salesassets.pearsonschoolapps.com/playbook_assets/HTMP Sampler...SALES DRAFT 15 Common Core Standards Attach core standards for this page Chapter 1 – Hospitality and Tourism 15 Visitor’s

The hospitality and tourism industry is a high-growth industry that offers a wide variety of jobs to qualifi ed workers, particularly young people. Consequently, the need to train the next generation of hospitality professionals has been identifi ed as a priority by The American Hotel & Lodging Educational Institute (EI).

The Hospitality and Tourism Management Program (HTMP) combines classroom and online learning along with real-life experiences that introduce high school students to the variety of opportunities available in the industry. The educational goal of the two-year course is to prepare young people to either enter the workforce or continue on to a post-secondary hospitality and tourism management program.

The American Hotel & Lodging Educational Institute (EI) is recognized as the gold-standard of training for hospitality professionals.

12-04210 07570SPL01ENGE

SALES SAMPLE

Chapter 1

Hospitality and

Tourism Management

Program

SALES SAMPLE

Left Blank Intentionally

Left Blank Intentionally

iHospitality and Tourism Management Program

Year 1

Hospitality and

Tourism Management

Program

2

Unit 1

Introduction to

Chapter 1Hospitality and Tourism

Chapter 2Careers in Hospitality

Hospitality and Tourism Program

SALES DRAFT

17Common Core Standards Attach core standards for this page

17Chapter 1 – Hospitality and Tourism

Resort Hotels

Vacation Ownership Properties

Casino Hotels

Conference and Convention Centers

Bed and Breakfast Hotels

Other Travel Accommodations

Cruise Ships

SALES DRAFT


16 Chapter 1 – Hospitality and Tourism

W

Commercial Hotels

Airport Hotels

All-Suite Hotels

Extended-Stay Hotels

Residential Hotels

Types and Organization of Accommodations

Section 1.7

SALES DRAFTActivity 6: Type Casting Hotels – Homework AssignmentAssignChapter 1 worksheet: Activity 6: Type Casting Hotels for homework.

SetA due date for worksheet to be turned in for grading.

3

UNIT OVERVIEW

O

SALES DRAFT

4

Ch pter 1

Hospitality and Tourism

Section 1.1Introduction

Section 1.2History of Hospitality and Tourism

Section 1.3Global View of Hospitality and Tourism

Section 1.4 Scope of Industry

Section 1.5The R.A.V.E. Principle: Respect and Value Everyone

Section 1.6Guest Service on a Global Scale

Section 1.7Types and Organization of Accommodations

COMPETENCIES1. Describe the changes hospitality and

tourism have experienced in modern

times.

2. Explain how hospitality and tourism

depend on one another for success.

3. Describe the social impact of global travel

and business on hospitality and tourism.

4. Explain the need for respect and value for

all guests by the hospitality and tourism

industry.

5. Explain the purpose of quality guest

service in the hospitality and tourism

industry.

6. Describe the scope of industry services

available for today’s traveler.

7. Identify the types of hotels available to

SALES DRAFT



Visitor’s Map to Paris

Accommodations

Transportation

Food & Beverage

Shopping

Attractions

Your Key to Paris

SALES DRAFT1.7 Types and Structure of Hotels

Section Overview

Typically, the first thing a guest will book after making transportation arrangements fortravel is to find a place to stay.

The choices are many in order to meet the needs of the very diverse traveling public.

As discussed earlier in this chapter, people typically travel for one of five main reasons. Consequently, the hotel and lodging industry has respondedby creating a wide varietyof types of hotels that arestructured to meet the specificneeds of the target audience.

DiscussWhich categories each of the types of hotels and lodgingoptions listed in Section1.7 would be target. The categories are:

Recreation

Family

Religion

Education

Business

Health

Point out That each type of hotel andlodging property may not limit their target audience to only one category and may pull andcombine features from othertypes of properties in order to expand their sales base.



Destination Marketing

SALES DRAFTActivity 5: A Visit to Paris – Workbook ActivityReadThe scenario in the workbook along with the group requirements listed for students to research.

DiscussWhat a conference group planning a visit to a specific destination would need to find.

The key items the group would want to prearrange would be:

A place to stay

A variety of places or menus for dining

A variety of things to do for conference attendees and their family members or guests

An efficient way of getting from place to place (trans-portation choice must be capable of moving a large group quickly)

RequireStudents to complete Chapter 1 worksheet: Activity 5: A Visit to Paris.

5

hospitality and tourism guests.

Hospitality Profile

Joseph A. McInerney, CHAPresident & CEOAmerican Hotel & Lodging Association

Joseph A. McInerney, CHA, is president and chief

executive officer of American Hotel & Lodging Association

(AH&LA). As the head executive of the largest trade

association representing the U.S. lodging industry, Mr.

