlled and

manages by the individual and government from into this sector.

Joint stock company:

In this type there is two type of organization:

Private Limited Company

Public Limited Company.

The SUPER CAST is private limited company.

Private sector:

In this type of organization the unit is started, controlled and managed by

the individual or group of individuals.

Public sector:

In this type of organization there is partnership between individual or group of individuals and government. It means the unit is started, controlled and

manages by the individual and government from into this sector.

10


11/69

COMPANY PROFILE

Name of the company : SUPER CAST

Address of the company : 286, G.I.D.C. ,

Chitra 364240

Dist Bhavnagar,

Gujarat (India)

Year of establishment : 1996

Area of the company : 2000 Square Feet

Owner of the company : Bhikhabhai Maldar

Jatinbhai Thakkar

Director of the company : Tarunbhai Vora

Fax : 222971

E-mail : [email protected]

Web : www.hitecind.com

11
mailto:[email protected]://www.hitecind.com/http://www.hitecind.com/mailto:[email protected]


12/69

PROMOTERS AND MANAGERS

PROMOTERS

Chairman : Kishor B. Virani

Managing director : Jatin B. Thakkar

Director : Tarun K. Vora

Managers

Personal manager : H. C. Golani

Factory manager : J. M. Mehta

Engineering manager : P. D. Gohil

Marketing manager : R. N. Vaidya

Executive officers

Quality induction officer : C. D. Argade

Accounting officer : J. M. Davera

Production planning and : V. M. Joshi

controlling officer

12


13/69

MANUFACTURING PROCESS

SUPER CAST is a reputed company in the field of casting. SUPER

CAST is manufacturing 384 types of casting. There are various steps in

manufacturing process. The wax freeze is taken out from the dye and it send to

the quality control department. When the customer company places an order, it

has to send to the manufacturing unit. The demand of the customer company is

different according to their needs. So they send their design by drawing which

type of parts they want. The drawing for the demanded design is studied by the

engineers. If the design is passed then the quotation is sent back to the customer

company. If Customer Company satisfied with the condition then the order isplaced. 25% of the total amount is taken in advance. The insurance,

transportation and further will be decided according to the agreement.

The department of the production is as follows:

Dye shop:

In this department the dye is prepared on the basis of the drawing send bythe customer company. Than this dye is send to wax cell.

Wax cell:

After completing the dying process, the dye comes to the wax cell. Where

with the help of was injection press it inserted in holes of the dye, as control

department.

Quality control department:

In this department the wax parts are closely examined and defected

models are removed. Then these small parts are joined together and a wax tree

is prepared.

13


14/69

Shelling department:

In this department the wax tree is coated by various types of sand and

chemical. It takes seven to eight for drying one coat. The moisture can be

removed and it achieves its property.

Dewaxing department:

The ceramic mould are put in the furnace so that the wax inside the mould

melts and come out, than the mould are ready to be poured in.

Melting department:

There are various metals like carbon, steel, stainless steel etc. Thesemetals are poured in this mould according to its demand. Thus the party gets

final and accurate shape of required item.

Finishing department:

As the final shape is ready, it comes to finishing department where the

final touch is giving to the casting.

Quality control:

When the finishing process is over in this department where the size,

length, thickness, weight of the casting is checked by different angle. If there is

any error than that particular casting is rejected

Packing:

The approved castings are packet in wooden box dispatched to the party

concern.

14


15/69

CUSTOMERS

Railway

Automobile industry

Valves and pumps industries

Textiles industries

Defense

Engineering industries

15


16/69

ORGANIZATION STRUCTURE

Managing Director

(Tarun Vora)

AccountantSales Manager

Supervisor Chief ExecutiveChief ExecutiveChief Executive

Marketing Manager (R. N. Vaidya)

Financial Manager

(R. M. Davera)HR Manager (J. M. Mehta)

SUPER CAST has line type of organization structure. There is a direct

handling of the people and authority flows from top to bottom.

16


17/69

TIME KEEPING SYSTEM

Time keeping system is very important tool in the hands of themanagement to know the regularity of the staff members and of the workers. In

this modern, technical and fast world regularity of the subordinates is important

for the company because absenteeism directly affects the efficiency and the

productivity of the company. To know the regularity of the subordinates time

keeping system is very appropriate system.

