OVERCART

SHOES

Sagar JainMBA-IB,DSE

Re-define your running

Shoes Re-commerce Market--------------------------------------

• Indian footwear market stands at Rs. 30,000 Crore growing at a CAGR of 15%, producing 2065 million pairs of different categories of footwear. India's footwear industry is the world’s second largest producer after China.

• First time shoe shoppers are confident about buying online as sizes are standard across the brands.

• Although major Shoe brands are selling excess shoe stock at heavy discount from their own physical stores, but there is dearth of platforms selling Refurbished shoes and specially branded products at cheaper rate.

Logistics and supply chain (integration of suppliers and end customers) are major issues.

Quality assurance to meet the customer needs require professional guidance

Warranty period for refurbished products must be interspersed with customers mindset

Limited players thriving in this segment .

Scaling up business requires customer attraction – awareness and trust building

Risk Factors that could create a Bumpy ride for Refurbished shoe market

Preferences Priority Ranking

Fulfilment Score

Fulfilment Instances

Time saving through well-defined approaches: Time bound deliveries with minimal costs, mobile application bookings and an interactive platform to reduce the time to .

H L

Delivery time varies from 10-12 days both

for surplus and GreenDust which must be fall back to 2-3 days.

Expert or User Reviews :Product reviews with the latest trends and an interactive platform to reduce the time to search for quality or preferred products.

M MSurplus.in

GreenDust.comOvercart.com

Clear Pricing Details and Heterogeneity of Payment Options: Comparisons between product range, credit payments and options in payment modes.

H L GreenDust

Options to choose: Different varieties offered, discounts and loyalty programs to attract a substantial number of customers

M L No instance found

1. Diversification of shoes in terms of variety.

2. 360 degree view /User Blogs/Display of trending preferences of customers.

3. Mails related to exclusive offers /Discounts Offered, Loyalty Programs and Freebies .

4. Robust Delivery tracking with customer support system/ Time assurances for deliveries

5. Product reviews & Ratings /User Feedback

1. Large number of easily approachable offline suppliers/merchandisers/retailers.

2. quality assurance and trust building.

3. Timely delivery of products.

Constraints

Needs

Customer Shoes Preferences--------------------------------

Online Shoes Category

S H O E SBRANDS Athletic Selection PRICE Accessories

ReebokNIKE

AdidasPUMA

Show Others >>

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Surplus

Refurbished

Less than Rs.950

Rs. 950 – Rs. 2500

Rs. 2500 – Rs. 4500

Show all >>

Shoe Laces

Leather Polish

Shoe Shiner

Care Kit

• Shoes segment must be presented in a fashion that customers find it easier to navigate through the online platform .

• It will be easier if this vertical will have several horizontals like presented on the basis of Category, Size, price range and Material used.

• Since Overcart.com is not the only re-commerce portal selling Shoes , add an option of comparison in terms of price/warranty/offerings .

• Add an option of ratings and reviews to make sure the product is received in right conditions to the customer.

CONDITION

Basketball

Football

Running shoes

Explore more>>

FOR

Men’s Shoes

Women’s Shoes

Kid’s Shoes

Strategy for new customer involvement-----------------------------------------------------

AWARENESSPeople are reluctant of buying Shoes as a re-commerce option as they are less aware about their conditions.We can focus on the age group of 16-35 years as they want to try new things, remain stylish but at low costs.

Partner with YouTube channels to create awareness about the product through fun filled educational videos.

Transparency and warrantee Policy

No Hidden charges/selling cost.Free shipment pickup from most of the locations in India.Provide Risk free Assurance similar to GreenDust and warrantee for 4 months.

Sensational Campaigns/Drives

Create campaigns that showcase that company is not only working in profit making environment but also for creating value in the market.eg.- Create a campaign… “Overcart Shoes for worthy” … where Shoes are sourced from end consumers and are repaired and given to the NGO’s working for disabled people and poor children. #Giving back can be interesting

SHOES

Overcart के� Refurbished/extra Stock जू�ते� पु�राने� नेहीं हीं�ते� #@$%% !!

Art of scaling up-----------------------

01

Refurbished shoe eventTie-up or sponsor various big sports events like marathon to showcase the product and have the feel of them to the participants.

04

Refurbish your shoe We restore shoes close to their original appearance. We remove soles, heels and comfort systems, then place your shoes on the original lasts to ensure proper fit after restoration.

03

Professional CertificationTo build trust among the customer and to get more clients in terms of retailers it is imperative to provide certain certification mark on the shoes for warranty purpose as well as building loyalty of brand among the customers.

M-commerce

Sponsoring local sports events

Re-build it to NEW

02 Go with the WindIndian ecommerce industry is veering towards m-commerce. Build a tracking and feature adding system where customers can click an image of their shoe and can get its estimated value. If they want they can send it to a particular warehouse for refurbishment.

