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R E A T I V E P A P E R 2 011 B A C K 2 0 11 B ACKS PAPER CREATIVE

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APER 011011011 BACK 2 011 EATIVE CREATIVE “The Chinese proverb goes: One picture is worth a thousand words. If that is true, then The Creative Company represents hundreds of thousands of words. Of all the publishers in the world, this company is in love with the metaphor, the picture, the symbol that represents scores of multiples of truths.” – Ray Bradbury WWW.THECREATIVECOMPANY.US

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REATIVEPAPER

201120112011BACK

2011BACKS

PAPERCREATIVE

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MEET CREAT I V E

“The Chinese proverb goes: One picture is worth a thousand words. If that is true, then The Creative Company represents hundreds of thousands of words. Of all the publishers in the world, this company is in love with the metaphor, the picture, the symbol that represents scores of multiples of truths.” – Ray Bradbury The history of The Creative Company began in 1932, alongside the Minnesota River. Founded in Mankato, Minnesota, the company was named The Creative Educational Society, and we started humbly enough. As a fledgling company, we produced maps and diagrams for teachers and students, offered chalk game sets called Pla-Boards, and issued a set of rubber stamps called the Creative Pictured Printer. Today, we have almost 3,500 books to our credit and more than 75 years of publishing experience behind us. We are now The Creative Company, expanded to include three distinct imprints. Creative Editions, founded in 1992, publishes picture books globally hailed for their innovation. Creative Education connects the company to its nonfiction roots with the annual publication of more than 110 titles for schools and libraries. And Creative Paperbacks, which this catalog proudly represents, encompasses the finest fiction and nonfiction that The Creative Company offers. Our paperback program, in particular, reflects a commitment to engage reluctant readers with: • Award-winning graphics and photography • Captivating prose that entertains and educates • Topics of interest to young readers—from sports to animals to vehicles It is true, much has changed about our company since 1932. But much remains the same. We are still in Mankato next to the Minnesota River. The images of our original rubber stamps still adorn our envelopes. We still publish books recognized the world over for their beauty and enduring educational value. And we remain as dedicated as ever to producing materials of all kinds that both teach and inspire. – Tom Peterson, Publisher

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BACK L I S T 11–22

ORDER ING INFORMAT ION 23

NEW SER I E S 4 –10

4

5

6

7

8

9

10

11

12

13

14

15

16

Super Bowl Champions

The NBA: A History of Hoops

Rescue Vehicles

Amazing Animals

Creepy Creatures

Living Wild

Age of Dinosaurs

CONTENTS

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Great Warriors

NFL Today

The NHL: History and Heroes

Machines That Build

Simple Machines

My First Look At

Nature’s Bounty

Built for Success

Nonfiction: Writing for Fact and Argument

Picture Books

Poetry Basics

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SUPER BOWL CHAMP IONS

Super Bowl Champions

Dallas Cowboys

978-0-89812-585-6

Green Bay Packers

978-0-89812-586-3

Indianapolis Colts

978-0-89812-587-0

Miami Dolphins

978-0-89812-588-7

New England Patriots

978-0-89812-589-4

New York Giants

978-0-89812-590-0

Pittsburgh Steelers

978-0-89812-591-7

San Francisco 49ers

978-0-89812-592-4

Complete Series

978-0-89812-593-1

Floor Display

978-0-89812-594-8

Price

Individual titles: $5.99

Complete series of 8: $43.13

(Save 10% when you buy

the series!)

36-copy floor display: $215.64

Specifications

Page count: 24

Trim size: 9-1/2" x 9-1/2"

Color and historical

photographs

© 2011

Interest Level: Age 6 and up

Super Bowl Champions

Some of professional sports’ most famous heroes

wear football spikes and helmets. Using dynamic

action photos and accessible text, this series

introduces kids to the stories and stars of eight

National Football League teams that have won

the game’s biggest prize—the Super Bowl trophy.

