Dear Icon,

You've undoubtedly 'heard everything' by now in the way of promises and premiums. I won't try to top any of them.Nor will I insult your intelligence. Perhaps, while I have your attention you can take note of one of the most important definitions in your businesses journey.

BRANDING : The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

You are a brand! …I repeat … You are a brand. You are a brand. You are a brand! Now there is an agency focused on your business and how you spread your message.By the way, my name is Pamela Rosara Jones and I am the Founder of The Iconic Group. I just wanted to drop you a line, introduce myself, and see if you might want to connect further through our respective professions.

As the Founder of The Iconic Group, an Innovations Agency that incorporates the #ICONIC tag (Integrating Consistent Opportunity using Nostalgia, Innovation and Cultivation) into every clients brand & reputation, I provide services in Branding, Digital Marketing, and Media Procurement & Media Training while also serving as a Public Speaker here in the Hampton Roads area.

Why brand? You see The Iconic Group is unlike any other “public relations or advertising agency”. We are the very first INNOVATIONS AGENCY in Hampton Roads. Every business needs to brand to ensure they are…

1. Communicating Clearly2. Connecting Emotionally3. Creating Distinction4. Establishing Customer Loyalty5. Consistently Maintaining Revenue 6. Asserting Credibility

Public Relations?

Yea, it’s pretty tough to get public relations and advertising agency services in the area at a decent price. No wonder so many businesses are working day and night to achieve their definitive goal. Its time for you to pass over you’re branding to a creative agency. Its simple, exciting and all about your vision.

How do you start?I am glad you asked! We start with a customized 3D Approach.

1. Depth – Asking the right questions2. Distill – Refining Your Brand characteristics 3. Difference- Creating Your Distinctive Storyline

What makes your brand stand out is YOU.

Igniting the relationship between consumer and brand is the definitive task that the #ICONIC group answers. Today’s consumers are intelligent and resourceful. Their preference and customized lifestyle requires powerful brands that are mutually beneficial. Communication has been paramount in human relationships for a reason. Your brand has a duty to uphold and that is to interpret, understand and to successfully deliver distinction, purpose and necessity. Let’s put it like this your consumer depends on you to diligently deliver in this new world of emotion, technology and impulsiveness. …it’s time for you to do just that. I understand we are all busy, so I do not wish to waste your time or my own. My reason for writing is to initiate a quick exchange to see if there are any opportunities for us to talk over the phone for a few minutes about working together.

Please send me a couple of times that could work for you and we will schedule something as soon as possible. I will follow up with a confirmation or alternative proposed times to talk. Forward this to anyone that may own a business or your executive office as I am willing and more than able to translate any businesses needs into their vision! Take a look at my digital entities below and let’s stay connected!

Iconically Yours, PRJones

BOOK YOUR CONSULTATION BY EMAILING PRJONES@BRANDMEICONIC.COM OR CALL (757)-550-1855.

I AM ALSO AVAILABLE FOR INTERVIEWS AND PUBLIC SPEAKING OPPORTUNITIES. MORE INFORMATION CAN BE SENT UPON REQUEST.

Gifted with the vision and dexterity to launch any brand into its ultimate potential is the driving force behind Pamela’s entrepreneurial essence. Pamela has created an Innovations Agency focused on catapulting your client base, public relations and most importantly your bottom line. The Iconic Group LLC © is based on the founding principle of Integrating Consistent Opportunity using Nostalgia, Innovation & Cultivation™. Applying Pamela’s customized and detailed process to every client is how she challenges their brand and embosses an ICON. Each ICONIC service is a proven formula to strategically bring out the unique DNA in your brand.

