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Humanizing Sales... Making an Emotional Connection. Cover story from August issue of Sales Mastery. Check it out at www.salesmasterysummit.com.
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Humanizing Sales:RE SCOVERING
PERSONAL CONNECTION IA TO BUILD DEEPERENGAGEMENTBY B E \ Z O L D A N , a u t h o r o f
What Great Salespeople Do: The Science ofSelling Through Emotional Connection and the
Power of Story and founder of Storyleaders, Inc.
SALESMASTERY
