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San Francisco, California March 18-20, 2015ADAM 23rd Annual Meeting

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ADAM 23rd Annual Meeting

San Francisco, California

March 18-20, 2015

San Francisco, California March 18-20, 2015

ADAM 23rd Annual Meeting2

CONTENTS

General Information Keynote SpeakersMeeting Schedule andSession Descriptions 2015 Membership ApplicationAdvanced Registration Form

ADAM Board of DirectorsPamela M. Matheny, MS/IO Psychology, MBA/HCM, CMPE PRESIDENTJayne Kresinske IMMEDIATE PAST PRESIDENTGabi Brockelsby PRESIDENT ELECTJill Sheon VICE PRESIDENTRhonda Anglin SECRETARY / TREASURERWanda CollinsTony DavisTrish Hohman

Angela Short, MHA, CPCO, CPC-DJanice SmithChristina WatsonThelma R. Westrom

Education CommitteeAngela Short, MHA, CPCO, CPC-D ANNUAL MEETING CHAIRTony Davis, COMMITTEE CHAIRStein Berger Gabi Brockelsby Becky Coen Terri Esposito Kyle Geer Roger Gentry Don Glazier Amanda Harris Trish Hohman Brent Homer

Virginia King-BarkerDarren Lange Linda Leiser Barbara Lupton June McKernan Shannon Page Jill Sheon Sarah Sherrill

Tamron Thompson Darlene Tomlinson, MBA Tara Watson

Pam Kroussakis EXECUTIVE DIRECTOR

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CONTENTS

General Information Keynote SpeakersMeeting Schedule andSession Descriptions 2015 Membership ApplicationAdvanced Registration Form

ADAM Board of DirectorsPamela M. Matheny, MS/IO Psychology, MBA/HCM, CMPE PRESIDENTJayne Kresinske IMMEDIATE PAST PRESIDENTGabi Brockelsby PRESIDENT ELECTJill Sheon VICE PRESIDENTRhonda Anglin SECRETARY / TREASURERWanda CollinsTony DavisTrish Hohman

Angela Short, MHA, CPCO, CPC-DJanice SmithChristina WatsonThelma R. Westrom

Education CommitteeAngela Short, MHA, CPCO, CPC-D ANNUAL MEETING CHAIRTony Davis, COMMITTEE CHAIRStein Berger Gabi Brockelsby Becky Coen Terri Esposito Kyle Geer Roger Gentry Don Glazier Amanda Harris Trish Hohman Brent Homer

Virginia King-BarkerDarren Lange Linda Leiser Barbara Lupton June McKernan Shannon Page Jill Sheon Sarah Sherrill

Tamron Thompson Darlene Tomlinson, MBA Tara Watson

Pam Kroussakis EXECUTIVE DIRECTOR

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Message from the Annual Meeting Chair

It is an honor to present the program for the Association of Dermatology Administrators and Managers (ADAM) 23rd Annual Meeting. Whether you are new to dermatology practice management or an experienced

The Education Committee has worked hard to bring you exceptional speakers covering topics that impact each manager in the world of dermatology practice management. This program includes a variety of topics - from PQRS to Meaningful Use and ICD-10 to Introducing Clinical Trials to Your Practice, there is a plethora of topics and great speakers to choose from at this meeting. This year, each session can be identified by one or more of the following topics: Compliance/Regulatory, Patient Centered Care, Human Resources, Marketing, Practice Management, and Revenue. Though all the sessions were designed to meet the educational needs of dermatology practices today, the topics will make it a little easier to choose. In addition to the excellent speakers, there are several opportunities to hear from your colleagues in roundtable sessions and topic tables. New this year is a billing roundtable, so come prepared to ask those burning

up solutions!

your peers. Enjoy the Welcome Reception, Wednesday, March 18 and the Networking Dinners, both Wednesday and Thursday, thanks to the Mentoring & Networking Committee. Make sure to visit the Exhibitor Show and Reception on Thursday, March 19. The ADAM Annual Meeting, would not be possible without support from our vendors. The ADAM Annual Meeting is a wonderful opportunity to take advantage of the knowledge and expertise of the attendees and the vendors. I look forward to seeing you March 18 - 20, 2015, for learning, networking and a fantastic professional development opportunity. I could not be more excited to hold this meeting in San Francisco - my favorite city in the world!

Angela D. Short, MHA, CPCO, CPC-DANNUAL MEETING CHAIR



Parc 55 Wyndham, 55 Cyril Magnin St,San Francisco, CA 94102 - Tel.: 1.800.595.0507 http://www.parc55hotel.com/

For reservations at the Parc 55 Wyndham call 800.697.3103 and ask for the ADAM discount or go to http://bit.ly/1tyfOdM to receive the rate of $240.00 per night.

This special rate is available until February 21, 2015. Rooms are limited so book today!

Registration FeesThe registration fees outlined in this program include three continental breakfasts, three luncheons, refreshment breaks, and two receptions. Advanced registration must be postmarked on or before March 2, 2015. Registration after March 2, 2015 will be subject to an additional $75 fee.

Cancellation PolicyCancellations must be received by February 20, 2015. Registration fees minus a $50 administrative fee will be refunded upon written notice of cancellation.

All cancellations must be submitted to ADAM Headquarters:1120 G St NW, Suite 1000, Washington, DC 20005.

Continuing Education UnitsContinuing Education Units (CEUs) are pending approval from the AAPC. Check the ADAM website for the most up to date information on CEUs. Each participant requiring CEU credits will need to provide an additional $25 fee in order for ADAM to submit and process the application for your certificate. Please be sure to mark the check box on the registration form and include the additional $25 with your registration fees.

AttireBusiness casual attire is appropriate for the conference and receptions.

LaptopsAll attendees are highly encouraged to bring laptops to take notes and follow along with presentations. There will not be wifi available in the conference area.

Mentoring ProgramAre you a first time attendee or want a mentor at the 23rd Annual Meeting? Be sure to check the box on your registration form to have one of our great mentors from the Networking & Mentoring Committee contact you!

