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    Contemporary Engineering Economics, 4th

    edition, 2007 1

    Financial Ratio Analysis

    Lecture No.2-2Chapter 2Contemporary Engineering EconomicsCopyright 2006

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    Contemporary Engineering Economics, 4th

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    1. Debt Management Ratios2. Liquidity Ratios3. Asset Management Ratios4. Profitability Ratios5. Market Trend Ratios6. Trends and graphs to spot problems7. Using an Excel template for instant cant miss

    financial analysis See the template providedin the OneKey site.

    Ratio Analysis Calculations and What theNumbers Really Means

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    Types of Financial Ratios

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    Net incomeReutrn on Equity (ROE) =

    Average shareholders' equity

    Net incomeROE =

    Average shareholders' equity Net income Sales Assets

    Sales Assets Average shareholders' equity (Profit margin) (Asset turnover) (Financial leverage)

    = (6.18%) (2.12 times) (3.64

    times)

    = 47.68%

    Return on Equity A Composite Ratio

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    Return on Equities (ROE) and Levels ofPerformance for 10 Diverse Companies

    Returnon Equity

    (%)

    Profitmargin

    (%)

    AssetTurnover(times)

    FinancialLeverages

    (times) Analog Devices 18.2 12.7 0.94 1.53BankAmerica Co. 13.2 13.1 0.09 11.49

    Duke Power 14.9 15.3 0.35 2.79Exxon Co 16.0 5.3 1.33 2.26Food Lion 15.7 2.1 3.10 2.40Hewlett-Packard 20.6 7.7 1.29 2.06

    Nike 20.4 8.4 1.51 2.60Nordstrom Inc. 11.6 4.0 1.51 1.92Southwest Airline 12.8 6.4 0.88 2.28Tiffany & Company 14.8 4.9 1.23 2.48

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    Debt Management Analysis

    Leverage ratios that showhow a firm uses debtfinancing and its ability tomeet debt repayment

    obligations

    Debt ratioDebt to equity ratio

    Times-interest-earnedratio

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    Indicates how a firmfinances its capital

    Debt Ratio

    Total debtDebt ratio=

    Total assets$16,730

    $23, 21572.07%

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    Measures the extentto which earnings candecline withoutdefaulting debtservice.

    EBITTimes Interest Earned =

    Interest Charges$4,445 $11.29

    11.29394.72

    Note: Dell issued $500 million worth of senior notes andlong-term bonds with a combined interest rate of 6.8%.

    Times Interest

    Earned

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    Liquidity Analysis

    Ratios that show therelationship of a firms cashand other assets to itscurrent liabilities (short-term

    obligations)

    Current ratioQuick ratio

    Liquidity ratio

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    Measures a firmsshort-term solvency.

    Formula:

    Current AssetsCurrent Ratio =

    Current Liabilities

    $16,897$14,1361.1953

    Current Ratio

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    Excludes inventoriesand prepaid expenses

    Formula:

    Current Assets - InventoriesQuick Ratio =

    Current Liabilities

    $16,897 $459$14,1361.1628

    Quick Ratio

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    An indication of afirms immediateliquidityFormula:

    Cash+Cash Equ.Liquidity Ratio =

    Current Liabilities$4,747$16,7300.2837

    Liquidity Ratio

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    Asset Management Analysis

    A set of ratios whichmeasure how effectively afirm is managing its assets

    Inventory turnover ratioDays sales outstandingratioTotal assets turnover ratio

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    Highlights the rateat which theinventory is beingsold.

    SalesInventory Turnover =

    Average Inventory$49,205

    ($459 $327)/ 2125.20 times

    The typical item sits in inventory almost0.0958 months (12 months/125.20) or2.87 days before being sold

    Inventory TurnoverRatio

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    Alternate Definition for Inventory Turnover Ratio

    Cost of goods soldInventory turnover ratio =

    Ending inventory$40,190

    87.56 times$459

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    Determines whetherreceivables are beingcollectedaggressively enough.

    A/R DSO =

    Average sales per day$4, 414

    $49, 205 / 36532.74 days

    Days SalesOutstanding (DSO)

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    Days Sales in Inventory

    What It Measures : The amount of inventory (stock)expressed in days of sales. For example, if 2 items aday are sold and 20 items are held in inventory, thisrepresents 10 days' (20/2) worth sales in inventory.