McInerney implements and directs AH&LA’s services as

well as provides leadership to association members. He

also works directly with the volunteer officers, board of

directors, and partner state associations in determining

the direction of the industry.

Since his appointment, Mr. McInerney has reorganized

the association to streamline efficiency and strengthen its

core operations, including consolidating its two affiliates

to form the American Hotel & Lodging Educational

Foundation. The AHLEF is the only educational dollar-

dispensing, not-for-profit premier organization for

scholarships, professional certification, instructional

material, and funding for key industry research.

Additionally, Mr. McInerney spearheaded the changing

of the membership structure from a federation to a dual-

membership format, streamlined the board of directors,

and clarified the organization’s mission.

Your Task: Conduct an Internet search about Mr.

McInerney to gather more information about his career.

You will need to combine the profile information shown

above with the data you find online to complete the

Profile Activity in your workbook.

SALES DRAFT


Thospitality tourism

Section 1.1

TERMS YOU SHOULD KNOW

Hospitality—the reception

and entertainment of guests,

visitors, or strangers at

resorts; membership clubs,

conventions, attractions,

special events; and other

services for travelers and

tourists.

Tourism—tourist travel and

the services connected with

it, regarded as an industry

combined with hospitality.

Introduction

Pineapple Fun FactIn 1907, E.M. Statler built the first modern

hotel, the Statler, in Buffalo, NY, with

private bathrooms and a radio in every

room. Eventually, his chain of hotels had

5,300 rooms that could accommodate

6,700 guests a day. He is considered the

father of the modern hotel.

SALES DRAFT



G

guest service is meeting the needs of guests the way they want and expect them to be met.

tangible serviceintangible service

Guest Service on a Global Scale

Section 1.6


Tangible Services—

services that provide for

guest expectations using

the physical assets of the

property.

Intangible Services—

the primary services

of hospitality-oriented

organizations. Intangible

services such as comfort,

enjoyment, and pleasant

experiences relate to guests’

emotional well-being and

expectations. They present

very different management

and marketing problems than

tangible products such as

guestrooms or extra pillows.

SALES DRAFT1.6 Guest Service on a Global Scale

Activity 4: Write a Guest Welcome Note – Homework ActivityPurpose of ActivityTo introduce students to the concept of guest service and the need to begin developing guest service soft skills. Also, it will illustrate ways in which both value and respect can be shown to guests.

ExplainHow first impressions will leave lasting impressions on guests.

DiscussThe need to make guests feel important when they first arrive at the property and how receiving a welcome note from the general manager, as the key property leader, is a great way to start a guest stay.

Point OutThe need to build guest loyalty and explain how actions such as welcome notes will encourage guests to recommend the property to family and friends.

Help Students to begin to see how repeat business and word-of-mouth advertising are power tools for success in the hospitality and tourism industries.

Require Each student to complete the Chapter 1 worksheet: Activity 2: Write a Guest Note.

SetA due date for worksheet to be turned in for grading.




Diversity—the human quality

of being different or varied.

Inclusive—not excluding anynot excluding any

particular groups of people.

D diversity

inclusive

The R.A.V.E. Principle: Respect and Value Everyone

Section 1.5

DiversityEvery living creature

requires food, water,

shelter, and space to

survive. Those needs are

provided to the traveling

public by the hospitality

and tourism industry,

along with comfort, safet

and understanding for

the diversity of a global

audience.

y,

SALES DRAFT1.5 The R.A.V.E. Principle:Respect and ValueEveryone

Activity 3: The R.A.V.E. Review – Workbook Activity

PART 1Purpose of ActivityTo provide student with an opportunity to develop skills for showing respect and value for guests. This soft skill is essential to anyone planning to work in today’s global hospitality and tourism industries.

Form GroupsDivide students into 2-person groups.

Hand Out ScenariosScenario cards are located on the Teacher Resource CD and should be printed for distribution to groups.

ExplainThe need to always think before speaking when working with guests. All guest interactions must be handled as professional and accurately as possible which often means asking questions to gain more detailed information about guest needs and expectations.

Tell1. Each student groups to read

through the scenario.

2. Next, students must discuss with one another what they need to ask about in order to provide the service the guest is seeking

3. Students should write the questions they believe are appropriate to ask the guest in the scenario.

RequireEach student to complete the Chapter 1 worksheet: Activity 3: The R.A.V.E. Review.

Activity 3: The R.A.V.E. Review – Activity Follow-UpPART 2

Share QuestionsAsk:Student group to each:

1. Read their scenario to class.

2. Share a question they feel is appropriate to ask.

AllowStudents to discuss and provide suggestions, ideas, or feedback about the question under discussion.


Recreationa wish for rest,

relaxation,

sports, and

entertainment.

Culturea desire to learn

about different

places and things

of interest.

Businessa need to

conduct

business, attend

a conference,

convention, or

meeting.

Visits to family and friendsa wish or need to

spend time with

loved ones.