Networking DinnersBe sure to sign up for the Networking Dinners, to take place after the receptions on Wednesday and Thursday nights. Mix and mingle with old and new friends while you enjoy delicious cuisine from around San Francisco!

Topic Tables at LunchThis opportunity is for both networking and discussing specific topics. The topic tables will be held during lunch on Wednesday and Thursday and will include a variety of topics, from ADAM Committees to technology and Human Resources to Meaningful Use. If you would prefer not to be at a topic table, no problem, this is a perfect opportunity to make new friends.

Special NeedsIf you have special physical or communication needs that may a�ect your active participation at the conference, please call ADAM Headquarters at 866-480-3573 at least one week prior to the conference. If you require special hotel accommodations, please advise the hotel when you make your reservation.

GENERAL INFORMATION


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Wednesday, March 18, 20158:25-9:25 amMove the Needle Up! How Great Patient Experiences can Earn Big Payer BonusesMeryl D. Luallin, SullivanLuallin Group

Meryl Luallin is a 20+ year healthcare marketing consultant with a nationwide clientele. Meryl and her team have developed and implemented patient experience (customer service) initiatives at medical practices nationwide, including patient satisfaction surveys for more than 1,400 practices.

Thursday, March 19, 20158:00-9:00 am

Thursday, March 19, 20158:00-9:00am F* WORDS: Overcoming theObstacles Between Dreaming andDoingLarry Broughton, Broughton Companies

Larry Broughton isan award-winning entrepreneur and CEO, bestselling author, serial entrepreneur, keynote speaker, and former Special Forces Operator. As a former US Army Sta� Sergeant, serving 8 years on Special Forces A-Teams (commonly known as the Green Berets), Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success.

He is the Founder & CEO of BroughtonHotels (www.BroughtonHotels.com), a leader in the boutique hotel industryas well as Co-Founder & CEO of Broughton Advisory, a strategic vision, elite team building, and transformational leadership training company.

Larry has presented to, coached, and mentored thousands of current and aspiring military veteran entrepreneurs across the country at multiple events, including the IVMF’s Entrepreneur Bootcamp for Veterans with Disabilities (EBV) program; the SDVOB National Conference; Veteran Women Igniting. The Spirit of Entrepreneurship (V-WISE)conferences; VBOC/SBA events throughout California; several StudentVeterans of America university chapters; Wounded Warrior Project’s National Leadership Summit; and has delivereda keynote address and training on overcoming fear and failure to the Pentagon’s O�ce of the Chairman of the Joint Chiefs of Sta�.

KEYNOTE SPEAKERS

Larry has attended the Executive Program at prestigious Stanford University; studied Russian at theworld-renowned Defense Language Institute; and Political Science at University of California, Santa Barbara and College of San Mateo.

Friday, March 20, 20158:10-9:10 am Mergers & Acquisitions - What Every Manager Should Know



Friday, March 20, 20158:10-9:10 am Mergers & Acquisitions - What Every Manager Should KnowJustin Hand and Bart Holl, Provident Healthcare Partners

Justin Hand is a Managing Directorat Provident Healthcare Partners andhas been an advisor to leading healthcare executives for over a decade.As a member of the Provident team, and head of the west coast o�ce, Mr. Hand is responsible for the generation and execution of healthcare service transactions, and is the head of the deal-origination team.

Mr. Hand has created over $2 billion in transaction value on behalf of his clients in industries including correctional health, homecare, hospice, pharmacy services, physicianoutsource management, pain management, ambulance, and dental practice management, among others. Select transactions in which Mr. Hand played an integral role include the recapitalization of Comprehensive Pain Management by Interventional Management Services; the recapitalization of Katzen and Dulaney Eye Institute by Varsity Healthcare Partners; the recapitalization of California Forensic Medical Group by H.I.G Capital; the sale of Hearts for Hospice to Frazier Health Services; the recapitalization of Cal-Ore Life Flight by REACH Medical Holdings; the recapitalization of Addus HealthCare by EOS Partners; the recapitalization of Great Lakes Caring by Pouschine Cook; the recapitalization of Great Expressions Dental Centers’ by Audax Group; and the sale of Trinity HomeCare to Option Care, among many others.

Mr. Hand was also recognized by The M&A Advisor as a 40 Under 40 for being a leading transaction advisor to his clients.

Mr. Hand is active in a number of charitable organizations and is involved with the Home Care & Hospice industry through his participation in the Home Care and Hospice Financial Managers Association. Prior to joining Provident, Mr. Hand worked for Kayne Anderson in their Growth Private Equity Group focusing on a multitude of industries, including both healthcare services and healthcare IT.

Mr. Hand is a graduate of NortheasternUniversity, where he received a B.S. in finance and international business. He received his M.B.A. from the UCLA Anderson School of Management.

Bart Holl is an Analyst at Provident Healthcare Partners and his primary responsibilities include conducting in-depth research and analysis oftargeted healthcare sectors to identifygrowth trends and other factors driving merger and acquisition activity in the marketplace. At Provident, he covers multiple sectors within healthcare services with a significant focus on dermatology and assisting these practices through strategic growth opportunities. He also has extensive experience working within healthcare information technology, home health and hospice, as well as radiology.

Prior to joining Provident, he worked as an Analyst in the Private Markets group at New England Pensions Consultants (NEPC), a full-service investment consulting firm based out of Cambridge, MA.

He is a graduate of Boston University’s School of Management with a Bachelor of Science in Finance and Entrepreneurship.

