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Sales Training October 20, 2017

Sales Training - RIBUS...•Oil in Water Systems •High HLB Hydration Aid Bakery 13 10/20/2017 Product Overview 14 10/20/2017 Applications: Extrusion Cereal –Puffs, Flakes, Shapes

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  • Sales Training

    October 20, 2017

  • Agenda

    RIBUS, Inc.

    The Anatomy of Rice

    Product Overview

    Food: Ingredients

    Supplements: Excipients

    Pet: Treats & Excipients

    Broker Resources

    Website Demonstration

    New Broker Tools

    Questions

    10/20/20172

  • Rice Ingredient Business United States

    • Founded in 1992 – Celebrating 25 Years!

    • 50% Food, 50% Supplements

    • 60% Natural, 40% Organic (volume)

    10/20/20173

    Steve PeircePresident

    Dana Point, CA

    Michelle KyleCustomer Service & Finance Manager

    St. Louis, MO

    Laurie WittenbrinkGlobal Marketing Manager

    St. Louis, MO

    Alicia KaschGlobal Account Manager

    St. Louis, MO

    Steve DybdalSupply Chain Manager

    Missoula, MT

    Karen HansenRegulatory & Document Manager

    Placerville, CA

    Neal HammondTechnical Director

    Phoenix, AZ

  • Key RIBUS Locations in the USA

    Footer text here4

  • Ingredients Distributed & Finished Products Exported

  • The Source of RIBUS’ Ingredients

    10/20/20176

    Anatomy of a Rice Plant

    20% Hulls => Nu-FLOW® / Nu-FLAC®

    10% Bran => Nu-RICE® / Nu-BAKE®

    70% => White Rice

    Sustainability = utilizing 100% of the

    harvested rice

  • Manufacturing Process

    10/20/20177

    CALIFORNIA

    Rice

    Organic or Natural

    HULLS BRAN

    NEVADAGrinds &

    Packages in totes

    NEVADASterilize &

    Package

    MINNESOTAExtract, Spray dry

    & Package

    IOWA

    Warehouse

  • Food: Ingredients (50% of Sales)

    10/20/20178

    #1 Sales, Natural then Organic

    #2 Sales, Natural then Organic

    #3 Sales, Natural then Organic

    #4 Sales, Organic then Natural

  • Rice Hulls: Composition

  • Rice Hulls = Nu-FLOW®

    Nu-FLOW is a natural Silicon Dioxide (SiO2) replacer and flow aid

    For use in:

    Spices

    Dry Mixes

    Beverages

    Dried Fruit

    Dried Honey

    10/20/201710

  • Rice Hulls = Nu-FLAC®

    Nu-FLAC is a natural maltodextrin replacer and flavor carrier

    For use in:

    Tea Bags

    Carrier for Flavors/Nutrients

    10/20/201711

  • Rice Bran: Composition

    Source of:

    Fat

    Protein

    Nutrients

    Antioxidants

    Polar & Glycolipids

    Requires Stabilization

    10/20/201712

  • Rice Bran = Nu-RICE® & Nu-BAKE®

    Nu-RICE and Nu-BAKE are natural mono glyceride and soy lecithin replacers

    For use in:

    Extrusion

    Emulsification• Oil in Water Systems

    • High HLB

    Hydration Aid

    Bakery

    10/20/201713

  • Product Overview

    10/20/201714

  • Applications: Extrusion

    Cereal – Puffs, Flakes, Shapes

    Snacks – Puffs, Co-Extruded, Shapes, High Protein

    Pasta – Traditional, GF, Shapes, High Protein

    Protein Bars – Inclusions, Forming Extruders

    10/20/201715

  • Applications: Emulsification

    Sauces – Cream Sauce, Barbeque Sauce, etc.

    Spreads – Margarine, Paté, Chocolate Spread

    Salad Dressings – French, Ranch, Oil & Vinegar

    Oil in Water Systems (Nu-RICE works well)

    Water Free Systems (Mayonnaise – bad application)

    10/20/201716

  • 10/20/201717

  • Applications: Dry Systems

    Spices/Seasonings/Rubs – Anti-Caking (Nu-FLOW)

    Powdered Sauce/Gravy – Hydration Aid (Nu-FLOW), Emulsifier (Nu-RICE)

    Drink Mixes – Hydration Aid (Nu-FLOW or Nu-RICE)

    • Best in smoothies or shake & drink products

    10/20/201718

  • Applications: Bakery

    Bakery

    • Dry Mixes

    • Fresh Bake

    • Refrigerated

    • Frozen

    Gluten Free

    Batter Systems

    • Cakes, Muffins

    Dough Systems

    • Bread, Tortilla

    Laminate

    • Pastries

    10/20/201719

  • Applications: Beverages

    Dairy – Emulsification (Nu-RICE)

    • Liquid yogurt, cream cheese, etc.

