s.a.moorthy... Project

Livia polymer industry

LIVIA POLYMER INDUSTRY

CHAPTER-I

1.1 INTRODUCTION

Livia Polymer Bottles Pvt. Ltd. is one of India's leading Companies engaged in the

manufacturer of high quality PET and PP containers, jars and bottles in various sizes, shapes

and colour.

Liquor, Candies, Honey, Cashew, Pickles, Spices, Dates, Date Syrup are to name a

few from the kaleidoscope of products that get packaged in the finest PET containers

manufactured by Livia.

With conscious responsibility towards the society, Livia offers employment to

significant number of people from rural areas surrounding the factory, of which considerable

numbers are women.

Livia also boasts of eco-friendly manufacturing environment. 500-member strong

team consisting of well-trained engineers and very dedicated work-force, supported by

excellent infrastructure and professional working environment ensure that Livia

Polymer delivers always best products to its customers.

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1.2 INDUSTRY PROFILE

The Polymer Sector comprises four discrete processing areas: Plastics Processing,

Rubber Processing, Polymer Composite Processing and Sign Making. Just fewer than 14,000

companies operate within the sector employing some 286,000 employees. This figure rises to

approximately 400,000 employees when companies who process polymers as a secondary

operation to their main business, are taken into consideration. The industry is extremely

dynamic being subject to many changes and opportunities arising from technological change,

development of new materials and processing technology and not least, the development of

new products and changes in consumer requirements.

The industries require innovators, technologists, designers and highly skilled

processing technicians to remain at the forefront of developments and changes in the worlds

demand for more versatile, lightweight, low cost and energy saving products and

applications.

Products and component parts developed using polymers, are used in many applications and

each year the demand steadily grows.

*Aerospace * Automotive * Marine * Defence * Medical * Electrical * Plastic Electronics, *

Construction * Transportation * Consumer & Domestic Products * Leisure, Toys, Packaging.

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1.3 COMPANY PROFILE

Livia Polymer is one of the pioneers in Poly Ethylene Terephthalate (PET) bottles

manufacture and technology in India. We were the second in the country to launch PET

Bottles in the year 1988-89. Since then, Livia Polymer has grown to build up a reputation for

high quality products under the brand name Livia pet.

Livia now has the added capability to manufacture PP (Poly-Propylene) bottles too.

Livia's present overall installed capacity is 1200 MT per month.

Apart from meeting segment-specific packaging needs such as Distilleries,

Confectionery, Spices & Condiments, Chemical & Pharmaceutical Industries, Livia also

markets its special and featured innovations through a 30-strong Distribution Network across

the States of Tamil Nadu, Kerala, Karnataka and Pondicherry, under the brand-names Livia

PET and Livia POP.

Livia practices transparency in its dealings with all its stakeholders. Livia has a strong

internal and external auditing system. Its financial strengths are rated by CRISIL.

1.4 VISION

To grow in the packaging industry by progressively offering customer-oriented good

quality products & services.

To be an industry role model in the country.

To become India’s largest PET products manufacturer.

To make Livia PET one of the most respected brands in the country.

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1.5 MISSION

We will experiment with new concepts and ideas and, deliver unique products.

We will value innovative thoughts, innovative approach and innovative solutions in

work life.

We will make innovation our prime focus for the future.

We will lead the PET Industry into newer segments of packaging products.

1.6 THE MANAGEMENT

Livia is the evolution of a first-generation entrepreneur’s dream with a very modest

beginning with only one machine two decades back. Livia has grown to become one of the

largest manufacturers in the PET packaging industry in India. In this evolution,Livia has

crossed many milestones - guided by its professionally sound management, encouraged by

earnest customers and supported well by its chosen vendors. Fresh quests continue to

drive Livia into newer horizons for greater achievements in the years to come.

1.7 PLANT LOCATION

A plant is a place where men, material, money, equipments, methods and machinery

etc., are brought for manufacturing products. Plant location is defined as “deciding a suitable

location or place. Where the factory or plant will start functioning”.

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Livia polymer bottlers private limited is located in Mandaiyur Salai, Mandaiyur,

Pudukkottai District, Tamil Nadu -622 515, INDIA.

The factory located nearness to supplier of raw materials.

Availability of labours are fare in livia polymer bottlers pvt ltd.

A location which provides good external amenities – shops, communication, good

transport etc.,

1.8 ORGANIZATION STRUCTURE

Organisation structure is a framework of task reporting and authority

relationships within which as organisation function.

According to Robbins an organisational structure defines “how job task are

formally divided grouped and co-ordinated”.

In l.p.b pvt ltd, line organisation structure is followed. In such an organisation

the superior at the top makes decision and communicates his decision and assign

certain work to his immediate subordinate. The subordinate, in turn, makes certain

decision, within the scope of authority, and assigns certain work to his own

subordinate and so on.