KEYNOTE SPEAKERS


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WEDNESDAY, MARCH 18, 2015

7:00 am-8:00 am Continental Breakfast

8:00 am-8:25 amOpening Remarks and Practice Manager of the Year Award

8:25 am-9:25 amMove the Needle Up! How Great Patient Experiences Can Earn Big Payer Bonuses

Meryl D. Luallin, SullivanLuallin Group

9:25 am-9:55 am Break

9:55 am-10:55 amICD-10 Coding Vignettes

Faith McNicholas and Peggy Eiden

Secret Service Revealed: Customer Service Tips From an Undercover

Mystery PatientMeryl D. Luallin

Leveraging Retail & Cross Promotion Strategies to Increase Revenue and

O�ce SuccessSusan McNeece

11:05 am-12:05 pm

Strategic Planning for Your Practice

Steve Wermuth

Change Management - The Key to EMR Success for Physician Practices

Michael R. Cohen

12:05 pm-1:20 pm Lunch with Topic Tables

1:20 pm-2:20 pm

Untangle Modifier MythsFaith McNicholas and

Peggy Eiden

New Managers Roundtable

Gabi Brockelsby and Linda Leiser

Anatomy of Managed Care Contracting

Kristine Marck

2:30 pm -3:30 pm

Complex CodingFaith McNicholas and

Peggy Eiden

How to Manage Your Practice in 1 HourJudith Aburmirshan

Hiring the Right PeopleNancy Brusegaard

Johnson

/

3:30 pm-4:00 pm Break

4:00 pm-5:00 pm

Top Auditing IssuesFaith McNicholas and

Peggy Eiden

Managing Your Employees: Ten Rules for

Avoiding Employment Related Lawsuits

Shane T. Muñoz , Esq.

Successfully Navigating the Physician Quality

Reporting System (PQRS)Scott Weinberg

5:00 pm-6:30 pm Welcome Reception

6:30 pm-8:00 pm Networking Dinners

COMPLIANCE REGULATORY

PATIENTCENTERED CARE

HUMANRESOURCES

REVENUE MARKETING PRACTICE MANAGEMENT



8:25-9:25 amKeynote - Move the Needle Up! How Great Patient Experiences Can Earn Big Payer BonusesMeryl D. Luallin, SullivanLuallin Group

The Centers for Medicare & Medicaid Services (CMS) and other payers are rewarding hospitals and medical groups for high patient satisfaction scores. It’s not di�cult to earn these bonuses if you know which ratings have the most influence on overall patient satisfaction and how to raise them. This session addresses the new emphasis by CMS and others on the CG-CAHPS survey instrument and how to implement simple but strategic improvement tactics for maximizing your patient scores and earning the bonuses your practice deserves.

9:55-12:05 pmICD-10 Coding VignettesFaith C. M. McNicholas, RHIT, CPC, CPCD, PCS, CDC and Peggy Eiden, CCS-P, CPC, CPCD, CPCMA, American Academy of Dermatology (AAD)

ICD-10 requires enhanced medical record documentation to allow for accurate diagnosis code assignment. ICD-10 is not just a Medicare requirement, it is a HIPAA mandate. Join the experts and learn how the revised and updated coding guidelines can help you improve your coding documentation. This sesson will provide examples of documentation improvements that will make your code assignments more accurate.

9:55-10:55 amSecret Service Revealed: Customer Service Tips from an Undercover Mystery PatientMeryl D. Luallin, SullivanLuallin Group

Patient satisfaction surveys may provide good data, but they don’t always tell the complete story about a patient’s experience with a practice. As a 20+ year “mystery” patient, I have seen it all…from the physician who reached out to shake my hand while wearing rubber gloves to the sta� member who refused to return the unused portion of my cash deposit! This session will describe the peaks and valleys from the perspective of a mystery patient and provide specific service tips from high scoring groups that make every patient experience extraordinarily great!

9:55-10:55 amLeveraging Retail and Cross-Promotion Strategies to Increase Revenue and O�ce SuccessSusan McNeece, Jan Marini Skin Research

Most successful o�ces are busy with aesthetic procedures yet fail to realize their full revenue potential due to underperformance in retail homecare sales. This presentation focuses on common challenges faced by practices today with proven recommendations for in-o�ce marketing, sell-through concepts and promotional strategies. Improved retail sales increases o�ce revenue and can be leveraged to improve procedure conversion rates with little to no additional time requirements, sta�ng or expenditures.

11:05-12:05 pmStrategic Planning for Your PracticeSteve Wermuth, Strategic Health Care

The health care environment is changing rapidly. The A�ordable Care Act (ACA), payment reforms and service delivery reforms are forcing health care providers to look at the way they deliver services and question who their partners are in their market areas. The development of a strategic plan that charts the course of action for a health care EMR provider is more important than ever. Mr. Wermuth will walk you through the aspects of a meaningful strategicplanning process so your practice can be ready for the future.

11:05-12:05 pmChange Management - The Key to EMR Success for Physician PracticesMichael R. Cohen, MRC Consulting Group

This session will provide an overview of where the PhysicianEMR currently is, where it is headed, and what a practice can do to get more value out of its current and future investments in EMR. Discussion will include productive use of an EMR, the importance of workflow, how toaddress Meaningful Use, why many fail and how others succeed, and some practical tips for success.

1:20-2:20 pmUntangle Modifier MythsFaith C. M. McNicholas, RHIT, CPC, CPCD, PCS, CDC and Peggy Eiden, CCS-P, CPC, CPCD, CPCMA, American Academy of Dermatology (AAD)

The use of modifiers can be confusing and frustrating. Modifiers are unavoidable in the dermatology coding world. Join Faith and Peggy as they ‘Untangle Modifier Myths’ and clarify the proper use of modifier 59 vs 76.

DESCRIPTION OF SESSIONS WEDNESDAY, MARCH 18, 2015


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1:20-2:20 pmNew Managers RoundtableGabi Brockelsby, Murfreesboro Dermatology Clinics, PLC and Linda Leiser, Charlottesville Dermatology

Are you a new manager with questions? Or a moreexperienced manager who can answer questions? Join this roundtable where everyone has questions, led by two very experienced managers.

1:20-2:20 pmThe Anatomy of Managed Care Contracting Kristine Marck, California Medical Association

The goal of this session is to demystify managed care contracts. Attendees will become more familiar with the standard contract format and essential provisions to review, and learn which language could put your practice at risk.

