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25 Million Millennials On 12,600 Campuses55 Million Millennials Off Campus

$400 Billion Spending Power

CampusAuction: Bid for a Better World delivers direct turnkey access to 80 million Millennials on and off campus, through an online marketing platform members love –

with a charitable component that conscientious consumers demand.

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Table of Contents

4 The Power of CampusAuction

5 How You Win

5 The CampusAuction Advantage

6 Right Solutions, Right Strategy,

Right Venue, Right Price

7 Online Purchasing

8 Two Domains, Two Markets,

One Continent, One Great Solution

9 Proven Success

10 Marketing Strategies

10 partiCApoints

11 Charities

12 Social Media: The Millennial Difference

13 Power in Personal Endorsements

14 Partnership Benefits

15 Build Your Perfect Package

16 Past Sponsors & 2011 Screenshots

CampusAuction places your

brand directly in the sightlines

of millions of 18 to 30 year old

Millennials, bypassing campus

bureaucracies, delivering a solid

marketing ROI, and building

loyalty through corporate social

responsibility.

“The Millennial generation is often viewed by marketers as one of the most valuable segments of the population, mainly due to the powerful combination of the group’s massive size and strong purchasing power.”— Source: Next-Generation Strategies for Advertising to Millennials, comScore 2012

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CampusAuction’s incomparable, completely secure and engaging platform makes it easy and enjoyable for Millennials to search for products, follow an item, bid, and make secure payments on a conventional web browser or on their ubiquitous smartphones.

The CampusAuction Platform

“My experience with CampusAuction was quick, easy and fruitful. Thanks to everyone who helped program and I’m looking forward to participating in the next auction.”— Jeff, University of Guelph Student

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Wall Post on Toshiba Canada’s Facebook Page

CampusAuction: Bid for a Better World bypasses campus bureaucracy to introduce your company to 25 million Millennials on 12,600 North American campuses, and 55 million Millennials off campus, reaching this $400 billion market during the back-to-school and holiday seasons, in the one appealing environment where they all come together – online – with the value proposition that cements loyalty.

“Back-to-school is the second largest seasonal shopping event.”— Source: National Retail Federation, 2011

At CampusAuction, Millennials and their friends bid on products and services contributed by corporate partners, getting epic deals on brand-new awesome products, knowing that they are supporting great charities.

CampusAuction showcases your corporation as a socially conscious business that shares students’ commitment to social good through a secure, fun, online venue that makes the world better.

By engaging with students through CampusAuction, your corporation overcomes barriers in reach-ing Millennials on and off campus by meeting them where they live – online. You can reach these powerful and growing markets, building brand loyalty through corporate social responsibility. Cam-pusAuction makes it easy.

Corporate Partners gain brand awareness, positive exposure, and loyalty among a consumer demographic that:

• is emphatically socially conscious, striving to make the world a better place

• votes with their wallets, supporting companies that reflect their values

• represents the most desirable consumer group today, with economic power growing exponentially

• remains the most difficult audience to reach, being almost impervious to conventional marketing

The Power of CampusAuction

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This is a win for Corporate Partners, Millennial consumers, and charities. Here is a small selection of the benefits that CampusAuction can deliver:

• Unparalleled ROI with a focus on achieving your sales goals

• Industry product exclusivity, making you the sole Corporate Partner in your product category

• Contact with the most desirable consumer imaginable: targeted incentive offerings sent to ready-to-buy unsuccessful bidders who have already demonstrated a willingness to purchase your product

• Millions of welcomed emails featuring your branding, narrowcast based on participants’ demonstrated interests

• Analytical metrics of how successful your products were on the site, including demographics on the individuals interested in your items

• Unsurpassed market reach via CampusAuction’s proprietary database of 12,600 post-secondary institutions, including over 120,000 associations, fraternities, sororities, sports teams and student governments

• Up-selling opportunities to auction winners

• Brand value affinity through heartfelt association with Millennial consumers who vote with their wallets to support brands that reflect their values

• Visibility in the most desirable consumer demographic at a fraction of the cost of broadcast or print

How You Win – Benefits of the Program

The CampusAuction Advantage

*Based on North American Title Partnership and 500,000 members.

No marketing vehicle competes with CampusAuction or has the reach that we do. If Millennials are your target market, CampusAuction is your irreplaceable partner.

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The 18 to 30 year old Millennial demographic is the most crucial consumer target. Connecting with these consumers now can create lifelong loyalty. Moreover, in addition to the $400 billion in direct spending power they control today, Millennials heavily influence the purchasing choices of their peers and their parents. And, as they become parents themselves, buy homes, cars, and everything family life demands, their brand affinities will redefine the economy.

