INTRODUCTION TO PROJECTOur objective of the study is to analyze the Subrata Roy’s profile as being a successful

Entrepreneur. To understand the former part, we have gone through the background, profile &

ideology of Subrata Roy Sahara. Also, we have studied Sahara India Pariwar’s business, history,

their current scenario, etc & gathered appropriate information which is former necessary for the

completion of project.

An entrepreneur is a person who has possession of a new enterprise, venture or idea and is

accountable for the inherent risks and the outcome. The term was originally a loanword from

French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in

English is a term applied to a person who is willing to launch a new venture or enterprise and

accept full responsibility for the outcome. Jean-Baptiste Say, a French economist, is believed to

have coined the word "entrepreneur" in the 19th century - he defined an entrepreneur as "one

who undertakes an enterprise, especially a contractor, acting as intermediatory between capital

and labour".

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SAHARA INDIA PARIWARSahara India Pariwar is an Indian multi-business conglomerate with diversified business

interests that include financial services, housing finance, mutual funds, life insurance, city

development, real estate activities, print and television media, film production, sports,

information technology, health care, tourism, hospitality and consumer products. It owns the

New IPL team Sahara Pune Warriors and also sponsors the Indian Cricket and Hockey teams.

WE CHASE QUALITY, QUANTITY CHASES US

-Sahara India Pariwar

Quality is their essence and they always

stressed on the Qualitative aspect.

Consequently in this run for quality, quantity

has always pursued by them. They look

forward to reaching the zenith and reaffirm

their commitment to the process of sound

nation-building.

Core Commitments - Their Strength

Emotion: Emotion is in Performance of genuine duties towards the loved ones primarily in their

benefit, from their point of view. EMOTION is THE KEY that generates the required energy

and enthusiasm for desired quality performance.

Discipline: The enthusiastic obedience of laws and orders, which are given by the rightful

authority.

Duty: The enthusiastic obedience of laws and orders, which are given by their CONSCIENCE.

Quality: Results from honouring Rules, Regulations, Commitments, Values, Fairness,

Performance of Duties by honestly balancing one's own and others' reasonable point of view in

the matters of Material & Emotional aspects.

Truth: Means total transparency in action, reaction, attitude and all other expressions and the

conviction to follow the right course.

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No Discrimination: Never should they

discriminate in any of their actions, reactions,

attitudes, decisions, conclusions, and in any of

their expressions while caring for the six

healths of other human beings, namely

physical, material, mental, emotional, social

and professional healths.

Give Respect: To definitely make others feel important and respected by giving sincere regard

to others' feelings, reasonable wishes & thoughts with an open and receptive mind and warmth.

Religion: There is a religion higher than

religion itself - it is NATIONALITY. They

practise their religions in the confines of their

homes, but outside, they should be Indians and

only Indians. 'Bharatiyata' or Nationalism thus

becomes our supreme religion. 

Collective Materialism: Means to progress and prosper together for collective sharing and

caring and not individually or for a select group.

Absolute Honesty: People generally

manipulate and deceive for achieving their

unreasonable desires and greed if others do not

or cannot see, hear or understand. But they

firmly believe that their mind inside knows the

truth and they should be absolutely honest to

their mind inside and accordingly their actions,

reactions, directions, decisions and all their

expressions should be present in all human

dealings.

Self-Respect: To develop a sense of respect for oneself in others' mind, i.e. to generate genuine

& warm feelings for oneself among others on a continuous basis.

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SAHARA INDIA PARIWAR'S PHILOSOPHY - "Collective Materialism"

In any human relationship, it becomes imperative to take into consideration the materialistic

aspect of life - we do so but by giving it second priority.

The first priority is given to emotional aspect and with perfect blending of materialism with

emotionalism, results in continuous collective growth for collective sharing and caring, that

gives an impetus to our philosophy - "COLLECTIVE MATERIALISM".

BHARTIYATA

There is a religion higher than religion itself -

it is the INDIAN NATIONALITY. The swirl

of the Tricolour never fails to move a Sahara

Worker. For they believe, it is the great feeling

that transcends all castes, creed and sects.

Bharat Parva is Celebrated on every 26th of

January and 15th of August with a spirit and

gaiety rarely seen.It comes from our heart.

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SUBRATA ROY SAHARA-An ENTREPRENEUR

"Saharasri" - Subrata Roy Sahara

Subrata Roy Sahara was born on 10th June 1948 at Araria 40 km. north to Purnia, Bihar, he is

the Managing Worker and Chairman of the Sahara Group of companies based in India. Sahara is

based upon Subrata Roy Sahara’s belief in the ethos of a family (the reason why the group is

called a Pariwar - family in Hindi) and was termed by the Time magazine as ‘the second largest

employer in India after the Indian Railways’. From an asset base of USD 43 in 1978 when it was

founded, the group has today exponentially grown to become a major business conglomerate in

India. He is the Richest Bengali Person in India after Amar Bose, founder of Bose Corporation,

USA

Subrata Roy received his Bachelor of Engineering, Electronics and Communication

Engineering, in 1996 at National Institute of Technology Durgapur and MS, Computer

Engineering from San Jose State University, USA, in 2007. Subrata Roy married to Swapna in

1974 and they have two sons. He possesses a huge private property at Lucknow in Uttar Pradesh

called Sahara City. He is well known for his flashy lifestyle. His rise is also associated with his

close proximity with Amar Singh, a business man and political leader of Samajwadi Party and

its President and founder, Mulayam Singh Yadav.

The Man and His Vision:

He has talked about problems and proposed the solutions on 5 social issues namely Population,

Education, Political (Election) system, Media & Religion, besides interacting on various aspects

of life and professional life. According to him if these five issues are taken care of properly, our

beloved country shall be the best in the world.