SUPER CAST company has a time keeping system office with all latest

technical instruments which maintains time keeping of all the employees. This

office is at the entrance of the company.

F OR STAFF MEMBERS OF THE COMPANY

The time of attendance 8:30 am to 5:30 pm

Lunch time 12:30 pm to 1:00 pm

When any staff member enters in the company gate, he has to sign in

attendance register and security officer records the time when he enters. This

register is passed to the personnel manager and signed by him. Every member

has to sign in this register. If any staff members want to go for personnel work,

he must mention date, name, office department, work and time when he left the

office.

17


18/69

FOR WORKERS OF THE COMPANY

All the workers of the company have given entrance card and they have to

come with these cards. Without card no one is allowed to enter in the companyand if any worker forget card he must have to take permission of their supervisor.

If any workers want to go out during working hours, he has to submit a sheet in

which he has to mention date, name, department, his work and the time. The

sign of supervisor must be there in this sheet.

SUPER CAST has nonstop plant and it runs 24 hours. So company has

divided it into 3 shift and they have got one general shift.

Shift Time

General shift 8:30am to 5:00pm

1 st shift 6:30am to 3:00pm

2 nd shift 3:00am to 11pm

3 rd shift 11pm to 6:30am

18


19/69

CONTRIBUTION OF THE UNIT TO THE INDUSTRY

SUPER CAST is the reputed company in the field of casting. SUPER

CAST dominates and important place in the casting industry. SUPER CASThas established a high integrity amongst its buyers in India. In our country

casting maker industries are few and one among that little industry is SUPER

CAST. It is private company.

In this company it has latest technology, latest communication system,

technical perfection, experts and skilled workers because of all these things

SUPER CAST has a dominant position in the field of casting industry. From the

yearly increasing turnover and from the profit and loss of the company in very

short period. The company is very good for producing its casting and give its to

other related industry.

These channels of distribution make so many powerful industries and it is

advantageous for the economy of the country. SUPER CAST also provides

casting to defense industries.

19


20/69

EMPLOYEE SERVICES

Employee is the base of the company without which company can not

achieve its goal. So every company should provide better facilities. There are

various facilities provided by SUPER CAST such as

Library: In SUPER CAST there is a library for staff members. There aremany technical books and magazines available in library.

Bonus: It is one of the sources of motivating the employee and so SUPERCAST gives bonus to their employee and other facility on the basis of outcome

of the company.

Canteen facility: In SUPER CAST , a canteen is mode which provideslunch, dinner and tea, coffee to employees. A full dish of meal is provided by

company at Rs 1 and tea and breakfast at Rs 50 paisa.

Attractive gift: such type of gift by encourages the employee to work hard,whenever an employees birthday is coming, company provide the gift.

Co-operation society: Workers can get loan from the company for shortand long term and less interest .It is also know as a store where all things are

according to employees demand.

20


21/69

QUALITY POLICY

SUPER CAST has a quality system inbuilt into the process. Close liaison

with customers design, production and procurement staff ensures that importantpoints of manufacture are discussed and satisfactory acceptance level are

mutually agreed.

At SUPER CAST the customers order examined with precision to ensure

that they comply with correct specification. Quality audits on tooling are carried

out periodically wax patterns are checked visually and dimensionally with

gauges. A fully equipped chemical testing laboratory does the analysis of

material to reconfirm the metal specification with a spectrometer of spectrocastgmb H Germany.

Mechanical testing is also done in the laboratory with the tensile testing

machine radiography, florescent penetrant testing, magnetic crack detection and

the metallographic testing to check the microstructure of the casting are also

done successfully in house.

Thus with all the above mentioned details, it must be a crystal clear pictureabout the quality assurance SUPER CAST Investment Casting Ltd.

QUALITY OBJECTIVE

Modernizing the production and related facility

Improving process efficiency

Developing highly motivated and skilled human resources

Entering a new market

Developing high value addition for few customer

Providing on time delivery as promised

Improving house keeping in the organization

21


22/69

PERSONAL DEPARTMENT

22


23/69

INTRODUCTION

H.R.M. is an approach to the management of people. Human resourcesare the most important assts on organization has and their effective management

is the key to success. H.R.M. is concerned with integration-getting all the

members of the organization involved and working together with a sense of

common purpose. H.R.M. is a strategic approach to the acquisition, motivation,

development and management of the organizations human resources.