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PROPRIETOR

Chart-1 Organization structure

1.9 DEPARTMENTATION

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WorkersWorkers WorkersWorkers WorkersWorkers

Supervisor Supervisor SupervisorSupervisorSupervisorSupervisor

Record

Manager

Purchase

Manager

Production

Manager

Marketing

manager

HR

manager

Finance

Manager


Departmentation is the process of dividing and grouping an industry into

departments. the total work of an organization is divided into functions and sub-

functions.

These departments are managed by its proprietor.

Finance

Human resource

Purchasing

Production

Marketing

Records

CHAPTER-II

2.1 FINANCE DEPARTMENT

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Finance department occupies a place of outstanding significance not only with the

viewpoint of regulating the financial irregularities but also with the motto of creating

opportunities for the generation and mobilization of financial resources.

Finance is the bsic requirements of any industries. An industry requires fixed capital

to acquire fixed assets like land and building, equipments and instruments, furniture etc. It is

also requires working capital to buy material, pay salaries and to meet all other routine

expenses.

The basic source of fixed capital of livia polymer bottles pvt ltd is provided by the

proprietor from his own fund.

Financial department deals with the maintains of records regarding financial

transaction taken place. In livia polymer bottles pvt ltd, all the financial transaction handled

by proprietor is directly involved in the allocation of capital and all financial activities.

CHAPTER-III

3.1 HUMAN RESOURCE DEPARTMENT

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Man is the heart of every industry. According to Dale Yoder “manpower management

effectively describes the process of planning and directing the application, development and

utilization of human resource in employment”.

Livia polymer bottles pvt ltd is a large scale industry, 500 employees employed. They

are take care of his work in progress in livia pet.

3.1.1 RECRUITMENT AND SELECTION

Recruitment is the process of generating a pool of capable people to apply for

employment to an organisation. The selection is the process by which managers and others

use specific instruments to choose from a pool of applicants a person or person most likely to

success in the job’s given management goals and legal requirements.

In livia ltd, all the employees are selected based on the locality with some knowledge

to handle machinery. All the employees are semi-skilled and unskilled while they join in livia

ltd.

3.1.2 TRAINIG

Training is the process of improving skills and abilities of an employee related to the

job. Before assign into job every new face need training to make the convenient into their

work environment.

In livia ltd, also giving training to their job to enrich their skill. Here on the job

training is given, its refers to new or inexperienced employees.

3.2 COMPENSATION

Compensation management is the process of determining cost-effective pay structure.

It is designed to attract and retain the employees. It provide an incentive to work hard.


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Salary is the only compensation system used in livia ltd. Salary refers to payment

made to employees at the end of every month.

Incentives are the amount of remuneration paid to the employee over and above the

normal wage for the employee’s contribution to increase production and save time and

material in industries.

Bonus is an extra payment to the workers beyond the normal wages. In livia ltd, one

month or average wise is given as bonus for Tamil festivals like, diwali and pongal.

3.3 WELFARE PROGRAMES

Benefits given to the employee in addition to their salary are called welfare. In livia

ltd, some of the benefits given to the employees they are

Free uniform is provided to all employees

Food is provided in free of cost

Transport allowance

Leave with pay

Company arranged tour

3.4 REWARD SYSTEM

To motivate the employees of livia ltd, gift are given as reward from the proprietor of

the concern.

3.5 PERFORMANCE APPRAISAL

360. Appraisal is a type of appraisal used in livia ltd. The appraiser may be any person

who has through knowledge about the job content. The appraiser should be capable of

determining what is more important. He should prepare report and make judgment.

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3.6 COMMUNICATION FLOW

Communication flow is the process of passing information and understanding from

one person to others, in livia ltd both upward and downward flow of communication is

smoothly flows in the industries.

proprietor

supervisor

labours

Fig-1 communication flow

CHAPTER-IV

4.1 PURCHASE DEPARTMENT

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Purchasing is the procuring of materials, supplies machine tools and service required

for the equipments, maintenance and operation of the manufacturing plant. It is a function of

procuring goods and services from sources external to the organisation. Purchase department

is responsibilities which belong exclusively to the purchase and purchase department shares

with other departments.

4.1.1 SUPPLIER

Supplier is a person who supplies the all kinds of raw materials to the industry.

4.2 TOTAL QUALITY MANAGEMENT

Total quality management is an enhancement to the traditional way doing business.

Total-makeup of the whole

Quality-degree of excellent a product or service provides

Management-art, act or manner handling, controlling, directing etc.,

Over the years of its growth, Livia Polymer has carved a niche in the PET containers

manufacturing industry by its consistent commitment to quality and sustained efforts to

innovate.

Produced out of fine raw material from Reliance Industries and equipment from the world

leader Nissei-ASB, Livia’s products undergo streamlined quality control measures.