Pamela leads every speaking engagement with a customized message and a passion to relate and ignite her audience. Pamela has spoken at several events and business seminars matching from business executives at Sony Music to bold and exciting young ladies at Girls Inc. She prides her speaking engagements through her most popular topics:

I-CONstruction : Mastering your Personal Blueprint Story Telling through Vulnerability

Thought Leadership without Fear Why PLAY is the New Hustle I·C·ONly See Success

Pamela got her start of creativity at the Gail Harts Dance and Performing Arts Company after she moved from Austin, Texas at the tender age of 4. At the age of 16, Pamela enrolled in her first Television Production course; this is where her love of creating arrived. After graduating from Churchland High School in Portsmouth, VA and being accepted into Norfolk State University, Pamela joined the Norfolk State University Hot Ice Dance Team and the Norfolk State University Dance Theatre. By 2007 Pamela completed 2 summer internships simultaneously. Pamela completed full summer internships at Sony Music/Columbia Records as a Publicity Intern and also MTV Networks as a Television Production Intern in New York, New York. She also completed 2 internships back home; Studio Center in Virginia Beach VA as a Casting Intern and also The American Theater in Hampton, VA as a Production Stage Crew Lead. By 2008 Pamela completed 4 internships, completed 4 years in The Spartan Legion Marching Band, Participated in several fashion and hair shows and danced up and down the East Coast while also holding a position at The Virginian-Pilot as an Advertising Executive in the Legal Department. Pamela received her Bachelors of Science in Mass Communications/ General Broadcast in 2008 and in 2010 Pamela moved to New York and worked in Advertising Sales at CBS. By 2011 Pamela had a vision to create a brand that could encompass her dream of creatively working with businesses. With passion, strong will and good faith Pamela left from her position as a Television Account Executive to build The Iconic Group and her career as a Branding Strategist.

Pamela also created Vixen Dance, giving woman the tools of confidence and style while incorporating today’s moves into a series of dance routines.

The love and muse of Pamela’s life is her son, Jayce Royal.

Products & ServicesIconic Branding Suite

• Brand Strategy

• Brand Initiation

• Brand Distinction

• Brand Promise

• Brand Care

Brand Rediscovery and Brand Coaching

I-Construction Mastermind Suite in Personal Branding (Exclusive Membership in Iconic Mastermind Group Included)

360º Digital Intelligence Marketing Operation

• Content Development

• Social Media Plan

• Visual Influence and Custom Design Structure

• Business Intelligence and Strategy

Cultural Anthropology & Exploration

Media Forecasting & Procurement

“I AM ICON” Media Training

Programs & Workshops“Find Your Wings”

Iconic Branding Program for the Youth

#PlanetBrand Workshop

For Young Entrepreneurs

ICONIC Vanity Bar

A Personal Tool to Empower Inner Beauty, Resilience & Vision

Icon-IT Glitter Girls Workshop

Group Mentorship for College Women

Branding Babes Exclusive Workshop

Brilliance, Beauty and Branding

ICONIC Mastermind Group for the Elite Woman

The Iconic Group Speaking Topicsº I-CONstruction : Mastering Your Personal Blueprint

º Story Telling Through Vulnerability

º Thought Leadership Without Fear

º Why Play is the New Hustle

º I-C-ONly Success

As there are my current topics presented in 2014 please be assured that your entity can also receive a custom made presentation on the topic of your choice.

Please email PRJONES@BrandMeIconic.com or Visit the MEET PRJONES portion on the blog site of www.BrandMeIconic.com.

Explanation of ServicesBrand Strategy

Brand Strategy starts with developing a common ground with my clients. The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations and bring clarity to your vision. Brand Strategy is a natural first step in defining your business identity and creating effective marketing and advertising.

Questions to Ask: Discussion of Brand Differentiation, Asset Exclusivity, Emotional Appeal from Owner and customers. Who are you? Who do you want to be? Why did you open the Organization? We are the only ones to?

12 Brand Strategy Principals

1. Define Your Brand2. Your Brand is your business model 3. Consistency, Consistency, Consistency4. Start from the Inside out5. Connect on the emotional level6. Empower brand champions7. Stay relevant and flexible 8. Align tactics with strategy9. Measure the effectiveness 10. Cultivate your community 11. Keep your enemies closer12. Practice brand strategy thinking

Brand Initiation & Distinction

Seeing your strategy in full motion is one of your most exciting moments as an entrepreneur. Brand Initiation is connecting your business with the

market, society and your consumers. Whether it is through sales promotion, events or a radio interview the activation is key to your brand evolution.

