Key Skills

Strategic Business Planning

Demand Generation & Business Development

Channel & Distribution Management

Organic Business Growth

Sales & Marketing

Brand Managment

Revenue Generation

Competitor Analysis / Market Intelligence

Team Management & Leadership

“Result-oriented & visionary professional, offering over 27 years of  proven record of achievement in conceiving & implementing ideas that drives revenue & profitable growth; utilizes keen analysis &

insights to drive organizational improvements & implementation of best practices with key focus on profitability and growth”

Profile Summary Career chronicled by well-earned success in the industry; emerged as a

decisive leader in achieving business growth & management objectives encompassing Sales & Marketing, Distribution Management, , Brand / Product Management, Market Intelligence and Relationship Management

Incisive acumen in conceptualising & implementing Go-to-Market Strategy for generating sales, developing and expanding market share towards the achievement of revenue & profitability targets

Leveraged skills in analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies

Recognized as a champion in exploring business potential, opportunities to secure profitable business volumes and designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility and recall

Remaining on the cutting-edge, in identifying & establishing strategic alliances / tie-ups with suitable business partners, resulting in deeper market penetration to achieve profitability

Drove the successful creation of a new channels which involved defining and implementing new processes; designing market coverage plans, taking all stakeholders along and sharing the company vision

Effective and accountable in high-profile executive roles; overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work ethics and irreproachable integrity

Showcased respect and leverage human capital by motivating, mentoring and leading talented professionals; living the culture and leading by example

Career Timeline

SUVANKAR DASHSales & Marketing

suvankar_dash@yahoo.co.in

+91 7682844921, +91 9439856932

Industry Preference: Cement | Construction | ChemicalLocation Preference: Odisha | Kolkata | Ranchi

ICL Ltd., Bargarh

MMS Consultancy,

Bhubaneswar

ACC Ltd., Kolkata

Jan’90 – Jul’94 Jul’94 – May’95 May’95 – Jul’14

Shree Cement Ltd., Odisha

Since Jul’14

Work Experience

Since Jul’14 Shree Cement Ltd., Odisha as State Head - Odisha (DGM)

Growth Path / Deputations: (Bihar,Jharkhand)0714 – Continuing DGM-Marketing

Key Result Areas: Spearheading Sales & Marketing function of Shree Cement (Bangur Division) in Odisha Interfacing in launch of Bangur Premium Cement in Odisha Maintaining coordination between plant and sales offices and devising cost effective supply chain solutions for

synchronizing plant programs for achieving better sales Scripting and implementing marketing strategy to fulfill the objectives, accomplishing higher revenue and increasing

market share of the company Facilitating market research to study and analyze the current market trends and interpreting competition to understand

and provide valuable inputs for brand visibility and better marketing strategies Collaborating with new profitable business for reworking the marketing strategies to ensure that current policies are in

sync with market Scenario Drafting strong and reliable MIS reports for effective decision making and extensive market penetration Ensuring optimum manpower planning for business development while balancing top line and bottom line performance,

organizing effective promotional activities for business development for registering profitable business

Highlights: Augmented revenue by 15 Crore per month and market share by 5% through the implementation of New strategies Developed strategic and operational sales plans which resulted in 100% increase in overall sales and gross margin Amplified customer base by 300 Nos through maintaining effective relationships, Identified target markets and established successful plans to develop them, thereby bringing in additional revenue

May’95 – Jul’14 ACC Ltd., Bihar & Odisha as Area Office Head

Growth Path / Deputations: 07’12 – 07’14 Chief manager-VCX05’95 – 07’12 Chief Manager -Sale

Assignments: Area Office Head in Begusarai (Bihar) from May 2006 to Jun 2008 (monthly cement sale 40000 MT) Area Office Head in Cuttack (Orissa) from July, 2008 to April,2012 (monthly cement sale 50000 MT)

Key Result Areas: Devised models relating to cost savings in supply chain for all plants and company for better realization (contribution)

and sales Scripted & executed marketing strategy to maximize revenues, profits and market share of the company while

streamlining overall operations pertaining to business development Conceptualized competitive business development and sales strategies, created new opportunities, channel management

& facilitated demand forecasting Performed detailed market research and feasibility study to analyze the latest market trends Steered efforts in vision building, goal setting and restructuring of the organization along with client relationship

management Drafted strong and reliable MIS reports for facilitating the decision making process Optimized manpower for proper execution of marketing and business development

Previous Experience

Jul’94 – May’95 MMS Consultancy, Bhubaneswar as Marketing Consultant

Jan’90 – Jul’94 ICL Ltd., Bargarh as Assistant Manager – Sales

Growth Path / Deputations:May’92 – Jul’94 Assistant Manager – SalesJan’90 – May’92 Executive Trainee

Jun’89 - Jan’90 O.S.R.T. Corporation, Cuttack as Assistant Manager – Administration

Education

MBA (Marketing Management & Industrial Relations) from PG Deptt, Utkal University in 1988,Bhubaneswar BA (Hons.) from Ravenshaw College, Utkal University in 1986

Trainings

Attended trainings on:o Motivational Schemes at Rourkela Steel Plant, SAIL, Indiao SCM at IIM – Ahmedabad for 5 dayso Foundation Course Programme conducted by Central Institute of Road Transport (Training & Research), Pune, Indiao 3 days program conducted by Achieve Global (USA), Mumbai

Extracurricular Activities

Conferred with Best Seminar Paper Award at Management Seminar in 1988 Merit of receiving State Scholarship in 1982-1984

Personal DetailsDate of Birth: 22nd May 1967Languages Known: Oriya, English and HindiAddress: Madhusudan Nagar, Tulsipur, Cuttack, Orissa - 753008, India