Backed by men with the right orientation towards quality and various quality testing and

control equipments, it is not surprising that Livia has earned its well-deserved place in the

PET containers manufacturing industry.

The quality of a PET container is decided by factors such as transparency, even

distribution of material, adherence to specified dimensional parameters and strength.

Apart from meeting stringent dimensional tolerances specified by customers, the fitness of

the PET container for its end-use in terms of quality and strength also gets ensured.

The Digital Top Load Tester is one such equipment which helps in ensuring the quality of the

product.

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A dedicated Quality Control Department backed by a good infrastructure ensures that

the quality of products delivered excel the expectations of the customers.

ISO mean international organization for standardization to facilitate international trade in

goods and services.

Livia's Quality Management System – Certified

Quest for quality is what keeps Livia Polymer ahead. We strive for “ZERO DEFECT” in our

Quality.

The Quality Management System established and practised at Livia has been certified to be

compliant to the requirements of ISO 9001:2008.

CHAPTER-V

5.1 PRODUCTION DEPARTMENT

Production management refers to operations and control of industrial processes in

order to certify that there is smooth movement to the necessary level. Production

management is applicable in a number of fields. Financial management and manufacturing

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operations are some of the two processes where you can apply production management

theory.

A production system is the design process by which input elements are transformed

into useful products. In livia polymer bottles industries finished product like, liquor,

confectionery, food relishe, home and schools, chemical & pharma.

5.2 COMPONENTS OF SYSTEM

The input, processing, output and control of a system are called the component os

system.

Input Processing output

Fig-1 component of a system

5.3 PRODUCT SEGMENTS

Liquor

Confectionery

food relishes

home and schools

chemical & pharma

5.3.1 LIQUOR

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Feedback &

Control


Among the various segments of packaging Livia’s products serve, LIQUOR by and

large remains the largest domain.

A very wide range of liquor products gets packaged in Livia’s PET bottles.

The apparent reasons for gradual switch over from glass bottles to PET bottles are light

weight, lesser damages in transit and cost.

PET bottles have come to symbolise one-time use, thus eliminating the possibility of

health hazards that lurk in recycled containers.

The switch over from a glass bottle to PET bottle necessarily precedes critical design

identical to the glass design.

To replicate in PET the nuances in a glass bottle’s design is always a challenge.

Sometimes, the challenges are enormous. But, when the outcome is fine, it is always a sense

of accomplishment for the team.

Innovations

UB Group (United Spirits Limited) can be said to be the single largest client

for Livia’s PET bottles for packaging liquor. With increasing prospects for this

segment, Livia is focusing on speedier production and packing solutions for specific high-

volume products.

Efforts are also on to find economical solutions for packaging Beer in PET. Some of

the solutions available at present here are either not viable enough in cost or need tie-ups with

technologies abroad.

Continuous research and development and, the desire to innovate always remain as

the motivating factors behind newer developments. Livia thanks its customers for

encouraging innovations in PET packaging solutions

5.3.2 CONFECTIONERY

Sweet Choice

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In deciding the optimum, yet economical weight of the jars, factors like top-load are

taken into serious consideration with a view that the jars are thoroughly fit enough to survive

transporting and handling conditions. Confectionery is one domain where PET containers are

considered a boon for bulk packaging of chocolates and candies.

Livia supplies PET jars in a wide range of capacities upto 9.0 L.

These help manufacturers like Perfetti Van Melle India and ITC to supply their chocolates

and candies bulk-packed in PET jars. These jars also remain as an attractive promotional tool

at retail sellers’ end.

Economy is the word

Livia's jars are customised to meet the requirements of customers. Customers have the option

to choose the strength and weight category of the jars they need.

We encourage manufacturers of confectionery items to come to Livia to choose from a range

of PET jars in varying shapes, sizes and weight categories, to take the development process

forward in customising their choice to suit specific needs.

5.3.3 FOOD RELISHES

The favourite

Livia Polymer in fast expanding its domain in supplying containers for packing food

relishes.

Food and nutritional products such as Oats, Dates, Date-syrup, Honey and Cashew are

getting packaged in Livia's PET containers, which were hitherto being packed in other forms

of packaging like glass containers and sachets.

Spices and Condiments also get packaged in PET jars. Pepper, Garlic, Parsley, Cumin

are to name a few in this list. Most of them also being export-oriented products,

manufacturers consider PET as an ideal, safe and hygienic medium of packaging.

Various kinds of Pickles with its mouth-watering flavours too get packaged in PET

jars.

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The list is soon to become longer, as manufacturers realise the advantages of packing

their food products and food specialities in PET.

