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S E L E C T P E R S P E C T I V E S O N A L T E R N A T E M E A T
J U N E 2 0 2 1
2
E X E C U T I V E S U M M A R Y
▪ Alternate meat……Plant-based meat……Cultivated/Cultured meat……Alternate Protein…… is thenext big revolution in food
▪ Increasing consumer awareness about harmful effects of the livestock industry on carbonemissions and global warming, a shift towards ESG and a desire to eat healthier are key factorsresponsible for growing popularity of alternate meat industry
▪ The COVID pandemic has further provided a fil l ip to this industry as consumers look for healthieralternatives as a foil against animal-borne diseases and a shift towards eco-friendly eatingoptions
▪ While US and Europe are at the forefront, the alternate meats revolution is fast gaining tractionin Asia and Australia
▪ Globally, there is already signif icant involvement from accelerators, PE/ VCs and Corporates andwe expect many more consumer-, food- and ESG-focused investment pools to start evaluatingand investing in alternate meat brands and companies across the value chain
Sameer JindalManaging Director
Mumbai
Sunil MehraManaging Director
Mumbai
s j in d a l@ g c a g l o b a l . c o m s m eh ra @ g ca kk . c o m
Alex GrünwaldManaging Director
Zur ich
Sigurd SolheimManaging Director
Lausanne
s ig u rd . s o lh e im @ g ca a l t iu m . c o ma lex a n d er . g ru e n w a ld@ g ca a l t iu m . co m
John LambrosManaging Director
New York
Ryohei TsukinariExecut ive Director
Tokyo
j l a m b ro s @ g ca g lo b a l . co m rts u k in a r i@ g ca kk . co m▪ Alternate Meats have largely two key classif ications depending on ingredients and manufacturingprocess – Plant-based (Vegetarian) and Cultivated (derived from actual animal cells)
▪ There is a strong and growing ecosystem across the value chain, making this a continuouslyevolving category. We believe this is l ikely to gain far greater acceptance as scale effect kicks in,also leading to diverse products and competitive pricing
▪ Players will work towards building strong “competitive moats” in R&D, manufacturing, customerrelationships and branding. Alternatively, they will focus to create a product or technology niche
▪ We are extremely bullish on the growth of this industry globally and are keenly following thisexciting and burgeoning ecosystem!
Trends & Drivers
Meat Alternatives and Possibilities
GCA Consumer Practice – Regional Leaders
3
Key Considerations
Table ofContents
GCA Overview
Introduction
Plant-based Meat
Cultivated Meat
What’s Next?
I
II
III
IV
VI
V
4
J OBS/EMPLOYMENT DATA
GCA OVERVIEW
01
5
G C A : A L E A D I N G I N D E P E N D E N T G L O B A L I N V E S T M E N T B A N K
GCA operates as GCA in America and Asia and GCA Altium in Europe
G l o b a l i n v e s t m e n t b a n k p r o v i d i n g f u n d r a i s i n g a n d M & A a d v i s o r y s e r v i c e s t o g r o w t h c o m p a n i e s a n d m a r k e t l e a d e r s
Leading advisor in Consumer &Retail with strong networks and
extensive market coverage
Expert advisor for cross-border transactions – about 50% of
transactions are cross-border
Global reach with 24 offices in key markets – but deep local roots ensure close, hands-on support for our clients
Strong expertise in advising growth companies and leading corporations
across sectors
SAN FRANCISCO
NEW YORK
MANCHESTERLEEDS
LONDONFRANKFURT
MUNICH
ZURICH MILANPARIS
TEL AVIV
NEW DELHI
MUMBAI
SINGAPORE
HO CHI MINH CITY
TOKYONAGOYA
KYOTOOSAKA
SHANGHAIFUKUOKA
BIRMINGHAM
STOCKHOLM
LAUSANNE
Cross-borderGlobal Consumer & Retail Growth companies
Private Equity
Our Services
M&A Advisory
Debt Advisory
Financial Restructuring
~100 professionals in the US ~200 professionals in Europe ~190 professionals in Asia
47 deals
c losed in
Q1 2021
>420
transact ions
in last 36
monthsDeep
sub-sector
expert ise
>490
bankers160 deals c losed in
2020
6
L E A D I N G G L O B A L A D V I S O R I N K E Y S E C T O R S
Meet Our
Team
E x p e r t i s e a c r o s s g r o w t h s e c t o r s
TECHNOLOGY
The team’s experience includes software, semiconductors and
electronics , SaaS, and tech -enabled services
CONSUMER, RETAIL, E-COMMERCE & LEISURE
We advise c l ients on food and beverages, e-commerce, specia lty retai l , apparel , act ion sports and
consumer tech, as wel l as the hospita l i ty sector and onl ine travel
DIGITAL MEDIA & MEDIA
Our bankers work with industry leaders across ad-tech, d ig ita l content, f i lmed entertainment, gaming and mobi le, as
wel l as major broadcasters
FINANCIAL TECHNOLOGY & SERVICES
As payments and banking become a virtual real i ty for many, our bankers are working with sector leaders and innovators across the Fintech space
INDUSTRIAL & INDUSTRIAL TECHNOLOGY
We advise across a wide range of industr ia l sub -sectors, including
aerospace & defense, energy, and transportat ion amongst many more
BUSINESS SERVICES
We have sol id experience in BPO, faci l i ty management, governmental
services , customer experience as wel l as human capita l management
HEALTHCARE
We work with c l ients in b iopharmaceut icals , d iagnost ics &
research tools, medical devices, healthcare IT, and care services
7
F U L L C O V E R A G E A C R O S S T H E E S G S PA C E
Meet Our
Team
E x t e n s i v e u n d e r s t a n d i n g a n d k n o w l e d g e a c r o s s t h e E S G s e c t o r s
We adv ise leading env ironm e n ta l techno logy and
process so lut ions for the t reatment o f water and
wastewateron their st rategic
t ransact ions
We work with leading companies with in the Energy E f f ic iency sector , f rom smart
bui ld i n g & homes, e lectr ic vehic les & charg ing to
inte l l i g e nt t ra f f ic & te lemat ics
We cover the fu l l range o f the educat ion sector inc ludi n g student - foc us e d sof tware,
corporate learnin g managemen t systems and
corporate t ra in ing, e - learni n g and compl iance
We work a longs id e companies in IT Serv ices such as IT Consult i ng and Managed Serv ices , a l l the way through the start ing and ending po int
o f the va lue cha in with IT distr ibuto rs , VAR and ITAM/ITAD companies
WaterEnergy
EfficiencyEducation
Waste & Recycling
We work with companies with in the Agtech and Foodtech markets inc ludi n g sof tware (ex. farm management systems) , dev ices (ex. seed sort ing) , susta inab l e packaging
and food innovat ion s
AgTech & FoodTech
Food Science
8
J OBS/EMPLOYMENT DATA
INTRODUCTION
02
9
W H Y A LT E R N AT E M E AT ?