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“Saharasri” Idealogy

In business profit earnings and overall growth of business get the highest priority and are

certainly creditable, but ultimate credibility of business enterprise, particularly of larger ones is

in the utilisation of profit, be it for best possible upliftment of its workforce and for espousing

Social, National Development causes or for rendering services to mankind as a whole. Fulfilling

the Qualitative aspect of utilisation of profit, the world's largest family ‘Sahara India Pariwar' is

proud to have reached today new horizons of growth and development.

On the basis of our philosophy of Collective Materialism we have always given importance to

the fact that profit earning is the Quantitative aspect whereas the proper utilisation of profit is the

Qualitative aspect. Ironically, we only recognise and get recognised by the Quantitative aspect.

I, therefore earnestly appeal to one and all in Politics, Media, Business etc. that every action,

reaction, selection, appreciation or criticism should be oriented strictly towards the Qualitative

aspect. I appeal to anybody and everybody to accord top priority to Qualitative aspect in

anything and everything for peaceful, prosperous and progressive co-existence of mankind

anywhere and everywhere.

Today, I feel proud of the fact that I am the Guardian of the World's largest family. Perhaps, I

am the world's only person whose family is so vast, so disciplined, so dedicated and so

committed. Such a vast family as Sahara India Pariwar has a grand and infinite future and I am

sure that we will sustain our duty, consciousness, discipline and dutifulness with a sense of

dedication, as we have always done in the past, so that together we could build an India full of

energy and radiance.

Subrata Roy Sahara has pursued a large number of philanthropic endeavors, and his company is

involved a activities like monthly financial assistance to the families of the Martyrs of the

Mumbai Nov '08 terror attack and to the families of Kargil War Martyrs, projects in the fields of

rehabilitation of a million victims of natural disasters, health, education and nutrition

programmes for children and women, adult literacy and vocational training initiatives, behaviour

change communication programmes, rehabilitation of physically challenged people, mass

marriage ceremonies of 101 underprivileged girls on annual basis and support to National Cadet

Corps (NCC) forms part of Sahara’s universe of concern.

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Awards/Achievements for Subrata Roy

The ITA TV ICON (2007) Mother Teresa Millennium Award for Renowned Industrialist (2005) Global Leadership Award (2204) Businessman of the year Award (2002) Best Industrialist (2002) National Citizen Award (2001) Karmaveer Samman (1995) Udyamshree (1994) Baba-E-Rozgar (1992) Noble Citizen Award (1986)

Subrata Roy Sahara has also written two books 'Shanti, Sukh & Santushti’ and ‘Maan, Samman,

Atmasamman’ on the philosophy of life.

Shanti, Sukh: Santushti

Through this book it is absolutely convincing that the most dominating need of every human is

strong security feeling of life, health, material, respect and love and then more material, more

respect and more love. 24 hours - 365 days all your actions, reactions, planning and all

expressions revolve around the above needs and continuous achievement of all these depends on

you and you need not depend on others.

Maan-Samman, Atmasamman

Emotions are of two kinds - love and respect. Love is an inferior emotion which has been given

by God to fulfill your reasonable, unreasonable needs. But in human society since we have the

thinking power, respect for others and sense of self-respect are the most superior emotions.

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HISTORY OF SAHARA INDIA PARIWARThe story of sahara india pariwar is remarkable by any standard-a corporate fairy talel;

Subrata Roy began his journey in 1978, when he founded Sahara in 1978 with three workers in

the northern state of Uttar Pradesh as a small deposits para-banking business. In 1978, subrata

roy, a man from a humble family with 15 dependants, founded a savings institution in gorakpur,

a poor area in northern India. He had assets of Rs.2000, and a single office.

1978: Alok Sharma started Air Sahara on a shoestring budget in 1978. Then, it was called

Sahara India Pariwar. Today, the airline connects to 29 destinations including 5 international

destinations, operating a dozen Boeing 737 airliners and seven regional jets. It also operates four

helicopters on charter flights between Delhi and Mumbai (Bombay). The carrier was allowed to

begin flying to neighboring countries in the spring of 2003.

Aug 1991: The Company was incorporated as LIVEWELL HOME FINANCE LIMITED on

19th August and obtained certificate of commencement of business on 25th October. The

Company has been originally promoted by Mr. E.V.P.S. Krishna and Associates. The Company

has concentrated in establishing the Housing loan portfolio in and around Hyderabad and as such

100% of the total loan sanctioned are to various Government and Semi Government employees

placed in Hyderabad. The company has at present concentrating on loans up to Rs.1, 50,000/-.

Dec 3, 1993: Air Sahara (S2) began operations on December 3, 1993. It is part of the Sahara

India Pariwar conglomerate which has interests in finance, media and entertainment, housing

and infrastructure, tourism, consumer products and information technology. Its fleet includes

B737-700s, 737-800s and 737-400s as well as a fleet of seven Canadair regional jets. Offering

123 daily flights across India, the airline is undergoing a complete overhaul and restructuring.

Sahara began a charter service with four new helicopters in 1999. The late 1990s were

characterized by fare wars as Sahara struggled to lift its market share and build its fleet. In April

1999, the airline cut fares again by 10 to 20 percent.

Parvez Damania, who had founded Damania Airways and sold it to NEPC Group in 1995,

became director of Sahara Airlines in February 1999. Chief Controller Uttam Kumar Bose, who

had been with Sahara Airlines since it was founded, left the airline in August 2000 and joined

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start-up Crown Express. He was soon backing with Sahara, however, in the position of chief

executive officer.