But corporations face serious challenges.

At a time when “corporate” itself is considered a bad word by segments of society, good corporate citizenship is the most important “in” a brand can have. CampusAuction helps businesses excel by providing a social good that campus groups and consumers appreciate and demand.

“Affiliation with a cause is more important to the Millennial generation than to any previous generation.”— Source: American Millennials – Deciphering the Enigma of a Generation by Barkley, 2011

Right Solutions, Right Strategy, Right Venue, Right Price

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But there is another, even more stubborn challenge in marketing to Millennials. Growing up online and rejecting traditional advertising come-ons such as white-coated experts or paid talking heads, Millennials are cynical, astute, and view conventional marketing with a very critical eye, especially on television and in print. They spend most of their time online: for entertainment, on social networks, and for researching products, all the while putting immense stock in the opinions of their peers.

Businesses have trouble reaching student consumers because college gatekeepers deliberately block the commercialization of campus. CampusAuction overcomes these barriers with a proprietary database of 120,000 campus clubs, fraternities, sororities, organizations and associations to bypass the administration and directly reach the millions of Millennials on campus. These groups, motivated by CampusAuction’s proprietary rewards system, partiCApoints, spread your message organically through institutions across the continent (find out more on page 10). CampusAuction thrives on peer-to-peer referrals, leading inquisitive, perceptive Millennial customers to your offerings.

“The Millennial generation is of great importance to marketers due to its size and purchasing power. Millennials are often defined in large measure by their use of digital technologies, and it is the digital world that appears to present marketers with some of the best opportunities to reach and persuade them.”

— Source: Next-Generation Strategies for Advertising to Millennials, comScore 2012

Online Purchasing

Online purchasing is seeing massive growth year over year and online auctions are immensely popular among Millennials. CampusAuction is at the vanguard of both these growing economic phenomena, reaching the demographic that is most engaged in online commerce and providing unmatched sales opportunities.

CampusAuction introduces your products and services to Millennials who then research before buying. One auction item can generate thousands of leads because CampusAuction allows you to follow up with unsuccessful bidders, offering incentives to the most desirable consumer imaginable: individuals who have researched your product and demonstrated a willingness to buy.

As a Corporate Partner with CampusAuction: Bid for a Better World, you overcome the substantial barriers in reaching Millennials by branding your business as a civic-minded organization that shares Millennials’ view of making a better world. Most importantly, you do so in a way that is inexpensive and effortless, through CampusAuction’s unparalleled Corporate Partnership program.

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Through CampusAuction, you can pinpoint your precise target market as a Corporate Partner in the United States or Canada, or through a combined opportunity that delivers your brand effectively to the entire North American market. You can even select specific timeframes for your partnership involvement, enabling you to integrate your marketing strategies with CampusAuction.

CampusAuction’s full-service team of marketing experts works with our Corporate Partners to create the custom strategy that integrates with your overall marketing and sales-generation objectives.

CampusAuction’s online platform is extremely robust, designed for flexibility and customization to meet your precise goals.

Whenever. Wherever. CampusAuction is your customizable marketing solution to reach the entire $400 billion Millennial market.

Two Domains, Two Markets, One Continent, One Great Solution

“Millennials tend to be less interested and more difficult to connect with, capture attention, impress, convince and entertain... Digital advertising performs better in relative terms among Millennials than does television advertising.”— Source: Next-Generation Strategies for Advertising to Millennials, comScore 2012

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CampusAuction’s inaugural 2011 auction cycle set a foundation that will catapult our 2012 Corporate Partners to unprecedented levels of impact in the Millennial marketplace.

In just nine weeks, CampusAuction’s 2011 auction drew an impressive 1,765,259 page views. An astonishing 2.9 million welcomed emails were sent during the nine-week auction cycle, featuring Corporate Partner logos and live links. Participants received vital information about their auction items, while recognizing Corporate Partners as socially responsible organizations that share the values that drive Millennial consumers.

In a nine-week period, CampusAuction reached 609 cities, reflecting our appeal to diverse online markets and the impact of CampusAuction’s targeted Brand Ambassador program to massively spike interest in designated regional nodes.

Proven Success

Additional impressive results from CampusAuction’s nine-week auction from August to October 2011:

“CampusAuction – A fantastic opportunity to bring the brand directly to campus and generate not only excitement around the product but also sales! Good causes benefiting from the members’ purchases is certainly the charity cherry on top!”— Sabrina Duncan, Mavi Jeans

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partiCApoints

Marketing Strategies

CampusAuction’s exponential growth is assembling North America’s most enviable, unsurpassed database of student information, purchasing decisions, interests and demographic details, which we mobilize to benefit our Corporate Partners. Key to this achievement is our innovative partiCApoints viral referral program.