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THE NBA : A H I S TORY OF HOOPS

The NBA: A History of Hoops

Basketball is known for its fast-breaking, buzzer-

beating action, and that excitement is captured

in The NBA: A History of Hoops, a series celebrat-

ing four of the most successful franchises in the

National Basketball Association. With thrilling

texts, interesting side panels, and lively player

profiles set alongside vibrant photos, every team’s

origins, stars, greatest triumphs, and most unfor-

gettable moments are yours to be had in a color-

ful collection that has no rival!

Price

Individual titles: $7.99

Complete series of 4: $28.76

(Save 10% when you buy

the series!)

32-copy floor display: $255.68

Specifications

Page count: 48

Trim size: 8-1/2" x 11"

Color and historical

photographs

© 2011

Interest Level: Age 10 and up

The NBA: A History of Hoops

The Story of the

Boston Celtics

978-0-89812-557-3

The Story of the

Chicago Bulls

978-0-89812-558-0

The Story of the

Los Angeles Lakers

978-0-89812-559-7

The Story of the

San Antonio Spurs

978-0-89812-560-3

Complete Series

978-0-89812-595-5

Floor Display

978-0-89812-596-2

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R ESCUE VEH IC L ES

6

Price

Individual titles: $5.99

Complete series of 4: $21.56

(Save 10% when you buy

the series!)

32-copy floor display: $191.68

Specifications

Page count: 24

Trim size: 8-1/4" x 10"

Color and historical

photographs

© 2011

Interest Level: Age 6 and up

Rescue Vehicles

Sirens blare. Helicopter blades whir. A boat

engine revs. When an emergency arises, spe-

cial vehicles are called to the scene. Rescue

Vehicles captures all the important and intense

action involved when people need help.

Straightforward text and colorful photos con-

vey the physical features of each vehicle, as well

as the ways in which the personnel who oper-

ate the vehicle use the equipment at hand to

help people in crisis. Price

Rescue Vehicles

Ambulances

978-0-89812-575-7

Fire Trucks

978-0-89812-577-1

Helicopters

978-0-89812-576-4

Rescue Boats

978-0-89812-578-8

Complete Series

978-0-89812-597-9

Floor Display

978-0-89812-598-6

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AMAZ ING AN IMA LS

Amazing Animals

From fleet-footed cheetahs to howling wolves,

and from playful dolphins to earth-shaking

elephants, the world of animals is wonderfully

diverse. This popular and newly expanded series

continues traveling the planet to study these

and other fascinating animals. Beautiful photos

are paired with accessible text to examine the

featured animal’s appearance, behaviors, and life

cycle. Each book also presents a folk story that

helps explain a defining feature or behavior.

Price

Individual titles: $5.99

Complete series of 16: $86.26

(Save 10% when you buy

the series!)

32-copy floor display: $191.68

Specifications

Page count: 24

Trim size: 9" x 11-1/4"

Color photographs

© 2009–2011

Interest level: Age 6 and up

Amazing Animals*Cheetahs978-0-89812-561-0Crocodiles978-1-926722-21-4*Dolphins978-0-89812-562-7*Elephants978-0-89812-563-4Giraffes978-1-897563-66-3Koalas978-1-897563-67-0Lions978-1-926722-22-1Monkeys978-1-926722-23-8Parrots978-1-926722-24-5Penguins978-1-926722-25-2Polar Bears978-1-926722-26-9Sharks978-1-926722-27-6Snakes978-1-926722-28-3Swans978-1-897563-68-7Tigers978-1-897563-69-4*Wolves978-0-89812-564-1Complete Series978-0-89812-601-3Floor Display978-0-89812-602-0

* New 2011

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CREEPY CREATURES

Creepy Creatures

Centipedes

978-0-89812-565-8

Crickets

978-0-89812-566-5

Mantises

978-0-89812-567-2

Scorpions

978-0-89812-568-9

Spiders

978-0-89812-569-6

Worms

978-0-89812-570-2

Complete Series

978-0-89812-604-4

Floor Display

978-0-89812-605-1

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Price

Individual titles: $4.99

Complete series of 6: $26.95

(Save 10% when you buy

the series!)