Aug 95: Sahara Mutual Fund is sponsored by the Sahara India Financial Corporation Limited

(SIFCL), the flagship company of Sahara India Group. Incorporated in 1987, SIFCL is the First

Residuary Non-Banking Company (RNBC) in India that has been granted certificate of

registration by RBI and is a leading public deposit mobilization company in the Private sector.

Sahara Asset Management Company Private Limited, the AMC of Sahara Mutual Fund, was

incorporated on August 31, 1995.

Feb 20, 1997: Sahara Arts & Management Academy (SAMA) was established on 20 February

1997 by Hon'ble SAHARASRI Subrata Roy Sahara, Managing Worker and Chairman, Sahara

India Pariwar at Lucknow with the aim of providing high quality educations.

2000: Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel but in April

2003 Sahara TV was renamed as Sahara Manoranjan. On 10th October

2003: The world’s largest family 'Sahara India Pariwar' launched a 24 hour national Hindi

Channel, Sahara Samay, in 2003. It is the first ever city centric satellite news channel covering

31 cities in India with their own city news bulletins. Mar 28, 2003 - These are the broad tenets

guiding Sahara group's foray into broadcasting. The Sahara India Pariwar on Thursday launched

a 24-hour national Hindi news channel, Sahara Samay, on 28 March 2003, along with 31 city-

centric regional Hindi news channels in phases. Arup Ghosh heads the Sahara Samay national

news channel. Jan 15, 2005 - This is the fourth news channel from the Sahara Samay bouquet on

the lines of the ones for UP and Uttranchal, MP & Chattisgarh and Mumbai. Feb 4, 2008 - As

Channel Head of Sahara Samay Rashtriya, Ghosh launched the national channel and provided

the blueprint and support base for the launch of four other regional news channels by the Sahara

group. Sep 5, 2010 - The 24X7 national Hindi News Channel, Samay, has earn 21.9 million

viewership with a GRP of 12.5 percent in the latest week

Jul 15, 2003: According to an official release of the company, “Sahara India Pariwar had signed

a contract on July 15, 2003, to be a sponsor for Indian national hockey team (men) for eight

years with Indian Hockey Federation.

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Feb 2004: A recent entrant in the field of life insurance. Its insurance company - Sahara India

Life Insurance Company Ltd. was granted license by the insurance regulator - the IRDA, on 6

February 2004. With this approval, Sahara Life Insurance becomes the first wholly Indian-

owned company in the Indian life insurance market without any collaboration with the

organizations abroad. The paid up capital of the insurance company at the time of its

commencement was Rs 157 Crore. The Chairman of Sahara Pariwar, Subrata Roy Sahara, is also

the chairperson of Sahara Life Insurance Company limited.

2004: Aamby valley project and thereon an entrant in the infrastructure and housing facilities.

2004: The Channel became SaharaOne with the launch of The First Indian Sangeet Awards held

at the Royal Albert Hall, London.   

Jan 1, 2006: Air Sahara has been confirmed to have signed a four-year, $70 million deal that

will come into effect January 1, 2006. This deal is set to raise the BCCI's net worth to $550

million once all the tenders, advertising and sponsorship deals are finalized. The previous

sponsorship deal with BCCI had been struck by Sahara India Pariwar for $52 million.

2007: Company name has been changed from Livewell Home Finance Ltd to Sahara

Housingfina Corporation Ltd.

SaharaOne Television provides a strong mix of engrossing fiction & non-fiction entertainment

and is popular for its star-studded mega events, dramas, mythological series, reality shows, kid’s

programming, thrillers, feature films, film-based programmes, and much more.  Even as it

provides variety of shows across all the above genres, SaharaOne Television also focuses on

providing entertaining and engrossing portrayal of strong, independent thinking Indian women

in its soaps and serials.  

SaharaOne Television is part of the umbrella brand SaharaOne Media and Entertainment Ltd,

whose other businesses includes SaharaOne Motion Pictures - India’s biggest motion pictures

production company, FILMY –  A 24 hour digitally encrypted movie channel and FIRANGI –

India’s first world television channel in hindi. 

Under its Motion Pictures business, Sahara is engaged in business of producing, marketing and

distribution of motion pictures in Hindi and other regional Indian languages. Its successes

include Bewafaa, Page 3, Sarkar, No Entry, Wanted. In September 2010, the company was in

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talks to acquire MGM Studios, but the deal collapsed. Sahara is willing to try again to take over

MGM.

However Sahara India Pariwar is creating a Film City to provide filmmakers with everything

they need to make films, television software and commercials. The existing infrastructure of the

Film City will be renovated and equipped with the most modern and latest technology.

Nov 2007: Some 140 workers of Sahara Airlines moved an industrial disputes court against the

Sahara India Pariwar in November 2007, alleging irregularities in the manner in which they were

redeployed within the group.

Sahara takes Jet Airways to court

Sahara India Commercial Corp (SICCL) has moved the Bombay High Court against Jet

Airways, charging it with not paying instalments for buying the erstwhile Sahara Airlines (now

JetLite) in April 2007, Jet said Tuesday.

In a regulatory statement, Jet Airways - India's largest private carrier - said there was a

disagreement between the two companies on income tax-related issues, adding that the income

tax department had raised certain issues on Sahara Airlines for the period prior to the takeover.

According to it, these issues were unrelated to the activities of JetLite.

Jet Airways bought Sahara Airlines for Rs.1,450 crore in 2007 paying Rs.900 crore upfront, and

had agreed to pay Rs.137 crore as yearly instalments over the next four years, the private air-

carrier said.