Health issuesa need for

diagnosis or

treatment from

a non-local

medical facility.

The Traveling Public

SALES DRAFT

1910 – The American Hotel Protective Association is founded in Chicago and today is known as the American Hotel & Lodging Association (AH&LA).

1910 – Grand Old Hotel

1926 – Route 66 is completed, linking Los Angeles and Chicago.

1943 – Travel by train becomes popular and hotels benefit from the increased guest traffic.

1939 – The first flight is made by a jet airplane opening up a new option in travel.

1947 – The Roosevelt Hotel is the first to install TVs in all guestrooms.

19201910 19401930 1950


Lodging

History of Hospitality and Tourism

Section


Lodging—to temporarily have

a room in a hotel, motel, inn,

bed & breakfast, or hostel.

SALES DRAFT



TScope of Industry

Section 1.44

Accommodations

Hotels

Resorts

Motels

Hostels

Vacation rentals

Vacation ownership

Bed & Breakfast propopeertrtieess

Recreational vehiccleessand camping

Transportation

Airlines

Cruise lines

Rail

Car rentals

Tour/coach operatorsTT

TaxisT

Bus lines

Food and Beverage

Restaurants

Full-service

Fine dining

Quick service

Bars and lounges

Zoos

Attractions

Theme parks

National, state, and local parks

Natural wonders

Heritage sites

SALES DRAFT1.4 Scope of Industry

Section Overview

The scope of businesses included in the hospitality andtourism industries typically fallinto four main categories: Thosecategories are:

Accommodations—the choice of places to stay while travelingrange from simple camping, to quaint bed & breakfasts, to luxury hotels, to fabulous cruise ships. Each will appeal based on the reasons behind why the person is traveling. It may be for exploration, adventure,romance, education, business, family, health, or relaxation. Allthese reasons have resulted inan explosion of options over thepast 50 years.

Food and Beverage—Just as with accommodations, where and why people choose a specificdining venue will depend on thereasons for eating out.

Transportation—Travel depends first and foremost on transportation for gettingthe traveling public to their destinations. Over the past 100years, the methods of travel have allowed people the ability to visit the most remote places on earth as easily as the most popular travel destinations.

Attractions—Once a person arrives at any destination, they will need something to do. For many, it is to conductprearranged business. But for leisure travelers, it means visiting, doing, and seeing something that is only available at that location. The need to explore and visit distant places goes back to the beginning of time and it is that same basic human need to travel beyond a person’s place of birth thathas, over time, given birth to the category of attractions as the go-to places in destinationtravel.

Common Core Standards Attach core standards for this page



Infrastructure—the basic,

underlying framework or

features of a system or

organization.

H

infrastructure

Global View of Hospitality and Tourism

Section 11.33

SALES DRAFT1.3 Global View ofHospitality and Tourism

Activity 2: Map It Out – Homework ActivityPurpose of ActivityTo research the type of

information tracked by


Organizations such as Visitor

and Conventions Bureaus and

Tourism Boards to determine

how local hospitality and tourism

service providers meet guest

demand.

PART 1Tell1. Each student will select a

country from the worksheet map.

2. Students will select a major city supported by a large airport.

3. Using the Internet, each student will research the actual numbers of guest visitors arriving by air each day.

4. Students will calculate the hospitality infrastructure required to support the flow of visitors to this city each day.

RequireEach student to complete the Chapter 1 worksheet: Activity 2: Map It Out.

Activity 2: Map It Out – Classroom DiscussionPART 2

Ask: Is hospitality and tourism one of the largest industries worldwide?

Answer: Hospitality and tourism generates over:

$1.3 trillion in revenue in the U.S alone.

$105 billion in tax revenue for local, state, and federal governments.

Hotels, restaurants, and attraction sales average $1.8 billion per day, which breaks down into:

$75 million per hour OR $1.2 million per minute OR $21,000 per second.

Making tracking of guest visitors essential for hospitality and tourism service providers to know if they can or cannot meet guest demand.

Footnote: TBD

1953 – The American Hotel Institute is launched; today it operates as the American Hotel & Lodging Educational Institute (AHLEI).

1957 – Hilton Hotels offer a direct-dial telephone service in guestrooms.

1969 – Chain hotels begin offeringswimming pools as a way to increase profits.

1972 – Hotels begin accepting credit cards to “guarantee” guestroom reservations.

1981 – The boutique hotel concept is born.

2001 – Following the attacks of 9/11, hotels implement new anti-terrorism and security measures.

2007 – Smartphones and “apps” are embraced by the hospitality industry, with both guests and employees utilizing the variety of services these phones provide.

1990 – The Americans with Disabilities Act (ADA) becomes law and hotels begin offering accessible guestrooms and amenities.

2008 – Flat-screen TVs become the new standard for guest-rooms. The future of innovation and change will continue to globally drive the hospitality and tourism industry.