CampusAuction is not just an online auction and retail site. It is a community where Millennials experience the fun and friendly competitiveness of online bidding, and enjoy the added value of doing good through conspicuous philanthropy by supporting great charities.

CampusAuction’s proprietary rewards program, partiCApoints, encourages participants to invite friends through advanced permission-based technology that accesses social networks and email, attracting Millennials like no other viral marketing campaign. For example, CampusAuction’s proprietary Facebook API allows members to easily invite an average of 700 Facebook friends to join in the bidding.

Not only do the partiCApoints competitions multiply involvement in CampusAuction, they present an outstanding opportunity for Corporate Partners to obtain added exposure for their brand and featured products.

Cutting-edge online marketing, viral referral rewards, and industry-leading auction technology put CampusAuction in a new category of 21st-century marketing. But these advanced systems are supplemented by a crucial component of customized on-campus campaigns.

Innovative social media campaigns soften the ground for intensive targeting through CampusAuction’s marketing programs. These campaigns deliver exciting competitions, integrated cross-promotions, and employ the most advanced techniques for placing our Corporate Partners directly in the sightlines of Millennials.

In addition to this, our Corporate Partners multiply CampusAuction’s influence through their own channels.

Online. On campus. On target.

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Q: When participating in a loyalty program, how likely are Millennials to:

Source: Millennials Will Remain Loyal for Free and Easy Rewards, Cynthia Boris, October 2011 (Q1010)

Charities

CampusAuction partners with some of North America’s most respected charitable organizations, which is key to our model of success, by equating corporations with social good. It immensely benefits Charity Partners by delivering new donors and new donations with no additional overhead, while maximizing awareness of charitable causes among the next generation of philanthropists. Just as it is crucial for the long-range viability of corporations to build brand loyalty now among this emerging group of dominant consumers, charities also need to get their mission in front of the next generation of middle- and upper-income donors.

CampusAuction donates revenue from our online auction to charities, allocated proportionally based on the votes of participants. CampusAuction encourages those who win auction items to donate a portion of the money they save to one of our Charity Partners listed on a drop-down menu – this encourages participants to learn more about our Charity Partners, which increases revenue and awareness! Charity Partners help spread the message of CampusAuction – and your brand – to even more diverse audiences through their own publicity channels in order to boost their share in the rewards contest.

CampusAuction showcases your corporation as a socially conscious business that shares students’ commitment to social good through a secure, fun, online venue that makes the world better.

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Millennials do not consume information like their parents – or even their older siblings. They live online. Almost 100% of Millennials are active in social media like Facebook and Twitter, which are integral to their social lives and identity (and fully integrated into CampusAuction).

The implications are enormous. For marketers, this is the biggest challenge since the advent of television.

Leveraging social media, we reach far beyond the CampusAuction web platform. The average North American college student has 700 Facebook friends. Millennials proudly share their lives online, including their consumer choices and brands that they “like.” Their online presence is a reflection of the values they hold, reflecting the people they are – or strive to become. They are conspicuous consumers and – just as important – conspicuous in publicizing their opinions and philanthropic acts. Using our proprietary CampusAuction API with Facebook, members automatically announce their purchases to their 700 Facebook friends. This is the network that CampusAuction has mobilized to become the most cohesive marketing force in the online Millennial world. CampusAuction is the ideal philanthropic venue for a generation that is both socially conscious and that revels in their power as influencers among their peers.

“Like the post-World War II Baby Boom generation that has influenced and shaped market and technology trends over the past 30 years, the Millennials promise to wield incredible market power over the next 30 years.”— John Giere, CMO, Alcatel-Lucent, 2008

Social Media: The Millennial Difference

Millennials value social media – Social media connections enrich their lives daily.

“I feel like I’m missing something if I’m not on Facebook every day.”

“My life feels richer now that I am connected to more people through social media.”

Source: Barkley, American Millennials Deciphering The Enigma Generation, 2011

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Among Millennials, the power of traditional advertising has been replaced by the new reality of a democratic online experience in which millions of people share product information and analysis. CampusAuction’s integrated Facebook and Twitter APIs encourage participants to easily and instantly share links to your products on their Facebook walls and Twitter feeds, while emphasizing their commitment to social good – and yours!

The impact is enormous. Fully 90% of consumers trust recommendations from people they know.This reality is upending consumer decision-making, reducing the power of top-down marketing and empowering millions of independent individuals.

CampusAuction is the culmination of social media, an amalgamation of Facebook and eBay – fulfilling this generation’s hunger for online social consumerism while Tweeting all about it. Our technology empowers the Millennial generation’s innate philanthropic instincts, building powerful clout for your brand.