'SICCL has not accepted this position and has therefore moved the high court for appropriate

relief,' the regulatory statement said.

'Since the matter is sub-judice, we have been advised not to make any comment on the merits of

the matter,' it added.

Oct 2009: The Lucknow-based business family also named eight other promising juniors archers

who would be receiving the same awards for the year 2009-10. Sahara India Pariwar official

Abhijit Sarkar said the idea of these awards was to motivate the young archers to excel in

various international meets. He said a total Rs 30 lakh would be given to 24 archers this time and

the share amount would vary according to their performance in the various national and

international competitions

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2010: Launched On Date 11/10/2010 Associated with Top Indian Brand Sahara India offers a

range of consumer products and is developing one of the largest retail chains in India under the

brand name Sahara Unique. Its product range include: Fashion & Lifestyle Products, Fitness &

Leisure Products, Clothing, Jewellery etc.

31 December 2010: Sahara India Pariwar, the conglomerate run by Indian billionaire Subrata

Roy, is the latest Indian company to buy a landmark business in Britain by acquiring the historic

Grosvenor House Hotel that was once home to the Duke of Westminster and frequented by

royalty, celebrities and business leaders since its re-opening in 1929. 

After having failed to buy debt-ridden Hollywood studio Metro-Goldwyn-Mayer Inc (MGM) in

September 2010, Sahara has acquired the iconic London hotel from Royal Bank of Scotland

(RBC) for, what some say, a throwaway price of £470 million (Rs3,275 crore)."The valuation of

the hotel, three years back was more than £1 billion. The valuation, even today is quite high but

due to highly satisfactory due diligence by the RBS who owned the property and after long and

strict negotiations, we have purchased it for £470 million," said Sahara Group chairman Roy.

2011: Sahara India Pariwar, the conglomerate run by Indian billionaire Subrata Roy, is the latest

Indian company to buy a landmark business in Britain by acquiring the historic Grosvenor

House Hotel that was once home to the Duke of Westminster and frequented by royalty,

celebrities and business leaders since its re-opening in 1929. Sahara group acquired the Pune IPL

team (Sahara Pune Warriors) on 21 March 2010 for Rs. 1702 crores. Sahara India Parivar has

sponsorship rights of Indian Cricket Team since 2001. In the last bid Sahara had bagged the

sponsorship for the Indian cricket team for Rs. 400 crore for a four-year period ending

December 2009, and had agreed to continue for six more months as Board for Cricket Control in

India could not find any sponsors. The group on Monday, 31 May 2010 re-secured the

sponsorship rights for the Indian men's cricket team till December 31, 2013. Sahara outbid

Bharti Airtel for the right to sponsor Team India. Sahara bagged the rights for Rs 3.3 crores per

match.Sahara and Airtel had submitted the eligibility documents and security deposits on

Saturday and the bid was submitted on Monday and thereafter, BCCI's marketing committee

decided the new sponsor of Team of India

Today 28 years later, sahara india pariwar is india’s largest privately owned company, with 32

subsidaries. It employess 910,000 people - more than any other Indian company apart from the

state owned Indian railways - he has assets of 300 crores and 1707 offices. Roy has succeeded in

etching his place within the mentions of Indian corporate history.

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SAHARA INDIA PARIWAR in VARIOUS BUSINESSES

FINANCE:

Sahara India Life Insurance Company

Limited: The first wholly Indian Owned

Private Life Insurance Company with presence

in most parts of the country. It has a team of

well trained and committed professional

advisors with special focus on rural areas and

the less affluent segments of the Indian

society. The company offers an exhaustive

range of competitive products that caters to

individuals of all ages and segments along with

prompt and quality customer services and

support.

Sahara Asset Management Company

Private Limited: A disciplined and

professional Fund House bringing World Class

performances in Mutual Fund Management.

Sahara Housingfina Corporation Limited:

A National Housing Bank regulated & BSE

listed company. In India, housing finance

market is around Rs. 1, 20,000 crore (USD

25,580 million) with a growth rate of around

20%.

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INFRASTRUCTURE & HOUSING:

Aamby Valley City is planned as an exclusive

City nestled across 10,600 acres of the

majestic Sahayadris in the pristine Western

Ghats. The project envisages development of a

premium, self-contained City with a well laid

out world class infrastructure and facilities for

premium living, leisure and entertainment,

sports and adventure, knowledge and

education, hospitality and fine dining,

advanced healthcare, meetings and conferences

etc. in a highly secured environment.

SAHARA CITY HOMES: The world's

largest chain of integrated townships ranging

from approx. 80-300 acres offering amenities

superbly matched to international standards

being developed in number of Tier I, Tier II &

Tier III cities across India. A Sahara City

Homes Integrated township shall typically

consist of a gated community with residential

units in the form of apartment towers,

townhouses and individual houses.

Sahara Grace: The premium residential

complexes typically designed on 10-30 acres,

comprising solely of residential units like

apartments, villas and penthouses.

SAHARA STAR, MUMBAI: A world-class

5-Star Hotel spread over 7.42 acres and located

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adjacent to the Mumbai domestic airport, it is

the flagship hotel project of Sahara India

Pariwar. Currently, it has 210 guest rooms, 13

suites and 9 restaurants which are expandable

to 412 rooms and 13 restaurants. It contains

some of the best modern features like World's

largest pillarless clear-to-sky dome of its kind,

World's first Hemisphere-shaped Glass

Elevators, Marine Aquarium, Lagoon area,

Inward and Outward facing rooms, Glass Roof

rooms, Spacious Parking and shall have

amenities like Sahara Health and Wellness

Centre, Multi-cuisine restaurants and Preview

theatre.