1960 1970 1980 1990 2000 2010 2020D e c a d e ( 1 0 - y e a r i n c r e m e n t s )


SALES DRAFT



Infrastructure—the basic,

underlying framework or

features of a system or

organization.

H

infrastructure

Global View of Hospitality and Tourism

Section 1.3

SALES DRAFT


1953 – The American Hotel Institute is launched; today it operates as the American Hotel & Lodging Educational Institute (AHLEI).

1957 – Hilton Hotels offer a direct-dial telephone service in guestrooms.

1969 – Chain hotels begin offeringswimming pools as a way to increase profits.

1972 – Hotels begin accepting credit cards to “guarantee” guestroom reservations.

1981 – The boutique hotel concept is born.

2001 – Following the attacks of 9/11, hotels implement new anti-terrorism and security measures.

2007 – Smartphones and “apps” are embraced by the hospitality industry, with both guests and employees utilizing the variety of services these phones provide.

1990 – The Americans with Disabilities Act (ADA) becomes law and hotels begin offering accessible guestrooms and amenities.

2008 – Flat-screen TVs become the new standard for guest-rooms. The future of innovation and change will continue to globally drive the hospitality and tourism industry.

1960 1970 1980 1990 2000 2010 2020D e c a d e ( 1 0 - y e a r i n c r e m e n t s )


SALES DRAFT Activity 2: The Past – Workbook Activity

PART 2Themed Class PresentationAsk students to theme the visual aids used in the presentation around the selected decade.

Brainstorm ways to build a theme for the decade for use in the presentation materials, such as:

Using colors that were popu-lar during that decade.

Showing images of the style of architecture that was popular.

Showing the types and styles of clothes popular at that time.

Including some popular “buzz” words or phrases people would have used.

Showing photographs of hotels and tourist sites from that decade.

Resources and TechnologyEncourage students to use available resources and technology to assist in building an interesting and engaging class presentation.

Instructor Activity Resource1980s Klimpton Boutique Hotels

Accor Brand

1990s Starwood Hotels

2000s Avendra purchasing consortium (Founded by Marriott, InterContinental Hotel Group, and ClubCorp)NYLO Brand


1910 – The American Hotel Protective Association is founded in Chicago and today is known as the American Hotel & Lodging Association (AH&LA).

1910 – Grand Old Hotel

1926 – Route 66 is completed, linking Los Angeles and Chicago.

1943 – Travel by train becomes popular and hotels benefit from the increased guest traffic.

1939 – The first flight is made by a jet airplane opening up a new option in travel.

1947 – The Roosevelt Hotel is the first to install TVs in all guestrooms.

19201910 19401930 1950


TLodging

History of Hospitality and Tourism

Section 1.22


Lodging—to temporarily have

a room in a hotel, motel, inn,

bed & breakfast, or hostel.

SALES DRAFT

Instructor Activity ResourceThis information may be useful in aiding students with this research activity in finding the key brands founded over the last 70-plus years. By decade, they are:

1950s Holiday Inn (Founder: Kemmons Wilson)

1960s Quality Courts Motel (Now Choice Hotels)Best Western BrandSheraton BrandHilton BrandMotel 6

1970s Days Inn

1.2 History of Hospitality and Tourism

Activity 2: The Past – Workbook Activity

PART 1Students will research the hotel and restaurant chains focused on meeting the needs of the Interstate traveling public.

Teacher Print ResourceA Century of Hospitality, Chapters 1-11

Research GroupsAssign or ask students to divide into two-, three-, or four-person (class size permitting) research groups.

Tell The research groups to select a decade shown on the History Timeline Graphic of the student workbook.

RequireEach group to complete the chapter 1 worksheet: Activity 1: The Past.

ScheduleA day and time for each group to provide a class presentation on the decade researched.

Student Conducted ResearchStudents will need to use search engines, such as Google or Bing for locating the answers to Activity 1: The Past worksheet questions.


TScope of Industry

Section

Accommodations

Hotels

Resorts

Motels

Hostels

Vacation rentals

Vacation ownership

Bed & Breakfast propopeerttieess

Recreational vehiccleessand camping

Transportation

Airlines

Cruise lines

Rail

Car rentals

Tour/coach operatorsTT

TaxisT

Bus lines

Food and Beverage

Restaurants

Full-service

Fine dining

Quick service

Bars and lounges

Zoos

Attractions

Theme parks

National, state, and local parks

Natural wonders

Heritage sites

SALES DRAFT



Diversity—the human quality

of being different or varied.

Inclusive—not excluding anynot excluding any

particular groups of people.

diversity

inclusive

The R.A.V.E. Principle: Respect and Value Everyone

Section

DiversityEvery living creature

requires food, water,

shelter, and space to

survive. Those needs are

provided to the traveling

public by the hospitality

and tourism industry,

along with comfort, safet

and understanding for

the diversity of a global

audience.

y,

SALES DRAFT



Recreationa wish for rest,

relaxation,

sports, and

entertainment.

