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COMPANY 1: 7-ELEVEN
1.0 INTRODUCTION
In 1927, 7-eleven started its business as an ice house in Dallas, Texas. Now, the company has
grown and evolved into the worlds largest operator, franchisor and licensor of convenience store.
There are 7,980 stores operate in United States and Canada, by franchises and licenses, and more
than 39,300 stores in countries such as Japan, Taiwan, Thailand, South Korea, China, Malaysia,
Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark.
Incorporated on 4 June 1984, 7-Eleven Malaysia are the pioneer and the largest 24-hours
convenience store operator in Malaysia, with the vision to be the best retailer of convenience and
mission to consistently serve the changing needs of customers for their convenience.
Being the largest convenience store chain in Malaysia, 7-Eleven Malaysia has over 1,300
stores nationwide and serves over half a million customers daily. With the slogan of Always There
For You, 7-Eleven stores can be found throughout the whole Malaysia from petrol stations and LRT
station to shopping malls and medical institutions.
Each 7-Eleven store carries over 2000 products, together with a variety of services such as
the sale of mobile phone reload cards, ink cartridge refill, photocopying, fax, automated teller
machine (ATM) and bulletin board for neighbourhood community notices. To accommodate the
needs of customers who are looking for ready-to-eat hot food, the company has introduced hot
beverages as well as packaged fresh food and bakery in 2009. All food items sold are certified
HALAL and undergo stringent quality control to ensure tastefulness and freshness.
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2.0 ANALYSIS
2.1 Analysis trend on the fans number
Number of fans at the beginning of the study (17thOctober 2012)
393,872
Number of fans at the end of the study (17thNovember 2012)
447,994
The number of likes on 7-Eleven Malaysia Facebook page has increased by 54,122 from 17 October
to 17 November 2012. This means that the number of likes in this page increase by around 1,691 per
days. Most of the Facebook users who like this page are from the age group of 18-24 years old where
most of them are college or universities students. Wilayah Persekutuan Kuala Lumpur is the city
where most of the Facebook users who like this page come from.
2.2 Promotional activities available before 17th
October 2012
7-Eleven Malaysia will organise contest and promotion regularly to attract more customers to shop at
its stores. For example, a contest named Amazing Win was taken place from 14 June 22 July
2012 with prizes such as Samsung SMART TV 55. Besides, Highlights of the Month will be
organized every month where some of its products will be offered at discounted price at a particular
period.
2.3 Type of activities and announcements posted (17th
October- 17th
November 2012)
7-Eleven Malaysia uses Facebook as a mean to announce all of its promotional activities such as
Highlight of the Month as well as other contests.
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Besides promotion and contests, 7-Eleven Malaysia also posts detail of every job fair and roadshow
organized on Facebook including time, date and value.
Sometimes, 7-Eleven Malaysia will post some picture simply to remind customers about the
products that it offers.
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2.4 Good and Bad Comments received
Good comments
Most of the good comments received are complementing the slurpee offered.
Bad comments
Most of the bad comments received are complaining the high price of the products offered.
2.5 Other features used
Facebook is used by 7-Eleven Malaysia in customer service. There is a section in its Facebook
page, named Talk To Us, where customers can write down their feedback, suggestions, proposals
and even praises about the company. Customers can just write down their thought in the form
provided with the limit of 300 characters and the company will then get in touch with them.
Other than that, customers can find the location of all 7-Eleven stores around Malaysia on the
7-Eleven Malaysia Facebook Page. Under the section of Location, customers can quic kly search
for a nearest 7-Eleven branch by entering a place in the field provided. The nearest branch will be
shown in Google map just beneath the field. Besides, with the help of Google map, the location of
the device that browses on the page will also be shown in the map.
7-Eleven Malaysia does use the photo sharing feature on Facebook wisely. The company will
regularly upload photos to its albums on Facebook. Those albums are categorized by activities
organized by the company such as celebration of each festival and also the winners of each contest.