Brand Initiation Must:

Enhance the Brand Performance Impact your design, work ethic, and the advertising process Emotional Ties with Client should strengthen Creates loyalty and interest which will improve profit

Brand Initiation is known as the necessary step in the branding process. You are actually activating the deeper meaning of whom and what the business is. Finding the necessary assets that have relevant consequences for the whole company are the bases of Brand Activation. A Brand can be activated in 4 cornerstones:

Products & Services Employees Identity Communication

An active brand offers products and services that deliver on the brand promise. It greets the customer in a personal manner that is related to the position. It is important that the company perceive the brand as “one coherent company”. The employees of that company must understand the position of the brand and the assets that make the perception of this brand grow. Positioning the brand can be done in several different ways that can be customized to location, digital components, advertising mediums, public relations and other useful sales and marketing techniques to motivate the brand. The position must have strategic advantages towards competitors to be profitable.

How can a brand become distinctive?

Distinction in a brand is dependent upon the core of which the brand was built. It could be the communicated position or promised customer benefit, or the company vision or people policy- strategies and tactics that often are relevant for the whole company. Activation is stimulating interest, trail and loyalty.

It all starts with a defined brand.

Examples:

Avis – Car Rental Company

Avis admitted that Hertz was the first car rental brand in the world. Acknowledging this Avis explored opportunities and competitive advantages of being second. The result was “Avis, we try harder.” This gives the brand meaning and a sense of integrity.

Apple – ComputersApple has positioned itself as the “outside the box” computer for people that are “different”. As a result the computer company went with “Think different”. This gave meaning to the bite the apple logo for Apple Products. They brought out a different operating system and a different product design.

How can the brand be relevant adaptable and profitable?

When seeking activation for a brand you have to answer how the brand can be relevant, adaptable and profitable for the business. You do this by using the 4 cornerstones listed above the brand activation model. A strategic brand must exist and work as a platform for brand activation efforts.

Employees

Employees are the most important carriers of a brand.

1. How do companies give employees inspiration, education and tools to perform on the expectations created by marketing promises?

2. What is your company mission? How will you reach that mission?3. What inspirational guidelines can every employee agree upon, when

breaking down the brand into behavior & attitude?4. What can you as an employee do to make people’s lives easier? Does

your mission match your behavior and attitude?5. How can the brand be profitable for the employees, given the fact that it

is profitable for the company?

Products & Services

Living up to advertising promises along with the product and services are the key question here. By aligning these questions, emotional preferences can be attached differing products with similar functional attributes.

“In today’s post-modern society, merely offering supreme product features on a functional or emotional level is not sufficient. While the basic idea about active brands is to execute the brand in other terms than marketing, the real value lies in the opportunities it creates. Most fundamentally, brand activation contributes in creating trust between the customer, the society

and the brand. And trust is one of the key factors to create loyalty between consumers and brands.

Branding is much more than advertising. The time has come for companies to leverage the brand asset within the entire organization. Today’s individual demands that brands live up to their message.

Think about putting two companies up against each other, the one that represents something valuable will have an easier time reaching engaging, closing and retaining customers. A strong brand strategy can be a big advantage. Successful branding also creates “brand equity”- the amount of money that customers are willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.

Good News: More than 80% of the marketers are rigid and resistant to change. Therefore, there are

plenty of opportunities to beat the competitors.

Poll your customers, employees and vendors. Are their impressions consistent with your strategy?

Develop your brand around emotional benefits

Think of your brand as a person with a distinct personality. Describe him or her, and then convey these traits in everything you do and create.

Write positioning statements and a story about your brand; use them throughout your company materials.

Chose colors, fonts and other visual elements that match your personality.

Determine how your employees will interact with prospects and customers to convey the personality and make sure your brand “lives” within your company.