Source:Beyond Meat and Impossible Foods websites; various news organizationsGHG: Green House Gas
▪ Vast ly more sustainable than convent ionalmeat– Animal agr icul ture uses 77% of the total
avai lable agr icul tural land; responsib lefor ~15% of total GHG emission
▪ Less damaging for the cl imate as emissionsof GHG are reduced by up to 90% comparedto convent ional meat
Alternate meat significantly reduces adverse environmental impact of traditional meat
99% Less Water
93% Less Land Usage
90% Less GHG
46% Less Energy
Conventional Beef Burger
Beyond Burger
87% Less Water
96% Less Land Usage
89% Less GHG
45% Less Energy
Impossible Burger
Better for health and environment Relevant to key UN Sustainable Development Goals
▪ Cutt ing down consumption of meat and replacing i t with a lternate meat ensures lower r isk of cardiovascular d isease
▪ Contains sustainable carbohydrates and healthy fats that can help balance b lood sugars
Alternate Meat Burgers
Sustainable Development Goals
2030
10
A LT E R N AT E M E AT – A N I M P E R AT I V E T O M E E T G L O B A L F O O D D E M A N D
Source: Beyond Meat website; FoodInsight.org; Nielson Survey report; GCA estimates; AT Kearney public report
A growing population needs new protein alternatives
9.8Bn PeopleBy 2050
100%Protein Demand
2 EarthsNeeded
Plant-based Meat
Cultivated Meat
Conventional Meat
9%
41%
(3)%
CAGR 2025 -40
89%
Consumers bel iev e protein contr ibute s to a
healthy diet
73%
Consumers seek out nat ura l foo ds wit h s i m pler ,
c leaner ingred i e nt s
71%
Consumers are concerned about the long -term
hea lth impact o f art i f ic ia l ingred i e nts
66%
Consumers bel iev e p lant -based meats are hea lth i er
than animal meat
31%
U.S. consumers are "f lex i tar ia ns “ , who use p lant -base d meats because
they l ike to have days without eat ing animal -base d meat
“The reality is that conventionalproduction methods for meat cannot keep up with global demandwhich is expected to double by2050.”
Priti Youssef ChoksiPartner
"To meet the growing global demand forprotein, it will take all of us workingtogether – we need both animal and cell-based. Our continued investment inMemphis Meats underscores our inclusiveapproach to the future of meat. We needall options on the table to meet customerand consumer needs now and in thefuture."
Elizabeth GutschenritterMD, Alternative Protein
Analysts estimate that global sales of alternative meats could grow from 1% of the total meat market (currently, $1Tn+) to 10% over the next decade
11
C A R V I N G U P T H E A LT E R N AT E M E AT S TA C K
Source: CB Insights; various news organizations
Pla
nt-
ba
sed
Cu
ltiv
ate
d/C
ult
ure
d
▪ Plant-based meat products are made by combining commonly-found plant proteins and fats via an extrusion process
▪ Process involves pushing dry protein ingredients through an opening in a perforated plate or die
▪ Pressure, heat, cooling and the shape of the die create desired texture and shape
▪ Cultivated meat, also known as cultured meat, is genuine animal meat (including seafood and organ meats) that is produced by cultivating animal cells directly
▪ Cultivated meat is made of the same cell types arranged in the same or similar structure as animal tissues, thus replicating the sensory and nutritional profiles of conventional meat
Traditional meat production
Alternate meat production
Feedlot
Slaughter
Process ing
Barn-breed ingIngredients Cel l Se lect ion
Extrus io n f rom plant
Formulat io n
Treatment of Medium
Scaf fold ing and Bioreactor
Plant-based
2-3
ye
ars
Cult ivated/Cultured
3-4
mo
nth
s ~2
mo
nth
s
End product End product
12
T H E G C A C O N S U M E R A N D F O O D T E A M
PLANT-BASED MEAT
03
13
A M A S S I V E B L U E O C E A N M A R K E T
Source: Good Food Institute; Public reports and data
$21Bn+
$55Bn+
2020 2027E
Global plant-based food market (including dairy and meat) to grow at ~15% CAGR
4.2
15.0
2020 2027E
Global plant-based meat market is expected to scale rapidly to reach $15Bn by 2027
20%
North America$1.8Bn
Western Europe$1.8Bn
ME & Africa$167mm
Asia Pacific$163mm
Latin America$137mm
Australasia$96mm
Eastern Europe$67mm
Plant-based meat market is mostly concentrated in the US and Western Europe; however, APAC is expected to catch up quickly
Glo
ba
l p
lan
t-b
ase
d
me
at
ma
rke
t ($
Bn
)
17
354
15
5
2020 2027E
Milk Meat Others
$21Bn+
$55Bn+
While dairy is the largest, alternate meat is growing rapidly
CAGR (2020-27)
20%
11%
14
Source: Market sources; Various news organizations
* There are nine essential amino acids in our diets - animal-based foods contain all and are therefore considered complete proteins**Extended Shelf Life Processes – These include heat-pasteurization and high-pressure processing, among others
▪ Plants with highest protein content - pea, wheat, soy, chickpea, etc.