Besides, the company also will share interesting photo frequently to cheer up its customers.
In addition, 7-Eleven Malaysia has application generator feature on Facebook to create a section
where Facebook users can participate in the Convenience Store Intelligence (CSL) Program of the
company. After participated in the survey about the services and stores, the participators stand achance to receive exciting prizes for their insightful opinions and reports.
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3.0 MARKETING AND PROMOTIONAL STRATEGIES
Social Media
UsedYouTube Twitter LinkedIn
Reason(s)
YouTube is one of
the largest websites
on Internet.
Videos can be shared
easily to a variety of
medium.
Twitter allows instant
posting of news and
updates.
It is a innovative way
of conducting public
relation.
LinkedIn offers a
variety of marketing
opportunities besides
paid advertising or
status updates
Objective(s)
To remind customers
about the products
and services offered.
To provide some
interesting facts
about the products
offered.
To connect with
customers.
To obtain valuable
customers feedback.
To connect with
business partners.
To increase the
visibility of the
company.
To build a positive
image of the
company.
Target
audiences
Potential customers
Existing customers
Potential customers
Existing customers
Potential customers
Existing customers
Business partners
Strategies
Create a personal
channel to upload
interesting video to
remind customers
about the company
and its products and
services.
Send email to every
subscribers of its
channel for
marketing and
Post news and
updates about the
company and its
products and services.
Post the link to the
full content of the
news and updates.
Study the users
feedbacks about each
product or services
provided.
Join and participate
actively in the
related groups
organized by others
or the company
itself.
Posting discussing
topics and
commenting on
others thread.
Use the application
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advertising purpose.
Enter a link to its
YouTube channel in
official website andother social
networking sites.
Enter a link to its
official website in
YouTube channel.
Include a link to its
website in the
description of every
video uploaded to
allow interested
viewers obtain more
information.
Remind viewers to
buy the products and
provide the
companys contact
information in the
end of each video.
Make necessary
changes to the
products taking into
account thecustomers feedbacks.
Respond to
customers complaint
and dissatisfaction
appropriately.
Tweet out discount to
its followers which
allow them to buy
some items at
discounted prices.
Company Buzz to
learn about what
others are saying
about the company.
Create polls
regularly to gather
data and generate
conversation.
Create conversation
to demonstrate the
expertise of the
company.
Budget Cost-free Cost-free Cost-free
Expected
Outcomes
Increased sales
Increased popularity
Increased sales
Increased popularity
Improved customers
services
Strong brand in
customers mind
Increased knowledge
in related field
Better supply chain
management
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5.0 ANALYSIS
5.1 Analysis trend on the fans number
Number of fans at the beginning of study (17thOctober 2012)
97,908
Number of fans at the end of study (17thNovember 2012)
154,226
From what we observed, the number of fans on Samsung page has increased greatly by 56318 of fans.
Most of the fans liked on the Facebook page are from the city of Kuala Lumpur, Wilayah
Persekutuan aged between 18 to 24 years old. It is clearly shown that Samsung has gained popularity
among the Y generation which is mostly university or college students. According to the Samsungs
Facebook page, the number of new likes per week is increasing gradually by 1000 of fans on average.
5.2 Promotional activities available before 17th
October 2012
1. Launch of Samsung World
On 2ndOctober, Samsung Malaysia had collaborated with Tesco to celebrate the launch of
Samsung World, Malaysias first shop-in-shop experience by Samsung Malaysia
Electronics. This launching activity was held in Tesco Extra Mutiara Damansara. Along with
the partnership between Tesco CEO, Mr Sunghwan Do and Samsung Director, Mr. Kwon Jae
Hoon, Samsung is now able to reach greater number of Malaysia customers.
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2. Sponsorship of K-Pop Talent Quest 2012 Finals
Besides, Samsung also did another promotional activity by sponsoring an event named K-pop
Talent Quest 2012 Finals that was held in Sunway Pyramid Convention Centre on 13 th
October 2012.