Customer segments: groups of prospects with similar wants & needs Competitive analysis: strengths, weaknesses, opportunities and treats’

in the landscape

Brand PromiseYour Brand Promise Should:

1. Be Grounded in the brand’s core values2. Clearly relevant and engaging to your target market

3. Able to create some sort of positive emotional attachment beyond just being “good:

4. Repeated internally and externally within your organization5. Adaptable to the business climate6. Continually reinforced7. Consistent across advertising and marketing mediums8. Known and echoed by business partners

A brand promise is a doctrine that you make to your consumers that identifies what they should expect from all interactions from your people, products and services. The Brand Promise will be tied in with your strategy, activation and logo. This can include a tagline as well. Your job is to play apart in the good-life moments of everyday people. To motivate customers, a brand promise must achieve the following three goals:

It must convey a compelling benefit

It must be authentic & credible

The promise must be kept, every time

Examples: FedEx - Your package will get there overnight. Guaranteed.Apple - You can own the coolest, easiest-to-use cutting-edge computers and electronicsMcKinsey & Company - You can hire the best minds in management consultingThe Nature Conservancy - Empowering you to save the wildernessSnickers: Why Wait?Avis: We Try HarderSnapple: Made from the Best Stuff on Earth

Brand CareBrand Care gives you full service of your Brand. The Iconic Group is here for all concerns, questions and feedback. You can be assured that I will work on

Your message Your logo

Your audience Blogs and forums

Your marketing objectives Your offline identity

Your local reputation Your Image

Your Overall Goal

After Brand Maintenance your brand will:

1. Communicate Clearly2. Manifest Consistently3. Assert Your Credibility4. Establish Customer loyalty 5. Connect Emotionally 6. Motivate the Buyer

Brand RediscoveryYou have to remember why you started a business from the very beginning. What excited you? What made you different? What problem could only you solve? If this is all brand new to you be ready for a dramatic change of rethinking and re-inspiring. Reinventing a brand doesn't start with cool jargon and catch phrases it starts with intuition, integrity and creativity. I like to take Brand Reinvention back to basics. Touch, Smell, See, Feel and Hear add a dash of creativity and the power of why and this is how you reinvent. Your Brand should be so authentic that it is understood in eloquent silence.

Brand CoachingI have the ultimate duty of making sure you are on track with your inspirations. Brand Coaching is one service I have been doing for years. Even before I knew there was a name for it. The best way to describe this service is through my ideation and ability to quick frame any circumstance. Brand Coaching is serious business! Through this service I am giving you my expertise, my motivation and my knowledge of Branding. I keep you pumped and ready to take on your goals while creating innovation and futuristic campaigns that are built just for you!

Digital MarketingChanges Happen. It is possible that these changes have left some businesses behind and others just barely above water. No matter which way you put it every company needs to understand marketing’s many dynamics and how it can benefit their business. From business marketing techniques to mobile design and strategy we are here to educate you on digital marketing.

1. Content Development - It is always paramount to relay the importance of your brands message to your audience. Through content, images, tips and tricks the Iconic Group focuses on setting your brand apart from the market. In turn, creating a relationship of social, educational, persuasive and credible network that will remain loyal to you for years to come.

2. Social Media Engagement – There is no other power in communication greater than that of relating to someone. Building an emotional relationship on top of a great product catapults your brand in so many ways. The revenue will always come back to your company through many of today’s free digital platforms. Facebook, Google +, Instagram, Twitter, and as you know...the list goes on. You want to be ready when the digital landscape shifts again. And it will!

3. Visual Influence and Design Structure – you logo isn’t the only important image you should consider when it comes to your marketing. Your brand should remain seamless and collected across all platforms. Television commercials, radio ads, TV interviews and employees should all be speaking the same language and looking just the same across the board. This is how you get your consumer base to make you a household name. We focus on developing your brand into a visual powerhouse.

4. Business Intelligence & Strategy – this is a service I simply had to add because it comes with the territory. You will find that your brand encompasses every aspect of your business. While working to bring your vision to life I naturally teach you what I know. My counterparts do the same. We will educate you on the market and perfect your outreach.

Cultural Anthropology & ExplorationThis unique service is the comparative study of human society and cultures and their development. What does this mean to you? There are certain areas of study that arranges the psyches behind a culture of people. Marketing and branding targets the mental attraction of its consumers. For

example your target audience for an overseas book tour could be Sicily, Italy. But you happen to be from Des Moines, Idaho. Let the Iconic Group educate you on the culture, the expectations and the traditions. Speak and act in confidence towards your new audience. We will prepare you for stretching your brand beyond your local limits through educating, exploring and applying.