Culturea desire to learn

about different

places and things

of interest.

Businessa need to

conduct

business, attend

a conference,

convention, or

meeting.

Visits to family and friendsa wish or need to

spend time with

loved ones.

Health issuesa need for

diagnosis or

treatment from

a non-local

medical facility.

The Traveling Public

SALES DRAFTHighways and Tourists – Classroom Discussion

PART 1Ask:Starting in the 1950s, people began to travel more often; what were the five key reasons for their travel?

DiscussThe top five reasons people travel are:

Recreation—Changes in labor laws led to paid time off from work which allowed Americans to take advantage of the new road network be-ing built.

Culture—The idea of tak-ing “road trips” became an established part of American culture due to easy travel by car.

Business—The new highway network allowed American businesses to expand their client base to more distant towns and cities.

Visits to family and friends—Traveling as a family was easy with new destinations avail-able to explore.

Health issues—the average American could now econom-ically travel by car in order to seek out medical treatment from the best doctors in the country.

PART 2Ask:How did the building of the Interstate Highway System across the U.S. affect the hospitality and tourism industries?

Classroom DownloadA downloadable history of America’s Interstate Highway System is available for printing at: [add link to instructor resource website]



Thospitality tourism

Section 1.1


Hospitality—the reception

and entertainment of guests,

visitors, or strangers at

resorts; membership clubs,

conventions, attractions,

special events; and other

services for travelers and

tourists.

Tourism—tourist travel and

the services connected with

it, regarded as an industry

combined with hospitality.

Introduction

Pineapple Fun FactIn 1907, E.M. Statler built the first modern

hotel, the Statler, in Buffalo, NY, with

private bathrooms and a radio in every

room. Eventually, his chain of hotels had

5,300 rooms that could accommodate

6,700 guests a day. He is considered the

father of the modern hotel.

SALES DRAFT1.1 Introduction

Introducing Brainstorming Supplemental – Group ActivityPurpose of ActivityBrainstorming and critical thinking are both key skills used in problem-solving by the hospitality and tourism industry. It is developed over time through practice and experience. This exercise will help develop student skills in this area.

Tell Each group to brainstorm ways to use the strategies and methods they previously selected in the Brainstorming Activity for use in their own career development.

ExplainThe plan should include how they would plan to implement each strategy and why they believe it will work as part of their career path.

PresentAsk each group to present one idea to the class so other groups may provide suggestions and ideas of additional ways to make a strategy help in career development.

Pineapple Fun Fact – Workbook ActivityE.M. Statler: The Father of the Modern Hotel TellStudents to Google, E.M. Statler, to locate information about his life and career.

A profile page is also available on the AHLEI LMP website to ensure students will be able to complete this activity.

Classroom DownloadA downloadable history of E.M. Statler is available for printing at: [add link to instructor resource website]

Terms You Should Know – Workbook ActivityUse the worksheet to complete this activity.

TellStudents to match the definition to the correct vocabulary word.

Vocabulary Practice – Workbook ActivityTellStudents to write a sentence for each term that shows how the word is used in the hospitality and tourism industries.


G

guest service is meeting the needs of guests the way they want and expect them to be met.

tangible serviceintangible service

Guest Service on a Global Scale

Section 1.6


Tangible Services—

services that provide for

guest expectations using

the physical assets of the

property.

Intangible Services—

the primary services

of hospitality-oriented

organizations. Intangible

services such as comfort,

enjoyment, and pleasant

experiences relate to guests’

emotional well-being and

expectations. They present

very different management

and marketing problems than

tangible products such as

guestrooms or extra pillows.

SALES DRAFT



SALES DRAFT


5

hospitality and tourism guests.

Hospitality Profile

Joseph A. McInerney, CHAPresident & CEOAmerican Hotel & Lodging Association

Joseph A. McInerney, CHA, is president and chief

executive officer of American Hotel & Lodging Association

(AH&LA). As the head executive of the largest trade

association representing the U.S. lodging industry, Mr.

McInerney implements and directs AH&LA’s services as

well as provides leadership to association members. He

also works directly with the volunteer officers, board of

directors, and partner state associations in determining

the direction of the industry.

Since his appointment, Mr. McInerney has reorganized

the association to streamline efficiency and strengthen its

core operations, including consolidating its two affiliates

to form the American Hotel & Lodging Educational

Foundation. The AHLEF is the only educational dollar-

dispensing, not-for-profit premier organization for

scholarships, professional certification, instructional

material, and funding for key industry research.

Additionally, Mr. McInerney spearheaded the changing

of the membership structure from a federation to a dual-

membership format, streamlined the board of directors,

and clarified the organization’s mission.

Your Task: Conduct an Internet search about Mr.

McInerney to gather more information about his career.

You will need to combine the profile information shown

above with the data you find online to complete the

Profile Activity in your workbook.