2:30-3:30 pmComplex CodingFaith C. M. McNicholas, RHIT, CPC, CPCD, PCS, CDC and Peggy Eiden, CCS-P, CPC, CPCD, CPCMA, American Academy of Dermatology (AAD)

There are so many ways to close a wound and the complex coding guidelines for these closures can make anyone tense. This session will help clarify the complexities and demonstrate the di�erences between simple closures and the more complex closures e.g. flaps and grafts. Come and learn the di�erent types of closures, understand the guidelines on how and when to add closures that will protect your practice from unnecessary claim denials.

2:30-3:30 pmHow to Manage Your Practice in 1 Hour a Week with BenchmarkingJudith Aburmishan, MBA, CPA, CHBC, CMPA, FGMK, LLC

This presentation will review how to read a financial report showing current results, prior year results, and benchmarked results, and how to manage your practice.

2:30-3:30 pmHiring The Right PeopleNancy Brusegaard Johnson, Cooperative of American Physicians, Inc.

Hiring a bad employee can cost a physician practice as much as 30 percent of that hire’s first-year earnings. Not only are there significant costs involved in hiring and training, but the loss of continuity and the stress placed on other sta� can all add up to a compromised bottom line. Valuable tips will be shared on how to conduct e�ective interviews to help ensure the right candidate is hired the first time around.

4:00-5:00 pmTop Auditing IssuesFaith C. M. McNicholas, RHIT, CPC, CPCD, PCS, CDC and Peggy Eiden, CCS-P, CPC, CPCD, CPCMA, American Academy of Dermatology (AAD)

If knowledge is power, knowing what payers and auditorsare looking for will protect you from unnecessary claim denials and audits. What you don’t know will likely hurt your practice financially. This session will discuss the top audit trends that will provide both you and your practice proper planning to avoid these pitfalls. Feel free to bring your audit questions to this interactive session.

4:00-5:00 pmManaging Your Employees: Ten Rules forAvoiding Employment-Related LawsuitsShane T. Muñoz, Esq., FordHarrison LLP

Employers in today’s business world must comply with a host of federal, state, and local employment statutes and regulations. These laws create a risk of litigation that can make doctors, managers and administrators afraid to act to correct problems in the workplace. While litigation is a reality in today’s society, there are some simple rules you can follow to minimize the risk and the cost if a legal claim is made. This presentation o�ers a discussion on how you can apply ten simple rules and proper management practices to help your company avoid falling prey to costly, time consuming litigation.

4:00-5:00 pmSuccessfully Navigating the Physician QualityReporting System (PQRS)Scott Weinberg, American Academy of Dermatology (AAD)

This session is a how-to on successfully reporting PQRS measures to increase quality and avoid the payment reductions in 2017 and beyond. Participants will understand the implications of reporting and not reporting in 2015.



THURSDAY, MARCH 19, 2015


8:00 am-9:10amF* Words: Overcoming the Obstacles Between Dreaming and Doing

Larry Broughton, Broughton Companies


9:40 am-10:40 am

CLIA 101 - Basic CLIA Information

Gary Yamamoto

Tuning Up Your Rubbish Detector for Internet

MarketingBrent Cavender

The Business Case for Creating the

Extraordinary Patient Experience

Carole Lambert

10:50 am-11:50 am

Get Paid Now Without the Hassle -

A Patient-Centered Approach to Collections

Cheryl Bisera

How to Have an Unforgettably Positive

O�ce VisitSteve Sharma and

Tena Brown

Best Practice Patient Flow: How to Seamlessly

Integrate Clinical, Cosmetic, and Mohs

Flow SystemsLarry Brooks

11:50 am-1:20 pm Lunch with Topic Tables

1:20 pm-2:20pm

Ask The LawyerMichael Sacopulos, JD

5 Ways to Drive Revenue With Internal Marketing

Cheryl Bisera

Tablets, iPhones, Laptops, Oh My! Keeping

Device Data SecureJoe Capko

2:30 pm -3:30 pm

Billing RoundtableBrent Moody, MD,

Your Online Reputation: The Di�erence Between

Bankruptcy and Prosperity

Je�rey Segal, MD, JD

Petulant Providers: Management & Legal

Strategies for Addressing Bad Behavior

Karen Zupko, Jennifer O’Brien and Michael

Sacopulos, JD


4:00 pm-5:00 pm

Preparing for & Surviving a Medicare AuditKevin Miserez, Esq.

Strategic Scheduling for Managers and Practices

Karen Zupko

HIPAA, HIPAA Doom-Pa-Dee-Do. I Have

Another Puzzle for You…Michael Sacopulos, JD

5:00 pm-6:30 pm Vendor Reception

6:30 pm-8:00 pm Networking Dinners



HUMANRESOURCES



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8:00-9:10 am Keynote - F* WORDS: Overcoming the Obstacles Between Dreaming and DoingLarry Broughton, Broughton Companies

Larry’s authentic, high-octane keynote features inspiringstories and practical tips to overcome adversity, face challenges, and live a more productive, high-impact and significant life. Based on his studies of business and personal success; and personal interviews with hundredsof successful entrepreneurs, athletes and thought leaders,Larry shares the driving strategies for overcoming any obstacle.

9:40-10:40 amCLIA 101 - Basic CLIA InformationGary Yamamoto, CMS, CLIA, Laboratory Consultant, Centers for Medicare & Medicaid Services

The Clinical Laboratory Improvement Amendments of 1988 (CLIA) have been in e�ect since 1992 and established the minimum Federal requirements for the quality of clinical laboratory testing in the United States. This presentation will teach the history of the CLIA program, from a Centers for Medicare & Medicaid Services (CMS) representative, as well as the latest certificate data, certification process, regulations structure, and basic requirements.

9:40-10:40 amTuning Up Your Rubbish Detector for InternetMarketingBrent Cavender, MetaMed Marketing LLC

More than ever, potential patients identify and research dermatology practices on the Internet, so identifying webproviders qualified in website design, optimization and Search Engine Optimization is more critical than ever. Participants will learn: 3-5 questions to quickly reduce 1000s of possible vendors to five or fewer qualified vendors, the path patients follow in seeking out dermatological providers, and how to intercept potential patients with informative content so that practice becomes their first call.

