FOR IMMEDIATE RELEASE Contact: Melanie Murphy

Phone: 414 425-8295

Email: lectricbeach@aol.com

Lectric Beach Lotion Reveal Clients Introduced to New Tanning Products

Milwaukee, WI, April 1- Fashions may change but skin is always in at Lectric Beach Wellness & Sun Club’s Lotion

Night series, which took place on four nights in late March at each of the company’s salons in the metro-Milwaukee area

of Wisconsin.

A yearly event meant to introduce clients to new products just in time for busy season, the evenings are also an

opportunity to educate, sample and connect with loyal tanners, said senior manager Pamm Timm. “Winter can be long

where we live and as spring rolls around and people begin to shed clothing layers, they realize now is the time to jump

start their summer tans and wow, do they need moisturizing!”

Amid balloons and candy dishes, champagne glasses were set up with various product dollops and small silver spoons as a

way for clients to sample fragrances and learn some of the lotion’s properties and benefits, as well as stroke some on,

Timm said. “Everyone is encouraged to try a new sample that night while they tan,” she added, holding up individualized

sample cups. “If they purchase a bottle after tanning, they also receive a small gift bag with three additional sample

packets and a $10 gift certificate to Lectric Beach. For every tube or bottle they buy – tingles, sunless spray, tan extenders

– they get another gift bag, which encourages clients to immediately use the certificates towards pricier or additional

product purchases.”

Bundling was the theme hard hit on by staff this year. Manager Tiffany Leysenaar

explained even regular tanners are sometimes unaware that using a bronzer-heavy

product layered on every other day can give faces unnatural color or that lotion

containing tingle might be just the trick to lock in fabulous leg color. “You don’t

use the same kind of soap on your face and your body, do you?” Leysenaar asked.

“No, you probably have a shower gel and a face cleanser, because the skin in those

areas can be so different. Well they tan differently and take color differently too.”

Lectric Beach staffed each of the four-hour presentations with a member of their

management team and a couple of sales associates to ensure smooth customer service and quick equipment use turn

around. Employees earned commissions exclusively and instead of offering deep discounted prices on just those nights,

Lectric Beach emphasized already product-focused March specials, which included packages of free tanning sessions or

upgrades for product purchases in the Jwoww or Kardashian lines, as well as Swedish Beauty’s Sexy Girlfriend with

DHA bronzer and Australian Gold’s G Gentlemen with Colorguard technology.

“Throwing these little one-location ‘parties’ is a way to get the staff and the clients rejuvenated for spring, for new

product and familiar with old favorites,” said owner Dion Borkowicz. Invites for the event went out via email and

Facebook postings as well as through text club members and in-store signs. Sample giveaways were provided by New

Sunshine L.L.C.

“Our distributor does so much to support our efforts and all of it effects the bottom line,” Borkowicz said. “Lotion Nights

are something we all look forward to. It’s a sure sign of spring.” ###

Leysenaar recommends G Gentlemen

W

Your Complete Guide to

#lectricbeachtan, www.LectricBeach.com

7229 S. 76th St 15456 W. Beloit Rd 1619 N. Farwell Ave

Franklin 53132 New Berlin 53151 Milwaukee 53202

Experience the benefits of traditional salt

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Remove shoes, accessories & change

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RED LIGHT THERAPY Frequently Asked Questions Is Red Light safe? What does the FDA say? According to the FDA, red light has a “non-significant risk” and is completely safe for your eyes. Red light penetrates tissue to a depth of 8-10 mm, delivering energy to stimulate a response on a cellular level. How does Red Light work? The light stimulates an intercellular energy transfer for the production of enhanced vitality and permeability, increasing production of new collagen and an increased turnover of collagen and elastin fibers in the skin. Lab studies have shown that the skin cells grow 150-200 times faster when exposed to certain light wavelengths and research has shown red light delivers powerful therapeutic benefits to living tissue. How soon do results become noticeable? There are a few immediate changes to skin, as changes naturally occur over a period of weeks. Everyone reacts differently, depending on their age and the condition of their skin. In general, best results are achieved over an 8-12 week period. Does Red Light work equally well on all skin types? Red light therapy is effective for all skin types. The main prerequisite is that skin be clean for effective light transmission. How long do the results last? Results depend on the length of treatment and the original conditions being treated. Skin rejuvenation is a dynamic process. If maintenance treatments are discontinued, skin will gradually resume its natural expression over time, at which point re-treatment can be put into place.

