SAMZODHANAA JOURNAL OF MANAGEMENT RESEARCH

Vol 3 Issue 1,October 2014

An

International,

Double

-

Blind

Peer

-

Reviewd,

Open

-

Access

journal

published

byThe

Department

of

Management

Studies

Easwari

Engineering

College

www.eecmbajournal.in

S A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N A –––– J o u r n a lJ o u r n a lJ o u r n a lJ o u r n a l o fo fo fo f M a n a g e m e n tM a n a g e m e n tM a n a g e m e n tM a n a g e m e n t““““

R e s e a rR e s e a rR e s e a rR e s e a r c hc hc hc h ””””

I S S NI S S NI S S NI S S N 2347234723472347---- 4270427042704270

V o lV o lV o lV o l 3333 I s s u eI s s u eI s s u eI s s u e 1, 1, 1, 1, O c t o b e rO c t o b e rO c t o b e rO c t o b e r 2014 2014 2014 2014

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“SAMZODHANA”“SAMZODHANA”“SAMZODHANA”“SAMZODHANA” JOURNAL OF MANAGEMENT RESEARCHJOURNAL OF MANAGEMENT RESEARCHJOURNAL OF MANAGEMENT RESEARCHJOURNAL OF MANAGEMENT RESEARCH

Vol 3 Issue 1, October 2014

Table of ContentTable of ContentTable of ContentTable of Content S.No Article Title Page No

1. Influence of Demographic Variables on the Psychological Biases of

Retail Investors – An Empirical Study

Prabha Rajagopalan & Dr. S. Gurusamy

1

2. India’s dilemmas in world bank: the politics of bargaining or

influence

Dr. Badruddin

56

3. A study on management institutions in context with entrepreneurial

for the development of economy of India with emphasis on Lucknow

Dr. Gaurav Bisaria

64

4. Alarming employability skills deficiency among budding engineering

graduates – a study on engineering graduates in Chittoor district

N. Hari Prasad & Dr. J. Parasuraman

76

5. Problems associated with the micro and small enterprises: a study

among traditional sector entrepreneurs in Nagaland

Imtinungsang Jamir

84

6. Perspectives of Rural Entrepreneurship In India

S.Moghana Lavanya, S.Hemalatha & V.M.Indumathi 95

7. Evaluating the effectiveness of training and development programmes

on organizational growth and employee performance; a case study of

Y&K company ltd, Koforidua, Ghana

Bright Nyamekye & Dr. V.M Ponniah

101

8. Employer - Employee Relationship

Dr. B. Devamaindhan 108

9. A study on assessing the market potential of skill development

training programs in engineering colleges with reference to Madurai

region

Dr.B.Rajeswari

114

10. Emerging Trends In E-Marketing & It’s Scope And Effectiveness In India

Ayan Saha 122

S A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N A –––– J o u r n a lJ o u r n a lJ o u r n a lJ o u r n a l o fo fo fo f M a n a g e m e n tM a n a g e m e n tM a n a g e m e n tM a n a g e m e n t““““

R e s e a rR e s e a rR e s e a rR e s e a r c hc hc hc h ””””

I S S NI S S NI S S NI S S N 2347234723472347---- 4270427042704270

V o lV o lV o lV o l 3333 I s s u eI s s u eI s s u eI s s u e 1, 1, 1, 1, O c t o b e rO c t o b e rO c t o b e rO c t o b e r 2014 2014 2014 2014

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11. Practicing marketing; and it's challenges in the healthcare industry

Amoah-Binfoh Kenneth, Priscilla Bempah Botw & Dr. Joe Sarprasatha 127

12. Evaluation Of Customer Satisfaction And Loyalty Across Select

Demographic Characteristics In A Premium Coffee Shop Restaurant

Context

Ramakrishnan Venkatesakumar

136

13. An Analytical Study On Seasonal Anomalies Of Ten (10) SENSEX (BSE)

Listed Stocks From The Time Period 2006 (February) To 2014(February)