9:40-10:40 amThe Business Case for Creating the ExtraordinaryPatient ExperienceCarole A. Lambert, MPA, RN, Cooperative of AmericanPhysicians, Inc.

Patients and their families want to feel cared about as well ascared for. Physicians and their sta�s want to feel e�ective and successful in their e�orts on behalf of patients and families. This presentation poses the following questions

and considers possible answers: What does it take to become the provider and place of choice for patients and sta�? In an age of healthcare consumerism, how can we distinguish ourselves in the marketplace? Where and how does the extraordinary patient experience begin?

10:50-11:50 amGet Paid Now Without the Hassle: A Patient-Centered Approach to CollectionsCheryl Bisera, Cheryl Bisera Consulting

To thrive in the new healthcare environment it is vital to address the patient financials paradigm in reimbursement. The trend of patients assuming a higher share of their health costs isn’t going away. This makes it incredibly important for practices to take a firmer stand on patient collections. However, it’s di�cult for sta� to take on the new responsibilities of collecting payments from patients. Find out how a patient-centered approach can help you boost collections and ease the process for sta� and patients at the same time!

10:50-11:50 amHow To Have An Unforgettably Positive O�ce VisitSteven K. Shama, MD, MPH, JoyWorks Communications and Tena Brown, Tenacity Consulting

With the dramatic changes that are occurring in medicine today, the o�ce visit is no longer a sacred interaction. It has been invaded by time constraints and intrusions of the generally negative healthcare system. How can we bring back the days when the healthcare provider and sta� were truly in command of the sacred o�ce visit? During this session, a series of questions and answers will be provided on how to create a positive o�ce visit for the healthcare provider, sta� and the patient, while maintaining this sacred interaction.

10:50-11:50 amBest Practice Patient Flow: How to Seamlessly Integrate Clinical, Cosmetic and Mohs Flow SystemsLarry Brooks, Practice Flow Solutions

Getting the flow systems of a practice to work smoothlywith no logjams is hard enough when it’s just clinical. However, in today’s environment with practices also having Mohs and cosmetic patients at the same facility, the flow patterns are extremely di�cult to set up and manage. This session will guide attendees on how to assess the current flow of their o�ce, identify issues causing the logjams, and give solutions.

DESCRIPTION OF SESSIONS THURSDAY, MARCH 19, 2015



1:20-2:20 pmAsk the LawyerMichael J. Sacopulos, JD, Medical Risk Institute

Some of the best topics and discussions often originate from practice managers and administrators. This presentation will serve as a question and answer period for legal issues attendees might want to raise. Mike has provocative questions dealing with the use of lawyers, accountants and consultants. Attendees, feel free to bring your questions to the session. Why hire counsel by the hour when you can have your questions answered at the ADAM meeting?

1:20-2:20 pm5 Ways to Drive Revenue With Internal MarketingCheryl Bisera, Cheryl Bisera Consulting

You have already earned your existing patients, through referrals or external marketing. They have chosen your practice. They know you and you have their ‘ear.’ So why not leverage that relationship? Internal marketing empowersyour practice to build more revenue through cost e�ective strategies that strengthen your practice’s position in the marketplace with built in revenue generators. Learn five ways to market to your existing patient base and increase both new and existing patient revenue!

1:20-2:20 pmTablets, iPhones, Laptops, Oh My! Keeping Device Data SecureJoe Capko, Capko & Morgan

Smartphones, laptops, and tablet computers can be the ultimate combination of convenience and technology empowerment for you and your physicians. However, the adoption of these technologies within medical practices has outstripped most practices’ understanding of important new risks. This presentation will help you check your practice for the most common vulnerabilities and get you started on establishing sound policies that will keep your dermatology practice in compliance, while protecting your practice’s e�ciency and profitability.

2:30-3:30 pmBilling RoundtableBrent Moody, MD, FAAD, FACP Heritage Medical Associates

Are you looking for a forum to ask billing questions? Having problems getting particular services paid? Join this roundtable and listen to peers provide advice to those di�cult questions.

2:30-3:30 pmYour Online Reputation: The Di�erence BetweenBankruptcy and ProsperityJe�rey Segal, MD, JD, Medical Justice

Today 25% of patients find their doctor using the internet. However, with the internet, if a patient is unhappy he or she needs to do little more than access a growing number of internet doctor rating sites. Also, anyone with a mouse, an internet connection, and a grudge can create permanent damage to a doctor’s most precious asset - his or her reputation. More than 70 sites allow such criticism to be rendered anonymously. Those with an axe to grind, disgruntled o�ce sta�, competitors, or even ex-spouses can pose as patients. The posts are disseminated worldwide,and once posted, the criticism rarely comes down. The presentation will also focus on definitive solutions for protecting one’s reputation in cyberspace - monitoring what is being said; promoting the positive; and addressing the negative. Finally, the discussion will address how doctors can deputize their patients to provide online feedback to build their practices, increasing new patient volume and revenue.

2:30-3:30 pmPetulant Providers: Management and Legal Strategies for Addressing Bad BehaviorKaren Zupko & Jennifer O’Brien, KarenZupko & Associates, Inc. and Michael J. Sacopulos, JD, Medical Risk Institute

This presentation addresses the often di�cult and unpleasanttopic of disruptive physician behavior. This bad behavior can manifest itself when interacting with patients, sta�, colleagues, or hospital administration. The presenters will examine each of these areas by using real world examplesand o�er solutions. This fun, fast paced presentation will entertain and instruct. Horror stories will give way to practical solutions. Attendees will conclude this presentation with concrete strategies to handle even the ugliest of situations.

DESCRIPTION OF SESSIONS THURSDAY, MARCH 19, 2015


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4:00-5:00 pmPreparing for and Surviving a Medicare AuditKevin R. Miserez, Esq., Wachler & Associates, P.C.

