STADT KREMSBRAND OVERVIEW

Weingut Stadt KremsKremstal

The City of Krems rests at the meeting point of the Krems river and the mighty Danube. The diverse soils of the region are balanced between the warm easterly winds from the Hungarian plains and the cool mountain breezes from the north and west. The results wines have texture and finesse.

Priorities: 1. Grüner Veltliner Kremstal2. Grüner Veltliner Weinzierlberg3. Riesling Steinterrassen

Building The Brand:

1. Gruner Veltliner Kremstal as the core wine, displaying best value for high quality terroir driven Gruner Veltliner

2. Target more educated buyers with some knowledge of Austria and interest in more traditional wineries

3. Single Vineyard wines offer excellent value when compared to wines from Wachau.

Essence: A winery with incredible history, going back to its founding in 1452. Owned by the city of Krems itself, the management of the winery is under the full control of a young dynamic team led by Fritz Miesbauer

Selling Points:1. Historical winery with great vineyard holdings2. Young, energetic winemaking that promotes quality over

quantity, and freshness over power3. Kremstal wines offer yellow fruit tones with savory and

mineral profile

Distribution Channel On Premise: 60%Off Premise: 40%

On Premise: 65%Off Premise: 35%

On Premise: 65% Off Premise: 35%

Competitive Set Nigl (Skurnik)Salomon (various importers)

Nigl (Skurnik)Salomon (various importers)

Nigl (Skurnik)Salomon (various importers)

PricingSRP: $17 Min. SRP: $15 BTG: $12 Wine List: $35-45

SRP: $30Min. SRP: $27 BTG: Wine List: $55-65

SRP: $30Min. SRP: $27BTG: naWine List: $55-65

WL Categories

WL Categories: Grüner Veltliner, Austria, Old World Whites, Crisp Dry WhitesList As: Weingut Stadt Krems Grüner Veltliner Kremstal

WL Categories: Grüner Veltliner, Austria, Old World Whites, Crisp Dry WhitesList As: Weingut Stadt Krems Grüner Veltliner Weinzierlberg

WL Categories: Riesling, Austria, Old World Whites, Crisp Dry WhitesList As: Weingut Stadt Krems Riesling Steinterrassen

Recent Press88 Wine Spectator87 Wine Advocate

91 Wine Enthusiast89 Wine Spectator89 IWC

90 Wine Enthusiast90 IWC90 Wine Spectator

POS Materials

Specifications

UPC/CS: 10098709300191UPC/BTL: 098709300194PACK: 12DIMENSIONS: 9.5”L x 6.5”W x 12”HWEIGHT: 36CS PALLET: 56CS LAYER: 14

UPC/CS: 10098709300207UPC/BTL: 098709300200PACK: 12DIMENSIONS: 9.5”L x 6.5”W x 12”HWEIGHT: 36CS PALLET: 56CS LAYER: 14

UPC/CS: 10098709300214UPC/BTL: 098709300217PACK: 12DIMENSIONS: 9.5”L x 6.5”W x 12”HWEIGHT: 36CS PALLET: 56CS LAYER: 14

Grüner Veltliner Kremstal Riesling SteinterrassenGrü ner Veltliner Weinzierlberg