The techniques for the application of H.R.M. will include many familiar

functions of personnel managers, such as manpower planning, selection,

performance appraisal, salary administration, training and management

development. H.R.M. is also more comprehensive and deep rooted than training

and development.

In short, H.R.M. means planning, organizing, directing and controlling the

manpower to develop in such manners so that desire goals can be achieved.

23


24/69

ORGANIZATION CHART

Laborers (30)Workers (12)Lab Technician (1)

Labor officer (1)

Personal manager

Supervisor (2)Assistant (3)Supervisor (3)R & D Officer (2)Factory Manager (2)

24


25/69

PERSONAL DEPARTMENT OF THE UNIT

The SUPER CAST has a well set separate personnel department which

looks after working of the unit.

Personnel department performs various important functions of recruitment,

selection, training promotion and transfer, wage and salary administration

provident fund scheme etc.

Thus personnel department is the centre point for the entire department

because they are directly connected with the industry. The most important

function of personnel department is to assure smooth flow of information andaffective co-ordination.

25


26/69

RECRUITMENT, SELECTION AND INDUCTION

Recruitment, selection and induction are the operating function of the

personnel department, which are procuring developing maintaining and utilizinglabor, supervisory and managerial force.

RECRUITMENT

Recruitment is understood as the process of searching for and obtaining

applicants for job, from among when the right people can be selected.

Reason for vacancies in this unit:When employee is retired

When employee is death

When employee given resignation

When employee is dismissed

When employee is given promotion

When recruitment needs crises at that time, unit gives advertisement in

local new paper for higher and technical post. It also contacts to technical

institute.

After collection of application they are sorted our as required and sent to

the respective department for the consideration and selection.

26


27/69

SELECTION

Next to recruitment, the logical step in the human resource process is

selection of qualified and competent people. Selection is that process of picking

with requisite and competence and placing the right man on the right job at theright time in the right place.

Selection procedure

Application forms are widely everywhere and constitute one of the

fundamental media through which information is gathered about the applicant.

For getting information blacks are invited which helps the management to make a

proper selection. The necessary certificate is attached with application blank.

Comparisons:

After applications are received they are compared with others. The main

purpose of comparison is to give speedy recruitment and selection process.

Interview:

After selection of candidates they are invited for personnel interview. The

respective head of department holds the interview. The respective head of

department holds the interview. For higher post GM and company executivemember takes the interview in which question relating to post GK aptitude test,

personality test etc are considered.

Reference check up:

With the application blank there is some reference attached the procedure

place reliance on the evolution of former employees, friends and professional

person. Some time references are given by phone and mail also.

Appointment letter:

When the candidate is selected the company sends appointment letter to

the candidate. The candidate has to come with appointment letter while joining

the job.

27


28/69

INDUCTION

The selection procedure does not end once the selection is made for the

new employee has to be inducted into the organization. The purpose of induction

is educate the employee and provide orientation on the following subject like

company history, product, processes, rules and regulation etc.

Process:

The selection candidate introduced with their superior and sub-ordinates.

He is being made familiar with rules, Procedure Policy and time keeping system.After the introduction he is placed in respective department on probation for the 6

months. If he is found efficient than he is given training in that area.

28


29/69

TRAINING AND DEVELOPMENT

Every organization needs to have well trained and experienced person to

perform the activities that have to be done.

A systematic and organized procedures through which non-managerial

person learn technical knowledge for definite purpose is called training. Training

is a short term process.Devlopment is a long process it is a process by which a

person can learn conceptual and theoretical knowledge for general purpose. In

Hi- tech training is given to a person who is newly employed, such training is

given by well experienced senior person of the firm . By such process training

expense is less and sometime partner themselves give guidelines to new

employee which motivate him to work hard.

Need for training: To increase productivity

To improve quality

To take care of employees health and safety

For personal growth

29


30/69

PROMOTION AND TRANSFER

Promotion and transfer are based on seniority. But whatever management

would like to give promotion or transfer to employees. Management check all thecondition where the need of transfer or promotion.

Promotion:

Promotion means change in terms of status and responsibility. Each every

human wants a change in their routine work, responsibility and power. Promotion

is given according to the capabilities and work efficiency.