36-copy floor display: $179.64

Specifications

Page count: 24

Trim size: 8-7/8" x 8-3/4"

Color photographs and

illustrations

© 2011

Interest level: Age 6 and up

Creepy Creatures

Some of our world’s most intriguing animals are

among its creepiest. This new series spotlights six

mini-beasts that scurry, crawl, wriggle, or hop.

Each book matches clear text with up-close (and

often startling) photos to give young readers

an easy-to-follow introduction to the featured

creature’s body, growth process, behavior, food

sources, and common habitats. Each title

concludes with an activity that emphasizes a

defining physical characteristic. N

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L I V ING WI LD

Price

Individual titles: $8.99

Complete series of 8: $64.73

(Save 10% when you buy

the series!)

36-copy floor display: $323.64

Specifications

Page count: 48

Trim size: 9-5/8" x 10-1/2"

Color and historical

photographs

© 2011

Interest level: Age 10 and up

Living Wild

The crushing bite of alligators, the unique

coloration of killer whales, the antler growth

cycles of moose, and the defining characteristics

of five other fascinating animals are explored in

Living Wild. Vivid photographs transport readers

on a virtual field study to observe the life cycle

and behaviors of the featured creature.

Living WildAlligators978-0-89812-550-4Bats978-0-89812-549-8 Eagles978-0-89812-551-1Gorillas978-0-89812-552-8Kangaroos978-0-89812-553-5Killer Whales978-0-89812-554-2Leopards978-0-89812-555-9Moose978-0-89812-556-6Complete Series 978-0-89812-606-8Floor Display

978-0-89812-607-5

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AGE OF D INOSAURS

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Age of Dinosaurs

Apatosaurus

978-0-89812-539-9

Pterodactyl

978-0-89812-540-5

Stegosaurus

978-0-89812-541-2

Triceratops

978-0-89812-542-9

Tyrannosaurus Rex

978-0-89812-543-6

Velociraptor

978-0-89812-544-3

Complete Series

978-0-89812-608-2

Floor Display

978-0-89812-609-9

Price

Individual titles: $9.99

Complete series of 6: $53.95

(Save 10% when you buy

the series!)

36-copy floor display: $359.64

Specifications

Page count: 48

Trim size: 9-5/8" x 10-1/2"

Color and historical

photographs and illustrations

© 2011

Interest level: Age 10 and up

Age of Dinosaurs

From the long-necked Apatosaurus to the fleet-

footed Velociraptor, the age of dinosaurs was

filled with spectacularly diverse life forms.

This new series invites readers on fascinating

paleontological expeditions, opening each book

with the moment of the prehistoric creature’s

discovery and concluding with what scientists

know about it today. Illustrations and historical

photographs give dinosaur enthusiasts a visually

complete picture of each animal’s appearance

and surroundings.

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GREAT WARR IORS

Great Warriors

From gladiators in crowded arenas to samurai on

open battlefields, each era of human history has

seen its share of Great Warriors. But what made

these fighters great, and why do people remain

fascinated by them today? From simple text and

artful illustrations, kids will discover what life

was like for four unique types of combatants.

Each book features famous individuals, in all

their swashbuckling glory, and explains how

the fighters’ mode of battle grew out of their

particular culture.

Price

Individual titles: $8.99

Complete series of 4: $32.36

(Save 10% when you buy

the series!)

32-copy floor display: $287.68

Specifications

Page count: 24

Trim size: 9" x 11"

Color photographs and

illustrations

© 2011

Interest level: Age 6 and up

Great Warriors

Gladiators

978-0-89812-571-9

Knights

978-0-89812-572-6

Pirates

978-0-89812-573-3

Samurai

978-0-89812-574-0

Complete Series

978-0-89812-610-5

Floor Display

978-0-89812-611-2

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NF L TODAY

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NFL TodayThe Story of the Chicago Bears978-0-89812-533-7The Story of the Dallas Cowboys978-0-89812-534-4The Story of the Denver Broncos978-0-89812-535-1The Story of the Minnesota Vikings978-0-89812-536-8The Story of the Pittsburgh Steelers978-0-89812-537-5The Story of the San Francisco 49ers978-0-89812-538-2Complete Series978-0-89812-614-3Floor Display978-0-89812-615-0

NFL Today

This series from Creative Paperbacks captures

the history, stars, and excitement of the National

Football League like never before. No matter

which franchise readers root for—be it the

popular Dallas Cowboys, champion Pittsburgh

Steelers, or storied Chicago Bears—the brilliant

photos, informative player profiles, and energetic

text will turn reading time into game time as

young fans turn the pages of these six action-

packed titles.