Whether providers have undergone an audit or have not yet defended an audit, the existing reality is that all dermatology providers should be prepared for increased attention from a Medicare audit contractor. Over the past year, CMS and its audit contractors have renewed their focus on Part B providers in an e�ort to find and recoup overpayments. This presentation will address the latest developments in the Medicare audit landscape, as well as provide attendees with important compliance measures and appeal strategies to implement in their preparation and defense of an audit.

4:00-5:00 pmStrategic Scheduling for Managers and PracticesKaren Zupko, KarenZupko & Associates, Inc.

Time is money for physicians and managers. What is an hour of your time worth? Do you know? Do your physicians know their hourly rate? And, yes, they have one. In this session, Karen Zupko will review a menu of ideas to improve o�ce scheduling. The challenge of reducing no shows, allowing for walk-ins (drug stores promise quick access!), managing the payer and procedure mix and scheduling deposits will all be covered. Though there are many options, it is important to recognize that there is no right way to schedule patients in a busy dermatology practice. This presentation will also cover Six Tips for Calming Informational Overload.

4:00-5:00 pmHIPAA, HIPAA Doom-Pa-Dee-Do. I Have Another Puzzle for You…Michael J. Sacopulos, JD, Medical Risk Institute

Willy Wonka may have had issues, but confidentiality was not one of them. This presentation will use Mr. Wonka, Oompa Loompas, and scenes from this famous movie to illustrate risks and solutions to dermatology practices. Fun and fast paced, he will cover everything from noncompliant patients to OSHA concerns. Someone might even win a golden ticket!



FRIDAY, MARCH 20, 2015


8:00 am-8:10 amADAM Business Meeting

8:10 am-9:10 amMergers & Acquisitions - What Every Manager Should Know

Justin Hand & Bart Holl, Provident Healthcare Partners


9:40 am-10:40 am

How to Assign Billing O�ce Duties to

Maximize E�ciency & E�ectivenessJackie Coult

Managing Up!Debra Phairas

Academic Dermatology Roundtable

Don Glazier and Virginia King-Barker

10:50 am-11:50 am

Top Financial Benchmarks to Monitor

Your PracticeJackie Coult

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The US Aesthetic MarketCara Chastain and Mary

Beth Hagen

11:50 am-1:20 pm Lunch

1:20 pm-2:20 pm

Legal & RegulatoryUpdate

Bridget Cougevan Howard, Esq.

The Psychology of Closing the Sale

Glenn Morley

The Changing Healthcare Landscape:

Consideration for Group Practices

Mitch Tate

2:30 pm -3:30 pm

Legal Landscape for Dermatology &

Pathology ArrangementsBridget Cougevan

Howard, Esq.

Who Can Enter Orders into the EHR for

Meaningful Use? What You Need to Know

Donald A. Balasa, JD, MBA

Meaningful Use & Dermatology

Rachna Chaudhari


4:00 pm-5:00 pm

Inventory - It’s AllAbout Cost

Kathy Hargreaves

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Maximizing the Dermatology Team: How to Develop and Nurture a Healthy Dermatology

TeamLakshi Aldredge

How to Integrate Clinical Trials into a

Medical PracticeLinda Simon



HUMANRESOURCES



15

8:10-9:10 am Keynote - Mergers & Acquisitions - What Every Manager Should KnowJustin Hand and Bart Holl, Provident Healthcare Partners

Macroeconomic drivers and secular trends have prompted increased merger and acquisition activity in the dermatology market. Practice administrators and physician shareholders should have a clear picture of the strategic options and growth opportunities available to their practice. Provident will highlight the drivers behind industry consolidation and the motivations for both buyers and sellers to explore a transaction, as well as outline commonly used valuation metrics and how to position a practice for a potential merger or sale.

Audience participants will gain greater knowledge of market and deal activity as well as the preemptive steps that should be taken to achieve optimal value in today’s market.

9:40-10:40 amHow to Assign Billing O�ce Duties to Maximize E�ciency and E�ectivenessJackie Coult, CHBC, Complete Healthcare Business Consulting, LLC

An e�ective billing strategy encompasses the entire process from the front desk to final settlement of the patient account. The billing o�ce is a key area in the practice for optimizing cash flow. Learn how to systematically create a culture for learning, motivation, and accountability that adds value to your practice’s bottom line, increases employee e�ciency, and satisfaction for all. 2015 is a pivotal year (ICD-10, Value-Based Reimbursement, etc.). Learn how to knock revenue cycle management out of the park!

9:40-10:40 amManaging Up!Debra Phairas, Practice & Liability Consultants, LLC

Managers, Administrators and CEOs of medical practices

9:40-11:50 amAcademic Dermatology RoundtableDon Glazier, Oregon Health & Science University andVirginia King-Barker, Duke University

A moderated attendee discussion of current pressing issues that impact the administrators of academic departments of dermatology.

need to learn to successfully supervise sta� (manage down), while influencing their physician bosses (manage up), to achieve results. It is di�cult to communicate to your physician that certain behaviors are keeping the practice from achieving optimal success.

Attendees will learn how to: Present key financial benchmarks to physicians, give constructive feedback to physicians, mediate income distribution/expense share issues, manage change successfully, and reduce conflict by team building activities.

10:50-11:50 amTop Financial Benchmarks to Monitor Your PracticeJackie Coult, CHBC, Complete Healthcare Business Consulting, LLC

Benchmarking various financial areas within a practice gives administrators and managers a pulse to perfection. This session will teach the top benchmarks to monitor thesuccess of your practice, including why benchmarks are important, what the top financial indicators are, how to utilize results to create goals for success and so much more.

10:50-11:50 am The US Aesthetic MarketCara Chastain and Mary Beth Hagen, Allergan

This presentation will provide an overview of the US aesthetic market including key insights and consumer profiles. The panelists are the product managers responsiblefor US marketing of Juvéderm®, Juvederm Voluma ®and Botox® Cosmetic. After a brief presentation on aesthetic market dynamics based on Allergan consumer research, panelists will then open the floor for attendee questions.