Transfer:

Transfer it totally different from the promotion and no change in the post or

salary and duties and responsibilities

Transfer means transfer a person from one organization to another organization

unit.

30


31/69

JOB DESCRIPTION

A job description of the unit describes the work performed, the duties and

responsibilities involved. The skill or training required conditions under which the job is done, relationships with other and personal requirement of the job.

Job description is a list of specific job duties, working conditions and

supervisory responsibilities. It is an organized factual system of the duties and

responsibilities of a specific job. It should tell what is to be done, how is to be

done any why. Job specification is a list of a jobs human requirement requisite

education, skills, and personality and so on. It is required for manager and

supervisory post for achieving complete knowledge in field of work concern.

31


32/69

PERFORMANCE APPRAISAL SYSTEM

The main reason for which organization is established is to achieve certain

objectives. Accomplishment of goal depends upon the performance of employees so it is necessary for employee to work hard and be successful at

their job for achievement of their goals. Thus performance appraisal is an

important part of human resources management.

The organizations goal can be achieved only when people put in their

best efforts. How to ascertain whether an employee has shown his or her best

performance on a given job? The answer is performance appraisal.

If is the systematic evolution of the individual with respect to his or her

performance on the job and his or her potential for development

Personnel development does the works of performance appraisal.

Confidential report of the employee is prepared on the basis of attendance, job

knowledge quantity, quality of work, presence, self judgment etc.

32


33/69

WAGE AND SALARY ADMINISTRATION

Wage and salary administration is one of the vital areas of personnel

administration, for sound wage and salary policies and programs are essential to

procure, maintain, develop, promote and transfer and get effective result from

them.

The register of the salary involves name, rank, date, signature etc. So

every month register is prepared and from this salary is paid. Company prepares

all the covers of salaries the employees and workers.

Staffs member are paid salary on 30 th or 31 st of the every month, workers

are paid salary on 7 th of every month.

33


34/69


35/69

GRATUITY

Gratuity benefit is also provided both to staff members and workers.

For staff member gratuity starts after 5 years of experience, they are givengratuity of 25 days every year.

For workers gratuity is counted as follows:

Gratuity = Basic D.A. + Earning Days

26

Those who works less than 200 days during the year, is not given benefit

of gratuity in that particular year.

35


36/69

WORKING OF E.S.I. SCHEME

There is no E.S.I. In the organization. Instead of E.S.I. Scheme

Company provides accident policy and assurance in the case of accident of

the workers. The company also provides the good health policy and

hospitalization facility for the worker.

36


37/69

GRIEVANCE HANDLING PROCEDURE

A grievance is simply a complaint, which has been formally presented, in

writing, to a management representative or to a union official in the language of labor relations from managements angle.

Grievance handling in SUPER CAST

When any worker has some grievance company or against this work he

talks to his supervisor, than if any serious grievance is there the supervisor meet

the concern authority and try to solve the problem in a satisfactory manner. The

personnel department and the concern department are very careful about the

result that it does not bring any negative results.

Here the company tries to solve the grievance as soon as possible with

employee satisfaction. The grievance is handled at the hierarchy level that is if a

worker has grievance the departmental head tries to solve it and so on, if mutual

understanding cannot solve the grievance than the company or trade unions

takes legal action.

37


38/69


39/69


40/69

PERSONAL RECORDS

The term record refers to gathering information about a particular thing.

Thus, personnel records mean the information store of an individual who isworking in the organization. An organization has to maintain a personnel

record of the each and every employee working in the organization.

In the SUPER CAST, They are also maintaining personnel record of

the each and every employee working in their unit. A register with the employees

name being by the company. In this register the company record things like

employees name, designation, in the unit, address, contact number, blood group

of the employee, date of the birth, educational qualification, the date when the

employee has joined the unit is also being maintain by the unit.

Reasons: For disciplinary action taken against employees

To get information about pension and provident fund

For performance appraisal system

For promotion and transfer

For increment in wages and salary

For knowing efficiency of employee

40


41/69

41


42/69

42


43/69

MARKETING DEPARTMENT

43


44/69

INTRODUCTION

Marketing deals with the identifying and meeting human and social

needs. Marketing plays significant role in business for accomplishment the

organization goods. Marketing is a comprehensive term and it includes all

resources and a set of activities necessary to direct and make easy to the flow of

goods and services from producer to consumer in the process of distribution.

