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Kingston Flash Mob
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Chalk About It
Lindsey Fair
Tye Inwood
Foursquare
Not very successful
3 check in locations
Only check ins by classmates in one location “market square”
Lack social media integration i.e. Twitter integration capability but was not utilized
Went okay
Only one user for the account
Not able to tag the “chalkabout” profile
Only 10 followers
Lack of social media integration
Went okay
Not enough followers
No re-pins by current followers
Not right channel for hockey team
Doodle.ly
Not successful
No engagement
Only select people use Doodle.ly
No cross media integration with other platforms
Youtube
Success
147 views on both uploaded videos of event
Videos linked to the Facebook page
Before and after videos of event
Slideshare
Semi success
Each slide had over 50 views
16 followers
Able to share over all platforms
Visual appeal
2 personal Twitter accounts
No retweets or favourites
One of the top tool for a flash mob
Success
25 likes
Was able to share over multiple social media platforms
Allowed for updates
Google Plus+
Able to create event for flash mob
Used personal accounts
Good tool to bring in people from different areas
Made into an event only one person attended
Mistakes/Missed Opportunities
More pre-planning time needed
Building more of a community for the event
Settling on a clear plan took to much valuable time
Changed from flash mob to just event
To far spread
The event should have been held in one central area
Content (The good and the Bad)
Every channel was utilized
Needed more cross media integration with each channel should of optimized
Channels that posted before and after shots was a success because it was a way to measure the event
Not enough followers from outside the class used other tools such as Foursquare, Pinterest, Doodly.
Top Success
Town square was optimal spot to hold a bigger event
Youtube videos were success
Creative artwork in town square
Lots of Twitter and Instagram photos
Recommendations
More time to build a community
More cross media integration
Event should have been held in only one area
The event should have been held early on (To Cold)
Should of utilized some traditional medias as well
CMOST
Multiple channels were used
All channels should of tried to connect with one another to gain more followers
A few to many unnecessary channels used for the event
Some integration went well (Twitter, Facebook)
Channel Choice
Too many channels were used
Facebook, Twitter and Youtube would be the best tools to approach a flash mob
With tools mentioned above creating a tighter community would have been easier
With three channels mention creating a community and buzz would be more successful
MARCOM
Not enough of a connection to the Fronts
Little to no results were made
Did not target the Fronts fans appropriately
Tactics
Location at market square was a prime location for a bigger event
Timing need to be changed to an earlier time 4:17 was to late
Engagement, needed more interaction