1:20-2:20 pmLegal & Regulatory UpdateBridget Cougevan Howard, Esq., McDonald Hopkins LLC

This presentation will review the current legal and regulatory issues impacting dermatology practices.

1:20-2:20 pm The Psychology of Closing the SaleGlenn Morley, KarenZupko & Associates, Inc.

What’s the di�erence between an “information dump” and an e�ective phone or in-o�ce consultation? What’s the di�erence between a template e-mail response and an action provoking e-mail connection? What are existingpatients’ expectations when they ask about cosmetic procedures while they are in your o�ce for a med derm appointment? Learn easy ways to manage prospective cosmetic patients’ initial perceptions and create a win for your practice and the patient.

DESCRIPTION OF SESSIONS FRIDAY, MARCH 20, 2015



1:20-2:20 pmThe Changing Health Care Landscape: Considerations for Group PracticesMitch Tate, AbbVie

The healthcare landscape is changing due to increased patient access and various programs intended to improve quality outcomes. This session will review the importance of understanding how the relationship between quality and cost can impact Medicare reimbursement as well as the significance of patient interactions and process improvement.

2:30-3:30 pmLegal Landscape for Dermatology & Pathology ArrangementsBridget Cougevan Howard, Esq., McDonald Hopkins LLC

This session will assist in understanding the legal and compliance risks that exist when pathologists and dermatologists enter into business relationships.

2:30-3:30 pmWho Can Enter Orders into the EHR for Meaningful Use? What You Need to KnowDonald A. Balasa, JD, MBA, American Association of Medical Assistants

E�ective January 1, 2013, only “credentialed medical assistants” (or licensed health care professionals) are permitted by the Centers for Medicare and Medicaid Services (CMS) to enter orders into the computerized provider order entry (CPOE) system for calculating meaningful use for all stages of the Electronic Health Records (EHR) Incentive Programs. Eligible professionals who allow non-credentialed medical assistants to enter orders cannot count such entries toward meeting the meaningful use thresholds.

This presentation will address which medical assistants can enter orders into the CPOE system for meaningful use, and what the consequences are for eligible professionals who do not meet the order entry core objective. Attendees will also learn how medical assistants without formal medicalassisting education or a credential can meet the CMS requirement.

2:30-3:30 pmMeaningful Use & DermatologyRachna Chaudhari, American Academy of Dermatology (AAD)

This presentation will give an overview of the Meaningful Use program including Stage 1 and Stage 2 and how the measures in each stage relate to dermatology.

4:00-5:00 pmInventory - It’s All About CostKathy Hargreaves, CPA, CFP, CPC, KB Healthcare Consultants

Using your practice management system or accounting system to correctly account for product and service costs is important for management decisions and financial results but few Derm practices are “all in.” Participants will review best practices and case studies involving set up controls and results.

4:00-5:00 pmMaximizing the Dermatology Team: How to Develop and Nurture a Healthy Dermatology TeamLakshi Aldredge, Portland VA Medical Center

This presentation provides an overview of all members of the dermatology practice team including the o�ce manager,billing sta�, receptionist, scheduler, medical assistant, Licensed Practical Nurse, Registered Nurse, photo therapist,nurse practitioner, physician assistant and dermatologist. How do you hire and maintain a healthy sta�? How do you ensure each member of the team is practicing to the full extent of their scope of practice? Is your sta� happy, healthy and committed to ensuring your practice is successful? This fun and interactive session will provide best practices for hiring, nurturing and maintaining a healthy and happy dermatology team.

4:00-5:00 pmHow to Integrate Clinical Trials into a Medical PracticeLinda Simon, TKL Research, Inc.

In this session, Ms. Simon will discuss the necessary steps, risks, and benefits of clinical trials. Ms. Simon will also review the considerations needed in order to integrate clinical trials into a medical practice and how to manage both.

DESCRIPTION OF SESSIONS FRIDAY, MARCH 20, 2015


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Prefix/Su�x: Ms. Mr. Mrs. MD DO RN Other

Name (first, m.i., last): ..............................................................................................................................................................

Title:................................ Employer/University Name:..................................................................................................................................................

O�ce Address: ............................................................................................................................................................................

City ................................ State ............................... Zip ............................. Email: ..................................................................

O�ce Phone: ................................. O�ce Fax: .................................. Mobile Phone: ...................................................

Professional Information

Full Time Part Time Presently Unemployed Other (describe) .........................

Which best describes your clinic?

Solo Practice

Single-specialty

Multi-specialty

Academic

What best describes your practice?

Solo practitioner

2-5 physician

5+ physicians

How did you hear about ADAM?

ADAM Member (their name)...................................................................................................................................

Friend/Colleague Direct Mail

ADAM Website Other ......................................................................................

ADAM Meeting

What is your position title?

Administrator Nurse/Medical Assistant

O�ce Manager Accountant/Bookkeeper

Physician Billing specialist/Coder

Other

Specify % if your Practice in the following areas?

General Derm .................................................................................

Cosmetic ..........................................................................................

MOHS .................................................................................................

Derm Path Lab ...............................................................................

Payment Information

$295.00 each Member (membership expires 12/31/2015) $

$245.00 Practice Additional Member (membership expires 12/31/2015) 3 or more members from a practice. All MUST join ADAM at the same time.

$

Total transaction amount $

2015 MEMBERSHIP FORM (please print)

* Special discount provided for groups of 3 or more members*

Check enclosed (payable to ADAM) or Please charge my

Visa Mastercard American Express

Name as it appears on card: .....................................................................................................................................

Card billing address (if same as address above, check here )

Address: ..............................................................................................................................................................................

City: .......................................................... State: .....................................................Zip: ................................................

Authorized signature: ..................................................................................................................................................

Dated: ..................................................................................................................................................................................

Card Number:

Exp. (MM/YY): Total Remittance Amount: ....................................................................



Online registration is available at www.ada-m.org. Please duplicate this form if you are registering

more than one person.

