SALES SALES PROMOTIONPROMOTION

- - Siddharth TSiddharth T

DefinitionDefinition• Sales promotion refers to many kinds of

incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects

• One of the aspects of Promotional Mix

• Consists of different tools

Consumer Promotion Consumer Promotion ToolsTools

• Samples• Coupons• Price Offs• Frequency Programs• Contests/Prizes• Warranty• Tie-in Promotions

HyperCITY’s Sales HyperCITY’s Sales PromotionPromotion

Trade Promotion ToolsTrade Promotion Tools• Price-Offs

• Allowance

• Free Goods

Business & Sales Business & Sales Force Promotion ToolsForce Promotion Tools• Trade Shows

• Sales Contests/Awards

• Specialty Advertising

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