Marketing management takes place when at least one party to a potential

exchange thinks about the means of achieving desired responses from other parties. Marketing management as the art and science of choosing target

markets and greeting, keeping and growing customers through creating,

delivering and communicating superior customer value.

In SUPER CAST there is a separate R & D department for development

of new products and researches. The need of customers for the different grades

of casting is identified and accordingly to it they are produced and tasted at the R& D center. If the customer passes the sample, then block production is done in

the factory. Here the R & D center plays a very important role in launching new

products.

44


45/69

MARKETING DEPARTMENT

Company does only direct marketing. There is no sales office in themarketing. However the company has sales representatives or agents in different

places to book orders and services. Marketing is usually done by approaching

potential customers directly. Customer is identified form trade show bulletins,

yellow pages and industrial directories. The marketing is highly technical

therefore none of the item made is common for two customers because

everything is made to order for each customer as per customers design and

drawing. Hence it is process which is sold to make a product as desired by the

customer.

Through technical knowledge is absolutely necessary carry out marketing

very successfully. The marketing team comprises of technically qualified

engineers as well as commercial staff for customer service. However the

functions for technical staff the function are techno-commercial.

45


46/69

MARKETING MANAGEMENT

Marketing however, is much more than a company selling department.

Marketing is an orderly and insightful process for thinking about and planning for

markets. The process starts with researching the market place to understand its

dynamics. The marketer uses research to identify an opportunity that is, to find

individuals or group of people with unmet needs or a latent interests in some

product or service.

The market process involves segmenting the market and choosing those

target markets that the co can satisfy in a superior way. The co must formulate abroad strategy and define a specific marketing mix and action place to optimize

its long run performance. The co builds in a set of controls so that it can evaluate

results and operate as a learning organization, constantly improving its marketing

know-how.

The marketing process is applicable to more than just goods and services.

Anything can be marketed, including ideas, events, organization, places and

personalities. However it is important to emphasize that marketing doesnt starts

so much with a product of offering, but with a search for opportunities in the

market place.

46


47/69

MARKET SEGMENTATION

Market segmentation is a method for achieving maximum market

resources. Through market segmentation companies achieve large

heterogeneous markets in to smaller segments that can be reached more

efficiently with products and services that match the consumers unique needs.

In SUPER CAST bearing chances of segmentation are very rare

because the SUPER CAST is the bearing automotive industry. Therefore, for

the company there is no need of segmentation. According to the demand of the

customer and purpose of use, the company- making product.

47


48/69


49/69

Pricing policies of SUPER CAST: The price must be consistent with

company pricing policies. At the same time, companies are not averse to

establishing pricing penalties under certain circumstances. Many companies set

up a pricing department to develop

policies and establish or approve decisions. The aim is to ensure that the sales

people. Quote prices that are reasonable to customers and profitable to the

company.

SUPER CAST can take decisions relating to the pricing on the three

bases:

Cost oriented

Demand oriented

Competition oriented

SUPER CAST has demanded oriented pricing policy in iron casting and

in simple casting because of keen competition they have to set price accordingly.

In steel casting company has got monopoly power and they have also

international market so company easily maintains profit by the wide national and

international market. Company follow cheap cost oriented and competition

oriented pricing policy.

49


50/69

PRODUCTION PLANNING

Production planning acts as a mediatory between the product for and on

behalf of marketing towards production and vice-versa.

Production Planning has following basic functions:

Plan production; get production started as per requirement of marketing

department

Track items under production at different stages

Then give feed back to marketing on production demands to ensure

optimum production and produce parts in the most economical quantities

Machine loading the way in which the machine will be occupied in the

production by way deciding optimum production

Long term procurement of Ferro allows and scraps

Product planning department generates a daily product report call DPR,

which gives the status of production performance of each department against the

target. PPC also makes a weekly production planning for each department after

that it is monitored.

50


51/69

CHANNEL OF DISTRIBUTION

We define a distribution channel as a system of partnerships and

alliances that a firm creates to source, augment and deliver its offerings.

A distribution system is a key external resource. Normally it takes years to

build and is not easily changed. It ranks in importance with them internal

resources such as manufacturing, research, engineering and field sales

personnel and facilities. It represents a significant corporate commitment to large

numbers of independent companies whose business is distribution and from the

particular markets they serve. By it the company can create long term

relationships and good business relations between two or more companies.