5.3 Type of activities and announcements posted (17th
October- 17th
November 2012)
1.
Samsung Galaxy Note II Roadshow
On 19th October, Samsung held a roadshow at Megamall, Mid Valley for all Samsung
consumers to grab a chance to get Samsung Galaxy Note II. This is one of their activities to promote
their Galaxy Note II to wider variety of customers even to the non- Samsung consumers. This
roadshow attracted many people attention because the first 50 people to queue up will get free
Galaxy Note II battery and desktop charger, next 50 will get Note II cover and next 100 will get an
RM20 coffee voucher.
Samsung banner at Sunway
Pyramid Convention Centre
(SPCC)
The contestants of K-pop Talent
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2. Samsung ATIV Smart PC Media Launch
Besides, they also organized a media launch of the innovative ATIV Smart PC LIVE at G
Tower, Kuala Lumpur on 30thOctober. This launching has brought to customers the opportunity to
experience the use of Smart PC. Moreover, they have invited the media to the launching and
officially introduce the innovative product to the society.
3. Announcements on new products and opening of new centre
Other than activities, Samsung also posted some about new products launched or new centre
opened from 1 November to 12 November. For example, they offer their customers to purchase
NX1000 camera and get free zoom lens. Besides, they also made announcement on the opening of a
brand new Smart Care Centre for customers convenience.
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5.4 Good and Bad Comments received
There are several good and bad comments received by Samsung on Facebook. There are many
people feel that Samsung is a good product and is said as highly recommended product because more
good comments that the bad ones. Unfortunately, some have bad image toward Samsung because of
poor service provided.
Good comments
Bad Comments
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6.0 MARKETING AND PROMOTIONAL STRATEGIES
Social
Media
Used
YouTube Twitter Blog
Reason(s) A popular avenue where
advertisements are done in a
way that suits the target
audience.
The type of language used in
the commercials and the
ideas used to promote the
product reflect the audiences
style and taste.
Social media that
allows Samsung to
promote products on
an individual level.
Can be more
interactive with
customers online.
Social media that
enable Samsung to
promote their
products in unique
way and make it
popular.
Objective To attract targeted audience
with commercial interactive
videos.
To allow customers have a
better visual and information
through uploaded videos.
To spend more time
interacting with the
followers about the
product online.
To create loyal
connection between
product and
individual.
To lead to larger
advertising
opportunities.
Promotes product inreal-time and brings
customers in.
To reach out to
customers who
always visit blogs.
To create strong
brand recognition
through unique
descriptive of
Samsung product.
To keep customers
loyal and repeat
purchase.
Strategies/
Tactics
Create an account in
YouTube channel
Post Samsung official
website link under settings to
enable audiences go to thewebsite when they want to
Create a Twitter
account and start to
follow certain
existing customers
as the starting step. Tweet the use of a
Create blog on
Samsung products
and services.
Update blog
frequently to keepcustomers up-to-
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know more details about a
product or service.
Upload a video such as
Music Video (MV) made topromote a brand new product
to attract audience.
For example, MV of Korean
celebrities singing and
promoting Samsung Galaxy
SIII to leave a strong image
within audience.
The video uploaded
presented with other video
ads links to promote other
products as well.
Description of the product
must be available below the
video to enhance audiences
understanding toward the
product.
Enter a link that lead to the
webpage that allow audience
to post queries about the
related product.
product in a short
message precisely
and attractively that
followers are more
likely to read.
Those messages
tweeted appear on
followers home
pages and can link
to the products
website.
Followers can
directly interact with
Samsungs staff
about the product
online.
Customers can
retweet messages
tweeted by Samsung
to allow followers of
the customers can
see it as well.
Wide varieties of
customer get to
know about
Samsung.
date.
Provide longer
descriptions of
Samsung productsor services include
reasoning and uses.