SAHARA HOSPITAL, LUCKNOW: A

state-of-the-art, multi-speciality, tertiary care

hospital providing world class facilities with

more than 50 super specialities and latest

generation equipments under one roof. This

hospital got operational in February 2009 and

is currently operating with approximately 350

beds, including 120 bed Critical Care

Infrastructure and expandable to 554 beds. It is

spread on 31 acres and contains ultra-modern

centre for preventive and alternative medicines

like Ayurveda, Homoeopathy, Naturopathy

and Yoga for Holistic approach.

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MEDIA & ENTERTAINMENT:

SAHARA ONE: 24 hours digitally encrypted

Entertainment Channel spread globally.

FILMY: 24 hours digitally encrypted Movie

Channel.

SAHARA ONE MOTION PICTURES: Has

always provided a platform for unique and

quality cinema and continues its quest to

entertain all kind of audience. It has released

over 35 films and won 5 National Awards

Geon Studios: Designs, develops and delivers

cutting - edge digital visual effects for

domestic and international feature film and

television projects.

SAMAY: Round-the-clock free-to-air National

Hindi news channel.

SAHARA SAMAY: Round-the-clock 36 city

specific Regional news channels.

RASHTRIYA SAHARA: 38 Editions of

Hindi Daily Newspaper with 6 Printing

Centers.

SAHARA TIME: 1 National Edition – 72

pages English Weekly with Pan India News

Network.

ROZNAMA RASHTRIYA SAHARA: 15

Editions of Urdu Daily Newspaper with 9

Printing Centers.

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AALMI SAHARA: AALMI SAHARA: 28

pages International Urdu Weekly.

BAZM-E-SAHARA: 100 Pages Monthly

Magazine.

Cinema Halls: Developing Largest Chain of Multiplexes in India. Around 230 x 3 screens

throughout the country

Film City: Developing world-class film city on around 100 acres of land with an investment of

180 crores (USD 41.74 million) approximately and with an Academy.

News Section: 50 Bureaus, 1000 Correspondents across the globe & over 1600 V-SATs for

news collection.

COMMODITY SALES WITH SERVICES AND RETAIL CHAIN:

SAHARA COMOSALE

SAHARA COMSERVS

SAHARA CARE

India’s largest commodity sales and Services Company. We shall soon be having our full-

fledged working bases with staff at over 2800 offices in India and 16 more countries with 23

offices having 100 franchisees in each country like England, China, Germany, South Africa,

Saudi Arabia, West Indies, Sri Lanka, New Zealand, USA, Australia, Japan, Qatar, Dubai,

Russia, Nepal, and Bangladesh.

Offering a range of Consumer Products

At present our product division offers a range of products of everyday use as well as objects of

desire through a chain of showrooms called 'Unique' in various locations of India. The number

of these showrooms is proposed to be increased to 6000. The products offered come under three

categories

   1. Sahara Select - Fashion & Lifestyle Products

   2. Sahara Care - Daily Need Products and

   3. Sahara Sports - Fitness & Leisure Products

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MANUFACTURING:

ARARIA JUTE PROJECT : Is engaged in

creating self- employment to bring forth socio-

economic development of the people of Araria,

through its training-cum-R&D centre and

produces eco-friendly, biodegradable top

export quality diversified jute products e.g.

Blankets, Carpets, Floor covering, Handicrafts,

Jute Chappals etc. and successfully creating

high demands both in Domestic and

International Market.

INFORMATION TECHNOLOGY:

SAHARA NEXT: Providing IT Services,

Outsourcing, Web Media and Mobile

Interactivity & Application Solutions.

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CURRENT SCENARIO1978 2006

Started from Gorakhpurwith 3 workers

All India presence with over 9.10 lac (0.91 million) workers

15 dependants' livelihood Over 45.50 (4.55 million) dependants' livelihood

Serving 42 esteemed Depositors Serving over 6.10 crore (61 million) esteemed Depositors (1 out of every 17 Indians)

Assets - Rs. 2000 only (USD 43)

Assets - Over Rs. 50,000 crore(USD 10.87 billion)

1 establishment 1707 establishments

No Trade Union No Trade Union

No Owner* No Owner*

* All Promoter Shareholders, Directors and Partners are from the workers' rank and have taken an oath through notary affidavit in the court of law that neither they nor their family members can ever share the profit or assets of the company.

Asset Base Fast Growing towards Rs. 1,00,000 crore (USD 21.74 billion)

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Market share & position of the company in the industry:

Sahara Group as an ‘incubator’ of companies is made up of a collection of independent

companies with operations spanning various segments of the energy sector. These companies are

nurtured from inception to maturity under the Group after which they are exited as full stand

alone affiliates.

Although the companies function under a Group umbrella, each of these companies is setup as

an independent limited liability company comprising of their own Boards, Managing Directors

and Management Team responsible for all aspects of its operations. Human Resources, Legal,

Finance and Administration departmental functions are centralized at Group level.

Below is a list of Sahara companies and affiliates:

Sahara Energy Resource Nigeria Limited

Sahara Energy Field Limited

Sahara Trade West Africa Limited

Sahara Bulk Storage Facilities Limited

Aviation Air and Land Services Limited

Casablanca Ventures Limited

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Sahara Sea Support Services Limited

So Energy Limited

P-Lyne Energy Limited

Sahara Power Resource Limited

Sahara Gas Limited

Sahara LNG Limited

Sahara Farms Limited

Real Estate

Under the flagship real estate project Sahara City Homes chain of townships is proposed to be

across 217 cities in India. Recently Sahara has launched its Sahara Grace brand of residential

complex at Kochi. After Sahara Grace at Gurgaon and Lucknow the Kochi project is the third

under this brand which is positioned to provide a product mix of apartments and penthouses to

its residents. Other ventures of Sahara real estate business are Sahara States – Lucknow,

Gorakhpur, Hyderabad and Bhopal, Brand malls – Sahara Ganj, Lucknow and Sahara Mall,

Gurgaon.