▪ Plant proteins are often used in fractionated forms that provide functional characterist ics of conventional meats l ike solubil ity, gell ing, emulsif ication, dough formation, etc.
▪ Soy protein delivers the most meat -l ike taste and texture
– Ongoing research to continuously improve the texturization process
▪ Pea protein (made popular by Beyond Meat) is the fastest growing segment due to its complete* amino acid profi le
▪ Texturing is done using plant protein starches
– These have gel strength, tendency for f i lm formation and cr ispness which helps simulate meat- l ike texture
▪ Aroma distinguishes meat from all other foods; this is due to a protein cal led “ heme”
– In plants, heme is most commonly found as “ leghemoglobin” in the roots of soybean plants
– Heme, present in low concentration in plants, is currently being created with bacteria using a recombinant protein production technique
▪ Processing is mainly done via extrusion. Key steps include:
– Hydrating Textured Vegetable Protein (TVP)
– Mixing other ingredients and shaping into patties, nuggets, etc.
– Frying, baking or steaming and carrying out ESLPs**, fol lowed by cooling
▪ Plant-based meats have made great advances in replicating the red colorassociated with meat
– While some companies use beet extracts to color their products, others rely on leghemoglobin
▪ Fat is key for enhancing f lavour and is responsible for r ichness and juiciness
▪ Coconut oi l is the current industry standard as a replacement for animal fat
– Leading players incorporate this in small , sol id chunks to mimic the appearance of animal fat
– The other option could be a combination of plant-based oi ls, such as canola and sunflower oi ls, to increase the melting temperature and extend juiciness
Ingredients Texturing and Processing Formulation
P L A N T - B A S E D M E AT P R O D U C T I O N - T Y P I C A L P R O C E S S S T E P S
15
A P L E T H O R A O F P L AY E R S A R E A D D R E S S I N G T H I S $ 4 B N + M A R K E T
Source: Good Food Institute; various news organizations
BEEF: Largest segment global ly
POULTRY: Largely p lant -based chicken | Rapid growth
and interest dr iven by the success of a lternate beef
SEAFOOD: Latest entrant | Most d iff icu lt to repl icate
but gain ing rapid tract ion compared to beef and poultry
PORK: Mostly dr iven by growth in Asia
16
P O P U L A R B R A N D S PAV I N G T H E W AY F O R M A S S S C A L E A D O P T I O N
Source: Good Food Institute; various news organizations
▪ Recently launched the McPlant product l ine (plant-based beef, pork, chicken and fish items) in select markets in the US
▪ Offers the BigVegan burger in Germany and Israel, the McVegan in Scandinavia, and the McAloo Tikki sandwich in India
▪ Partnered with Green Monday to launch multiple OmniPork menu items across hundreds of outlets in Hong Kong and Macau
▪ Tied up with Impossible Foods to launch the “Impossible Whopper” in the US
▪ Expanded its partnership with Unilever -owned Vegetarian Butcher by launching a plant -based Whopper with a Vegetarian Butcher patty in China and Latin America
▪ In the Phil ippines, Burger King sources its Rebel Whopper patties from Austral ia -based v2food, and in South America, the mega chain has partnered with Chilean supplier NotCo
▪ Partnered with Impossible Foods to launch the Impossible Breakfast Sandwich; partnered with Beyond Meat to launch several new plant-based meat items across its stores
▪ Added plant-based milk alternatives such as soy, coconut, almond and oat milk to its offerings
▪ Added plant-based food and beverages to menus across Asia including the Spiced Impossible Puff and Maize Impossible Sandwich in Hong Kong and Beyond Meat Bolognese Penne in Taiwan
▪ Partnered with Beyond Meat to launch vegan fr ied chicken in Atlanta, US, which was a massive success
▪ Debuted plant-based chicken nuggets from Cargi l l in China; also joined fel low Yum China brands Taco Bell and Pizza Hut in offering plant-based burgers from Beyond Meat
▪ One of the most prolif ic corporate investors in alternate meat companies – Tyson Foods was one of the first investors in Beyond Meat prior to sel l ing its stake
17Source: Various news organizations
A S I A – R E A D Y F O R TA K E - O F F ( 1 / 2 )
▪ While the industry is st i l l at a nascent stage, th is is expected to turn into a mult i -b i l l ion dol lar opportunity over the medium term
– A recent survey shows h igh recept ivity to p lant -based meat, with 63% respondents say ing they would try i t
– The pandemic seems to have accelerated the wi l l ingness of people to try p lant -based meat a lternat ives
– A protein defic it d iet could be an important considerat ion for acceptance of p lant-based meats going forward
▪ Ideal ly p laced to be an important back -end for the global p lant -based meat industry , consider ing avai labi l i ty of sk i l led manpowe r and abundant agr i and agr i -processing resources
▪ Recent Developments:
– Apri l 2021- Beyond Meat entered India
– December 2020 - Domino’s introduced its p lant -based protein product ‘The Unthinkable Pizza’ in key metro c it ies
– GoodDot has partnered with mult ip le g lobal p layers for launching i ts products across US, MENA
– Blue Tr ibe launched plant -based chicken nuggets
– Wakao Foods is creat ing products made out of Jackfruit whi le Vegolut ion uses Tempeh and soybeans as a base