Incentives to shop online----------------------------------

REFER A FRIENDFor each purchase receive

200 points .

Order with the appFor each purchase receive 350 points and some coupons (we can have tie up with free-charge) .

Have your first order treat

For the first order made by the customer provide some points into his wallet or accessory free.

Each point will be stored in Overcart Wallet. Rs. 2, is the value of each point & can be redeemed from the Overcart whenever User is buying next time.

Create options for different occasions----------------------------------For being a successful player in this segment, Overcart needs to be aggressive in terms of offerings. And the art of scaling up is to diversify our platform in brands, styles and occasions of shoes.

Wedding Specials

Full Formal

Trekking

Make use of buying barometer which will be showcasing the buying preferences of the user on the basis of ratings and reviews.

Create a new tabs for exclusive launch

Cricket Cyclone – exclusive launch of cricket/sport shoes during IPL’s or other cricket leagues.

FIFA twister – exclusive launch of sport shoes during FIFA league.

Offline Sales Network------------------------------

Headquarters(Main Office)

Central office

Regional officesSpecialized Plant (Quality assurance

House)

Exclusive Showcase Stores

(Metros)

Offline partnersOvercart –”Punah store” – small portion

in the large format retailers

Suppliers/Manufacturers

Offline Sales Network------------------------------

What are we offering to offline Suppliers/partners??

SIMPLE RELIABLE EFFICIENT

Secure and timely payments (% cut)

Instant Quote from our professionals

Free Picking

No expenditure on marketingOf business. Everything from exposure to advertisement willBe taken care by our teams

Verified certification from our end

Warranty to the customer

Overcart PUNAH

Every mall have some megastores selling lifestyle products like shoppers stop, lifestyle etc. we can enter into a collaboration with these stores to have our own small segment into their shop as OVERCART PUNAH, where we will be selling our overstock and refurbished shoes.

Exclusive Wear & Fun Showcase store -----------------------------------------------------

• These ‘Wear & Fun stores’ would be set up over 500 to 1,000 square feet and will launch in cities including Chandigarh, Lucknow,Gurgaon,Jaipur,Vadodra,Indore,Nagpur,Nasic,Mysore, Kanpur, Vishakhapatnam, Faridabad, Kalyan, Navi Mumbai etc.

• Open Exclusive stores in Tier-2 & tie-3 cities where there is high aspirational demand for branded shoes but due to their price people can’t afford that.

• These stores will showcase famous brands and will mostly contain refurbished or extra stock/surplus, will mainly be running gain trust of the customers and to inculcate tangible feel of the product.

They will also acting as collection house, where customers having branded shoes can get a price for selling their shoes which are not older than a year.

Wear & Fun Stores

Showcase our refurbished products

Gain people trust and will act as Return house

Will also work as a warehouse to get Shoe supplies from End-customers.

Aggressive Local Retailer Collaboration -----------------------------------------------------

Overc

art

Overcart

• For building offline sales channel it is imperative to have a collaboration with local retailers not only in tier1 cities but also in tie2 and tier3 cities.

• One of the best way is to sell the extra stock and refurbished stock through these shop outlets with a small guarantee or professional certification from Overcart inside it.

• Since we will be only selling branded products these shoes will be less expensive as compare to the fresh arrivals from the company and shop outlets will find it easy to find customers for such refurbished products as compare to branded fresh products.

• This will open our business to the end customer and will increase our potentiality in terms of expansion of our business.

Offline tie-ups-------------------

01 Tie ups with Govt. schools

Form agreement with Bata, liberty and action shoes to provide refurbished shoes which can be sold in a tie-up with several government schools at low price then what is available in the market.This sector provides huge potentiality to grow as well innovate in terms of price and quality quotient.

Fashion Industry 02Indian Bollywood and fashion industry is highly dependent on the latest trends and designs in the fashion world. Several international brands including Pavers England, Clarks, Crocs, Skechers, Aldo,Crocs and Charles & Keith offer premium products, providing a brand new refurbished fashion specific series and tie-ups with several production and fashion houses can increase the sales.Both leasing and selling models can be used for this purpose.

Large Chain Stores03One of the best way to reach the end customers is to make our product interact with them. And for that we need direct presence in the stores where people prefer to buy their retail materials.

Tie up with large retail chains like lifestyle, metro shoes, Shoppers stop etc. Add a separate “Overcart-Punah” segment to these stores where they can display and sell our refurbished products.

04 Military Association

Military boots are one of the major requirements for the inventory of Indian Army. We can have tie ups with them in providing refurbished Military boots .

It is one of the major hidden segment which has high potential .

SHOES