RUSSELL & SON RUSSELL & SON LANDSCAPINGLANDSCAPING

First Stream Workforce First Stream Workforce Development ProgramDevelopment Program

About The Company About The Company Russell and Son Landscaping and Irrigation Russell and Son Landscaping and Irrigation

is a family owned and operated firm, based is a family owned and operated firm, based in Winston-Salem, North Carolina. Our firm in Winston-Salem, North Carolina. Our firm has been providing landscape and has been providing landscape and irrigation services for more than 15 years irrigation services for more than 15 years to both residential and commercial to both residential and commercial clientele alike. Our core values are simple:clientele alike. Our core values are simple:

* Quality * Quality * Excellence* Excellence* Superior Industry Knowledge* Superior Industry Knowledge

Mission StatementMission Statement Our mission is to create, Our mission is to create,

maintain and cultivate healthy maintain and cultivate healthy landscapes while adding to the landscapes while adding to the aesthetic value of any property aesthetic value of any property or project encountered; with or project encountered; with excellence of service, proper excellence of service, proper application of knowledge and application of knowledge and amicable results.amicable results.

Our CommitmentOur Commitment Proper Proper ManicureManicure and and MaintenanceMaintenance of its of its

properties.properties. CustomizingCustomizing each maintenance each maintenance

package based on the property and package based on the property and requirements of the owner , Property requirements of the owner , Property Manager and/or General ContractorManager and/or General Contractor

NurturingNurturing distressed property back to distressed property back to ‘Health’.‘Health’.

Customer-Centric Customer-Centric ServiceService Guarantee Guarantee of Services Providedof Services Provided

Services ProvidedServices Provided Landscape MaintenanceLandscape Maintenance Landscape DesignLandscape Design MulchingMulching MowingMowing PlantingPlanting Seeding/ Hydro-seedingSeeding/ Hydro-seeding Debris RemovalDebris Removal Snow RemovalSnow Removal Landscape RenovationLandscape Renovation

Pavement MarkingPavement Marking Irrigation System Irrigation System

InstallationInstallation General TradesGeneral Trades ReforestationReforestation Subcontracted labor Subcontracted labor

PoolPool Training/ OJTTraining/ OJT And other And other

customized servicescustomized services

The Refined VisionThe Refined Vision Advanced TechnologyAdvanced Technology The introduction of ‘Green’ conservationThe introduction of ‘Green’ conservation Broadened Business MethodologyBroadened Business Methodology Customer/ Client Driven EnvironmentCustomer/ Client Driven Environment Adoption of Community Leadership ConceptsAdoption of Community Leadership Concepts Enhancement of Corporate StructureEnhancement of Corporate Structure Improved Workforce Recruitment, Improved Workforce Recruitment,

Training and DevelopmentTraining and Development..

The EvolutionThe Evolution Picture of Rice, Jr and New OfficePicture of Rice, Jr and New Office

Silas Creek Parkway Beautification Project

First Stream First Stream Workforce Workforce

Development Development ProgramProgram

First Stream Workforce Development Strategy

Purpose:Purpose: One of the greatest challenges of the Landscape Maintenance and One of the greatest challenges of the Landscape Maintenance and

Design industry is ‘workforce loyalty’. Due to its seasonal nature and Design industry is ‘workforce loyalty’. Due to its seasonal nature and weather challenges, it is difficult to maintain work crews that subscribe weather challenges, it is difficult to maintain work crews that subscribe to the conditions that are often faced ‘on the job.to the conditions that are often faced ‘on the job.

Statistics also prove that employee turnover contributes to a high Statistics also prove that employee turnover contributes to a high percentage of ‘service oriented’ complaints within any organization or percentage of ‘service oriented’ complaints within any organization or firm,firm,

After careful research, review and testing, Russell and Son After careful research, review and testing, Russell and Son Landscaping has unfolded a plan which will Landscaping has unfolded a plan which will yield ‘workforce yield ‘workforce loyalty’ and provide opportunities to ‘working aged adolescents loyalty’ and provide opportunities to ‘working aged adolescents as well as Adults within the ‘Mildly handicapped/ Autistic’ as well as Adults within the ‘Mildly handicapped/ Autistic’ population.population.