    How You Compute : The ratio computed by dividinginventory by cost of sales, and multiplied the result by 365

    Average InventoryDSI (Days Sales in Inventory)=

    Average Cost of Sales per day($327 $459) / 2

    $40,190/ 3653.57 days

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    The Business Operating Cycle

    Days Sales Outstanding = 32.74 days+ Days Sales in Inventory = 3.57 days

    Total Days Operating Cycle = 36.31 days

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    Indicates whether acompany isgenerating a sufficientvolume of businessfor the size of itsasset investment.

    Net SalesTotal Asset Turnover =

    Total Assets$49,205$23,2152.12 times

    Total AssetTurnover Ratio

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    Profitability Analysis

    A set of ratios whichmeasure managementsoverall effectiveness asshown by the returns

    generated on sales andinvestment

    Profit margin on sales

    Return on total assetsReturn on common equity

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    Indicates theprofitability of thesales effort.

    Gross Margin ($)Gross Margin Ratio =

    Net Sales

    $9,015$49,20518.32%

    Gross Margin

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    Illustrates whatpercentage of eachsales dollar isretained in earnings.

    Net Income ($) Net Margin Ratio =

    Net Sales

    $3,043$49,2056.18%

    Net Margin

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    Measures the rate ofreturn on the ownersinvestment.

    Net IncomeReturn on Equity =

    Average Total Common Equity$3,043

    ($6,485 6,280) / 247.68%

    Return on Equity

    (ROE)

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    How the Debt to Equity Ratio ImpactsReturn on Equity

    This is an example of ahealthy company that mightnot have a spectacular ROEbecause there is so muchequity in the company.

    This an example of a highlyleveraged company that

    might have a spectacularROE because the ownershave put so little of their ownresources into the company.

    Assets

    Liabilities

    EquityAssets

    Liabilities

    Equity

    =

    =

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    Market Trend Analysis

    A set of ratios thatrelate the firms stockprice to its earningsand book value pershare

    P/E ratio

    Market/book ratio

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    Earnings Per Share (EPS)

    Indicates earningsattributable to eachshare of stock.

    Widely used indicatorof a corporationsperformance

    Net IncomeEPS =

    Common Shares Outstanding

    $3,0432,509

    $1.21

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    Price to Earnings Ratio

    Indicates how manytimes a corporation isable to multiply its

    earnings in terms ofasking price per shareof stock.Share price: $30.25as of December 31,2005

    Price per shareP/E ratio =

    EPS

    $30.251.21

    25

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    Book Value/Share

    Indicates what thevalue of a share ofstock is according to

    the books (financialstatements).

    Equity - Preferred stock Book Value/Share =

    Common Shares Outstanding$6, 485 0

    2,509$2.58

    Total Assets $23,215Total liabilities 16,730Stockholders equity 6,485 Preferred stock obligation 0

    Net worth assigned tocommon stockholders 3,043

    Common sharesoutstanding 2,509

    Net worth (Book value): $2.58

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    Market/Book Ratio

    What It Measures : Indicates how investors regard thecompany a higher ratio indicates that investors arewilling to bet a higher return on investmentHow You Compute : The ratio of a stocks market price to

    its book value

    Market price per shareMarket/book ratio=

    Book value per share$30.25$2.58

    11.70 times

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    Trends and Graphs to Spot Problems

    Trends analysis, where one plots a ratioover time, is important, because it reveals

    whether the firms ratios are improving ordeteriorating over time.

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    Limitations of Financial Ratios

    Ratio analysis is useful,but analysts should awareof ever-changing marketconditions and makeadjustments necessary.It is difficult to generalizeabout whether a particularratio is good or bad.Ratio analysis based onany one year may notrepresent the truebusiness condition.

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    Quick Financial Analysis

    Horizontal versus Vertical Analysis

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    Horizontal Analysis

    Determine thetotal dollar change (variance) fromyear to the next.Determine thepercent change (variance) fromone year to thenext

    2001 2000DollarChange

    PercentChange(%)

    Cash A/R

    50,00030,000

    40,00050,000

    10,000(20,000)

    25%(40%)

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    Vertical Analysis

    For the balancesheet , determinewhat percent of totalassets each line itemtotals.For the incomestatement , determinewhat percent of totalsales each line itemtotals.

    2001 20002001(%)

    2000(%)

    Cash A/R

    Total

    Assets

    50,00030,000

    200,000

    40,00050,000

    180,000

    25%15.0%

    100%

    22.2%27.8%

    100%