Allow bloggers to
comments and share
experience in using
Samsung product to
get feedback.
Acquiring followers
and subscribers and
direct them to other
Samsung social
network pages.
Target
audience
New customer who is non-
Samsung user.
Existing customer to
continue using of their brand.
Wide variety of
customers such as
people of all age.
Active bloggers.
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Budget YouTube is known for its
viral nature that eventually
allows the marketers to
promote their product forfree.
Cost free as it is a
real-time social
media.
Cost free.
Expected
Outcomes
Increased customer demand
and sales.
More new users are attracted
to use Samsung brand.
Increased productivity and
growth of sales.
Many customers
will be exposed to
Samsung.
Increased brand
recognition
Maintaining existing
customer and repeat
purchase occur.
Increased sales and
brand recognition.
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COMPANY 3: SUSHI KING
7.0 INTRODUCTION
Sushi King is a restaurant of the new era of Japanese cuisine in Malaysia with their unique
Kaiten Sushi or Revolving Sushi with quick service restaurant concept. Sushi King was first
opened in 1995 in Kuala Lumpur as a single outlet and now the company has grown to over 70
restaurants nationwide. Therefore, they manage to distinguish themselves as the largest sushi chain
of restaurants in the country.
They offer a wide variety of sushi along with an expensive menu of other Japanese food at
affordable prices. Today, they also expanded their expertise to include catering services for a variety
of events and functions.
Sushi King has gained popularity quickly because of the novelty, affordability and efficiency
of the restaurant. Besides, they make sushi with their specially equipped sushi-making machines in a
hygienic environment, as they want to offer quick and fresh food to suit todays fast pace of life.
Moreover, Sushi King has attracted a wide variety of customers around the world because of
the unique experience of selecting from a variety of sushi dishes on the revolving conveyer belt.
Above all these, they put all those efforts because their mission is to be leading Japanese
Eatery in the region by continually serving safe, high quality and affordable sushi and other Japanese
food through service excellence to their valued customer in a safe environment.
Sushi King Logo
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8.0 ANALYSIS
8.1 Analysis trend on the fans number
Number of fans at the beginning of the study (17thOctober 2012)
216,324
Number of fans at the end of the study (17thNovember 2012)
228,854
The number of fans of Sushi King on Facebook page has increased by 12,530 from 17 thOctober to
17thNovember 2012. There are about 4,092 Facebook users like the page every day. Most of these
Facebook users who like Sushi King Facebook page are between 18 to 24 years old, which means
this page is popular among college and universities students. Most of the Facebook users who like
this page are from Wilayah Persekutuan Kuala Lumpur. This may be due to the number of branches
available in Klang Valley.
8.2 Promotional activities available before 17th
October 2012
Regularly, Sushi King will organise some seasonal promotion especially during the festivalsuch as the Parents Day Promotion from 1 May to 30 June 2012 and the Summer Promotion from 1
August to 31 August 2012.
Others promotional activities organized by Sushi King include Sushi King October 2012
Bonanza from 1-4 October 2012 where Sushi King Card members are allowed to purchased all rice-
based sushi on Kaiten Belt for only RM2.00 each. Besides, Sushi King had organized some activities
and contents as its promotional strategy such as the Sushi King Treasure Hunt on 16 September 2012
and the Sushi King Platography Content from 1-25 July 2012/
8.3 Type of activities and announcements posted (17th
October- 17th
November 2012)
Sushi King uses Facebook to inform its customers about the date, time, and detail of the
promotional activities that are taking place such as the Sushi King Facebook Fan Chat events and
Winter Special promtotion.
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Besides, Sushi King posted about the current events that occur all around the world from the
marriage of Dato Lee Chong Wei to the victory of President of United State in the election.
Sushi King also posted the photo of its dishes together with the total calories of each dish on
Facebook.