In SUPER CAST there is not any intermediary because their product is

industrial product, so they have direct contact with consumer, they casting

various types of iron and steels item according to choice and requirement of

customers. There is no middleman between them, but there is a debt collection

agent to collect dues.

51


52/69

SALES PROMOTION

Sales promotion is a vital intergradient of the promotion miser. Where

as advertising offers a reason to buy the product and sale promotion offers onincentive to buy. Sales promotion includes tools for consumer promotion

e.g. samples, coupons, discount, warranties etc.

Objectives: Sales promotion used in markets of high similarity produce a high sales

response in the short run

Sales promotion enables manufacturers to adjust to short term variations

in supply and demand

Sales promotion induce consumers to try new products instead of current

one

They lead to more varied retail formats, such as the every day low price

store and the promotional pricing store

They promote greater consumer awareness of price

They help the many to adapt programs to different

Sales promotion of the company:

SUPER CAST stands first in steel and iron casting. Companys

productivity and efficiency is high, so company gets most of orders from giant

government and non-government companies. They promoting sales by facilities

change from customer to customer and in special cases like Bajaj Auto and India

railway, they are providing cash and quantity discount.

In SUPER CAST, pricing policy is not fixed because it is depend on the

weight of casting. And co decides price per kg for alloy steel and other related

goods.

52


53/69

ADVERTISEMENT

Company receives order from customers and then starts production so

there is very little requirements of advertisement. As per the requirements themarketing manager prepares plans for advertisement.

Media to be adopted: Newspapers

Pamphlets

Posters

Taking part in industrial fair and seminars

Web sitesSUPER CAST Ltd. had adopted a very good marketing strategy to keep

pace with the fast growing casting maker industry.

In the above Company does not need advertisement. Company give

advertisement through their website.

E-mail : [email protected]

Website : www.hitecind.com

Benefits: Communication with the consumers

Contribution to economic growth

Brand image building

Innovation

Growth of media

The market of SUPER CAST is relating to industrial consumer. First the

company receives the orders from customer, then after company starts its

production. Because of these matters there is less requirement of advertisement.

53
mailto:[email protected]://www.hitecind.com/mailto:[email protected]://www.hitecind.com/


54/69

In this unit there is not any special department for advertising the product but

marketing manager doing the advertisements as per their requirement.

54


55/69

MARKETING RESEARCH

Marketing research is one of the most important tools improving the

market efficiency. Marketing research is the systematic objective to search for and study of all feet relevant to any problem in the field of marketing?

Marketing research which act as a link defined as, the objective and

formal process of collecting information analyzing the result and communicating

the finding and interpretation in the terms of marketing action.

Process: Define the problem

Develop the research plan

Collect the information

Analyze the information

Present the findings

Make the decision

In SUPER CAST there is modernized research department and

laboratory. Company has good arranged library in which magazine relating to

technology and changes in international should be known. So by this way,

engineer gets new idea and helps marketing department to implement it. When

any difficulty arises, companys executive discusses the matter with national and

international level to solve the problem and implement new changes and

technology.

55


56/69

INTERNATIONAL MARKET

SUPER CAST has dominant position in the casting industry. The

promoter of the company Jatinbhai Thakkar is very enthusiastic and broad

minded. He build his relationship and form their approach to international

company and get number of export order.

Company also gets income tax benefits and other exemption from taxes

and excise. Till now company have export their casting in many countries like,

U.S.A, Japan, Singapore, Spain, etc. Also have get export order from U.K. Iraq

and Sri Lanka etc.

56


57/69


58/69

INTRODUCTION

The term finance refers to procurement Utilization and distribution of

the fund. As human body can not survive without blood circulation. A businessunit can not also exit without finance. The main function of finance department is

to occur, plan, utilize and control finance of the unit.

Finance department is require in each and every organization

whether it is small or big, finance management is responsible for managing

financial management is the operational responsible for obtaining and effectively

the funds necessary for efficient operation.

We may define the finance function as follows:

It involves the task providing funds needed by the enterprise on terms

that most favorable in the light of this objective. In other words, it can be defined

in simple terms as procurement of funds, and their effective utilization in the

business.

Financial function is related with the issues involved in raising of funds,

administration of funds and moving them in the business in the most optimum

manner. Financial management is concerned with major financial areas and

disciplines of money and to make wise decisions concerned with management.

