Sada Website 2016 Final

8/20/2019 Sada Website 2016 Final

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www.strongpointmarketing.com

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Methodology

Survey Execution

A random sample web-based survey of 500 respondents was executed between December 17, 2015and January 4, 2016 in the area including all of Pima, Yuma, Cochise and Santa Cruz counties as well asthose areas of Pinal County that could be considered part of the general Tucson area (Pinal County zipcodes 85245, 85618, 85619, 85623, 85631, 85658, 85737).

In addition, an intercept-based survey of 103 respondents was executed between January 6 – 16, 2016in areas adjacent to Davis-Monthan Air Force Base and Tucson International Airport in order to ensure

a more robust sub-sample of those living closest to either of the areas that house aircraft in theTucson region (respondents were screened with both a zip code and “major cross-streets” question).

Sample Size and Error

The total survey sample size is 603, with an associated margin of error = +/- 4% for questions asked bythe entire sample.


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Issue of Importance to Southern Arizona

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Education and work force development received the most “Extremely important.” Job

creation and economic development received the most combined importance with

87.5% listing it “Very…” or “Extremely important.” These were also the top two in 2014.

51.1%

50.4%

50.1%

49.4%

48.5%

46.6%

41.9%

35.7%

29.1%

35.7%

37.1%

34.8%

36.7%

28.7%

33.2%

37.9%

44.1%

40.9%

12.4%

11.8%

14.4%

12.4%

17.9%

15.4%

16.9%

17.4%

26.2%

0% 20% 40% 60% 80% 100%

Education and work force development

Job creation and economic development

Environment and water management

Healthcare

Immigration

Our military/keeping local military bases open

Government leadership

Infrastructure and transportation

Land use and planning

Extremely important Very important Somewhat important Not at all important


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Military Installation Awareness

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Davis-Monthan and Ft. Huachuca dominate regional awareness, while awareness of the

162nd Fighter Wing and Yuma Proving Ground has increased 5.8% and 3.1% from 2014.

92.2%

83.7%

54.9%

50.1%

46.3%

39.8%

6.6%

0% 25% 50% 75% 100%

Davis-Monthan Air Force Base

Ft. Huachuca

162nd Fighter Wing stationed at Tucson

International Airport

Yuma Proving Ground

Marine Corps Air Station Yuma

Barry M. Goldwater Range

Carlisle Air Force Base


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Military Installation Awareness by Region

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Generally, awareness of military installations has remained consistent across surveys.

84%

40%

98%

51%

40%

28%

97%

59%

85%

48%44%

41%

31%

16%

38%

91%

97%

44%

0%

20%

40%

60%

80%

100%

Davis-Monthan Air

Force Base

162nd Fighter Wing

stationed at Tucson

International Airport

Ft. Huachuca Yuma Proving Ground Marine Corps Air

Station Yuma

Barry M. Goldwater

Range

Cochise/Santa Cruz Pima/Pinal Yuma


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Level of Support for Military Installations in Southern Arizona

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A vast majority of respondents (92.7%) have at least moderate support and 76.8% have at

least strong support for military installations in southern Arizona. This is slightly higher

than 2014 by 1.1% and 1.5% respectively.

Very strong

support, 50.2%Strong support,

26.6%

Moderate

support, 15.9%

Little support,

5.4%

Do not support

at all, 2.0%


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Support for Military Installations Close to DM/162nd

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For those close to the base, support is still high, with 92% at least moderately supportive,

and 73.2% at least strongly in support. This is almost identical to 2014 respondents

with 92% and 74% from the previous survey.

Very strong

support, 50.7%

Strong support,

22.5%

Moderate

support, 18.8%

Little support,

5.6%

Do not support

at all, 2.3%


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Support for Military Installations (Age, Gender, Time)

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Overall support is still high among each group, with strongest support among individuals

age 65+, men, and those that have lived in Southern Arizona more than 6 years. The

major change from 2014 is an increase in support from those in the region over 6 years.

66.9%

54.5%

80.8%76.9%

83.2%

72.0%

81.8%

69.2%

78.6%

39.0%36.4%

57.6%

50.3%55.7%

46.6%

54.0%

41.9%

52.2%

0%

20%

40%

60%

80%

100%

Under 35 35 - 44 45 - 54 55 - 64 65+ Female Male 5 or fewer 6+

AGE GENDER YEARS

Strong + Very Strong Very Strong Overall : Strong + Very Strong (76.8%) Overall : Very Strong (50.2%)



Support for Military Installations (Region, Ethnicity, Political, Military)

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The highest levels of support are among those who are in Yuma, non white or Hispanic,

Republicans, and those in a household with a current/former military member. This is

consistent with 2014, except in county and ethnicity.