    Liquid – Emulsification (Nu-RICE)

    • Aseptic Milks, Soups, etc.

    Tea – Flavor carrier added to tea leaves (Nu-FLAC)

    10/20/201720

  • Applications: Commodities

    Meat – Protein injected into muscle meat (Nu-RICE)

    Dairy – Limited, but can be used as emulsifier in ice cream (Nu-RICE)

    Nuts – Anti-caking (Nu-FLOW), nut paste (Nu-RICE)

    Fruit (dry, puree, pieces) – Anti-caking (Nu-FLOW)

    10/20/201721

  • Use Rates are Linear

    10/20/201722

    Little Needs

    Low Dose

    Large Needs

    High Dose

    Extrusion Aid,

    Shelf Life

    0.5%Emulsification,

    Hydration

    0.25%

    Ultra Moist Cake

    2.0%

    Extrusion – GF Pasta

    1.5%Gluten Free, Dough

    Conditioner, Shelf Life

    1.0%

  • Usage Rates

    10/20/201723

  • Reminder: Formulation Modification Form

    10/20/201724

    www.ribus.com/modify-your-formula

  • Supplements: Excipients

    10/20/201725

    #1 Sales #2 Sales

    #3 Sales – Fastest Growing

  • Rice Hulls: Composition

    < 3% Protein

    < 1% Fat

    Carbohydrates

    • Cellulose

    • Crude Fiber

    • Hemicellulose

    Amorphous Silica

    10/20/201726

    RICE: Chemistry and Technology, 3rd Edition

  • Rice Hulls = Nu-FLOW®

    Nu-FLOW is a natural flow aid and glidant

    For use in:

    Tablets

    Capsules

    Powders

    1:1 replacer for SiO2 (E-551)

    Suggested label declaration is “Rice Hulls” or “Rice Fiber”

    Clean Label, Non-GMO, Vegan, Organic

    10/20/201727

  • Rice Bran: Composition

    Source of:

    Fat

    Protein

    Nutrients

    Antioxidants

    Polar & Glycolipids

    Requires Stabilization

    10/20/201728

  • Rice Bran = Nu-RICE®

    Nu-RICE functions like stearates as a light lubricant and compaction aid.

    For use in:

    Tablets – Filler/Lubricant

    Capsules – Filler/Lubricant

    Powders – Hydration Aid

    2:1 or 3:1 replacer for Mg Stearate (E-470b)

    Hydration aid

    Suggested label declaration is “Rice Extract”

    Over-mixing is not a problem

    Clean Label, Non-GMO, Vegan, Organic

    10/20/201729

  • Rice Extract Blend = Nu-MAG™

    Nu-MAG functions as a lubricant

    For use in:

    Tablets

    Capsules

    1:1 replacer for Mg Stearate (E-470b)

    Suggested label declaration is “Rice Extract Blend”

    Blend of Nu-RICE, Nu-FLOW, Gum Arabic and Sunflower Oil

    Clean Label, Vegan, Organic

    10/20/201730

  • Product Overview

    10/20/201731

    Nu-MAG

    Application

    - Lubricant

    Replaces

    - Magnesium Stearate

    For use in…

    - Tablets- Capsules

  • Ejection Force and Hardness are Comparable

    Test conducted by Natoli Institute at Long Island University

    10/20/201731

  • Applications: Tablets continued

    Proven to work as well as Magnesium Stearate by Natoli Institute at Long Island University due to its ejection force, powder flow / rheology, break force / hardness, friability / disintegration, blend time (compaction), and dwell time

    10/20/201732

    Nu-MAG™ is

    17.5% Harder

  • Additional Data

    10/20/2017

  • Applications: Capsules

    10/20/201735

  • Applications: Powders

    Weight Gain/Weight Loss – Hydration Aid (Nu-RICE)

    Beverages – Emulsifier (Nu-RICE)

    Smoothies – Hydration Aid (Nu-RICE)

    10/20/201736

  • Applications: Chewable

    Pressed tablets

    Have flavor masking agents if needed

    10/20/201737

  • Botanicals

    Vitamins

    Minerals

    Multi’s

    RIBUS Excipients: Wide Application Uses

  • Examples of Clean Label Capsules

  • Case Study

    10/20/201740

    As appeared in July 2017’s Tablets & Capsules Magazine

  • Usage Rates

    10/20/201741

  • Reminder: RIBUS CCM Program

    Once a customer commercializes 6 SKUs using RIBUS’ ingredients, they’re eligible to apply to become a RIBUS Certified Contract Manufacturer.