Price

Individual titles: $9.99

Complete series of 6: $53.95

(Save 10% when you buy

the series!)

36-copy floor display: $359.64

Specifications

Page count: 48

Trim size: 9-5/8" x 10-5/8"

Color and historical

photographs

© 2010

Interest Level: Age 10 and upBA

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The NHL:

The Story of the

Boston Bruins

978-1-897563-14-4

The Story of the

Chicago Blackhawks

978-1-897563-15-1

The Story of the

Colorado Avalanche

978-1-897563-16-8

The Story of the

Detroit Red Wings

978-1-897563-17-5

The Story of the

Montreal Canadiens

978-1-897563-18-2

The Story of the

New York Rangers

978-1-897563-19-9

The Story of the

Philadelphia Flyers

978-1-897563-20-5

The Story of the

Toronto Maple Leafs

978-1-897563-21-2

Compete Series

978-0-89812-616-7

Floor Display

978-0-89812-617-4

The NHL: History and Heroes

Hockey was born 150 years ago, and Creative

Paperbacks’ recently updated collection presents

the story of 8 franchises in the game’s premier

organization, the National Hockey League.

Focusing on teams ranging from the 24-time

world champion Canadiens of Montreal to the

current Detroit Red Wings powerhouse, this

series features lively photos that capture all the

puck-shooting, body-checking action, while

“All-Time Team” profiles spotlight each club’s

greatest players.

Price

Individual titles: $9.99

Complete series of 8: $71.93

(Save 10% when you buy

the series!)

36-copy floor display: $359.64

Specifications

Page count: 48

Trim size: 7-3/4" x 11"

Color and historical

photographs

© 2009

Interest level: Age 10 and up

THE NHL : H I S TORY AND HEROES

History and Heroes

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MACH INES THAT BU I LD

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Price

Individual titles: $7.99

Complete series of 6: $43.15

(Save 10% when you buy

the series!)

36-copy floor display: $287.64

Specifications

Page count: 24

Trim size: 8-1/2" x 11"

Color and historical

photographs

© 2009

Interest level: Age 6 and up

Machines That Build

From bulldozers to dump trucks, concrete

mixers to cranes, powerful machines are used

every day to build—and destroy—many things.

This six-book series introduces young readers to

the fascinating world of Machines That Build.

Combining basic language with a mix of colorful

and historical photos, each book details how the

machine works, describes its physical features

and forms, and explains how people have used it

throughout the years.BA

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Machines That Build

Bulldozers

978-1-897563-70-0

Concrete Mixers

978-1-897563-71-7

Cranes

978-1-897563-72-4

Diggers

978-1-897563-73-1

Drilling Machines

978-1-897563-74-8

Dump Trucks

978-1-897563-75-5

Complete Series

978-0-89812-618-1

Floor Display

978-0-89812-619-8

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Simple Machines

From bicycle tires and jar lids to shovels and

doorknobs, the world is full of objects that

help people perform basic tasks more easily.

Simple Machines examines the six most common

mechanisms, with each book providing a

fundamental description of what the featured

type of machine looks like, how it is used to

accomplish work, and some of the forms it has

taken throughout history. An activity offers a

closer look at an everyday object employing the

featured machine.

Price

Individual titles: $8.99

Complete series of 6: $48.55

(Save 10% when you buy

the series!)