Sahara Mall

Sahara Ganj

Sahara City

Sahara Sahar

Sahara Grace

Infrastructure

Sahara is consisting residential city called AMBY VALLEY in Maharashtara near Mumbai Pune

expressway. The city is spread over 10000 acres of land. The city is being made eco friendly

with the help of Japan. The city consists of airport, international school, water treatment plant.

The project envisages development of a self-contained City with facilities for living, leisure and

entertainment, sports and adventure, knowledge and education, hospitality and fine dining,

advanced healthcare, meetings and conferences . The Hill City has plans for creating an

ensemble of approx. 13,000 Villas, Chalets and other residential properties in distinctive

architectural styles.

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Media & Entertainment

Sahara is also active in Media & Entertainment businesses. It owns a National Hindi News

Channel Samay, consisting of 36 cities specific regional news channels Sahara Samay, Sahara

One, general entertainment channel and a Hindi movie channel Filmy. Sahara Samay received

the "Broadcast Engineering Excellence Award" in 2008 for its network newsroom technology.

Sahara has recently launched FIRANGI channel which is positioned as World Television in

Hindi.

Sahara One

Sahara Filmy

Sahara Firangi

Sahara Samay

Aalmi Sahara

Sahara Samay NCR

Sahara Mumbai

Sahara Samay M.P/Chattisgarh

Sahara Samay Bihar/Jarkhand

Sahara Samay U.P/Uttaranchal

Print Media

Sahara has also forayed into the print medium. In print industry Sahara has one national weekly

magazine in English, 7 editions of Hindi Daily Newspaper Rashtriya Sahara, nine editions of

Urdu Daily Newspaper Roznama Rashtriya Sahara and one International Urdu Weekly.

Rashtriya Sahara

Sahara Time

Roznama Rashtriya Sahara

Aalmi Sahara

Bazm-e-Sahara

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Film Production

Under its Motion Pictures business, Sahara is engaged in business of producing, marketing and

distribution of motion pictures in Hindi and other regional Indian languages. Its successes

include Bewafaa, Page 3, Sarkar, No Entry, Wanted. In September 2010, the company was in

talks to acquire MGM Studios, but the deal collapsed. Sahara is willing to try again to take over

MGM.

Sahara Film City

Sahara India Pariwar is creating a Film City to provide filmmakers with everything they need to

make films, television software and commercials. The existing infrastructure of the Film City

will be renovated and equipped with the most modern and latest technology.

Tourism

Under its tourism business Sahara has launched Sahara Global - an integrated travel and tourism

service provider for domestic and international services.

Sports

Sahara Group acquired the Pune IPL team (Sahara Pune Warriors) on 21 March 2010 for Rs.

1702 crores.

Sahara India Parivar has sponsorship rights of Indian Cricket Team since 2001. In the last bid

Sahara had bagged the sponsorship for the Indian cricket team for Rs. 400 crore for a four-year

period ending December 2009, and had agreed to continue for six more months as Board for

Cricket Control in India could not find any sponsors. The group on Monday, 31 May 2010 re-

secured the sponsorship rights for the Indian men's cricket team till December 31, 2013. Sahara

outbid Bharti Airtel for the right to sponsor Team India. Sahara bagged the rights for Rs 3.3

crores per match. Sahara and Airtel had submitted the eligibility documents and security

deposits on Saturday and the bid was submitted on Monday and thereafter, BCCI's marketing

committee decided the new sponsor of Team of India.

Health care

Sahara group owns a hospital in Lucknow. The hospital was opened in 2009. This hospital got

operational in February 2009 and is currently operating with approximately 350 beds, including

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120 bed Critical Care Infrastructure and expandable to 554 beds. It is spread on 31 acres and

contains a centre for preventive and alternative medicines like Ayurveda, Homoeopathy,

Naturopathy and Yoga for Holistic approach.

Hospitality

Sahara group owns a hotel called "Sahara Star" in Mumbai. A 5-Star Hotel spread over 7.42

acres and located adjacent to the Mumbai domestic airport. Currently it has 210 guest rooms, 13

suites and 9 restaurants. It contains World's largest pillarless clear-to-sky dome of its kind,

World's first Hemisphere-shaped Glass Elevators, Marine Aquarium, Lagoon area, Inward and

Outward facing rooms, Glass Roof rooms, Parking and shall have amenities like Sahara Health

and Wellness Centre, Multi-cuisine restaurants and Preview theatre.

Sahara Star - Mumbai.

Grosvenor House - London (UK).

Handicrafts

Aria Jute Project

Is engaged in creating diversified jute products e.g. Blankets, Carpets, Floor covering,

Handicrafts, Jute Chappals etc.

Kasturi Handicrafts

Retail Store Chain offering apparel for Women, Home Furnishings, Silk Carpets and Rugs,

Fashion Accessories, Jewellery of Gold & Silver, Precious Stones and Artificial Jewellery,

Chandeliers, Marble, Wooden, Stone and Art Metalware and Leather Products .