The significant inclination towards PET containers from other forms of packaging is

due to the flexibility in PET designs, overall aesthetics and economy in cost

Beyond all these, from consumers’ point of view, PET containers are increasingly

becoming their favourites due to convenience of storage at their end. Straight-from-container

designs like Grinder Caps, Flip-Top Caps add to the ease of use.

The innovations

Continuous research and development are underway to ensure increased and optimum

shelf-life of newer food products packed in PET containers.

One can be sure that, in the not-too-distant future, virtually every food product we

come across today in other forms of packaging will get switched over to packaging in PET

containers.

5.3.4 HOME & SCHOOLS

When you find some of Livia Polymer’s PET and PP jars and bottles in a Shopping

Centre you frequently visit, take a good look at it.

You will realise that we have made those jars and bottles keeping in mind customers

like you who care for quality and aesthetics.

There is an impressive range of transparent jars, plain jars or coloured ones and, jars with

floral designs. Sizes range from 250ml to 3000ml, convenient for various kitchen and fridge

applications.

5.3.5 CHEMICAL & PHARMA

Pharmaceuticals

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PET bottles play an increasingly meaningful role in packaging health-care and

medicinal products of various branches of medicines such as allopathy, ayurvedh and

homeopathy.

Some of the medical products are sensitive to light. Aroma retention is an important factor.

Shelf life is yet another factor. PET bottles with varying thickness and colours are chosen

according to the specific needs / applications.


Cough syrups, eucalyptus oil, hair-oils, herbal oils and pills are to name a few of

product that get packaged in PET bottles.

Chemicals

Livia’s PET containers are also used extensively for packaging chemicals, household

cleaning liquids, detergents, pesticides, hand-wash and anti-septic liquids.

Novel designs of containers accompanied by ease of dispensing are what make chemical and

household products in PET look more attractive on shelves.

Livia’s capability in meeting complex and stringent design requirements of

application-specific needs has received due attention from its customers.

Livia’s efforts in identifying packaging solutions in PET for chemical solutions,

especially anti-septic liquids, with higher pH levels are continuing.

PET containers are not only easy to handle and cost-effective; they also reduce the

overall weight of the consignments that are transported, thus helping the cause of fuel

efficiency and transportation costs.

CHAPTER-VI

6.1 MARKETING DEPARTMENT

Marketing is concerned with the activities involved in the flow of goods and services

from the producer to consumer. It is one of the important department in every organization.

6.2 MARKETING MIX

6.2.1 PRODUCT PLANNING

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The product policy of the marketer will provide for such decision as product mix, new

product development, product modification, product alteration and product elimination,

strategy for the product life cycle, branding and packaging.

Here the product they are produce and marketing. like bottles

6.2.2 PRICE

The marketer should have knowledge of the various kinds of pricing, pricing policies

in vague and the determinants of policies. It will also provide for discounts and allowance

usually offered by marketer.

Cost based pricing strategy is used. Based on the quotation the price is varied to the

customers.

6.2.3 PLACE AND DISTRIBUTION

Distribution is basically concerned with the flow of goods to the consumers and

includes such functions as transportation, storage and warehousing.

The channels of distribution comprise the producer, the middleman and the consumer.

6.2.4 PROMOTION

The promotional policy of the business will provide for decision pertaining to the

promotional tool to use. The various promotional tools in use are like, sales promotion,

advertising, personal selling and publicity.

CHAPTER-VII

RECORD DEPARTMENT

Record department maintains record of all the transaction happening in the industry and

also about the details recording employee and other things. Records are maintained basically

at all the time in the industries throughout the year for the purpose of future reference. Record

in store department includes records like stock ledger, purchase ledger and sales product bill.

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Records keeping in the places of the industries are done through the use of computers

using modern technologies.

CONCLUSION

Livia polymer bottles private ltd is one of the leading industries in india. In this era of

technology, the “information” is the key to success in the business. This means that the

successful business man will be who will have the right information at the right time. This

comment leads to the conclusion that the information sharing process should really be

improved.

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The system, the management style, the policies and decentralised decision making

environmental is really remarkable. This report is basically an attempt to identify the areas

which need to be improved.

APPENDIX

BIBLIOGRAPHY

1. C.R KOTHARI (2003) ‘Research Methodology’, new age international

publishers, 2nd Edition.

2. DR. VERMA AND AGARWAL (2005), ‘Human Resource Management’,

Integrated publishers, 4th Edition.

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3. K. ASWATHATAPPA, ‘Organization Behaviour’, Himalaya publication, 4th

Edition.

4. K. ASWATHATAPPA, ‘Marketing Management, Himalaya publication, 6h

Edition.

5. I M PANDEY, ‘ Financial Management’, 10th Edition

6. NORMAN, GAITHER & GREG FRAZIER (2002), ‘Operation

management’, 9th Edition.

7. V.S.P. RAO, Human Resource Management, 7th Edition.

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