36-copy floor display: $323.64

Specifications

Page count: 24

Trim size: 10" x 8-1/2"

Color and historical

photographs

© 2011

Interest Level: Age 6 and up

Simple Machines

Inclined Planes

978-0-89812-579-5

Levers

978-0-89812-580-1

Pulleys

978-0-89812-581-8

Screws

978-0-89812-582-5

Wedges

978-0-89812-583-2

Wheels & Axles

978-0-89812-584-9

Complete Series

978-0-89812-599-3

Floor Display

978-0-89812-600-6

S IMP L E MACH INES

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MY F I R S T LOOK AT

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Price

Individual titles: $7.99

Complete series of 14: $100.67

(Save 10% when you buy

the series!)

36-copy floor display: $287.64

Specifications

Page count: 24

Trim size: 7-3/4" x 8-1/2"

Color photographs

© 2007–2008

Interest level: Age 6 and up

My First Look At

These three series, part of the My First Look At

line of books from Creative Paperbacks, are filled

with big, colorful pictures and simple text. They

are the perfect way for beginning readers to gain

a fundamental understanding of different types

of communities, become acquainted with an

array of countries, and get an introduction to

four common pets. Each title concludes with a

hands-on activity and listings of relevant book

references and Web sites.

My First Look At CommunitiesA City978-1-926722-29-0A Farming Town978-1-926722-30-6A Suburb978-1-926722-31-3A Town978-1-926722-32-0CountriesAustralia978-1-926722-33-7Canada978-1-926722-34-4China978-1-926722-35-1Iran978-1-926722-36-8Israel978-1-926722-37-5Mexico978-1-926722-38-2PetsCats978-1-926722-39-9Dogs978-1-926722-40-5Hamsters978-1-926722-41-2Rabbits978-1-926722-42-9

Complete Series 978-0-89812-620-4Floor Display978-0-89812-621-1

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NATURE ’ S BOUNTY

Price

Individual titles: $9.99

Complete series of 6: $53.95

(Save 10% when you buy

the series!)

36-copy floor display: $359.64

Specifications

Page count: 48

Trim size: 8-1/2" x 11-1/2"

Color photographs

© 2009

Interest level: Age 10 and up

Nature’s Bounty

The circle of life is made up of food chains—

the relationships that explain who eats whom.

Nature’s Bounty takes readers to six distinct

biomes of the natural world and explores a food

chain unique to each. Beautiful photography

helps introduce readers to the arctic willow and

other plants, jaguars and other elite predators,

and an assortment of fascinating creatures in

between. This environmental series is manufac-

tured using recycled paper.

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Nature’s BountyAn Arctic Tundra Food Chain978-1-897563-08-3A Desert Food Chain 978-1-897563-09-0 A Mountain Food Chain978-1-897563-10-6An Ocean Food Chain 978-1-897563-11-3A Prairie Food Chain 978-1-897563-12-0A Rainforest Food Chain978-1-897563-13-7Complete Series 978-0-89812-622-8Floor Display

978-0-89812-623-5

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Built for SuccessThe Story of Coca-Cola 978-1-897563-00-7The Story of Disney 978-1-897563-01-4The Story of Ford 978-1-897563-02-1The Story of Google 978-1-897563-03-8The Story of McDonald’s978-1-897563-04-5The Story of Microsoft 978-1-897563-05-2The Story of Nike978-1-897563-06-9The Story of Starbucks 978-1-897563-07-6Complete Series978-0-89812-624-2Floor Display 978-0-89812-625-9

PriceIndividual titles: $9.99Complete series of 8: $71.93(Save 10% when you buy the series!)36-copy floor display: $359.64SpecificationsPage count: 48Trim size: 7-3/4" x 11"Color and historical photographs and illustrations© 2009Interest level: Age 10 and up

Built for Success

Coca-Cola. Nike. McDonald’s. They are names

recognized around the world today, but just how

did these companies grow into global giants?

Built for Success spotlights eight flourishing

corporations and introduces the leaders who

guided them to prominence. Each title surveys

the featured company’s complete history, exam-

ining its triumphs and failures, the products it

has introduced, and the impact it has had on the

lives of people around the globe.

