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While it's true that video is a hot content marketing medium, a video sales letter may mean you're losing sales to those prospects who don't care to sit through a video - and especially a long one. Here are some options for you to try so you capture all your leads - both those who enjoy video and those who prefer to read text. Learn how to create a win-win video sales letter that improves your SEO, too!
Citation preview
Why your video sales letter sucks
(and what you can do about it!).
Presented by: Heather Lloyd-Martin, CEO, SuccessWorks SEO Copywriting
SEO COPYWRITING CHECKLIST
YES, THEY CAN BE SUCCESSFUL...BUT CONSIDER THIS
- Your audience may not want to sit through a video. At all. Especially a longer video.
TRY A LITTLE BIT OF TEXT AND CHECK CONVERSIONS
- Transcripts are fantastic.
- If you don’t want to provide a transcript, consider a bullet point summary.
- Adding text is great for SEO, too - you can include keyphrases your copy.
NEED HELP? LET ME KNOW!
• SEO Copywriting Certification training
• SEO content writing services• Customized SEO content training• Content site reviews• Free daily/weekly newsletter @heatherlloyd