Sahara Airlines

The airlines were established on 20 September 1991 and began operations on 3 December 1993

with two Boeing 737-200 aircraft as Sahara Airlines. Initially services were primarily

concentrated in the northern sectors of India, keeping Delhi as its base, and then operations were

extended to cover all the country. Sahara Airlines was rebranded as Air Sahara on 2 October

2000, although Sahara Airlines remains the carrier's registered name. On 22 March 2004 it

became an international carrier with the start of flights from Chennai to Colombo. It is part of

the major Sahara India Pariwar business conglomerate. The uncertainty over the airline's fate has 24 | P a g e

caused its share of the domestic Indian air transport market go down from approximately 11% in

January 2006 to a reported 8.5% in April.The Airline was sold to Jet Airways for 1450 crore

rupees in March 2006.

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CORPORATE SOCIAL RESPONSIBILITYSahara Welfare Foundation, the social development unit of Sahara India Pariwar, is engaged in

social welfare projects, alleviating people's sufferings and bringing to them new rays of hope and

a brighter tomorrow. The projects of Sahara Welfare Foundation focus on women and disabled

who are socially and economically deprived and hence marginalised. It aims to initiate and

facilitate such processes and initiatives where socially & economically marginalised and

deprived people and communities irrespective of age, caste, class, gender or race are able to

participate actively in the process of their development so that they may lead a life of dignity and

respect. Major programmes undertaken by the unit include;

Mega Rehabilitation Project: Sahara Gram The village, Bhimasar-Chakasar, taluka Anjar

district Kutch is about 15 km. from Gandhidham and is spread over 9457.31 acres. It is home to

3153 persons of which 19 died and 135 were injured due to the earthquake. Of the total families,

houses of 801 were destroyed owing to the earthquake. The village was emotionally adopted by

Sahara India Pariwar for relocation. Members of the Pariwar were there within 48 hours for

providing relief services to the survivors and from then onwards the task of rehabilitating the

earthquake affected persons by reconstructing 839 houses with basic community facilities is

accomplished.

Rehabilitation of survivors of Latur: Sahara Wadi Kilari - one of the villages affected by the

earthquake that occurred in Latur district of Maharashtra was adopted by Sahara India Pariwar

for relocation and rehabilitation. Earthquake resistant houses were constructed and handed over

to the residents of the village by Nobel Laureate and Bharat Ratna Reverend Mother Teresa.

Several basic amenities were also provided for in the village as per the needs of the villagers.

Adoption of families of Kargil Martyrs: Sahara India Pariwar has adopted the families of

Kargil Martyrs and has committed itself to provide emotional and economic support to all such

families by allocating 50 crore (USD 10.65 million ) approx. under seven schemes for this

purpose. In addition to providing monthly assistance, help is also extended for specific activities

such as marriages, purchasing academic books for the children who are studying and attempts

are also made to develop emotional bonds with them.

Financial Assistance to the families of Mumbai Martyrs: We believe in taking care of those

who take care of our nation's security. As another expression of this belief, we provide monthly

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financial assistance- 5 times their existing salaries for 10 yrs duration - to the 18 families of the

Mumbai martyrs.

Financial Assistance to the victims of Dhantewadha Naxal Attack: Sahara also provided

financial assistance to the 5 martyr families hailing from Gorakhpur with 2.5 lacs for each

family as support.

Programmes for Handicapped (Sahyog): To address the nationwide problems of our

physically challenged brethren, Sahara India Pariwar has established the Center for

Handicapped. It aims at identifying the types of problems faced by the disabled persons,

providing early identification guidelines, assessing disability, providing management &

guidance for guardians of disabled. Facilities like physical & audio-metric tests, speech therapy,

I.Q tests, repairing of co-appliances, providing essential aids & appliances on short-term basis is

being provided through experienced specialists in the relevant fields.

“Sakshar Bharat” (Literacy Programme): The objective of this programme is to help children

and adults residing in slums of cities develop their overall personality and a functional

understanding of aspects that affect their day-to-day lives. People of different age groups have

benefited from this programme since its inception.

“Janswasthya” Project (Health Programme): The objective of this project is to provide

assistance through various modes to help people; especially the deprived and marginalised

develop their mental and physical health, making them aware regarding several health aspects in

socio-economic backward parts of the country. Through a team of experts and mobile vans it has

benefited lacs (millions) of people. The Janswasthya project is also partnering with the Govt. of

India Health Programmes. The Revised National Tuberculosis Control Programme and School

Health Programme & Blindness Control have delivered benefits to the society.

Pulse Polio Programme: Since 1997 Sahara Welfare Foundation has been participating in Pulse

Polio immunization programme in coordination with the National Programme of Polio

Immunization. More than 2 lac (0.2 million) children have been vaccinated.

Blood Donation & Hepatitis B Immunisation Camps and Awareness Workshops:

On several occasions, the Kartavyayogi workers of Sahara India Pariwar voluntarily donated

blood for the welfare of the downtrodden sect, which has served the dual purpose of encouraging

the genuine donors while at the same time discouraging the professional ones. From time to

time, Sahara India Pariwar has also conducted various socio-welfare programmes for Hepatitis-27 | P a g e

B Immunization, Eye Donation Awareness Workshops and Early Identification of Disability

Workshops etc.

Vocational Training Programme: We at Sahara Welfare Foundation are of the firm belief that

education and skill development should take place in a manner which contributes to

enhancement of functional knowledge of the socio-economic backward community. This

intervention not only helps in confidence building of the person but also enhances their inherent

skills. It is through this that the existing livelihood portfolio of the family improves and in turn

reduces their vulnerability, thereby equipping them to deal with shocks and stresses. It is with

this in view that Vocational Training Programme was initiated.