BU I LT FOR SUCCESS

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Nonfiction: Writing for Fact and Argument

Nonfiction writing enables writers to enlighten

their readers (or listeners) with facts or persuade

them with arguments. This gracefully illustrated

series, written in a conversational style and

featuring numerous excerpts, provides an

insightful introduction to the foundations of

nonfiction, from research to structure to style.

Each title also examines the early history of the

featured form and expands upon topics discussed

by recommending accessible writing activities.

PriceIndividual titles: $9.99Complete series of 4: $35.96(Save 10% when you buy the series!)32-copy floor display: $319.68SpecificationsPage count: 48Trim size: 7-1/2" x 10-1/2"Color and historical photographs and illustrations© 2011Interest level: Age 10 and up

Nonfiction: Writing for

Fact and Argument

Effective Speeches

978-0-89812-545-0

Journalistic Articles

978-0-89812-546-7

Organized Essays

978-0-89812-547-4

Truthful Biographies

978-0-89812-548-1

Complete Series

978-0-89812-612-9

Floor Display

978-0-89812-613-6

NONF ICT ION: WR I T ING FOR FACT AND ARGUMENT

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P IC TURE BOOKS

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Picture Books

These beautiful softcover picture

books are globally hailed for

their innovation and illustrated

by renowned artists from around

the world, including Roberto

Innocenti, Etienne Delessert, and

Monique Felix.

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Lucas

One day, in the snow-covered isolation of Nova Scotia, a young man

sets out on a hike through the wintry woods with his dog, Lucas. When

he loses his way, and as darkness gathers and temperatures plummet,

Lucas becomes his only chance for survival. Celebrated artist Etienne

Delessert illustrates this dramatic story of friendship.

Author: Alistair Highet / Illustrator: Etienne Delessert

978-0-89812-014-1; Price: $8.95

Interest level: Age 9 and up

Page count: 40; Trim size: 5-1/2" x 8"; Color illustrations

Rose Blanche

A young girl named Rose Blanche watches as the streets of her town fill

with German soldiers and tanks. Then, one day, she follows a truck into

the woods, where she discovers a terrible secret. This acclaimed book,

illustrated by Hans Christian Andersen Award winner Roberto Innocenti,

contrasts the innocence of childhood with the horrors of war.

Author: Christophe Gallaz / Illustrator: Roberto Innocenti

978-0-89812-385-2; Price: $10.95

Interest level: Age 10 and up

Page count: 32; Trim size: 8-1/4" x 11"; Color illustrations

Tuba Lessons

In this nearly wordless book, a young boy with a tuba sets out through

the woods for his music teacher’s house. Along the way, he finds

himself making music with playful rabbits, foxes, squirrels … and even

a scary bear. The brilliant artwork of Monique Felix makes

this one lesson that every kid will want to take.

Author: T. C. Bartlett / Illustrator: Monique Felix

978-0-89812-522-1; Price: $9.95; Interest

level: Age 6 and up; Page count: 32;

Trim size: 10-1/2" x 10-1/2"

Color illustrations

P IC TURE BOOKS

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POETRY BAS ICS

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Poetry Basics

Concrete Poetry

978-1-926722-43-6

Haiku

978-1-926722-44-3

Limericks

978-1-926722-45-0

Nursery Rhymes

978-1-926722-46-7

Complete Series

978-0-89812-626-6

Floor Display

978-0-89812-627-3

Price

Individual titles: $8.99

Complete series of 4: $32.36

(Save 10% when you buy

the series!)

32-copy floor display: $287.68

Specifications

Page count: 32

Trim size: 8-1/2" x 11"

Color and historical

photographs and artwork

© 2010

Interest Level: Age 10 and up

Poetry Basics

Poetry need not be complicated. In fact, some

of the most time-honored forms of this

creative writing style are intended largely for

children. This series combines colorful illus-

trations with accessible example poems and

fundamental analysis to introduce readers to

the simplicity of haiku, humor of limericks,

“music” of nursery rhymes, and imaginative

forms of concrete poetry. Each book concludes

with “Think Like a Poet” exercises.

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ORDER ING INFORMAT ION

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