SALES DRAFT

Hospitality Profile: Joe McInerney – Workbook ActivityStudents will research the educational and professional background and work history of Joe McInerney in order to complete the resumé worksheet detailing the career of Joe McInerney. This activity will introduce the basics of resumé writing and need for educational qualifications and work experience to students.

Student Support ResourcesA search for Joe McInerney using Google will reveal the information needed for completing the workbook resumé activity. A profile page is permanently housed on the AHLEI LMP website for this purpose.

Instructor Use DownloadA printable version of Joe McInerney’s career information is available for instructors at: [add link to instructor resource website]

Goal Setting – Classroom ActivityQuote:“Nothing is really work unless you would rather be doing something else.” James M. Barrie

DiscussThe positive effects of personal goal setting.

Ask:Students for suggestions on the type of decisions Joe had to make as a young man so he could build a successful career in hospitality, in particular, the personal goals Joe set for himself.

List and Discuss Ask students for suggestions of strategies and methods they believe Joe used to create his success.

Write those suggestions on the whiteboard.

Discuss the positive ef-fect each suggestion would provide to anyone building a career.

Hold a Brainstorming Session1. Divide class into groups.

2. Ask each group to select three of the strategies and methods they think “doable.”

3. Discuss why they think each chosen strategy would work.


4

Ch pter 1


Section 1.1Introduction

Section 1.2History of Hospitality and Tourism

Section 1.3Global View of Hospitality and Tourism

Section 1.4 Scope of Industry

Section 1.5The R.A.V.E. Principle: Respect and Value Everyone

Section 1.6Guest Service on a Global Scale

Section 1.7Types and Organization of Accommodations

COMPETENCIES1. Describe the changes hospitality and

tourism have experienced in modern

times.

2. Explain how hospitality and tourism

depend on one another for success.

3. Describe the social impact of global travel

and business on hospitality and tourism.

4. Explain the need for respect and value for

all guests by the hospitality and tourism

industry.

5. Explain the purpose of quality guest

service in the hospitality and tourism

industry.

6. Describe the scope of industry services

available for today’s traveler.

7. Identify the types of hotels available to

SALES DRAFTChapter 1: Hospitality andTourism

Unit 1 Overview

Chapter 1 traces the history ofhospitality and tourism over thepast 100 years and the impacttechnology, social change, andguest preferences have had onthe type of available services.

Students will be introduced tohospitality and tourism froma global perspective to ensurethey see the “big picture” ofboth industries early on in theirstudies.

This chapter will also providethe foundation learning aboutthe four key areas of hospitalityand tourism, and illustrate theconnections linking the twotogether.

Students will be shown thepurpose and role of diversityon a global scale as well asthe role of guest service inboth industries. These two softskills are significant to learnerssince both are key skills areasrequiring mastery by anyoneseeking a career in eitherindustry.

Also included is content aboutthe types of hotels available tosupport hospitality and tourismas well as an introduction todestination marketing used byvisitor and convention bureaus

Chapter CompetenciesStudents will develop knowledge and skills set forth by Chapter 1 competencies.

Competencies:1. Describe the changes hospitality and tourism have experienced in modern times.

2. Explain how hospitality and tourism depend on one another for success.

3. Describe the social impact of global travel and business on tourism and hospitality.

4. Identify the need for respect and value for all guests by the hospitality industry.

5. Identify the purpose of quality guest service in the hospitality and tourism industries.

6. Describe the scope of industry services available for today’s traveler.

7. Identify the types of hotels available to hospitality and tourism guests.


Visitor’s Map to Paris

Accommodations

Transportation

Food & Beverage

Shopping

Attractions

Your Key to Paris

SALES DRAFT


W

Commercial Hotels

Airport Hotels

All-Suite Hotels

Extended-Stay Hotels

Residential Hotels

Types and Organization of Accommodations

Section 1.7

SALES DRAFT

3

3

UNIT OVERVIEW

O

SALES DRAFTUnit 1 Overview

Unit 1 introduces students to the hospitality and tourism industries. This is accomplished by illustrating the dynamic nature of both industries over the past 100 years. Included in the unit content is an overview of the scope and global nature of the two industries, along with the basic concepts behind:

Diversity (R.A.V.E. Model)

Hospitality and tourism’s interconnectivity

Types of hotel properties

Destination marketing

Career paths

Career goals

Unit 1 also introduces the concept of guest service and the expectations of the hospitality and tourism industries placed on it by the traveling public.