Working capital management is concerned with the management. Dividend

policy is also one important aspect of financial management.

The responsibilities of financial management are spread throughout the

organization. Since, finance function is a major critical functional area, the

ultimate responsibility for carrying out financial management lies with top

management.

58


59/69

FINANCE DEPARTMENT IN THE SUPER CAST

According to Henry ford money is an arm or leg. You either use it or lose

it. This remark explains the significance of money or cash. It means that finance

department is very important department for the management of the company.

Every transaction includes cash and with the help of finance or money it can

possible. So in this way, finance department is the most important department in

the company. In SUPER CAST finance department is termed as an accounts

department. It covers various functions of finance department. Company not

interested in investing excess amount in security, shares and debentures. So

they invested their excess amount in bank deposits or in fixed assets. Dena Bankand State Bank is the main banker of this unit and also they get good facility of

overdraft from these banks.

Account department of SUPER CAST is committed for insurance in

which insurance taken of employees and fixed assets. They are also responsible

to look after that imported and exported good is protected by insurance. Another

important function of the finance department is to manage excise duty. They

have to pay duty as per rules and regulations of central government. They alsohave to look after more functions like wages, payments, salary etc.

In the company, everyday there is occurring lots of transactions and it is

not possible for anyone to remember this transaction and all the details of this

transaction in his mind. So in business it is important to record all the transaction

clearly and in systematic way. Finance manager would need a lot of factual

information which can be derived from written of transaction. All the accounts of

the company is computerized and is maintained on regular basis. In company,

account is maintained on double entry system on the register of the company

rules. Bank and Cash book maintains daily to record daily to record bank and

cash transaction. Journal book is maintained to record rectification entries as well

as closing entries. All these entries are being posted in ledgers.

59


60/69

BOOKS MAINTAINED BY THE COMPANY

They maintain the following books:

Cash book

Bank book

Sales register

Credit note

Debit note

Journal book

Profit and loss A/c

Balance sheet

60


61/69

ORGANIZATION CHART OF FINANCE DEPARTMENT

SUPER CAST has line type of organization structure. So in finance

department there is also same type of structure and there is a direct handling of the people and authority flows from top to bottom.

General Manager

Senior Account Officer

Chief Account Officer

Finance Manager

Senior Clerk

Clerk

61


62/69

FINANCIAL PLANNING

It will not be any exaggeration to say that most of the time of a finance

manager is consumed in financial planning.There are two types of financial planning which are as under.

long term planning

sort term planning

In SUPER CAST bearing are separate department of financial planning in

it the manager and his subordinates make a proper plan. How to utilize the fund

after procuring. SUPER CAST is most reputed industries. So that procurement

is easy but mongering of it is yet important and SUPER CAST bearing make a

good management of money. It make of investment in project. SUPER CAST

bearing also consider opportunity cost.

Steps in financial planning: Determination of financial objectives

Formulation of financial policies

Designing financial procedures

In the SUPER CAST, company decided how much time is to be given to

their customers for credit and in any circumstances company requires money

immediately they ask to their customer for early payments. Company not only

prepares projected cash inflow and outflow statements, but also prepares

expected future project and consumption of raw materials. In this project if they

find any errors in future projects they rectify it.

Company uses bank overdraft and loan facility from the State Government

for future financial planning. Company gets working capital from bank, term loan

and from various financial institutions.

62


63/69

CAPITALIZATION

Intro of capitalization: Capitalization means total amount of a Companyscapital or total value of its capital structure.

Over capitalization: When the real value of shares is less than its bookvalue the company is said to be over capitalized

Under capitalization: Under capitalization is a situation opposite to over

capitalization. It is a situation in which the real value of a companys shares as

determined by its earning capacity higher than their book value.

Liquidity ratio (LR): LR shows the amount of cash available to meetimmediate payment LR should not be too high or too low. If LR is high, it will

unnecessary help up the current assets and if LR is low means capital is

insufficient and this will reduce confidence of the customers. So a proper balance

is require between liquidity and lack of liquidity.

63


64/69

MANAGEMENT OF FIXED ASSETS

Fixed assets are ephemerally costly and expensive and are benefited for

long period of time; therefore each business requires managing its fixed assetscarefully

Every business unit requires certain amount of fixed or long term capital.