    What is a RIBUS Certified Contract Manufacturer?• Companies that we trust know how to use our ingredients and can provide knowledge

    sharing and expertise to other companies testing our products.

    What does it mean to be a RIBUS Certified Contract Manufacturer?• RIBUS CCMs will be showcased in a join-press release, given a RIBUS Certified Contract

    Manufacturer certificate, added to ribus.com with a short company bio and link to their website.

    • CCMs will also be able to test new products before commercially launched to provide feedback.

    What does it cost to be a RIBUS Certified Contract Manufacturer?

    • Nothing! It is free to apply and to participate in the program.

    10/20/201742

    www.ribus.com/contract-manufacturers

  • Pet: Ingredients + Excipients

    10/20/201743

    Functional Food

    Ingredients

    Functional Supplement

    Excipients

    Pet Market Opportunity

  • Applications

    Pet Food – extrusion aid, clean emulsifier

    Pet Treats – extrusion texture, high protein

    Pet Supplements – all human benefits, “clean label” + functionality

    10/20/201744

  • Impact of Clean Label

    Organic Limitations EU does NOT allow Mg Stearate or Stearic Acid USA becomes “Made With” if Magnesium Stearate is used Stearic Acid is not allowed in organics in the USA

    45

    Consumer

    WANTS

    Production

    NEEDSMarketing

    DESIRES

  • Recap: Where does RIBUS add value?

    Extrusion

    • Cereals, snacks, whole grain products, pasta

    • Best technical + cost savings story

    • Reduce breakage; increase output

    • Nu-RICE® - 0.5% inclusion

    Supplements

    • Tablets, Capsules & Powders

    • Replace Mg Stearate - Nu-MAG™ - 1:1

    • Replace Silicon Dioxide - Nu-FLOW® - 1:1

    Anti-Caking

    • Seasonings, rubs (for meats*), dry powder blends

    • Excellent flow agent, replacing silicon dioxide

    • Nu-FLOW® - 1:1

    Emulsification

    • Salad dressings, sauces, beverages, tortillas

    • Make oil and water like each other

    • Nu-RICE® - 0.25% inclusion

    Gluten-Free

    • Bakery, cereals, pasta

    • The ingredient to complete your gluten-free project

    • Nu-BAKE® - 1% inclusion

    Hydration Aid

    • Powders going into liquid

    • Reduce “floaties” and “fish-eye”

    • Nu-RICE® - .25% inclusion

    Visible Particulate

    • Teas and herbal blends

    • Plate flavors and colors

    • Nu-FLAC® Tea Cut – inclusion based on amount needed for desired functionality

    10/20/201746

    *We now have a legal opinion on the use of Nu-FLOW and its fit into the definition of “natural”, to replace silicon dioxide

  • Website Reminders

  • Product Pages

    Each product has its own product page:• www.ribus.com/Nu-Rice www.ribus.com/Nu-BAKE

    • www.ribus.com/Nu-FLOW www.ribus.com/Nu-FLAC

    • www.ribus.com/Nu-MAG

    Each page describes what the product does in its appropriate applications, as well as case studies (where applicable)

    Formulation Modification form is on each page (Trouble with your current formula?)

    All product pages have specification sheets, nutrition analysis and FAQs

    10/20/201748

    http://www.ribus.com/Nu-Ricehttp://www.ribus.com/Nu-BAKEhttp://www.ribus.com/Nu-FLOWhttp://www.ribus.com/Nu-FLAChttp://www.ribus.com/Nu-MAG

  • Certificates & Statements

    RIBUS’ common certificates and statements are available online at www.ribus.com/certificates-statements

    • Certificates such as Organic, Kosher, Gluten Free, Non-GMO Project and Certificate of Origin

    • Safety Data Sheets for Rice Bran Extract, Ground Rice Hulls and Nu-MAG

    • Statements like Allergen, Vegan, Letter of Guarantee, Non-GMO, GRAS, Arsenic and CODEX compliance

    • AAFCO approval

    • Patent numbers

    10/20/201749

    http://www.ribus.com/certificates-statements

  • Broker Portal

    We have a separate page for you and items you might need access to on the go: www.ribus.com/broker-resources

    • The Broker Portal does require log ins. If you do not have or forgot them, ask Alicia

    Success Stories are a great way to share knowledge – please submit stories online today!