G.Vignesh Prabhu

144

14. Quarterly financial results and trading volumes in the Indian stock

markets

R. Ravi Sankar

152

15. Impact of dividend announcement on share price: both sector and

industry wise analysis

Subhendu Kumar Pradhan

159

16. A study on KSA (knowledge, skills and ability) competency among

nurses

P.Jakulin Divya Mary

168

17. Corporate Social Responsibility (CSR): A Case Study of Adithya Birla

Group

Devaraja Nayaka & Dr. Nanjunda

175

18. In which exchange rate forecast techniques – do forecast trust? –

context of India

Jayshree Mandaviya

188

19. Occupational stress among working women: an empirical analysis

Dr. Anil Kumar & Meenakshi Yadav 199

20. Analyzing the impact of celebrity endorsements: goods v/s services

Kisholoy Roy & Rishav Surana 217

21. A study on Pradhan Mantri Jan Dhan Yojana – with reference to

nationalized bank (Bank of Baroda)

Sri Lakshmi, D.Mamatha & Dr.Ponniah V M

227

22. A market study on buying behaviour pattern of customers with

reference to e-shops

Dr. K. Sadasivan, Associate Professor & D. Mohan Rangam

237

23. Solar panel and renewable energy in Mexico - development and 243

S A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N A –––– J o u r n a lJ o u r n a lJ o u r n a lJ o u r n a l o fo fo fo f M a n a g e m e n tM a n a g e m e n tM a n a g e m e n tM a n a g e m e n t““““

R e s e a rR e s e a rR e s e a rR e s e a r c hc hc hc h ””””

I S S NI S S NI S S NI S S N 2347234723472347---- 4270427042704270

V o lV o lV o lV o l 3333 I s s u eI s s u eI s s u eI s s u e 1, 1, 1, 1, O c t o b e rO c t o b e rO c t o b e rO c t o b e r 2014 2014 2014 2014

w w ww w ww w ww w w e e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a l i ni ni ni n.... ....

outlook for photovoltaic

José G. Vargas-Hernández

24. Technological innovations and health care expenditure

Dr. Miniar Ben Ammar Sghari & Pr. Sami Hammami 261

25. Reshaping development project: conjoint analysis for assessing urban

development climate

Matiur Rahman

271

S A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N A –––– J o u r n a lJ o u r n a lJ o u r n a lJ o u r n a l o fo fo fo f M a n a g e m e n tM a n a g e m e n tM a n a g e m e n tM a n a g e m e n t““““

R e s e a rR e s e a rR e s e a rR e s e a r c hc hc hc h ””””

I S S NI S S NI S S NI S S N 2347234723472347---- 4270427042704270

V o lV o lV o lV o l 3333 I s s u eI s s u eI s s u eI s s u e 1, 1, 1, 1, O c t o b e rO c t o b e rO c t o b e rO c t o b e r 2014 2014 2014 2014

w w ww w ww w ww w w e e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a l i ni ni ni n.... ....

Editorial Board

Chief Editor

Dr.Mu.Subrahmanian, Professor & Head-MBA, Easwari Engineering College,

Chennai

Editorial Advisory Board

Dr.KEITH B MURRAY Professor, Faculty of Marketing Professor, The Graduate School College of

Business Bryant University 1150 Douglas Pike Smithfield

Dr.KUMUDINEI DISSANAYAKE Department of Management & Organization Studies, Faculty of

Management & Finance, University of Colombo, Sri Lanka

Dr.K. JAYARAMAN Associate Professor Graduate School of Business (GSB) Universiti Sains

Malaysia (USM) 11800, USM, Penang

Dr. KANAGI KANAPATHY, Department of Operations and MIS, Faculty of Business &

Accountancy, University of Malaya, Kuala Lumpur, Malaysia

Dr.NEETA BAPORIKAR Head, Scientific Research Department Salalah College of Applied

Sciences Sultanate of Oman

Dr.M.KANNADHSAN, Associate Professor, Indian Institute of Management, Raipur, Old

Dhamtari Road, Sejdhar, Raipur

Dr.G.RAJENDRAN Professor & Head, Department of Management Studies, Anna University,

Chennai

Dr. V.MANICKAVASAGAM, Registrar, Alagappa University, Karaikudi

Dr.V.VIJAYALAKSHIMI, Department of Management Studies, Indian Institute of Technology,

Madras, Chennai

S A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N A –––– J o u r n a lJ o u r n a lJ o u r n a lJ o u r n a l o fo fo fo f M a n a g e m e n tM a n a g e m e n tM a n a g e m e n tM a n a g e m e n t““““

R e s e a rR e s e a rR e s e a rR e s e a r c hc hc hc h ””””

I S S NI S S NI S S NI S S N 2347234723472347---- 4270427042704270

V o lV o lV o lV o l 3333 I s s u eI s s u eI s s u eI s s u e 1, 1, 1, 1, O c t o b e rO c t o b e rO c t o b e rO c t o b e r 2014 2014 2014 2014

w w ww w ww w ww w w e e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a l i ni ni ni n.... ....