Such capital is permanently invested in the business. It is required to purchase

fixed assets like plant, building, machinery, furniture, etc. Fixed capital is required

during the initial stages as manufacturing activities are just impossible without

fixed assets. It is used to meet the long term requirement of the business. Fixed

capital is also required for expansion and development, modernization and

diversification of a business unit. This amount of fixed capital varies from unit to

unit as per the requirement of business unit.

Importance: Capital intensive business

Modernization

Replacement of obsolete assets

Expansion

Preliminary expenses

In SUPER CAST they are not change any complicated management of

fixed assets. They manage according to the requirement of the unit or company.

When an asset becomes old for buying and selling asset first they have to take

the permission of General Manger and executives. Maintenance fund is created

for maintenance of fixed assets. Market value is considered rather than book

value.

64


65/69

MANAGEMENT OF WORKING CAPITAL

Working capital = current assets current liabilities

The term working capital refers to that part of capital which is not filled up in

fixed assets but it is used to meet the day to day repayment of business. It is

investment in current assets cash, stock, debtor etc. this is used for the

purchased of raw-material ways, the expanses bill. Goods are sold working

capital means total of all current assets it is also known as circulating capital.

Working capital can be collected form various sources. These sources are

simultaneously used to collect adequate amount of working capital.

In SUPER CAST Company will require capital according to its turnover

the working capital has got direct relationship with profitability of the company.

There are mainly three components of working capital. They are as follows:

Inventories

Receivable Cash and Bank balance

65


66/69

CASH AND BANK MANAGEMENT

Cash Management in SUPER CAST:

Cash is the most liquid asset in any business. It is a very crucial asset in

the day to day operations of a business firm. Cash is the basic unit required to

run the business continuously and at same time, it is also the ultimate output

expected to be realized by selling the service or product manufactured by the

firm. A firm has to strike a balance between maintaining a very high cash balance

and a very small amount of cash balance. Therefore, the major aspect of cash

management is to keep proper cash balance.

The term cash with reference to cash management is used in two senses.

In a narrow sense, it is used broadly to cover cash and generally accepted

equivalent of cash such as cheques, bank drafts and demand deposits in banks.

The broader view of cash also includes near cash assets such as marketable

securities and time deposits in banks.

In SUPER CAST the account department maintains cash inflow and

outflow daily and in systematic way. An excess cash amount they deposits in

bank. They invest their amount mainly in SBS and IDBI. They maintain daily

transaction with bank.

Bank management in SUPER CAST:

Company not interested in investing excess amount of money security,shares and debentures. So they invested their excess amounts in bank deposits

or in fixed assets. Dena Bank and State Bank is the main banker of this unit and

also they get good facility from these banks like cash credit facility, overdraft

facility and bank guarantee. So they are enjoying smooth and efficient working.

66


67/69

RATIO ANALYSIS

The financial statement as prepared and presented annually are of little

use for guidance of inventors, creditors and even management. If relationship

between various related items in these financial statements are establish,

they can provide useful clues to gauge accurately the financial health and

ability of business to make profit.

This relation between two related items of financial statements is

known as ratio. A ratio, is thus, one number expressed in terms of another,e.g. in order to obtain the rate of return on paid up capital, the net profit of the

business is divided by the paid up share capital. The figure so obtained is the

ratio. If the same is multiplied by 100, a percentage rate of return on paid up

capital is obtained.

CURRENT RATIOS

CURRENT RATIO = CURRENT ASSETS

CURRENT LIABLITIES

LIQUIDRATIO = LIQUID ASSETS

LIQUID LIABLITIES

ACID-TESTRATIO = QUICK ASSETS

LIQUID LIABLITIES

67


68/69

INVENTORY MANAGEMENT

Inventories are the goods held for eventual sale by the firm. They

are one of the major elements which help the firm in obtaining the desired

level of sale. Inventory can be classified into 3 groups.

raw materials

work in progress

finished goods

68


69/69

BIBLIOGRAPHY

FOR PERSONNEL DEPARTMENT

Personnel Management C.B.Mamoria

FOR MARKETING DEPARTMENT

Marketing Management Philip Kotler

FOR FINANCE DEPARTMENT

Financial Management I.M.Panday

O

Documents

Sana Varteji (Super Cast)