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Sometime, Sushi King will show its care to customers via Facebook by greeting them good
morning, reminding them to bring the umbrella when raining, and wishing them on every festival.
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8.4 Good and Bad Comments received
Good comments
Bad comments
8.5 Other features used
Sushi King has created a poll on its Facebook page to look for the customers opinion. For
example, one of the poll allows customers to vote whether they like the design and colour scheme of
Sushi King Mid Valley Level 3.
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9.0 MARKETING AND PROMOTIONAL STRATEGIES
Social
Media Used
Instagram Foursquare Blog
Reason(s)
It is the best socialmedia tool to post the
attractive photos of
variety sushi and
attract people who use
Many users registered
with Instagram
because it is a new
social network, so can
reach out more
people.
It is a location basedsocial media where users
can check into locations
via their smartphones.
Users indirectly promote
Sushi King when they
check-in to Sushi King.
Blog can create anenvironment for
companies and
clients to connect
online.
Allows interactive
activities with
customers online.
Objective(s) To share out photos as
one of promotional
strategies to catch
people attention.
To promote Sushi King in
a short time whenever
smartphone users check-in
to their restaurant.
It allows Sushi King to
create a page to promote
their business.
To offers more
special features or
privileges to loyal
customers.
To get customers
feedback on their
food and service.
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COMPANY 4: DIGI COMPANY
10.0 INTRODUCTION
Digi is one of the most well-known telecommunication companies in Malaysia. It was
founded in 24 May 1995, by Henrik Clausen, the CEO of Digi. Digi is more affordable for students
compared to others companies. Years by years, Digi has come out with different kind of plan for
different people. They provide mobile voice service, internet and broadband service.
Digi appeared in Facebook since 12 August 2009. Digi has realized the power of e-commerce
in the market. Facebook is one of the most popular social media application which has got more than
billions users all over the world. By creating a fans page in Facebook, Digi can save up cost of
advertising, survey and promoting their plans. Other than that, communications between the
customers and Digi also can be done with no constraint. To remain peaceful for the fans page, they
also set up their fans page House Rules. Digi claimed that they still reserve the authority to banning
the account from the fans page or remove the posts that are abusive.
Digis yellow man
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11.0 ANALYSIS
11.1 Analysis trend on the fans number
Number of fans at the beginning of the study (17thOctober 2012)
422,000
Number of fans at the end of the study (17thNovember 2012)
451,000
Digis fans page has a rising trend by 29,000 of fans. It is because Digi has become a well-known
telecommunication company, people have loyalty to this company and they trusted him will give the
customers all the best. On the other hand, new phone launched in Malaysia also the factors why the
fan page becoming more famous. Digi uploaded all the information about the plan and the phone.
Thousands of iPhone fans or Samsung fans will compare Digis plan withother telecommunication
companys plan such as Maxis.
11.2 Type of activities and announcements posted
One of the activities and announcements posted from 15th October to 17th November 2012 isDigi Double Deals. This is a promotion for Digi postpaid customers. Besides, during Deepavali, Digi
also offered Deepavali reload and caller tunes special. Customers who reload in between 12 th
November to 15th November will get a chance to win BonusLink point redemptions, Deepavali
CallerTunes and a chance to fly to India to meet silver screen actor, Surya! There is also iphone4s
plan offered by Digi. Two years monthly payment RM138 and you can get the Iphone4s with
RM499. In order to let the Digi customers to avoid the crazy iPhone fans rushing to the stores, Digi
also provide online selling service.
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11.3 Good and Bad Comments received
Good comments
The good thing about Digi is they offered better and cheaper plan compared to others. Many people
are attracted to their plan.
Bad comments
The most of the bad comments we heard about Digi is line problem. This causes a lot of trouble to
the businessman or people who badly need phone service for their job.
11.4 Other features used
Digi post all the photo and Leaflets in Facebook in order to cut save hard copy promotion leaflets
fees. People also can know more about all the events organized by Digi through the photos.