▪ China too is on the cusp of a p lant -based-protein revolut ion dr iven by factors including health, commitment to c l imate change and the recent pandemic. Alternat ive meat suppl ies are a lso urgent ly needed to ensure food security
– China’s government has publ ished guidel ines to cut meat consumption in half by 2030 to reduce pol lut ion and combat obesity
– Chinese competitors are seeking to grow market share in ant ic ipat ion of huge state contracts and government perks l ike tax br eaks and free factory space
▪ The impl icat ions could be transformative not just for China but a lso for the world. More than any other nat ion, China has the abi l i ty to leverage economies of scale
▪ Recent Developments:
– KFC has begun sel l ing p lant -based chicken nuggets
– Yeung’s pork subst itute OmniPork is on the menu across China at thousands of Taco Bel l and Starbucks branches, being used to make everything from tacos to sa lads
– Chinese fr ied -chicken franchise Dicos (a KFC r ival and one of China’s top three fast -food chains) swapped the real egg in a l l i ts breakfast sandwiches with an a lternat ive der ived from mung beans made by Cal i fornia -based Eat Just
India
China and Hong Kong
18
Source: Various news organizations*People who eat meat but looking to incorporate more vegetarian options into their diets
A S I A – R E A D Y F O R TA K E - O F F ( 2 / 2 )
▪ For p lant -based meat, S ingapore is booming, with several companies working on a lternat ive protein innovat ions. This is a lso dr iv en by strong support from Singapore’s governmen t, which has c l imate change as a key pr ior ity going forward
▪ People in th is region have been eat ing other p lant-based protein foods - tofu, tempeh and mock meats, for a long t ime. However there is a strong secular trend towards the uptake of p lant -based foods by f lex itar ians*
▪ The rest of SE Asia region wi l l l ikely take more t ime to convert to p lant-based meats given low animal meat pr ices coupled with l imited importance being placed on sustainabi l i ty in many of these countr ies
▪ Any change wi l l l ikely be led by consumers desire to turn f lexitar ian
▪ Recent Developments (S ingapore) :
– Next Gen Foods recent ly launched its p lant -based chicken brand Tindle across restaurants in the country
– Karana unvei led i ts jackfru it ‘Pork’
– Impossib le Foods doubled up on its retai l presence and frozen foods giant TYJ debuted its frozen meatless brand ALTN
– Growthwel l Group, a S ingapore-based manufacturer of p lant -based meat and seafood a lternat ives, ra ised $ 11.4mm from Temasek
▪ Ensuring food security is one of Japan’s top pol icy object ives. Shrunken domest ic product ion, land scarcity and heavy rel ianc e on imports, a long with the environmental costs associated with prevai l ing d ietary choices, are leading Japan to rethink i ts carnivorous d iet
▪ Also, growing awareness about ethical , environmental , and health concerns encourages Japanese consumers to shift from animal -based to p lant -based food products
▪ Leading companies are seeking to dr ive the shift to p lant -based meat in Japan, despite meat-eat ing inert ia . Nearly a l l of these p lant -based meat and dairy a lternat ives current ly are soy -based
▪ Recent developments:
– Major Japanese food are seeking to assign more resources to p lant-based meats
– Starzen, a leading integrated meat company, together with a leading health food and dr ink manufacturer Otsuka, developed a brand cal led ‘ZEROMEAT’ , and is sel l ing p lant -based sausages, meatbal l and hamburg steak patt ies made from soy protein and egg whites
– Ito Ham, entered the market with a ‘Soy Meat’ brand. S imi lar ly , Nippon Ham entered the market too with a brand cal led ‘ Natu Meat’ , which ut i l ize konnyaku (the root of the konjac potato) to add chewy texture to the soy protein
– Daiz (Japan’s answer to Impossib le Foods) recent ly ra ised $17mm in Ser ies B round from a number of Japanese strategic and f inancia l investors
Southeast Asia
Japan
Asia’s rapidly evolving food space is being revitalized with novel plant -based launches, along with new iterations of traditiona l cuisine. Global players are also viewing Asia as the next big market.
19Source: Good Food Institute; Pitchbook; Crunchbase; various news organizations
S E C T O R H A S AT T R A C T E D S I G N I F I C A N T V C / P E I N V E S T M E N T
23 6 12 48174
301159 274
605 667
2100
4 6 813 17 20
3242
74
9893
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Investment ($mm) Deal Count
Year-wise investments in plant-based food companies globally
Raised $1.6Bn
Plant -ba se d meat subst it utes
Raised $535mm
Plant -ba se d a lternat ives
Raised $122mm
Raised $115mm
AI-based plant -based meat subst it ute s
Plant -ba se d meat subst it utes
Raised $86mm
Plant -ba se d meat
Plant -ba se d pork
Raised $70mm
Plant -ba se d chicken
Raised $50mm
Plant -ba se d minces , burgers and sausages
Raised $32mm
20Source: Good Food Institute; Pitchbook; various news organizations
K E Y A C T I V E I N V E S T O R S
Accelerators Corporate VCs PE/VCs
Active ecosystem of global accelerators/incubators to support the burgeoning ecosystem
Focused on providing corporate parents with access to new ingredients and an accelerated learning curve