#lectricbeachtan

7229 S. 76th St 15456 W. Beloit Rd 1619 N. Farwell Av Franklin 53132 New Berlin 53151 Milwaukee 53202 414 425-8295 262 797-9410 414 225-9090

www.LectricBeach.com

RED LIGHT THERAPY Anti-Aging light to improve your skin

Smooths skin tone & texture

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treatment, delivering energy to heal, smooth and polish your skin, from

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What is RED LIGHT Therapy? Red light therapy is a natural alternative therapy with a long list of benefits and no know adverse side effects. To put it simply, red light therapy is the proactive of shining red light on yourself in a prescribed way in order to make you look younger, heal faster, reduce pain or bring overall balance to your energy and endocrine systems. And yes, it works.

RED LIGHT & Western Medicine Western traditional medicine likes to deal with what we can measure in a lab and prove to the FDA. Once NASA came down with undeniable would healing results from red light therapy, conventional medicine started paying attention. Over 10 years later, red light therapy has now been thoroughly researched and FDA approved for anti-aging and pain relief, with wound care applications soon to follow.

How RED LIGHT Therapy Works Visible red light is capable of penetrating the skin to a depth of about 8-10 mm. Once absorbed, the light energy is converted to cellular energy, stimulating the body’s natural processes on a cellular level and kicking off a whole series of metabolic events, including:

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RED LIGHT therapy was initially studied by NASA for its benefits such as wound healing but since that time, its uses have expanded to include a far larger number of skin conditions. The following are some of the skin conditions for which red light therapy is most commonly used.

Anti-Aging Red wavelengths can promote the improved production of collagen, which naturally plumps the skin. Plumped skin results in the reduction of wrinkles and fine lines while it decreases the look of bagging and sagging, including laugh lines, crow’s feet, forehead wrinkles and under-eye bags.

Cold Sores and Herpes These sores can be uncomfortable and take forever to heal, but the right wavelengths of red light can speed up the process of clearing the sores, to remove the discomfort and decrease the length of time in which they are infectious.

Diabetic & Dermal Ulcers Diabetic ulcers and other forms of dermal ulcers can be healed more quickly when exposed to red light wavelengths. This helps to ease the pain they cause, while speeding the reduction of open wounds that may have previously resisted healing.

Eczema The discomfort and appearance of eczema can both be soothed and faded through the anti-inflammatory properties of red light therapy. This decreases the itchiness and stinging, followed by healing the rash.

First Aid Adding red light therapy to some of your first aid treatments for issues such as everyday cuts or

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Psoriasis Red and scaly patches from this condition can be soothed, reduced and healed with red light on its own or in combination with near infrared light.

Rosacea Red or red and amber light therapy and their anti-inflammatory, healing and soothing properties can be very helpful in treating the redness, stinging, burning, itching and even pimple-like bumps associated with this chronic skin disorder.

Scar Reduction Scars, such as those resulting from acne, surgery and injuries can be reduced and faded through regular red light exposure, due to the boost it can provide to the skin’s ability to heal.

Zits (Acne) Red light therapy is frequently used for acne either on its own or in conjunction with blue light therapy. Red wavelengths can help acne sufferers due to the inflammation-reducing properties and the healing support it provides. While the blue light kills the acne vulgaris bacteria, the red light helps to reduce swelling and redness and speed healing time. SOURCE:

https://redlighttherapy.lighttherapyoptions.com/red-

light-therapy-skin-conditions/