Dr.R.THENMOZHI, Professor, Department of Management Studies, University of Madras,

Chennai

Dr.M.SENTHIL Dean (College Development Council) & Professor of Management - AIM,

Alagappa University, Karaikudi

Dr. S. GANESAN Director, KPR School of Business Arasur, Coimbatore

Dr.V.M.PONNIAH, Professor, School of Management, SRM University, Chennai

Dr.P. DAVID JAWAHAR, Registrar, University of Madras, Chennai

Dr.N.ANNAMALAI, Creativity Sphere, Creativity Consultant, Chennai

Dr. V. KUBENDRAN, Professor, School of Management, Bharathiar University, Coimbatore

Dr. V. BALACHANDRAN, Professor, Department of Corporate Secretaryship, School of

Management, Alagappa University, Karaikudi

Dr. MITSU PATEL Asst. Prof. Parul Institute of Management & Research Waghodia, Vadodara

Dr. V. BASIL HANS Associate Professor and Head, Dept of Economics St Aloysius College

Mangalore Karnataka

Dr.M.JEYARATHNAM, Director (Retd), Women Studies, Bharathiar University, Coimbatore

Dr.B.HAREENDRAN, Dean, Bhavan's Royal Institute of Management Old Guest House Road, Off

Hill Palace Tripunithura, Thiruvankulam P.O., Kochi

Dr. SIDDHARATHA S BHARDWAJ, School of Management, Kurukshetra University, Kurukshetra,

Haryana

Dr.LAKSHMI VISHNU MURTHY TUNUGUNTLA Assistant Professor, Institute of Management

Technology, Hyderabad Survey No. 38, Cherlaguda Village Shamshabad Mandal, RR District

Hyderabad

S A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N AS A M Z O D H A N A –––– J o u r n a lJ o u r n a lJ o u r n a lJ o u r n a l o fo fo fo f M a n a g e m e n tM a n a g e m e n tM a n a g e m e n tM a n a g e m e n t““““

R e s e a rR e s e a rR e s e a rR e s e a r c hc hc hc h ””””

I S S NI S S NI S S NI S S N 2347234723472347---- 4270427042704270

V o lV o lV o lV o l 3333 I s s u eI s s u eI s s u eI s s u e 1, 1, 1, 1, O c t o b e rO c t o b e rO c t o b e rO c t o b e r 2014 2014 2014 2014

w w ww w ww w ww w w e e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a le e c m b a j o u r n a l i ni ni ni n.... ....

Dr. JEELAN BASHA, Assistant Professor in Accounting & Finance, Govt. First Grade College,

M.M.Halli-583222, Bellary(Dist), Karnataka.

Dr.K.SADASIVAN Associate Professor, School of Management, SRM University, Chennai

Dr.S.SUBRAMANIAN Head i/c, School of Management Studies Tamil Nadu Open University

Chennai

Dr. R. RAVANAN, Associate Professor, Department of Statistics, Presidency College, Chennai

Dr. SHANTHI VENKATESH Associate Professor – Marketing, Loyola Institute of Business

Administration (LIBA) Loyola College, Chennai

Dr.B.DEVAMAIDHAN, University of Madras, Chennai

Dr. K. S. SATHYANARAYNAN, Assistant Professor, MEASI Institute of Management, Royapettah,

Chennai

Dr.Y. LOKESWARA CHOUDARY, Assistant Professor, Government Arts College, Nandanam,

Chennai

Dr. G P GANESH Regional Head – Sales, ICICI Bank, Coimbatore

Dr.S.DHINESH BABU, Government Arts College, Paramakudi

Dr.S.PRAGADEESWARAN, Associate Professor, Annamalai University, Annamalai Nagar

Dr.V.KUMAR, General Manager, Supply Chain Engineering, Comstar Automotive Technologies

Pvt Ltd, Maraimalai Nagar, Chennai

Dr.V.MOHANASUNDARAM Professor and Head, Departement of MBA, Vivekanandha Institute

of Engg & Tech for Women, Elayampalayam, Tiruchengode