Name: .....................................................................................................................................................................................................

Title: .........................................................................Practice:.............................................................................................................

Address: ................................................................................................................................................................................................

City: ............................................ State: ............................. Zip: ..................... Email: ...................................................................

O�ce Phone: ............................................... O�ce Fax: ..................................... Home Phone: .........................................

Advanced registration ends Monday, March 2, 2015. An additional $75 processing fee will be charged

after March 2, 2015.

Yes, I would like to receive Continuing Education Units for the conference.

You will not receive CEU credits if you do not pay the $25 fee.

(Please note that your CEUs are valid for submission for one year.)

Total .............................................

FIRST TIME ATTENDEE

I am a first time attendee.

MENTORING PROGRAM

I would like a mentor.

RECEPTIONS

I’m attending the Wednesday Welcome Reception

I’m attending the Thursday Vendor Reception

NETWORKING DINNERS (not included in your registration fee)

Wednesday Networking Dinner Thursday Networking Dinner

Do you have any food allergies? .........................................................................................................................................

Cancellation Policy: Cancellations must be received by February 20, 2015. Registration fees minus a $50 administrative fee will be refunded upon written notice of cancellation. All cancellations must be submitted to ADAM Headquarters: 1120 G Street NW, Suite 1000, Washington, DC 20005.

ANNUAL MEETING REGISTRATION

Postmarked on or

before 1/15/2015

Postmarked after

1/15/2015Amount

ADAM Member(1st registrant)

$625 $725 $

Each additional ADAM Member $575 $675 $

Non-Members $995 $1070 $



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Please mark no more than ONE SESSION CHIOCE for each time slot. Please note some sessions are more than one hour in length. The breakfast, luncheons and receptions are included in the registration price.

WEDNESDAY, MARCH 18, 2015

8:25-9:25 am KEYNOTE: Move The Needle Up! How Great Patient Experiences Can Earn Big Payer Bonuses

9:55-10:55 am ICD-10 Coding Vignettes

Secret Service Revealed: Customer Service Tips From an Undercover Mystery Patient

Leveraging Retail & Cross Promotion Strategies to Increase Revenue and O�ce Success

11:05 am-12:05 pm Strategic Planning for Your Practice

Change Management - The Key to EMR Success for Physician Practices

1:20-2:20 pm Understanding Modifiers

New Managers Roundtable

Anatomy of Managed Care Contracting

2:30-3:30 pm Complex Coding How to Manage Your Practice in 1 Hour

Hiring the Right People

4:00-5:00 pm Top Auditing Issues Managing Your Employees: Ten Rules for Avoiding Employment Related Lawsuits

Successfully Navigating the Physician Quality Reporting System (PQRS)

THURSDAY, MARCH 19, 2015

8:00-9:10 am KEYNOTE: F* Words: Overcoming the Obstacles Between Dreaming and Doing

9:40-10:40 am CLIA 101 - Basic CLIA Information

Tuning Up Your Rubbish Detector for Internet Marketing

The Business Case for Creating the Extraordinary Patient Experience

10:50-11:50 am Get Paid Now Without the Hassle - A Patient-Centered Approach to Collections

How to Have an Unforgettably Positive O�ce Visit

Best Practice Patient Flow: How to Seamlessly Integrate Clinical, Cosmetic, and Mohs Flow Systems

1:20-2:20 pm Ask The Lawyer 5 Ways to Drive Revenue With Internal Marketing

Tablets, iPhones, Laptops, Oh My! Keeping Device Data Secure

2:30-3:30 pm Billing Roundtable Your Online Reputation: The Di�erence Between Bankruptcy and Prosperity

Petulant Providers: Management & Legal Strategies for Addressing Bad Behavior

4:00-5:00 pm Preparing for & Surviving a Medicare Audit

Strategic Scheduling for Managers and Practices

HIPAA, HIPAA Doom- Pa-Dee-Do. I Have Another Puzzle for You…




PAYMENT must accompany registration form (credit card information must be included for all forms.)

Check enclosed (payable to ADAM) or Please charge my Visa Mastercard American Express

Name as it appears on card: ..............................................................................................................................................

Card billing address (if same as address on page 1 of registration form, check here )

Address: .......................................................................................................................................................................................

City: .......................................................... State: .....................................................Zip: .........................................................

Authorized signature: ...........................................................................................................................................................

Dated: ..........................................................................................................................................................................................

Card Number:

Exp. (MM/YY): Total Remittance Amount: .............................................................................

Send your completed registration form with payment to:Mailing address: ADAM 1120 G Street NW, Suite 1000 Washington, DC 20005 Fax: (800) 671-3763 If you have any questions, contact ADAM Headquarters at 866-480-3573 or email at [email protected].

FRIDAY, MARCH 20, 2015

8:10-9:10 am KEYNOTE: Mergers & Acquisitions – What Every Manager Should Know

9:40-10:40 am How to Assign Billing O�ce Duties to Maximize E�ciency & E�ectiveness

Managing Up! Academic Dermatology Roundtable

10:50-11:50 am Top Financial Benchmarks to Monitor Your Practice

The US Aesthetic Market

1:20-2:20 pm Legal & Regulatory Update

The Psychology of Closing the Sale

The Changing Healthcare Landscape: Consideration for Group Practices

2:30-3:30 pm Legal Landscape for Dermatology & Pathology Arrangements

Who Can Enter Orders into the EHR for Meaningful Use? What You Need to Know

Meaningful Use & Dermatology

4:00-5:00 pm Inventory - It’s All About Cost

Maximizing the Dermatology Team: How to Develop and Nurture a Healthy Dermatology Team

How to Integrate Clinical Trials into a Medical Practice



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Notes



1120 G St. NW, Suite 1000Washington, DC 20005

P: 866.480.3573F: 800.671.3763

E: [email protected]

www.ada-m.org

Documents

San Francisco, California - ADAM ADAM... · San Francisco, California ... correctional health, homecare, hospice, ... services and healthcare IT. Mr. Hand is a graduate of Northeastern