Healthy mix of ear ly stage dedicated “Food/Agr i” funds and larger “Bulge Bracket” funds
21Source: Impossible Foods website; various news organizations
2016
Launched its f lagship product , the Impossib le Burger, in Ju ly 2016
Product ion capacity was constrained by i ts two relat ively smal l faci l i t ies, scal ing to the masses proved to be chal lenging
Raised $16.5mm debt funding
2017 2018-19 2020-21
In ear ly 2017, Impossib le started working out of i ts new Oakland, Cal i fornia factory, where the company could produce over 4 mi l l ion burgers a month
Solved the scale and pr ic ing issue with i ts mass product ion capabi l i ty
Raised $75mm funding
Partnered with burger chains l ike Bareburger , Umami Burger and fo l lowed with a partnership with hamburger chain White Cast le
Managed to make its mark on the menus of 5,000 restaurants in a l l 50 states
With a proven growth p laybook in -hand, Impossib le cont inued to leverage partnerships to d istr ibute i ts product, including securing a nat ion-wide rol lout of Impossib le Whoppers with Burger King
Raised $600mm+
Announced its partnership with Kroger to rol l out the Impossib le Burger to a l l 1,700 of the company’s supermarkets across the United States
COVID-19 acted as a s ignif icant ta i lwind for Impossib le
Expanded into Asian markets –Impossib le products are avai lable in near ly 100 out lets of PARKnSHOP in Hong Kong, and in nearly 100 out lets of FairPr ice and onl ine retai ler RedMart in S ingapore
Raised $700mm at $4Bn valuat ion
Founded by former Stanford Biochemistry professor Pat Brown, Impossible Foods is a unicorn start -up and spearheading plant-based meat disruption globally
C A S E S T U D Y: I M P O S S I B L E F O O D S
22Source: Beyond Meat website; Capital IQ, Crunchbase; various news organizations
▪ Manufactures, markets, and sells plant -based meat products in the United States and internationally
▪ Sells its products through grocery, mass merchandiser, club, convenience store, natural retailer channels, restaurants, foodservice outlets and online channels
▪ Founded in 2009 and is headquartered in El Segundo, California▪ Present across 28,000 retail locations and 42,000 foodservice
locations across the US▪ Key products:
Beyond Burger
Beyond Meatball
Beyond Sausage
Beyond Beef
Beyond Beef Crumbles
Brief overview
Competitive moats
Customer relationshipsStrategic partnerships with McDonalds, KFC and Taco Bel l
Brand powerStr ikes a chord with Mil lennia ls and Gen Z consumers that want to be associated with transparent, authentic and socia l ly -dr iven brands
Pricing strategyArt iculated a strategy for gradual ly reducing pr ic ing for i ts products to eventual ly match or undercut tradit ional meat
1
2
3
Financial metrics
3388
298407 418
2017 2018 2019 2020 Apr-21 LTM
Sales ($mm)
35
85
135
185
235
May-19 Nov-19 May-20 Nov-20 May-21
Stock performance
Gross Margin (CY20): 33%
EBITDA Margin (CY20): (4.5)%
Equity Value: $6.8Bn
Listed on: May-2019 / Up 132% since IPO
Cumulative Funding (as a private company): $122mm
Future growth drivers
▪ Strong growth potential in China: – Targeted China as a top market for growth given the country ’s
massive population and appetite for meat– Built its presence in mainland China with two manufacturing
facil it ies near Shanghai▪ Capacity expansion:
– Expanded capacity by 50% in 2020 and intends to continue to expand in 2021
▪ Aggressive focus on QSRs as preferred distribution channel
C A S E S T U D Y: B E Y O N D M E AT
-21
23
T H E G C A C O N S U M E R A N D F O O D T E A M
CULTIVATED MEAT
04
24Source: Good Food Institute; Market Data Forecast; various news organizations
S T I L L S M A L L C O M PA R E D T O P L A N T - B A S E D B U T S C A L I N G Q U I C K LY
$200mm
$530mm
2020 2027E
Global cultured meat market to grow at 15% CAGR
Cultivated meat has all the same fat, muscles, and tendons as any animal. … All this can be done with little or no greenhouse gas emissions, aside from the electricity you need to power the labs where the process is done.
Bill GatesChair of the Board
Breakthrough Energy
▪ Unlike plant-based meats, cultivated/cultured/clean meat is a lab-grown alternative produced from animal cel ls
▪ Several promising startups and capital sources are working rapidly to bring these products from the lab to commercial scale
▪ Given that commercial ization is sti l l in its infancy, we believe that the above market size could be significantly underestimated
– Orig ina l l y funded by Google co -founder Sergey Br in
– Other investors inc lude:
“We’ve done a lot of work in scaling up the cell culture... to something that can be used on an industrial scale”
Mark PostCo-founder, MosaMeat
– Backed by Bi l l Gates and Richar d Branson
– Other investors inc lude:
“The world loves to eat meat…Meat demand is growing rapidly around the world. We want the world to keep eating what it loves” Uma Valeti
Co-founderMemphis Meat/Upside Foods
– Backed by
“Instead of raising an animal for two to four years …we can directly cultivate a steak in three to four weeks with a fraction of resources”
Didier ToubiaCo-founder & CEO, Aleph Farms
– Backed by:“The next five years will be about who survives, who makes the cut and who is able to support companies like ours make that step over to large-scale manufacturing.”