72.1%76.3%

90.6%

77.2%72.4%

78.8%

65.8%

92.1%

71.4% 73.4%

88.0%

69.1%

48.8% 49.7%

59.4%52.1%

38.2%

50.0%

34.8%

68.9%

47.6% 46.3%

67.4%

38.5%

0%

20%

40%

60%

80%

100%

Cochise/

SC

Pima Yuma White Hispanic Other DEM REP Other IND Yes No

COUNTY ETHNICITY POLITICAL MILITARY




Support for Military Installations (Education, Neighborhood

Association, Household Income)

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Support is highest among those with a high school education, those who are a part of a neighborhood

association, and have a household income of more than $100,000. From 2014 support has grown

from those in a neighborhood association.

80.0%74.0%

77.1% 76.3%83.3%

73.0%

65.9%70.0%

82.3%

73.6%

82.5% 82.9%

49.6%53.4% 53.1%

44.1%

52.3%49.1%

36.5%

51.4%54.4%

48.0% 47.4%59.3%

0%

20%

40%

60%

80%

100%

HS Some

college

College

grad

Grad

school

Yes No Less than

$25k

$25k -

$35k

$35k -

$50k

$50k -

$75k

$75k -

$100k

$100k +

EDUCATION NEIGHBORHOOD ANNUAL HOUSEHOLD INCOME




How much do you agree with the following statements:

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87% of respondents agree that the military “ is beneficial to the local economy,” and 85%

agree that “ a strong military is important to our national defense.” The responses here

almost mirror those from 2014.

60%

65%

45%

48%

48%

46%

7%

27%

20%

39%

31%

24%

25%

11%

8%

8%

13%

14%

17%

15%

19%

2%

7%

8%

17%

5%

6%

45%

0% 20% 40% 60% 80% 100%

Having a strong military presence is beneficial to the local economy

Having a strong military presence is important to our national defense

Sothern Arizona has a strong military presence

Having a strong military presence provides a sense of pride to the localcommunity

The benefits of having a strong military presence in Southern Arizona

outweigh any issues regarding noise generated by aircraft


outweigh any issues regarding noise generated by aircraft, even if the…

Noise coming from aircraft is disruptive and has a negative effect on my

quality of life in Southern Arizona

Completely agree Somewhat agree Neither agree/disagree Somewhat disagree Completely disagree



How much do you agree, (those close to DM and 162nd )

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83% agree that “…a strong military presence is beneficial to the local economy.” 78%

agreed that “Having a strong military…provides a sense of pride…” Once again, these

results are extremely similar to those from 2014.

59%

66%

50%

52%

46%

46%

9%

24%

18%

35%

26%

24%

21%

14%

10%

8%

10%

15%

21%

18%

20%

3%

5%

9%

18%

5%

7%

37%

0% 20% 40% 60% 80% 100%

Having a strong military presence is beneficial to the local economy

Having a strong military presence is important to our national

defense

Sothern Arizona has a strong military presence

Having a strong military presence provides a sense of pride to the

local community


outweigh any issues regarding noise generated by aircraft


outweigh any issues regarding noise generated by aircraft, even if…

Noise coming from aircraft is disruptive and has a negative effect on

my quality of life in Southern Arizona

Completely agree Somewhat agree Neither agree/disagree Somewhat disagree Completely disagree



Support for F-35 in Southern Arizona

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Overall support for the F-35 in southern Arizona is 76.6% (somewhat + very much in favor). Less than 1

in 10 respondents (8.4%) had a negative response to the F-35.

52.6%

24.0%

4.7% 3.7%

15.1%

0%

10%

20%

30%

40%

50%

60%

70%

Very much in favor Somewhat in favor Somewhat opposed Very much opposed No opinion


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Support for F-35 from those close to DM/162nd

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Support from those close to the base is high, but slightly lower than the general southern

Arizona respondents at 73.5%.

51.2%

22.3%

4.3% 5.7%

16.6%

0%

10%

20%

30%

40%

50%

60%

70%

Very much in favor Somewhat in favor Somewhat opposed Very much opposed No opinion

Documents

Sada Website 2016 Final