RxTraA publication for the staff of Hartford Hospital

Six Doctors Receive Awards at Annual Medical Staff Event

Certain Doors Will Be Closed To The Public As Of Wednesday: What Should You Say If A Visitor Tries To Follow You Through A Staff-Only Door?

May 30, 2011 Vol. 67 No. 18

Nearly 300 people attended the 2011 Board of Directors and Medical Staff Spring Event on May 25 in Heublein Hall.

Awards were presented to:

• Dr. Detlef Wencker, Young Practitioner Award

• Dr. Steven J. Shichman, Physician in Philanthropy Award

• Dr. Sharon A. Diamen, John K. Springer Humanitarian Award

• Dr. Jeffrey Kluger and Dr. Robert S. Ros-son, Distinguished Service Awards

• Dr. John F. D’Avella, Quality and Safe-ty Award

Attendees enjoyed a performance by the students from the Kinsella Magnet School of Performing Arts.

To see a photo gallery from the event, go to http://www.harthosp.org/medstaff/News/Slideshow/default.aspx.

Safety is one of our core values. In ongo-ing efforts to make the campus safer, the Safety Action Group has recommended reducing points of access to the build-ings. Certain doors will be closed to the public as of June 1, including:

• Doors near the ATM by the cafeteria

• High Building door facing Brownstone

• Conklin Building door facing ED

• Tunnel doors from CCMC

Staff members will be able to enter these doors by swiping your hospital ID badge, but patients and visitors will use main entry points.

When you are entering one of these doors, you may find yourself in the posi-tion of having to deny entrance to some-one who does not work here. We realize this may be uncomfortable or awkward for you. We recommend saying some-thing like this:

“I’m sorry, I can’t let you in this entrance if you don’t have a Hartford Hospital ID badge. It’s part of a bigger plan to make sure our hospital campus is as safe as possible for patients, visitors and staff. Let me tell you where you’ll find the near-est public entrance.”

Thank you for your cooperation and ef-forts to keep Hartford Hospital safe for everyone.

Left to right: Dr. Jeffrey Kluger, Distinguished Service Award; Dr. Steven J. Shichman, Physician in Philanthropy Award ; Dr. Robert S. Rosson, Distinguished Service Award; Dr. John F. D’Avella, Quality and Safety Award; Dr. Sharon A. Diamen, John K. Springer Humanitarian Award; and Dr. Detlef Wencker, Young Practitioner Award.

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Hartford Hospital won two “Lamplight-er” awards and was recognized for ex-cellence in health care marketing on May 17 at the annual conference of the New England Society for Healthcare Communications (NESHCo). The Lamp-lighter Awards showcase and honor ex-cellence in health care communications in New England.

HH won a gold award - the highest hon-or - for its entry in the “Special Events” category, for the body of work support-ing the Black & Red gala. The entry in-cluded a video, a newspaper insert, ad-vertising, posters, invitations and other materials produced jointly by the hospi-tal’s Planning and Marketing and Fund Development Departments.

In addition, the hospital received an award of excellence in the “Advertising: Total Campaign, agency produced” cat-egory for the “Together” Cancer Center campaign, in conjunction with Adams

& Knight, a marketing communications fi rm from Avon.

One of our Hartford HealthCare part-ners was also recognized for excellence in marketing communications. The Hos-pital of Central Connecticut received seven awards, and was one of the most recognized institutions in the competi-tion. In addition, The Hospital of Cen-tral Connecticut’s director of corporate communications, Helayne Lightstone, received the organization’s prestigious Evans Houghton Award for Lifetime Achievement.

HCC received two awards of excellence: in the “Public Relations Project: Under $30,000 total budget” category, and in the “Special Events” category; a silver award in the “Public Relations Project: Under $30,000 total budget” category; and gold awards for “Excellence in Writ-ing: Feature Articles;” “Photography;” “Recruitment Efforts;” and “Potpourri.”

The 2011 Lamplighter competition in-cluded more than 340 entries from more than 85 organizations throughout the area.

“The Lamplighter Awards shine a light on the best and brightest public rela-tions, marketing and communications work from health care organizations throughout New England,” said Lee Reynolds Crouch, president of NESHCo. “This year’s competition encompassed an impressive array of creativity, inno-vativeness and results-driven entries and the decision process was an ex-tremely diffi cult one for our judges.”

For four decades, NESHCo has been the region’s premier professional develop-ment organization for communication professionals in the health care indus-try. It has nearly 300 members through-out New England, including several members of Hartford Hospital’s Plan-ning and Marketing Department.

Last summer, Jeanne Kessler, an RN on Donnelly 1 North at the IOL, con-ducted a CARE Camp summer workshop for teens at Buckingham Estates Memory Care Commmunity, a senior living community in Glastonbury. The workshop was designed to teach the young people about Alzheimer’s disease, and encourage them to interact with residents there.

To thank Jeanne, representatives from Buckingham Estates, Danette Brown, community relations coordinator (left) and Kevin Horan, execu-tive director (right), presented Jeanne with a check for $200 to go towards a family resource library being developed on Donnelly 1 North to help families who have loved ones with dementia.

Experienced RN Open House at Hartford Hospital

Our nurses, working wonders every day.Explore the opportunities at Hartford Hospital

Wednesday, June 1, 2011 • 2-6pm • Hartford Hospital Main LobbyMeet members of our nursing leadership team • On-site tours will be conducted • Drawings for terrific prizes • Refreshments • Parking will be validated for the Medical Office Building Garage

Full-time, part-time and per diem opportunities are available in a variety of areas for RNs with acute care experience.