Sandhya SriramCo-founder & CEO, Shiok Meats
– Backed by
25Source: Various public sources
1 Removal of muscle tissue
2 Primary/Stem cells
3
Plant-based serum
Growth serum
4 Muscle growth
5 Processing
6 Clean meat
Cell culture
Painless ly taken direct ly froman animal (u sual ly u sing localanaesth esia) , f rom cel l banks,p ieces of fresh meat or oth ersources
Th e typ es of cel l s se lected forth ese l in es can be eith erpr imary cel ls , which includ emu sc le or fat cel l s , or stemcel ls
The cel l s are placed into a petr i d ishand bathed in a l iquid growth medium
The growth medium is cr i t i ca l , as i tcontains a number of proteins,vitamins, sugars and amino acids thatcel l s require in order to grow anddupl icate
One of th e chal len ges bein gtackled by lab-grown meatcompanies is creat in g scaffoldsthat mimic col lagen an d oth erinternal structures that arenatural ly present in meat
While some start -u ps arefocu sin g on growing 3D tissueon edible scaffold in g, oth ersare exp lor in g techniqu es suchas 3D bio-pr int ing
Scaffolding/3-D Printing
C U LT I V AT E D M E AT P R O C E S S
Addit ion of plant-basedgrowth serum to theculture media
26Source: Good Food Institute; various news organizations
I N C R E A S I N G N U M B E R O F N E W P L AY E R S E N T E R I N G T H E S E G M E N T …
Beef
Poultry Pork
Seafood
27Source: Good Food Institute; Pitchbook; Crunchbase; various news organizations
… AT T R A C T I N G I N T E R E S T F R O M L E A D I N G P E / V C I N V E S T O R S
6 2040
60
366
6 8
2129
49
2016 2017 2018 2019 2020
Investment ($mm) Deal Count
Year-wise investments in cultivated meat companies globally
R a i s e d $ 1 8 0 m m
Cult ivate d chicken
R a i s e d $ 8 5 m m
Cult ivate d seafood
R a i s e d $ 9 6 m m
Cult ivate d beef
R a i s e d $ 2 0 m m
Cult ivate d meat and seafood
R a i s e d $ 1 8 m m
Cult ivate d anima l fat
R a i s e d $ 1 4 m m
Cult ivate d beef
▪ Total investment saw the biggest spike in 2020 – 72% of cumulative funding came in 2020, showing rapidly growing interest in the sector
▪ 94 new investors joined the bandwagon in 2020 – 62% growth over 2019
▪ Biggest rounds include $180mm raise by Upside Foods (erstwhile Memphis Meats) from Softbank and Norwest
28Source: Good Food Institute; Pitchbook; various news organizations
K E Y A C T I V E I N V E S T O R S
Accelerators Corporate VCs PE/VCs
Crit ical source of capital and expert ise to help incubate and support this ear ly stage ecosystem
Focused on providing corporate parents with access to new ingredients and an accelerated learning curve
Skewed towards ear ly stage funds | Will attract larger “Brand Name” funds as ecosystem matures
29Source: Good Food Institute; various news organizations
R E C E N T D E V E L O P M E N T S
▪ Eat Just has been granted the world’s f irst regulatory approval for cultured meat
▪ Its cultured chicken has been approved for sale in Singapore as an ingredient in chicken bites
▪ Soon after the approval, Eat Just made the world’s f irst -ever commercial sale of cell -based meat for human consumption to 1880, a restaurant in Singapore, which will be launching Eat Just ’s cultivated chicken “Good Meat ”
▪ Israel-based MeaTech, a cultivated meat producer that uses 3 -D printing, acquired Belgium-based Peace of Meat, a cultivated fat developer
▪ Japan’s IntegriCulture and Singapore’s Shiok Meats have signed a collaboration agreement which will see them scale up production of the latter ’s f lagship product: cultured shrimp meat
▪ Dutch animal nutrit ion and fish feed group, Nutreco, announced a strategic partnership and collaboration with cell -based seafood start -up BlueNalu and Mosa Meat
▪ BlueNalu also announced an MoU with Pulmuone, a leader in healthy l ifestyle and environmentally -friendly food products in South Korea, to bring cell-based seafood to the country
▪ Israel-based cultivated meat startup Aleph Farms announced a partnership with Black & Veatch’s NextGen Ag team to eliminate emissions associated with its meat production by 2025 and reach the same net -zero emissions across its entire supply chain by 2030
First Regulatory Approval &
Commercial Sale
Key Deals / Partnerships
30
T H E G C A C O N S U M E R A N D F O O D T E A M
KEY CONSIDERATIONS
05
31
K E Y C H A L L E N G E S
Pricing
▪ Higher price of alternate meat in comparison to tradit ional meat is a key challenge for this industry▪ A typical pound of factory-farmed beef burgers is ~$2.80/pound whereas a comparable Beyond Meat’s Beyond Beef burger is priced
at $6.25/pound▪ Price disparity is a big factor keeping meatless meat from breaking through in a big way
GeneralAcceptance
▪ The alternate meat sector wil l need signif icant scaling up from its current low base to transform into a ful l -f ledged global industry. This requires signif icant resource commitment and would take up to a few decades
▪ Increasing raw ingredient processing and f inding novel, low -cost ways of extracting protein from new sources wil l be the biggest challenge for plant -based meat companies to scale
▪ For cult ivated meat, the challenge l ies in sourcing ingredients for the culture medium; for example, Growth factors ( ingredients key to cell proliferation) are diff icult to obtain
▪ Consumers face a psychological barrier toward eating lab-grown foods and may continue to prefer the famil iar taste of tradit ional meat products
▪ The social izing and accl imatization of future consumers to cultured meat wil l need to happen on a global scale and wil l require t ime and resources
▪ Incumbent tradit ional meat producers are l ikely to oppose the labell ing and posit ioning of alternate meat saying it can’t be called “meat”
Scalability
HealthPerception ▪ Consumers might get put -off by the long l ist of ingredients that go into some of today’s plant -based products, given the
association of ‘c lean label’ with being healthy ▪ Many alternatives may not deliver the same amount of protein as tradit ional meat. This can especial ly be of concern for
those on high protein diets.
Key Challenges
32Source: Vox.com; Various news organizations
W I N N I N G T H E P R I C E W A R A G A I N S T A N I M A L M E AT
Alternate Meat Conventional Beef Conventional Chicken
$9.87/lb $4.82/lb $2.33/lb
Average price at a grocers’ meat department in the US
We know that to democratize our brand, we’ve got to bring the price down
Chuck MuthChief Growth Officer
The Challenge
Scale:▪ Plant-based meat started out smal l and has only a fract ion of the market share of
animal meat▪ To comp ete effect ively , companies n eed to sca le in order to make purchases in
bulk, in vest in state-of -th e-art equip ment, establ ish distr ibut ion across theirchosen geographies whi le minimiz in g logist ics costs and negot iate better dealsfor suppl ies
Sourcing cheap protein:▪ Animal agr icul tu re most ly feeds animals with some of the cheapest feed avai lable,
whereas plant-based foods are made using high qual ity crops▪ Beyond Meat and Impossib le Food s use novel proteins l ike mung beans and peas
that are consid erably more exp en sive; the ab i l i ty to source these cheaper is acr it ica l step in reducing prices for plant-based products
Price reduction – companies are getting there
▪ After only a few years of research and development, p lant-based meatproducts are already within str ik ing distance of tradit ional meats
▪ Beyond’s cost of product ion has fal len from $4.50/lb last year to $3.50/lbcurrent ly
– At select out lets, such as Dunkin’ , the Beyond Sausage Sandwich al readysel ls for the exact same price as the meat sausage sandwich
▪ Impossib le was able to cut their pr ices by 15% over last couple of years due toa cont inuing scale up of its operat ions
▪ Beyond Meat cont inues to open factor ies in more countr ies and ink deals withwholesaler clubs such as Costco to make its products more affordable
– By 2024, the company has committed to sel l at least one product at thesame price, or cheaper, than the comparable animal meat alternat ive
33
T H E G C A C O N S U M E R A N D F O O D T E A M
WHAT’S NEXT?