2

2

Unit 1

Introduction to

Chapter 1Hospitality and Tourism

Chapter 2Careers in Hospitality

Hospitality and Tourism Program

SALES DRAFTUnit 1: Introduction toHospitality and Tourism


Resort Hotels

Vacation Ownership Properties

Casino Hotels

Conference and Convention Centers

Bed and Breakfast Hotels

Other Travel Accommodations

Cruise Ships

SALES DRAFT


Apply Your LearningSection 1.1

Section 1.2

Section 1.3

Section 1.4

Section 1.5

SALES DRAFT

Year 1

Hospitality and

Tourism Management

Program

SALES DRAFT

Instructor

Wraparound

Guide


Section 1.6

Section 1.7

SALES DRAFT

13Student Workbook

Section 1.7 Types and Structure of Hotels

Activity 6: Typecasting Hotels

Match each type of hotel in this list to the description that fits it the best. Write the number of hotel type in the box next to the correct description.

Hotel Types Description

1. airport hotel in an exotic or recreational location.A property in ain anyyA pA p

2. alternative lodgingg propertyg operopeimited food service that offers A small property with lliA ssm proproA sA s wy w

vice.mate, personal servvintimatetimate, p al nal

3. bed and breakfastkfast hotelkfast hmany guestrooms and a large amountrty with mmA large property large property w

ballrooms, and meeting rooms.ce, bof exhibit hall space, exhibit hall space, b

4. casino hoteliving room or parlor area and aA property that features a livproperty that features a livt fet feertert

separate bedroom.p omomtete

5. commercial hotelotusiness area that caters A property in a downtown bproperty in a downtown bua a opeope wnwn

ers.pr marily to business traveleimarily to business travelebusbusariari tr tr

6. conference centter hotelt tehotets stay for a long period,A property where the guestproperty where the gueste ge g

sometimes permanently.m rmmm t

77.7. convention centeer hotele hotehote ted to gambling facilities.A property that is connectproperty that is connectat at iperper nnnne

88.8. extended-stay hottelotexteexte -sta-statravelers who plan to stay five daysA property designed for tproperty designed for tespope

or longer.ngenge

9. residential hotelal hal h an airport.A property that is near aproperty that is near ah nene

10. reesort hotelre ho hot lel ot of meeting spaces.A property that has a lproperty that has a lohathatpepe as as a

11.. suitte hotelit otehote several units that each have severalA property containingproperty containing property containing several units that each have seveproperty containing several units that each have sevetsnits

hem for a specific time eaowwners who occupy thwners who occupy thoo ocersers upup ific time each year.cific time eachspespe yeayea

122.2 vacattion ownership t hotelh e park.A recreational vehicl recreational vehiclenanacrecre vehveh

SALES DRAFT

12 Student Workbook

Name of restaurant:

Food specialty:

Price range:

Menu recommendations:

Transportation

Providing transportation to and from the airport for attendees.

Assignment: Research ways people can get to and from Charles De Gaulle Airport and

the hotel you selected.

Attractions

Booking activities for the spouses not attending the conference who will need something

to do two of the days the group is in Paris.

Assignment: Research and select attractions for spouse day trips on those two days to

recommend to the planner. Create a visit Paris itinerary.

Day 1

Attraction:

Leave hotel at:

Return to hotel:

Day 2

Attraction:

Leave hotel at:

Return to hotel:

#3

SALES DRAFT

1

Student Workbook

Year 1

Hospitality and

Tourism Management

Program

SALES DRAFT

2 Student Workbook

PROFILE

Activity

Chapter 1


Carefully read these directions.

You must :1. Conduct an Internet search on Mr.

McInerney.

2. Use the new information found online and the profile material in your textbook to complete Mr. McInerney’s résumé.

3. Information you will need to search for includes:

– Companies Mr. McInerney worked for

– Positions Mr. McInerney held at each company

– Where he went to college and the degrees he received

– What special skills or areas of expertise Mr. McInerney is noted for having

– What awards and recognition Mr. McInerney has received during his career

Write a short paragraph about his work experience, education, special skills and abilities.

Hint: Google “Joe McInerney and AH&LA” to find what you need.

Joe McInerney’s Résumé

Educational Background

Work Experience

Current Position

Job Title Company Years in Position

Previous Positions

Job Title Company Years in Position

Special Skills and Abilities

Awards and Recognition

Mr. McInerney’s Success as a Hospitality Leader (paragraph)

Joe McInerney

SALES DRAFT

11Student Workbook

Section 1.6 Destination Marketing

Activity 5: A Visit to Paris

ScenarioYou work for the Paris Tourist Board and have received an e-mail request for assistance with a conference to

be held in Paris for five days. The meeting planner responsible for conference planning needs you to assist

them with:

Accommodations

Booking accommodations at a hotel able to offer meeting space for 500 conference

attendees.

Assignment: Using hotel websites or TripAdvisor, select a hotel with meeting space to

suggest to the planner.

Food and Beverage

A special evening event for attendees and their spouses that allows them to enjoy Paris at

night.

Assignment: Google “Paris Info” to locate options for the evening dining experience.

Select three options to recommend to the planner.