    Broker Training resources and presentations are available

    Current price lists (US and international)

    Instructions on how to create RIBUS samples (distributors only)

    Nu-MAG Usage Guide – please send with all Nu-MAG sample requests!

    10/20/201750

    http://www.ribus.com/broker-resources

  • Octochem Sample Portal

    US brokers are set up to request samples for customers via nexgen.chemicalsamples.com

    If you need training or forgot your log-ins, please contact Alicia

    Sample reports are sent to each broker on the first business day of the month

    10/20/201751

  • New Broker Tools

  • Application Overview & Usage Charts

    10/20/201753

  • Updated Broker Kits

    RIBUS developing Broker & Distributor Kits for all sales reps

    • Brochures (Food, Supplement) and Pet insert

    • Application Overview and Usage Guide

    • Frequently Asked Questions (FAQs)

    • Samples of each RIBUS product and an example of its functionality

    • Food = Free-flowing thanks to Nu-FLOW

    • Soy Sauce + Nu-FLOW

    • Prune Puree + Nu-FLOW

    • Barbeque Sauce + Nu-FLOW

    • Supplements: Tablets with Nu-MAG showing nearly white color

    • Supplements: Capsules with Nu-MAG, Nu-RICE as filler

    Goal to send to all sales reps by January 2018

    10/20/201754

  • Questions?

  • APPENDIX

  • Extrusion Cost Benefit Analysis

    Bulk Density

    Output / Hr.

    Seasoning Use

    Breakage

    New Crop Blending

    Ingredient Cost $0.017 / lb.

    - 10-15%

    + 5-10%

    - 5%

    - 1-2%

    Not Required

    --------------------

    Vs. Savings from Nu-RICE ®

    10/20/201757

  • Rice Crisps Cost Analysis

    Before After Nu-RICE

    Rice Flour $0.25 $0.25

    Processing Aid 0.01 0.014

    Operations 0.267 0.20

    Cost / Pound $0.527 $0.464

    Savings from Nu-RICE® 11.9%

    10/20/201758

  • Cereal Inclusion Study (Sugar pellet)

    Output #/hr

    Control 1,323

    GMS Processing Aid 1,764 +33%

    Nu-RICE 1,874 +42%

    Savings from Nu-RICE® 6%

    Study was done by Extru-Tech based on a fruit type of cereal inclusion. Production time was estimated at $400/hour and the quality of the product using Nu-RICE product was the highest of the three.

    10/20/201759

  • Emulsification

    Rice Bran Extract + Oil + Water Lecithin + Oil + Water

    10/20/201760

  • Cost Savings / Profit Potential

    Extrusion• 8-10% Savings

    Seasonings / Anti Caking• Match SiO2

    Bakery• 8-10% Savings

    Tea• 5-15% Savings

    Clean Labels

    Market Expansion

    Organic

    Problem Solving

    10/20/201761

  • Pet Health & Nutrition

    Market Opportunities:

    Treats – extruded, baked, formed

    Supplements – same contract manufacturers as human supplements

    Benefits:

    Human grade, rice based ingredients providing unique functionality with clean label declarations

    Emulsification

    Hydration Aid

    Anti-Caking Agent

    Extrusion Aid

    Clean Label

    AAFCO (Association of American Feed Control Officials) Approvals• Rice Bran IFN 4-03-928 (1960)• Rice Hulls IFN 1008-075 (1964)

    NASC Membership (National Animal Supplement Council)

    10/20/201762

  • Products with Novel Functionality Replacing…

    Nu-FLOW®

    • Anti-Caking (replacing Si02, Tri Calcium Phosphate)

    Nu-FLAC®

    • Flavor Carrier in Tea (replacing Maltodextrin)

    Nu-RICE®

    • Emulsifier (replacing Lecithin, GMS, Polysorbate 60 & 80)

    Nu-BAKE®

    • Emulsifier (replacing Lecithin, Mono, DATEM)

    • Dough Conditioner (replacing SSL, Enzymes)

    Nu-MAG™

    • Clean label replacement for Magnesium Stearate

    10/20/201763

    “Chemistry Lab-Sounding Words”

  • Cross – Cut

    Specific Volumes

    CONTROL 1% Nu-BAKE 2% Nu-BAKE 4% Nu-BAKE

    3.35 cc/g 4.30 cc/g 3.97 cc/g 3.55 cc/g

    (+28.4 %) (+18.5 %) (+6.0 %)

    Nu-BAKE Addition to Yeast-Raised Breads

    10/20/201764