SAICA Webcast | Webinar OpportunitiesThe South African Institute of Chartered Accountants (SAICA), South Africa’s pre-eminent accountancy body, is

widely recognised as one of the world’s leading accounting institutes. The Institute provides a wide range of support services to more than 46, 000 members and associates who are chartered accountants [CAs(SA)], as well

as associate general accountants (AGAs(SA)) and accounting technicians (ATs(SA)), who hold positions as CEOs, MDs, board directors, business owners, chief financial officers, auditors and leaders in every sphere of commerce

and industry, and who play a significant role in the nation’s highly dynamic business sector and economic development.

Age Profile CAs(SA), AGAs(SA) and ATs(SA) - June 2017

Under 30 10.4%

30 - 39 39.5%

40 - 49 25.5%

50 - 59 11.2%

60+ 13.3%

The CA(SA) designation enjoys

an enviable standing in terms of

recognition and reputation in the

local and international arena.

CAs(SA) form one of the most

lucrative market segments in SA

Working alongside technical managers from SAICA, partners and sponsors are able to host an informative webinar to a pre-arranged number of members’ dependant on the subject matter and

target market of the partner or sponsor.

Statistics Professional Category

Gender Profile

Commerce and Industry 48% Female: 25%

Public Practice 30% Male: 75%

Other (example: educational, government, retired, unemployed)

22%

75% of CFOs of JSE top

200 are CAs(SA)

32% of Directors of JSE top 200 are CAs(SA)

32% of CEOs of JSE top 40 are CAs(SA)

JSE top 40 companies where the CEOs are CAs(SA)

financially outperform those that are not headed by

CAs(SA)

Why a Webcast | Webinar? With 2 different options on offer, working with SAICA on a webcast / webinar project is an exciting and

rewarding exercise and when executed properly can be an excellent lead generation tool.

Ideal for engaging audience and creating awareness around your product and / or services

Determine how engaged members are through polls, questions and chat

Global audience – Webinar / Webcast can be viewed from anywhere in the world

Connect with elusive prospects, those often too busy to leave the office

Establish expertise and thought leadership. Establish your company as a leader in your industry in conducting a

webcast / webinar alongside technical managers and chartered accountants at SAICA

Pricing Sponsorship of an existing event Webcast

From R27, 500E X C L U D I N G V AT

Opportunity to align with a selection of existing SAICA events

Logo on opening and closing slide of the Webcast

Logo added in corner of screen for duration of Webcast

Logo and company contact details displayed during breaks and at end of Webcast

Company advert played during break and at end of the Webcast

Excellent branding opportunity aligning with SAICA on a highly technical or informative subject

Full branding opportunities including SAICA Newsletters, invitational emails, event brochure, emails promoting event, social media promotion of Webcast

Opt-in details of members to be shared with Sponsor

Pricing Bespoke SAICA and partner/sponsor Webinar

From R45, 000 (excluding VAT)

Joint creation of the webinar on a pre-discussed topic with SAICA and technical staff

Help on idea generation and topics

Jointly hosted by SAICA and partner/sponsor

Full lead generation opportunities

Logo on opening and closing slide of the webinar

Logo added on screen for duration of webinar

Company advert played during break and at end of the Webinar

Full branding opportunities including SAICA Newsletters, invitational emails, event brochure, emails promoting event, social media promotion of webinar

Article in ASA on Webinar – findings, discussion, main items covered – 1 page

Opt-in details of members to be shared with Sponsor

Questions to think about What are your objectives?

Who is your target audience? What is in it for them? – this is not a sales

pitch, it is a thought leadership piece

Does this fit the SAICA education programs?

What does success look like? What is your call to action?