Rehabilitation of Challenged People: In order to fulfill our social commitment, we have a

dedicated Sahara Sankalp Rehabilitation Centre for the Challenged People. The Rehabilitation

Centre manufactures and distributes aids and appliances to physically challenged people from

Lucknow and Gorakhpur and surrounding districts. Equipped with latest equipments and a small

workshop, a team of well experienced and qualified doctors is also in place at the centres.

Hundreds of physically challenged people have been able to stand on their feet and have become

independent by the services provided through the centre.

Civic Development Project: With the increasing number of population & vehicles, basic civic

amenities and infrastructure also need to be developed so as to cater to the increasing demand

and pressure. This project undertakes activities like construction of public utilities and hand

pumps, Sankalp Udyan (Town Hall) & Sankalp Sthal at Gorakhpur, Jindpeer crossing at Hardoi,

Sankalp Vatika & Prerna park developed and maintained at Lucknow and similar projects are

being undertaken in other parts of the country.

Construction & Renovation of Cremation Grounds: In view of the poignancy of emotions

attached with the last rites of a departed soul, Sahara India Pariwar has undertaken the

construction & maintenance of cremation sites in Lucknow, Gorakhpur and Ayodhya. Similar

endeavours are under construction at Patna, Bhagalpur and another at Lucknow.

Beautification Programmes: The main attractions of a beautiful town are well-planned

crossings, greenery, preserved monuments and places of historical interest. Sahara India Pariwar

continuously strives to contribute towards these causes via environmental protection measures

ensuring lush greenery through tree plantations and a host of other beautification and sustenance

modes/programmes. Some of the major beautification endeavours include Sankalp Vatika

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(Lucknow), Prerna Park (Lucknow), Sankalp Udyan and Sankalp Sthal (Gorakhpur), Sahara

Crossing (Hardoi), Sankalp Chowk, Muzaffarpur and Sahara Gram (Gujarat) and other places.

There were also various tree plantation drives at different places.

Concern for Pilgrims: Sahara is building a Guest House at Kedarnath the foundation stone of

which has already been laid.

Behaviour Change Communication Project: To cater to social and mental problems of the

children of the age group of 3-14 yrs suffering from Slow Learning, Learning Disability,

Emotional Behavioural problems, Behaviour not in accordance with law & social norms,

Temper tantrums, Bedwetting or Enuresis etc., is the main objective of this project.

Disaster Management: Sahara Welfare Foundation has, since its inception, been active in the

area of extending relief services during natural disasters be it the super cyclone of Orissa,

drought in Rajasthan, floods in the state of Uttar Pradesh, Assam and Bihar or Earthquake in

Gujarat.

Development Activities: The urban slums are facing acute crises of drinking water, medical

facility, electricity and proper drainage system. Sahara Welfare Foundation continuously aims at

providing adequate & safe drinking water, proper drainage system, toilets and community

centre, through its time bound programme, to lift the standards of living of people in the urban

slums. Major developmental endeavours include Lavkush Nagar (Lucknow) & East Bengal

Refugee Society (Lucknow) and other places.

NCC Scholarship: As a gesture of deep respect for NCC with which Mr. Subrata Roy Sahara

was involved during his school and college days and commanded 1600 NCC cadets, a scheme

has been constituted by Sahara India Pariwar to pay over 800 NCC cadets stipends and

incentives amounting to over 1 crore annually.

Taking up Social Causes in Pune: Sahara has devised a scheme whereby poor but meritorious

students will be given scholarships; financial assistance will be provided to the budding sporting

talent; and 09 Mobile Healthcare Vans will provide primary healthcare to the needy in the

district of Pune.

Taking up Social Causes in Gorakhpur: Sahara India Pariwar has proposed to allocate 10

crore to form a Medical Foundation to enable the local people belonging to poor sections to gain

from better medical facilities. A Medical College, a Modern Hospital and a Sports Academy.

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Sahara will also sponsor 1000 brilliant students every year for higher studies in eminent

institutions.

Mobile Healthcare Units: In addition to the existing 09 medical vans in Pune, we are also

operating 40 medical vans across the country, running 30 days a month, throughout the year,

taking healthcare to the remotest rural areas where medical services do not exist.

Research & Publication: Sahara Welfare Foundation also aims to take up studies on issues

related to social development. In addition to this, information dissemination and communication

material has also been developed. Several reading and reference material has also been

developed by Sahara Welfare Foundation.

School Feeding Programme: As a result of the hunger suffered by many children from poor

homes in the rural areas of Nigeria, there has been a significant decrease in school attendance

rates and a subsequent increase in school dropout rates. Many of the children end up on their

parents farms, as opposed to the classrooms, thereby decreasing their learning achievements. As

part of our contribution to the development of the educational sector in such rural communities,

Sahara Group is sponsoring the School Feeding Programme in the 53 schools of Obokun Local

Government Area in Osun State. This programme, which provides a meal per day for Nursery to

Primary 2 pupils in the schools, serves to increase enrollment rates, improve nutritional status as

well as the performance of the average school child and alleviate short‐term hunger, thus

increasing their attention and concentration span.

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CONCLUSION

Sahara India Pariwar is the India’s most leading company in various fields. Subrata Roy Sahara

stands himself as a great entrepreneur and created enhanced impression on Indian economy.

Being an entrepreneur he came up with an innovative ideas and taken risk whenever & wherever

is necessary. As an individual he acted as a guardian of Sahara India Pariwar and taken unknown

burden on its shoulder.

Corporate Social Responsibility is an important tool for the success of any enterprises which can

be seen in Sahara India Pariwar. Subrata Roy believes that our potentiality goes along with

society growth & development, so he emphasizes more on corporate social responsibility.

Subrata Roy Sahara emphasizes more on patriotism which makes him proud to be an Indian.

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