“CampusAuction is where Millennial values and corporate social responsibility intersect.”

This revolution makes effective marketing a whole new game. This is especially true for corporations trying to reach Millennials, who are the most engaged online consumers, the most likely to reject conventional advertising, and those who are most inclined to use their purchasing power to act on their beliefs.

Telling consumers your product is the best is no longer enough. Fully 68% of Millennials usually don’t make a major decision until they discuss it with people they trust (compared to 52% of non-Millennials) [Source: Barkley]. Reaching them on a whole different level is the new key to success.

“CampusAuction is a great place to get amazing products at low prices. The best part of all is that local charities receive support! It is a win-win for everyone!”— Steven, University of British Columbia Student

Power in Personal Endorsements

Millennials are heavily influenced by their peers & seek peer input and affirmation on decisions.

Source: Barkley, American Millennials Deciphering The Enigma Generation, 2011

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Partnership Benefits

Your logo on top of all CampusAuction web pages

Naming rights for partnered block(s)

Prominent 15-30 second autoplaying video on CampusAuction homepage

Coupon offering integrated with CampusAuction’s partiCApoints program

Your branding on all on-campus marketing materials

Option to feature your product as a grand prize during your auction block

Your name attached to all CampusAuction media releases and announcements

Option to add a favored charity to the recipient agencies benefiting from CampusAuction

Individual Partner’s Page with custom messaging profiling your company and your commitment to CSR

Presentation in CampusAuction newsletter during your auction block(s)

Industry product exclusivity, making you the preeminent philanthropic brand in your class

Right of first refusal for subsequent year

Post-auction targetted emails incentivizing unsuccessful bidders to purchase your product

Top branding on all automatic auction emails

Online survey opportunities to explore Millennial motivations and opinions

Video featured on auction item page

The right to determine timing of your auction cycles to support your marketing calendar

Video on Partner’s Page

Placement of your product as a featured “current item” on the CampusAuction homepage

Placement of your products as a featured “upcoming item” on the CampusAuction homepage

Number of products featured in a perpetual slideshow on CampusAuction’s homepage

Top branding on all auction announcement emails

Use of CampusAuction’s state-of-the-art technology to target participants by location

Post-auction upselling emails to winning bidders

Branding and promotion on CampusAuction’s social media channels

Partner’s Page corporate profile with messaging and links of your choice

Corporate banner advertisement on all of your auction item pages with links of your choice

Placement for your offerings on “Bonus” page

E-Badge and write-up certifying you as a partner

Ability to feature product as partiCApoints prize

End-of-auction analytics report

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Featured Benefits

CampusAuction’s top partnership levels deliver results unmatched by any other marketing opportunity. A range of affordable entrance points offers outstanding return on investment.

In 2012, CampusAuction will offer four, month-long auction cycles, emphasizing back-to-school and holiday purchasing opportunities to maximize crucial sales periods. Together or independently, these four cycles present excellent opportunities for your brand to build affinity with Millennial consumers.

Each of our marketing opportunities is tailored to address your specific objectives. CampusAuction offers unique auctions in the United States and in Canada, or we can provide a package targeting all 12,600 post-secondary campuses throughout North America.

CampusAuction’s four auction cycles for 2012 will take place in the following months:

Back to School Auction 1: August 15th – September 15th

Back to School Auction 2: September 16th – October 15th

Holiday Auction 1: October 16th – November 15th

Holiday Auction 2: November 16th – December 15th

You can participate in one, two, three, or all four.

Let us create a package with the timing that is right for you.

Corporate Partnerships are offered for a combination of an affordable investment and product-in-kind (based on the MSRP of products contributed) providing extensive value compared to the high return on investment illustrated above.

Pricing is based on four weeks of partnership in the corresponding country of participation. For North America-wide partnership levels, contact CampusAuction for pricing details.

Next Steps

CampusAuction’s team of full-service Millennial experts is waiting to tailor a proposal that meets your marketing and sales (ROI) objectives.

Please contact us at (604) 224-1015 or partnerships@campusauction.com for additional information or to discuss Corporate Partnership opportunities.

Build Your Perfect Package

*Based on MSRP of Products

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2011 CampusAuction Front Page

2011 Auction Item Page

Integrated and Robust Social Media

members can log in with their facebook id, enabling them to view and invite

hundreds of friends with the click of a

button

home page with title

sponsor video and featured items from

top sponsors

auction item page with sponsor

banner ad

Top 2011 Sponsors

Phone: (604) 224-1015

Email: partnerships@campusauction.com

Unit 1 – 9059 Shaughnessy StreetVancouver, British Columbia V6P 6R9

www.campusauctionpartners.com16