SAMPLING RESEARCH Color Psychology

Tianjie Li

Simple Version

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1. OVERVIEW

This project practised HCI theory and methods through the HCI & UI research of 3D modeling software. The research had built the user's action & congition model through user research and provi

ded the design guidelines of this kind of software. The research analyzed congitive demands of the icons of different user typesunder different circumstances and proposed the icons' standard to

wards the user centered design.

2. BASIC INVESTIGATION RESULTS (SAMPLE)

2.1. Colors and emotions

PICTURE 1 Colors and emotions

2.2. Favorite colors (some results)

In the investigation, I consider gender, blood type and living environment as three main factors which affect people’s favorite colors. The question which explores if the people’s favorite color is the

one that makes people calm down may contributes to the values and people’s lifestyles. We can find something useful to our design from the research.

BLUEGREEN

GREYWHITE

BLACK

46.40%

39.00% 37.50%

33.70%

16.30%

CHOOSING RESULTS OF COLORS WITH CALMING EMOTION

BLUE

GREEN

GREY

WHITE

BLACKYELLOW GREEN WHITE GREY

PINKBLUE

43.10%

32.00%

26.50% 25.00%

23.90% 23.20%

CHOOSING RESULTS OF COLORS WITH COMFORTABLE EMOTION

YELLOW

GREEN

WHITE

GREY

PINK

BLUE BLACKBROWN

GREYBLUE

PURPLE

52.40% 50.00%

25.00%

18.90%

12.70%

CHOOSING RESULTS OF COLORS WITH SOLEMN EMOTION

BLACK

BROWN

GREY

BLUE

PURPLE

YELLOW REDPINK

GREENBLUE

33.80%

19.00%

15.20%

10.40% 9.20%

CHOOSING RESULTS OF COLORS WITH CHEERFUL EMOTION

YELLOW

RED

PINK

GREEN

BLUERED

YELLOWORANGE

36.30%

12.00%

8.80%

CHOOSING RESULTS OF COLORS WITH EXCITING EMOTION

RED

YELLOW

ORANGE

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3. LARGE SAMPLE ANALYSIS

0.00%5.00%

10.00%15.00%20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

blue green white blackyellow grey

purple pink

blue green white black yellow grey purple pink

overall 43.30% 23.70% 14.50% 4.50% 4.10% 2.90% 2.60% 1.70%

male 40.90% 25.30% 14.20% 6.00% 4.10% 3.70% 2.30% 0.80%

female 47.10% 21.00% 15.00% 2.10% 4.30% 1.70% 3.00% 3.20%

THE COLOR WHICH MADE PEOPLE CALM DOWN

4%

30%

37%

17%

11%

1%

THE FEELINGS OF FAVORITE COLOR

exciting calm comfortable relax energetic others

overallblood type

Ablood type

Bblood type

ABblood type

Oothers

43.10% 46.00% 44.30% 47.10%

40.20% 38.10%

ONE'S FAVORITE COLOR IS THE ONE MAKES PEOPLE CALM DOWN (DIFFERENT BLOOD TYPE)

overall

blood type A

blood type B

blood type AB

blood type O

others

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TABLE 1 The relationship between sample size and research conclusions

36.9%

16.6%

12.5%

8.4% 7.3%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50 250 450 650 850 1050 1250 1450 1650 1850 2050 2250 2450 2650 2850 3050 3250 3450 3650 3850 4050

PER

CEN

TAG

E O

F P

EOP

LE'S

FA

VO

RIT

E C

OLO

R

SAMPLE SIZE

RELATIONSHIP BETWEEN SAMPLE SIZE & RESEARCH CONCLUSIONS The chart shows the percentage of people's favor of certain colors and variation trend according to the sample size

BLUE GREEN WHITE BLACK RED

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For questions or details please contact litianjie901001@gmail.com.

0.00%

-30.00%

-25.00%

-20.00%

-15.00%

-10.00%

-5.00%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

50 250 450 650 850 1050 1250 1450 1650 1850 2050 2250 2450 2650 2850 3050 3250 3450 3650 3850 4050

DEV

IATI

ON

S

SAMPLE SIZE

RELATIONSHIP BETWEEN SAMPLE SIZE & RESEARCH CONCLUSIONS' DEVIATIONS The chart shows the deviations of percentage of people's favor of certain colors and variation trend according to the sample size

BLUE GREEN WHITE BLACK RED