Media Forecasting & ProcurementThis one is simple and exclusively meant for all branding and marketing clients of The Iconic Group. If we branded you we can advertise you. Who else would be better than to control and perfect your media buys. We handle your advertising in house while you get back to working on your expertise.

I AM ICON Media TrainingThis service is perfect for those who are ready to be in the limelight. I am the “Olivia Pope” of your brand and while launching your publicity I work with you to say the right thing, look the right way and draw in the right audience. It’s like A & R for businesses.

Icon-Struction Mastermind Suite

Integrating Consistent Opportunity Using Nostalgia Innovation & Cultivation ©

w w w .Br a ndM eI c o n i c . c o mDeveloping Your Distinctive Blueprint

In Mastering Your Personal BrandFor those interested in working directly with PR Jones and The Iconic Team our “Icon-Struction Mastermind Program” may be for you.  Private coaching is ONLY for those who are serious about their business and growing their brand.  PRJones only coaches a small handful of serious and committed clients at a time.  You must apply for admission into the program.  There are three Icon-Struction package options available.

Package 1: Full Day with the Iconic Group · 8 Hour Consulting DayPackage 2: Half Day with The Iconic Group· 4 Hour Consulting DayPackage 3:Power Hour with the Iconic Group · 1 Consulting and Strategy SessionIconic Branding Package:Brand Strategy ¯ Brand Activation ¯ Brand Promise ¯ Brand Maintenance Mastermind Tools: Team Management, Leadership, Strategy, Problem Solving, Fashion Forward, Decision Making, Project Management, Time Management, Stress Management, Communication Skills, Practical Creativity, Information Skills, and Career Skills

For more information please email for an application PRJones@brandmeiconic.com

Benefits of Working with an Independent Consultant

1. FinancialAlthough the initial costs (hourly/daily rate) of freelance trainers may seem expensive, this has to be set against the fact that there are no costs of in house benefit packages, no pensions commitment, no payment for holidays or sick time etc.Also, the cost is fixed, purely for the term of the contract, and can be budgeted into the overall project. Once the project (and contract) is

completed, there are no ongoing employment costs or costs of redundancy etc.

2. SkillsOften a client does not have the requisite expert skills in house that are required to produce training quickly and effectively for a new project or roll out. It is often more cost effective to employ a freelancer who has these skills, than waiting for existing employees to gain sufficient depth of knowledge and expertise.

However, as part of the freelance contract, the client should arrange that the freelancer transfer those skills required to permanent employees for ongoing maintenance of the project after the contract has finished

3. Focus on the projectPermanent employees often has their own personal priorities. They are concerned with day to day 'office politics', enhancing their career and promotion prospects etc. Combine this with time spent on company activities, such as meetings etc. and in most companies the actual applied working time of the average employee is only about 50% of their time at work.

Freelance workers have no interest in company politics; career chasing, internal meetings etc. and tend to focus 100% on the project they are working on. The freelancer has a fixed deadline, i.e. the end date of the contract and will normally always ensures that the work is completed to the project milestones.

4. CommitmentA freelancer is only as good as their last project. They tend to gain employment mostly by referral and it is in their interest therefore, to always do as good a job as possible on each project. There is no advantage to the freelancer in spinning out the project unnecessarily, as this would reflect on future opportunities

5. Project planningnormally, a freelancer will commit to a project without provision for vacations or other time off. This makes it easier when setting up project plans and milestones, as the potential of employees requesting time off does not have to be factored into the project plans.

6. Desire to work

The freelancer does not have the comfort zone of permanent employment and is hungry to work.Their motivation is normally extremely high and does not require any external stimulation, as is often the case with long-term permanent employees.

7. Up to Date Skills/Qualifications

The freelance trainer has to compete in a constantly changing marketplace for contracts of varying requirements. For this reason they tend to constantly update their skills and certifications to attract work from customers. You will often find that freelance trainers have one or more of the following qualifications – IITT, CIPD, ITOL, ISMA or ECDL as well as accreditations from relevant vendors, and they are constantly updating them in order to secure contracts. This gives you recognized quality that you have not had to finance.