Russell and Son Landscaping has also formed a means whereby ‘At-Russell and Son Landscaping has also formed a means whereby ‘At-Risk’ teens may also learn a ‘skilled trade’ while completing Risk’ teens may also learn a ‘skilled trade’ while completing community service hours.community service hours.

Our goal is to simply turn those whom society has ‘looked over’ Our goal is to simply turn those whom society has ‘looked over’ into a FIRST STREAM workforce.into a FIRST STREAM workforce.

A Newsworthy Concept…… Doug and Julie Sharp started the nonprofit Lettuce Work Foundation Inc. in New Albany to Doug and Julie Sharp started the nonprofit Lettuce Work Foundation Inc. in New Albany to

answer a need they see in the transition of autistic adults from school to work. The hydroponic answer a need they see in the transition of autistic adults from school to work. The hydroponic produce farm expects to be operating by year-end. The foundation’s mission is to promote produce farm expects to be operating by year-end. The foundation’s mission is to promote independence and self-worth by offering training and employment opportunities so the workers independence and self-worth by offering training and employment opportunities so the workers continue to develop and experience new opportunitiescontinue to develop and experience new opportunities .. ( (http://www.bizjournals.com/columbus/print-edition/2012/09/14/awareness-growing-for-benefits-those.html?page=allhttp://www.bizjournals.com/columbus/print-edition/2012/09/14/awareness-growing-for-benefits-those.html?page=all))

While there’s scant data about the number of people with autism in the workforce, recent data While there’s scant data about the number of people with autism in the workforce, recent data from the U.S. Bureau of Labor Statistics reveal that less than 20 percent of Americans with from the U.S. Bureau of Labor Statistics reveal that less than 20 percent of Americans with disabilities are gainfully employed. That said, recruiters for a growing number of companies disabilities are gainfully employed. That said, recruiters for a growing number of companies are finding qualified candidates with autism via referrals from partner agencies, word-of-mouth are finding qualified candidates with autism via referrals from partner agencies, word-of-mouth recommendations and community outreach. In addition to using more-inclusive hiring recommendations and community outreach. In addition to using more-inclusive hiring practices, some companies are providing targeted training to managers and workers and practices, some companies are providing targeted training to managers and workers and implementing teaching and technology aids. implementing teaching and technology aids. ((hthttp://www.shrm.org/Publications/hrmagazine/EditorialContent/2010/0610/Pages/0610owens.aspxtp://www.shrm.org/Publications/hrmagazine/EditorialContent/2010/0610/Pages/0610owens.aspx))

The results of empirical research suggest that a comprehensive youth employment policy The results of empirical research suggest that a comprehensive youth employment policy would include training programs that provide, among other things, work experience to young would include training programs that provide, among other things, work experience to young students raised in poor inner-city neighborhoods; delinquency prevention measures, students raised in poor inner-city neighborhoods; delinquency prevention measures, particularly for low-income children with incarcerated family and friends; changes to public particularly for low-income children with incarcerated family and friends; changes to public transportation and to housing patterns to give at-risk youth greater access to areas of job transportation and to housing patterns to give at-risk youth greater access to areas of job growth; enhanced enforcement of employment and housing discrimination laws; and growth; enhanced enforcement of employment and housing discrimination laws; and neighborhood workforce as well as community/economic development initiatives.neighborhood workforce as well as community/economic development initiatives. (http://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1192&context=key_workplace)

Training and Development

There are many categories of There are many categories of Landscape Maintenance and Design Landscape Maintenance and Design ‘trade-skill’ levels. Each level requires ‘trade-skill’ levels. Each level requires a varied combination of skill and a varied combination of skill and attention. Training and Development attention. Training and Development will be based on the Skill set and will be based on the Skill set and Attention Levels needed. Each skilled Attention Levels needed. Each skilled laborer will begin their Training at the laborer will begin their Training at the same level and will move to a same level and will move to a different tier based on their different tier based on their progression through the training and progression through the training and development program.development program.

