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8/3/2019 Samsung Mob Sundrani Sir
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MARKET RESEARCH
FOR
Submitted by:1. Anshuman Baruah2. Devang Chauhan3. Ankur Chopra4. Dheeraj Goyal5. Winner Gulati
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S AMSUNG S MARTPHPONES
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I ntroductionI ntroductionSamsung mobiles provides
the widest range of mobile
phones starting from
1200/- to 45000/- with wide
variety of features and are
the best value of money. But
are we buyers wise enough
to choose the best out of
these. Let us have a keen
glimpse on it through our
eyes.
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Samsung Mobilesold outaround
19.2millionunits inthe lastquarter(April
2011- June2011)
worldwide with17.5 %marketshare .
24.15
17.5
15.2
14.1
12.8
18
Sales
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L ETS TAKE A L OOK AT GA L AXY SII A SUPER SUCCESS F OR SAMSUNG
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1. What type of mobile you have atpresent?
A. Tablet Smartphone
B. SmartphoneC. Dual SIM PHONE
D.Qwerty MESSAGING PHONE
E. Touch PHONEF. Other CATEGORY
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0 5 10 15 20 25 30 35 40
Touch Phones
Tablet smart phones
Smartphones
QWERTY phones
Other Categories
Dual sim phones
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2. Which company smart phone you
always look forward to?
4
6
15
75
Sony Ericsson
HTC
Samsung
Apple
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3 . Does money really matter to you
while buying a smart phone?
Yes58%
No42%
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4 . Which company do you think
provide the widest range ofSmartphones?
14%
40%
40%
6%
0
0 10 20 30 40 50
Sony Ericsson
Samsung
Nokia
HTC
Apple
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5. Which company you think provide
the Smartphone at the lowest price?
A. Samsung
B. AppleC. HTC
D. Nokia
E. Sony ericssonF. Others
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3
33
60
4
Sony Ericsson
Nokia
Samsung
Apple
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Yes33%
No67%
6 . Do you go for a Smartphone
because of the brand ambassadorassociated with it?
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7. What feature you particularly look forwhile buying a smartphone?
A. Brand name
B. Operating system(platform)
C. No. of applicationsD. Design or look
E. Screen size
F. ConnectivityG. Battery Life
H. Memory
I. Processor
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35%
40%
30%
10%
2%
20%
25%
5%
40%
0 10 20 30 40 50
Processor
Memory
Battery L ife
Connectivity
Screen Size
Design
Application
Operating System
Brand Name
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8 . In recent times which smartphones you
felt was the best value of money (markunbiased with your own phone) ?
A.Apple Iphone 4
B. Samsung Galaxy SII
C. Nokia N8
D.HTC Droid Incredible
E. Motorola XOOM
F. Sony Ericsson XPERIA
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20%
72%
4%
2%
Samsung Galaxy SII
Apple Iphone 4
Nokia N8
Sony Ericson XPERIA
HTC Droid
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9. Which operating system you think is
the most user friendly one ?
20%
6%
74%
APPLE IOS
Symbian
Google ANDROID
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10. Which company customer care you
like the most?
A. Samsung
B. AppleC. HTC
D. Nokia
E. Sony ericsson
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20%
2%
70%
10%
Samsung
Apple
Nokia
Sony Ericsson
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11. In what part you think Samsung
Smartphone are still lagging behind theothers?
A. Marketing Strategy
B. Features / Applications
C. Resale value
D. Reach to smaller towns of the country .
E. Camera qualityF. Touch Sensitivity
G. There is nothing like that. Samsung is the best.
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20%
34%
20%
8%
0
6%
12%
Samsung is the best
Touch Sensitivity
Resale Value
Poor reach
Marketing Strategy
Features/ No. of Applications
Camera Quality
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ANALYS I S
CONCLUS I ON
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Widest range of smartphones
At the lowest prices without compromising the quality.
Galaxy S II with its great success made high waiting for the next
product from SAMSUNG.
Second position in the worldwide Smartphone market.
Of course the brand name.
Aamir Khan association with SAMSUNG Mobiles.
Bluetooth connectivity available (absent in AppleIPH
ONE4)
Lesser restrictions
Launches in I ndia at the time of worldwide launching (unlike
Apple products)
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Still needs strong steps to get over the image of
Nokia which is in the Indian minds.
Need some new design features.Touch Sensitivity is another feature the company
needs to work upon.
Wider network of service centers and faster service
is needed.
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