There is also another section in Digi Facebook fan page called Digi tomorrow network. This section
is created to inform the Digi users about their upgrade plan. Digi has updated their upgrade schedule
and numbers of sites remaining in that section. The benefits of the upgrade plan are to create more
stable network, expanding high speed internet coverage, and also reduce the use of carbons by 11533
tons.
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12.0 MARKETING AND PROMOTIONAL STRATEGIES
Social
Media
Used
YouTube Twitter Blog
Reason(s) Youtube has large
numbers of users and
audience
Advertising fees on
Youtube is free
Can easily reach global
customers
It can help you
determine your
target market
It also help to
spread the
information to
users
Blog space is free
and do not have
rule or policies to
follow.
Objective To cover more audience
others than television
To increase the visibility
of Digi
To improve
relationship
between customers
and Digi
To have more
attention from the
customers
To build deeper
customers
relationship
Strategies/
Tactics
Create a channel
belongs to Digi
Invite audience to
watch videos posted by
Digi
Link Digi channel to
others famous video
Provide contact
numbers and related
information around the
video
Create a twitter
account
Post all relating
information and
promotions
Learn how to
connect and
engage with
followers
Start by creating a
blog
Answer those
questions as many
as possible
Post some related
video or articles
Solve the readers
problems
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COMPANY 5: DOMINOS PIZZA
13.0 INTRODUCTION (Dominos Pizza)
On 9 December 1960, Tom Monaghan and his brother James borrowed 500 pound to
purchase an existing restaurant called DomiNicks in Ypsilanti, Michigan. James sold his share of
the business to Tom in 1965, making Tom the sole owner of the shop and Tom renamed the shop as
Dominos Pizza Inc. There are 200 Dominos store are running in 1978 and becoming more and
more famous.
Until 1983, there are 1000 Dominos stores are opened, Dominos Pizza Inc. also opened its
first international store in Winnipeg, Canada and Queensland, Australia in the same year. By 1989
Dominos had five thousands stores are running business around Unite Kingdom, Japan, and South
America and being the fastest-growing pizza company in the world.
Today, Dominos Pizza operates a network ofmore than 9,000 owned and franchised stores
globally. Dominos Pizza Inc. is the worlds leading pizza delivery company committed to lead the
industry in product quality and operational excellence.
In our country, Mr. Tom Monaghan launched his 1 stMalaysia Dominos Pizza store in 1997.
Dominos launched Malaysias 1stfast food online ordering portal in 2003. Besides that, Dominos
Pizza Malaysia also won the Gold Franny Award in 2010 and introduced the Great Pizza Service
Tracker in the same year. This year, in 2012, Dominos Pizza Malaysia had grown huge in our
country and opened its 100thstores recently.
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14.0 ANALYSIS
14.1 Analysis trend on the fans number
Number of fans at the beginning of study (17thOctober 2012)
62,000
Number of fans at the end of study (17thNovember 2012)
157,000
There is a large increase of fans number throughout the period of study, which is 93,000 increased in
total. The number of fans boomed in the 1stweek of study, which increased over 24,000 of fans. In
the 2ndweek, the number of fans rose even higher than the 1 stweek, which is nearly 29,000 of fans
increased and the number breach the 100,000 height in the same week. However, in the 3rd
week, the
increasing of number of fans plunge to about 4k that week. The number rose back gradually on the
4thweek and 5thweek by 11,000 and 18,000 respectively.