Name of restaurant:

Food specialty:

Price range:


Name of restaurant:

Food specialty:

Price range:


#1

#2

SALES DRAFT

10 Student Workbook

Section 1.6 Guest Service: Warm Welcome

Activity 4: Write a Guest Welcome Note

Full service properties such as resorts and spas specialize in personalized service that makes each guest feel

welcome, valued, and important to the property and its employees.

You are the general manager of the Golden Sands Inn, a luxury 200-room spa hotel in an exclusive island

resort area. Mr. and Mrs. Winsor schedule a trip to the property every year to celebrate their anniversary. As

the general manager, write a personal note welcoming them back to the hotel.

SALES DRAFT

3Student Workbook

TERMS

you should know

The business or industry of providing information, accommodations,

transportation, and other services to tourists.

Not excluding any particular group of people; allowing everyone access or

involvement in the activity, decision, or facility at all times.

The service industry that includes lodging, restaurants, event planning,

theme parks, transportation providers, and cruise lines.

A resort, hotel, motel, bed & breakfast, or inn.

The basic, underlying framework or features of a system or organization.

A type of social inclusiveness that values variety in ethnic,

socioeconomic status, gender type, and other factors within in a group,

society, or company.

Tourism

Lodging

Infrastructure

Hospitality

Diversity

Inclusive

Match each word to its definition.

Vocabulary Practice

Write a complete sentence using each vocabulary word listed that shows how the word is used in the hospitality and tourism industry.

Tourism

Lodging

Infrastructure

Hospitalty

Diversity

Inclusive

SALES DRAFT

4 Student Workbook

Workbook Activity

Pineapple Fun Fact QuestionnaireWhy is E.M. Statler considered the father of the modern hotel?

Research the history of his life and career to find the answers to these questions.

1. What date and place was E.M. Statler born?

2. How old was he when he started working in a hotel?

3. What was his first business venture?

4. What helped Statler to make his first restaurant a success?

PINEAPPLE

fun fact

SALES DRAFT

9Student Workbook

Section 1.5 The R.A.V.E. Principle: Respect and Value Everyone

Activity 3: R.A.V.E. about it

1.

2.

3.

4.

5.

Group Names:

Name of Assigned Scenario: Read the scenario card. Based on that situation, write a list of questions your group can use to help determine guest needs while still showing they respect and value the scenario’s guests.

SALES DRAFT

8 Student Workbook

Section 1.3 Global View of Hospitality and Tourism

Activity 2: Map It Out

1. You will be assigned a country on the map shown to the right. Give one

reason for why a person from the United States would choose to travel to

that location.

2. Ask your instructor for the Traveler Arrival Information Form.

This form will tell you the number of foreign travelers who

arrive each day from all over the world, expecting to find

hotels, restaurants, and attractions that provide the

type of guest service they are used to receiving.

Answer each question to help complete this

assignment.

What is the name of the major airport in this

city?

How many people arrive by plane at this

airport each day?

Figuring two people per room, how many

hotel guestrooms must this city have available each day to house guests?

If each hotel has 250 guestrooms available each day, how many hotels does the city need to have?

If each restaurant can seat 150 people per hour, how many restaurants will be needed to serve dinner,

from 6 p.m. to 9 p.m., each day?

A local attraction can handle 20,000 visitors per day. How many attractions are needed to entertain

the city’s guests each day?

NORWAY

DENMARK

SWEDEN

FINLAND

GERMANY

UNITED KINGDOM

FRANCE AUSTRIA

IRELAND

SPAINPORTUGALGREECE

ITALY

NETHERLANDS

BELGIUM

SWITZERLAND

SALES DRAFT

5Student Workbook

5. What did Statler do in 1901 that contributed to his career growth?

6. What was the name of Statler’s first permanent hotel property?

7. How many properties did Statler own when he died in 1928?

8. What year was Statler’s hotel company bought out?

9. What hotel company bought Statler’s properties?

SALES DRAFT

6 Student Workbook

Section 1.2 History of Hospitality and Tourism ActivityActivity 1: The Past

Using the History Timeline Graphic in your textbook, select a decade from the past 100 years. Research the changes and improvements that happened in the hospitality and tourism industry during those 10 years.

Use the research questions on this worksheet to help you complete the assignment.

The decade I chose to research was

What was the impact of new technologies or inventions on the hospitality and tourism industry during

your chosen decade?

SALES DRAFT

7Student Workbook

Who were the industry leaders during this decade (individuals and companies)?

What new hospitality and tourism companies or chains were founded during this decade?

How did new types of transportation, technology, or travel options change how people were able to

travel?

During this decade, was there a lot of job growth or decline in the hospitality and tourism industry?

What impact did major world events during this decade have on the hospitality and tourism industry?

SALES DRAFT

Documents

salesassets.pearsonschoolapps.com/playbook_assets/HTMP Sampler...SALES DRAFT 15 Common Core Standards Attach core standards for this page Chapter 1 – Hospitality and Tourism 15 Visitor’s