8. Work Force Motivational Factors

Using an external expert consultant can demonstrate to your work force that the company is committed to adding value to their personal development. Using internal staff does not always create the same feeling that the company is willing to spend to increase employee skills.

9. Wide ranging experience and fresh ideasinvariably freelance consultants, by the very nature of their work, will have worked across a wide and varied cross section of industries and organizations, in both the private and public sectors. They can provide valuable ‘real world’ experience and ideas that your staff may not have knowledge of, due to having to focus on their normal day-to-day occupations. This can be invaluable during times of change and can promote a sense of ‘thinking outside of the box’ by delegates and staff that they have contact with.

Testimonials and Character References for PRJones

Candace C. Credle, CEO and Event Planner for Joiful Faith Event Planning (Portsmouth, Virginia): LLC In the past 10 years that I have known Ms. Pamela Rosara Jones I have been extremely impressed with her dedication, commitment, and creativity to build a brand that not only embodies who she is as an individual, but also a business woman that reaches back to help others grow and succeed.

Pam’s dedication, loyalty, and ability to connect with her clients on a personal and professional level allows her to build a trusting relationship that is inevitable to the Iconic Group’s creativity, growth, and personal development to provide their clients with a brand that is successful for current and future endeavors.

Her personal background and portfolio consists of over 10 years of experience in the field of Media and Public Relations and speaks volume of the creative resources she is able to provide each one of her clients. It is also a reflection on how she is an instrumental role model to those who are inspiring to be an entrepreneur and to those who may have been in business for a few years. Pamela Rosara Jones exemplifies every aspect of being Iconic, Innovate, & Creative.

I feel these qualities and attributes demonstrate someone who is professional, loyal, trustworthy, and has exceptional character. Please consider Pamela Rosara Jones, The Iconic Group for all your Branding needs.www.joifulfaithevents.com

Diana Ramsey, CEO of Sisters with Beauty (Houston, Texas): “Leave everything to the imagination when dealing with Pamela Jones. She is great at internalizing your business needs while assisting you to craft out over the

top out of the box ideas. Sign up with Ms. Jones and dare to be a cut above the rest.” www.sisterswithbeauty.com

Veda Harley, Music Storm Entertainment LLC (New York, NY): I have had the pleasure of knowing Pamela Jones for over one year. During the year of our acquaintance, I have known Pamela in many capacities. She has worked as my publicist on several projects in the music entertainment industry. Her responsibilities in that capacity have grown with the activity level of expertise in helping me brand my company, and my current artist that I am working with.

She has also been my guide, showing me how to present myself as an entrepreneur, business owner, and providing different networks, and organizations to become a member of.

Pamela is an intelligent, capable, dedicated, and personable young woman. She is always quick on her feet, with sensible reactions in all the circumstances I've seen her in. I feel confident in saying that she is capable of handling any situation with thoughtfulness and maturity. – www.musicstorment.com

Misty Jones, Quality Pole Dance & Workout Studio (Portsmouth, Virginia): I have had the pleasure of working with Pam on my video project. She came in the doors each rehearsal ready to mentally, physically, and most importantly productively get things done. It was very refreshing to work with someone that had the personality, skill, and mind set to help others feel comfortable and motivated enough to finish this project. We all look forward to working with her again and I recommend her to anyone that needs a fresh eye to help prefect their vision. – www.qualitypoledance.com

Alex Leach: Owner of Link Court Productions (Virginia Beach, Virginia): “Take your business off life support. Revive it by giving it the Marketing and Branding it deserves. Let The Iconic Group structure a customized plan perfectly suited for your business. Do you want to be the best? Why settle for being the best when you can be ICONIC!" www. Linkcrtprods.com

Rayshon Harris: Professional Marketer and Manager of Events (Los Angelo, California): “Just like her initials (PR) suggest, she is Public Relations personified.  It's in her nature and what she does well.  Pamela is full of energy and has a positive, get-it-done, attitude.  All of these attributes are essential to market a product in an ever growing multi-media society.” 

Belle Broomfield: Broomfield Entertainment: Owner and Talent Agent (Los Angelo, California): “Pamela R. Jones is a dedicated and superb business woman. She gets the job done well always with a signature of excellence.”