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14.2 Type of activities and announcements posted
There are a lot of activities are running and announcement posted on the Facebook during the
period of study. On the 1stday of the study period, Dominos conducted a contest which needed the
contestant to post the picture of them while eating Dominos Pizza via Instagram. Dominos Pizza
also offers a buy 1 free 1 promotion to the Facebook users duringthe period of study. Dominos
Pizza Malaysia also helped advertise the movie War of the World Goliath 3D by conducting some
contest and games. In the study periods, Dominos Pizza also posted announcement about the 10
cents for 1 regular pizza promotion promotion which held in their two different physical storefront
daily which starting from the date 15thNovember 2012. They also posted the announcement of the
new pizza, 7 meat-wonder they offered on their Facebook page. They also announced that they
opened the 100thstores at Kangar and Alor Setar on the Facebook. The richness of activities
throughout the study boosted the fans of the Dominos Pizza Malaysias Facebook page. These
activities also shows that how Dominos Pizza Malaysia fully utilized their Facebook page to
interactive with their customer by posting announcement, promotion, notices and advertising using
the social network platform.
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14.3 Good and Bad Comments received
Dominos Pizza Malaysia Facebooks page is full of good comment which telling their good
tasted pizza and good services provided by Dominos Pizza. There are some bad comment that
complains about the online ordering system, but the good thing is that Dominos Pizza actually cares
and given help to the user who complaint.
14.4 Other features of Facebook used
Dominos Pizza Malaysia is doing customer services on the Facebook. They reply to the comments
of their customers, and also provided a customer support tab on top of their page which link to a
customer service page. Next, in concert with the War of the World Goliath 3D advertising activity,
the page provided a tab that link to a Pacman-like game. The users who won the game by achievingtop score able to win the prizes of the event. Besides that, there is also a tab on top of the page that
link to a calendar that shows where the 10 cents pizza promotion will be held at. Their Facebook
page also shares the taken photos during their events in the past.
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15.0 MARKETING AND PROMOTIONAL STRATEGIES
Social
Media
used
YouTube Twitter Blog
Reasons A very famous
platform to shares
videos nowadays.
Free to share
video on this site.
A very famous social
networking site.
Allow Dominos Pizza
to interactive with their
customer.
Free of Charge
No restriction or rules.
Dominos Pizza can design
their blog freely and
creatively.
Free of Charge
Objectives To Advertise
their new
products.
More exposure of
their business.
Make new
announcement and
notices to Twitter users
Gain loyalty of
customers
Provide detailed
announcement, notices and
promotion.
Strategies/
Tactics
Create a channel
of Dominos
Pizza Malaysia
Share video about
new products and
promotion.
Post notices and
announcement
Provide a title for every
events or promotion
conducted to let Twitter
users to talk about it
Freely designed blog may
attract internet users.
Give the detailed
announcement or notices
which maybe too long to post
in Facebook or Twitter
Target
Audience
Internet users and
their customers.
Twitter users Internet users and their loyal
customers who really cares.
Budget Free of charge Free of charge Free of charge
Expected
Outcome
Becoming more
famous
Increase sales
Able to get feedbacks
from the customers.
Provide up-to-date
information to the
customers.
Increase sales
Provide up-to-date
information to the customers.
Increase sales.
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16.0 CONCLUSION (Personal views)
Social media can be an effective marketing and promotional tool for business organization.
By using social media, the organization is able to reach a large number of audiences at low cost.
With the help of viral marketing that occurs on social media, the organization is able to advertise and
promote its products or services for free. This is because satisfied customers will share their
experiences with a particular organization and their personal opinions on social media willingly.
These customers will then promote the organization to their friends on social media. The probability
that friends will visit the organization is high because the recommendation from their friends is free
from marketing strategies by company and they trust their friends.
However, marketing and promotion by using social media can also be ineffective when
people are becoming immunized against the advertisement placed on social media. They may just
ignore the advertisement shown in the particular column and never paying attention about what is
being advertised. Besides, Internet surfers usually mute the video or simply swap to another tab
when they are forced to watch the advertising videos. This will make the advertising videos become
useless because the audiences are not really watching it and the information within those video does
not actually reach the audiences.
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Lake, L. (n.d.). Twitter: A Valuable Marketing Tool? Retrieved from About.com:
http://marketing.about.com/od/viralmarketing/a/twitter.htm
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