06
34
S E L E C T P E R S P E C T I V E S F R O M G L O B A L L E A D E R S
“We will see more restaurants and consumers move to fullyplant-based options as opposed to including some version ofplant-based in what they sell or eat. That will only acceleratethe shift away from needing to rely on industrialized animalagriculture for what we feed our families. This shift will occur atrestaurants large and small and in our own home kitchens.”
Josh TetrickCEO at Eat Just
"Our mission is to completely replace the use of animals as afood technology by 2035. We're dead serious about it and webelieve it's doable…. I was confident that we would succeedwhen I launched this company, and now I'm completelyconfident. It's game over for the incumbent industry --they justdon't know it yet"
Pat Brown, Founder & CEO
Impossible Foods
“We will see rapid prototyping and development of scalablemanufacturing processes in pilot production environments. Wewill also see the formation of creative partnerships to addressthe need to plunge culture media cost by several orders ofmagnitude.”
Lavanya AnandanHead of External Innovation and Partnerships
Merck KGaA
“For 2021, I see a large number of new investor groups makingtheir first cultivated meat investments, which is great for thediversity of support needed in the field. I also predict more earlyM&A activities between complementary cultivated meatstartups, which is also important to create faster breakthroughsuccesses.”
Gary LinFounder and Managing Director
Purple Orange Ventures
35
E X C I T I N G T I M E S A H E A D
Headline grabbing liquidity events are a beneficial tailwind for this ecosystem▪ Swedish plant-based milk maker Oatly, which is backed by Blackstone as well as celebrit ies like Oprah Winfrey and Jay-Z, recently listed on the
Nasdaq at $10bn valuation
▪ Philippines-based Monde Nissin recently raised $1Bn in an IPO to drive the growth of alternative meats across Asia. Monde Nissin had acquiredalternate meat provider Quorn of the UK for ~$780mm in 2015
The rise of dedicated alternative protein funds▪ Temasek-backed Big Idea Ventures announced the launch of $50mm New Protein Fund to invest in plant-based and cell-based ecosystems
▪ Good Startup announced the first close of a $25mm fund dedicated to invest in alternative protein companies globally, with 50% deployment in Asia
▪ Lever VC announced a $25mm fund to invest globally in early-stage plant-based and cell cultivated meat and dairy companies
Looking ahead▪ As plant-based foods increasingly become mainstream, we expect restaurants, retailers and entrepreneurs to sharpen focus to meet the growing
consumer demand
▪ Rising demand, along with the economic efficiencies for plant-based foods and the unprecedented success of pioneers such as Beyond Meat andImpossible meats, is bound to spark massive interest among the investor and corporate communities
▪ Each one of the top five largest meat companies in the US has invested in plant-based meat through partnerships, product launches or financialstakes in other companies. We expect these corporations to accelerate their commitment leading to even more innovation and new products in themarket
▪ Opportunities in plant-based food go well beyond production of the next great plant-based burger. As the industry matures, the potential for newproducts, new ingredients and novel manufacturing processes will further drive innovation, growth and investment opportunities. Additionally, asthe alternate meat industry transforms, new supply chains will need substantial investment too
▪ The Alternate meat industry is on the cusp of signif icant growth driven by new products, product categories and brands; efforts on R&D and productdevelopment; local tastes and preferences; and consumer education and acceptance. Truly, the sky is the limit here!
36
R E F E R E N C E S
• Good Food Inst i tut e – publ ic l y ava i lable ins ight s and reports https://www.gf i .or g. i n• Capita l IQ database• Factset database• Crunchbase database• CB Ins ights database• PitchBook database• Beyond Meat websi te https://www.beyo n d meat .com• Imposs ib le Foods websi te https:// im po ss i b l efoo ds .com• Food and Health Survey report https:// food i n s i gh t .or g• Nielsen 2016 report on Ingredi e nt and Din ing Out Trends https://www.nie l se n.co m/w p -con te n t/ u p loa ds /s i t e s/3 /2019/04/g lo ba l - i n gr e d i e nt -an d-o u t-o f - ho m e- d i n i ng - tr e n d s-au g-2016. p df• AT Kearney’s publ ic l y ava i lable report on “How Wi l l Cul tured Meat and Meat Al ternat i ve s Disrupt the Agr icul t u ra l and Food Ind ust ry? ”
https://www.kearn e y.com /doc u me n ts /20152/2795757/How+Wi l l +C u lt u re d + M eat +a nd + M eat + A lt e r nat iv e s +D is r up t +t h e + Ag r icu l t ura l +an d + Foo d +I n d u str y . p df /06ec385b -63a1-71 d2-c081-51c07ab88ad1