RSVPHHrecruiting@harthosp.orgWalk-ins are always welcome

For more information on nursing opportunities, please visit:hartfordhospital.org/nursing

80 Seymour StreetHartford, CT 06102-5037

Planning and Marketing Department Receives Awards

Dr. Bruce Browner used to be frustrated when he heard about national disasters such as 9/11 and Hurricane Katrina.

Like many physicians here in the states, he wanted to rush to help out at the lo-cation of the crisis.

But he and most other doctors were helpless, barred from going to help be-cause they had no medical credentials in the affected states.

So Dr. Browner, director of the Hartford Hospital Department of Orthopedics, decided to do something about it.

“I thought, if I can get qualified physi-cians national credentials, we could be prepared ahead of time, and if di-saster strikes, have a go-to team at the ready,” he said.

He has been working on creating a National Disaster Medical System for nearly a decade.

He recently he became the very first na-tionally credentialed physician who can help in any state, in any disaster.

It took him a full eight years to meet the right people in Washington and make this happen.

Several different government agen-cies are involved in the National Disas-ter Medical System - NDMS - including the Department of Homeland Securi-ty and Health and Human Services.

Dr. Browner will be attending a meeting in Washington, DC on June 17 so all the agencies can get together and work out the details of the program.

The government just began a pilot pro-gram to see if they can get 70 health care workers credentialed in the pro-

gram. They have reached out to:

• 10 trauma surgeons

• 15 orthopedics specialists

• 5 neu-rosurgeons

• 5 plastic surgeons

• 30 an-esthesiolo-gists (in-cluding one from Hart-ford Hos-pital, Dr. J. McIsaac.)

Dr. Bruce Browner was instrumental in helping create the National Disaster Medical System, and is its first nationally credentialed physician, who can help in any state, in any disaster.

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Ethics or compliance concerns?If you have any business ethics or compliance concerns, please contact your supervisor

or call the Compliance Helpline, a confidential service, at 1-800-431-5572.

Su usted habla Espanol, favor llamar 1-800-297-8592.

HH Doctor Instrumental in Developing National Disaster Medical System

“I thought, if I can get qualified physicians national credentials, we could be prepared ahead of time, and if disaster strikes, have a go-to team at the ready,” he said.

Happening at Hartford HospitalDiabetes Support Group Meeting June 9The Diabetes LifeCare support group meeting will be held on Thursday, June 9 from 7-8:30 p.m. at the West Hartford Satellite Site, 65 Memorial Road. These educational and support sessions are where you can meet and relate to oth-er people going through the same ex-periences. Guest speaker at this meet-ing will be Dr. Edward Salerno, who will speak on Sleep Apnea, Diabetes, and the Metabolic Syndrome. The meetings are free and open to all.

Employees’ Council Membership DriveBe a voice for your department and all HH employees! Help support a variety of employee recognition and apprecia-tion activities by joining the Employ-ees’ Council. For more information, vis-it the Employee Council intranet page at http://intranet.harthosp.org/hh/dept/405?route=2, or call 860-545-3904 or email EmployeeCouncil@harthosp.org. Keep the Council strong for all em-ployees by joining today!

Save the Date: Retirement Tea for Kevin KinsellaThere will be a retirement tea for Kevin Kinsella, vice president for market de-velopment, on Monday, June 27 from 4 to 5:30 p.m. in Hueblein Hall, For more in-formation, call Sharon at 860-545-2704.

Depression Clinical Trial Seeking ParticipantsHave you been diagnosed with major de-pression which has not improved with your current medication? We are enroll-ing patients for a research trial to assess whether an investigational combination drug may be useful, safe, and well toler-ated for the treatment of major depres-sion. You may be able to participate if you are between 18-65 and have a current diagnosis of major depressive disorder that has not improved with treatment. Participants will receive study-related care, exams and medication at no cost. For more information, please contact Dr. John Goethe, IOL, 860-545-7502.

Free Brass Concert on the HH Plaza June 10 There will be a free concert by the Hartford Symphony Orchestra Brass Quintet, Friday, June 10, 11:30 a.m. - 12:30 p.m., on the Plaza between Conk-lin and CCMC (Rain location: Hartford Hospital Main Lobby). Enjoy the sounds of Scott McIntosh on trumpet; Joe Foley on trumpet; Barbara Hill, horn player; George Sanders on trombone and Steve Perry on tuba. The program is called “Bach’s Lunch” and will include selec-tions from J.S. Bach to Eric Clapton, with many stops in between.

Employee Outing at Lake Compounce SaturdayJoin us at the Annual Family Outing at Lake Compounce, brought to you by the Employees’ Council. June 4, 11 a.m. -8 p.m. Tickets are $36 each (age 3 and younger do not need a ticket) and can be purchased at the Auxiliary Store. In-cludes parking, park entrance, and lunch picnic (noon and 2:30 p.m.) For details, call 860-545-3904 or email ecounc@har-thosp.org.

Join the Hartford Hospital team - Kick Rocks Cancer!

Relay for Life - June 4-5 Northwest Catholic High School, West Hartford

Opening ceremonies Saturday at 1 p.m.

Team Captain Rachel Opito, Cancer Clinical Research Office,

860-545-5363 or ropito@harthosp.org