sales n distribution

7/29/2019 sales n distribution

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SALES AND DISTRIBUTION

OFFINANCIAL PRODUCTS

AT

RELIANCE SECURITIES

By:

KAMAL SINGH


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INTRODUCTION

The topic is related to the problems which the

Reliance Capital faces during the selling and

distribution of Reliance securities.

What are the major factors which are

responsible for the cause of problems in

selling and distribution of Reliance securities.


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COMPANY PROFILE

Reliance industries is one of the leading

industries in selling securities in India. Anil

Dhirubhai Ambani is the owner of reliance

securities.


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PRODUCT OFFERING

1. TRADING PORTAL:

Equating Booking, Commodity booking,

Derivatives, D- Mat Account, Offshoreinvestment.

2. FINANCIAL PRODUCTS:

Mutual Fund, Life Insurance, Term Plan,Money Back plan, General insurance


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PRODUCT OFFERING cont.

3. Value Added Service:

Retirement planning, Financial planning,

Tax saving, Children Future planning,

4. Credit Cards

5. Gold Coin Retailing


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SALES AND DISTRIBUTION

SALES: A sale is the activity involved in selling of products orservices in return for money or other compensation. It is an act

of completion of a commercial activity.

Sales Techniques:Direct sales, Agency based, Travelling

salesman, Business to Business, Electronic


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DISTRIBUTION: An organization or set of

organizations involved in the process of making a

product or service available for use or consumption

by a consumer or business user.Content of Distribution:

(a) Distribution channel

(b) Managerial Concern


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OBJECTIVES

Objective of Study:

1. To know expectation of customers.

2. Satisfaction level3. Areas where change is needed.

4. Channel of Distribution.

5. Factors Affecting sales and distribution.


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RESEARCH METHODOLOGY

Research Design: Descriptive Research Design

Sampling Design

1. Population : customers of Reliance

securities.2.Samlpe Size: sample size is 100 customers.

3. Sampling method: Non Probabilitysampling

4. Data collection method: Primary Data


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RESULTS AND FINDINGS

Most of the people know about the RelianceSecurities.

Most of the people said that Growth Schemes arebetter than Income Schemes.

Most of the people said that investment afteryour initial investments in Reliance Money.

Most of the people satisfied with the redemptionfacilities provided by Reliance Securities.

Most of the people getting Monthly / Quarterlystatements from time to time.


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CONCLUSION

Reliance is having too many financial products

right.

Some of the people look upon mutual funds

and equity trading as gambling.

After sales services and follow up calls are

important for getting new references.


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LIMITATIONS

Time Constrains:The time stipulated for theproject to be completed is less and thus there arechances that some information might have beenleft out, however due care is taken to include all

the relevant information needed Sample size: The sample size is to small and it

dose not provide the full information about thepopulation.

Accuracy: It is difficult to know if all therespondents gave accurate information; somerespondents tend to give misleading information.


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SUGESTIONS

The company doesnt have enough tax saving plans or

appropriate plans for tax so which they should come up with.

The company should also emphasis on the monitoring of funds

which directly relates to the returns of a specific fund.

The company should focus on the advertising strategy and also

the marketing of the product.

The company should emphasis on creating an awareness about

the SIP options which is always preferable when the market is

volatile.


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sales n distribution