• United Nat ions Department o f Economic and Soc ia l Af fa i rs – Susta inabl e Developm e n t Goals https://s dg s. u n.or g/ goa ls• Reports and Data report https://www.repor tsa n d data .com• Globe News Wire report https://www.glob e n ewswi re .com/ n ews - re l ea se /2019/10/14/1929284/0/ e n/P la nt - bas e d- M eat- Mar k et -T o-Reac h-U SD-30-92-B i l l io n-B y-2026-R epo rt s - A n d-
Data .html• Just Food ins ig hts https://www. just - foo d.com /a nal y s is / ey e i n g -a l t er nat i v es -m eat -com pan i e s -w it h- stak e s- i n- m eat- f r ee -an d-c e l l - bas e d- m eat _ i d139678.asp x• Dupont Nutr i t ion and B iosc iences ins ight s https://www.dupo nt n ut r i t io na nd b io sc i e nc es.com / h ea lt h - b e n ef i t s - p la nt - bas e d- d i et s/ p la nt - bas e d- meat -s eafoo d-a l t er nat i v es .h t m l• Food and Ingredi e nt s F i rst ins ight s https://www.foodin gr e d i e nt sf i r st .com / n ews/we e k l y - ro u n d u p- p la nt - bas e d- food - i n novat io n-a d vanc es - i n-so ut h eas t -as ia -c u l t i vat e d- fat - t ech no lo g y -ra is e s -
us24m.html• Jovel Chan B log https://www. jovelc han.co m/ b lo g/ r is e -o f - p lan t - bas e d- foo d s-so ut h eas t -as ia• E27 database https://e27.co/ g lo ba l - de ma n d-for - p lan t - bas e d- m eat- pro d ucts -wi l l -b e -d r i ve n -mo st l y - b y- f l e x i tar ia ns - ne xt -g e n-coo -a n dr e- m e nez es -20210225• Green Queen ins ight s https://www.gree n q u e e n.com. h k• https://m e d i um.co m/@ na d i mm uzay y i n/ m eat - yo ur- f ut ur e- how - p lan t - bas e d- p rot e i ns -ar e -cha ng i n g- t he -way- p eop l e -ea t -aro u n d-t h e- g lo b e-2 d900b1c00c• Digita l Food Lab https://www.dig i ta l food la b.com /c l ea n - m eat- p la nt - ba sed - inv est ments - tr ends• https://th e r is i n g.co/2020/05/10/ i m pos s i b l e - foo ds• Vox ins ight s https://www.vox.com/fu t ur e - p er fect /21366607/b eyo n d - i m po ss i b l e - p la nt - bas e d- m eat- factory - far m i ng• https://mar k ets ha k e.go u rm e tp ro .co/ p/ p la nt - ba se d -m eat - japa n es e-co ns u m er- v i ews• https://as ia . n i k ke i .com/B u s i n es s/B us i n e ss - tr e n ds /Ja pan -s- p la nt - bas e d- meat - i n d ust ry - be e fs - u p- i ts - m e n u• Websites o f d i f fere nt companies operat ing in the segment
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D I S C L A I M E R
Sources of data include Capital IQ and other news organizations. Information obtained from third‐party sources is considered rel iable, but we do not guarantee that the information herein is accurate and complete. The report shall not constitute an offer to sell or the solic itation of an offer to buy any of the securit ies mentioned herein; past performance does not guarantee future results. Recipients of this report should not interpret the information herein as sufficient grounds for an investment decision or any other decision.
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38
G C A G L O B A L P R E S E N C E
Ho Chi Minh City ∙ VietnamL eve l 21 , S a igon C ent r e T ow er 267 L e L o i , B en N ghe War d, D is t r i c t 1Ho C h i M inh C i t y
Mumbai ∙ India146, 14 t h F l , M aker C ham ber s V IN ar im an P ointM um bai 400021+91 22 6106 9000
Tel Aviv ∙ Israel94 Y iga l A lon S t . , 16t h F loor6789140 T e l Av iv+972 3 522 3663
Zurich ∙ SwitzerlandKlaus s t ras s e 4 8008 Zur ich+41 43 499 43 43
San Francisco ∙ USAOne Mar i t im e P laza ,S an F r anc is co, C A 94111+1 415 318 3600
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New York ∙ USA640 F i f th AvenueN ew Y or k , N Y 10019+1 212 999 7090
Munich ∙ GermanyP os s ar t s t r as s e 13 81679 M unich+49 89 413 120
Paris ∙ France3, r ue la B oét ie75008 P ar i s+33 140 078 228
Milan ∙ ItalyP iazza S an F edele 420121 M i lan+39 02 76 01 73 40
Frankfurt ∙ GermanyT hur n- und- T ax i s - P l a t z 6 60313 F r ankf ur t+49 69 204 34 6410
London ∙ UK1 S out ham pt on S t r eetWC 2R 0L R L ondon+44 20 7484 4040
Manchester ∙ UK5t h F loor , B e lveder e , B oot h S t r eetM anches t er M 2 4AW+44 845 505 4343
Leeds ∙ UKS ui t e 19 , 4 t h f loorOne P ar k R owL S 1 5AB L eeds
Tokyo ∙ JapanP ac i f i c C ent ur y P lace M ar unouch i11- 1 M ar unouc h i 1 - C hom e, C h iyoda -kuT okyo 100 - 6230+81 3 6212 7100
Singapore9 T em as ek B oulevar d#41 - 04 S unt ec T ow er 2S ingapor e 038989+65 6455 3051
Osaka ∙ JapanHer b is Os aka Of f ice T ow er5- 25 U m eda 2 - chom e, K i t a - kuOs aka - s h i , Os aka 530 - 0001+81 6 6456 4306
Shanghai ∙ ChinaG 12, 22F , T ow er 3 , J ing An K er r y C ent r e1228 Y an’ an R oad M iddleS hangha i 200040+86 21 3107 6056
Fukuoka ∙ JapanAqua Hakat a 5F5- 3- 8 N akas u, Hakat u - kuHakat a C i t y , F ukuoka 810 - 0801+81 092 287 9546
Nagoya ∙ JapanHir okoj i G ar den Avenue 4t h f loor 4 - 24- 16 M eiek i N akam ur a - ku N agoyaAich i 450 - 0002
Kyoto ∙ Japan3F K R P B I Z N E X T , Kyot o R es ear ch P ar k B ldg. 493 C hudoj i Aw at acho, S h im ogyo - k u, K yot o, 600 - 8815+81 75 315 94 09
Birmingham ∙ UKS ui t e 203 , S om er s et Hous e37 T em ple S t r eetB 2 5D P B i r m ingham+44 121 393 5066
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