The following skill set chart will give a The following skill set chart will give a sample of a combination of Training sample of a combination of Training and Development ‘Trade Skill Levels and Development ‘Trade Skill Levels and level of attention requiredand level of attention required::

Category 1-Tier 1Category 1-Tier 1Low-AttentionLow-Attention

- - Flyer DeliveryFlyer Delivery

Category 1-Tier 2Category 1-Tier 2Medium AttentionMedium Attention

- - Debris RemovalDebris Removal

Category 2-Tier 1Category 2-Tier 1Low AttentionLow Attention

- - Manual Manual Seeding/FertilizationSeeding/Fertilization

Category 2-Tier 2Category 2-Tier 2Medium AttentionMedium Attention

-Manual IrrigationManual Irrigation-Manual Mulching/SoilManual Mulching/Soil

Recruitment Russell and Son Landscaping is building its workforce Russell and Son Landscaping is building its workforce

by reaching out to various area organizations. by reaching out to various area organizations. Recruitment Plans will Include Agencies such as:Recruitment Plans will Include Agencies such as: Associations for the Disabled.Associations for the Disabled. Special SchoolsSpecial Schools Goodwill IndustriesGoodwill Industries Juvenile Detention CentersJuvenile Detention Centers Parent Assistance Groups/ AgenciesParent Assistance Groups/ Agencies State/City AgenciesState/City Agencies Adolescent/ Adult Care Service AgenciesAdolescent/ Adult Care Service Agencies

Partnership Opportunities Russell and Son Landscaping is looking to Russell and Son Landscaping is looking to

partner with area Agencies that desire to partner with area Agencies that desire to provide employment opportunities for those provide employment opportunities for those within the within the First Stream Workforce.First Stream Workforce.

By committing to provide Landscaping Maintenance and Design Projects to Russell and Son Landscaping, you will automatically participate in the development and mentoring of the Disabled/ Autistic population as well as At Risk Teens.

Community Service Community Service OpportunitiesOpportunities

TBDTBD

Certifications EarnedCertifications Earned The North Carolina Department of Transportation The North Carolina Department of Transportation

has issued the following:has issued the following: * * MBEMBE-Minority Business Enterprise-Minority Business Enterprise * * DBEDBE- Disadvantaged Business Enterprise- Disadvantaged Business Enterprise * * HUBHUB- Historically Underprivileged Business- Historically Underprivileged Business * * SBESBE- Small Business Enterprise- Small Business Enterprise**OSHAOSHA –Occupational Safety Hazard Administration –Occupational Safety Hazard Administration**Pesticide Certification-Pesticide Certification- NC Department of NC Department of

AgricultureAgriculture*Construction Management Certification-Pending*Construction Management Certification-Pending

Existing ClientsExisting Clients Larco Construction, Winston-SalemLarco Construction, Winston-Salem

The City Of Winston-Salem, The City Of Winston-Salem, Beautification Division-Silas Creek Beautification Division-Silas Creek Parkway CorridorParkway Corridor

Customer TestimonialsCustomer Testimonials ……..The choice that was made at your expertise of placing ..The choice that was made at your expertise of placing

the flowers, shrubs and mulch , was a great enhancement the flowers, shrubs and mulch , was a great enhancement towards my property. The work that you have done will towards my property. The work that you have done will speak for your company for many months to come. Again speak for your company for many months to come. Again my family would like to thank you for a superb job.my family would like to thank you for a superb job.

Beaufort O. Bailey,Beaufort O. Bailey, Forsyth County CommissionerForsyth County Commissioner

…….The selection of the shrubs, the beauty of the grass, .The selection of the shrubs, the beauty of the grass, the selection of the perennials and annual shrubs gives the selection of the perennials and annual shrubs gives the entire house a beautiful picture of the cul-de-sac….My the entire house a beautiful picture of the cul-de-sac….My entire family admits that this is the most beautiful entire family admits that this is the most beautiful landscaping that they have witnessed.landscaping that they have witnessed.

Virginia NewellVirginia Newell

What’s The Difference in What’s The Difference in Russell and Son and the Russell and Son and the Existing Lawn Care CompanyExisting Lawn Care Company

Community InvolvementCommunity Involvement Customized ServicesCustomized Services Discounted Services to MembershipDiscounted Services to Membership Training OpportunitiesTraining Opportunities CollaborationCollaboration

CVS Commercial Landscape Design

Walgreens Commercial Landscape Design Project

The ‘Reformed’ VisionThe ‘Reformed’ Vision

Silas Creek Parkway Maintenance

For More Information on For More Information on How Your Firm May How Your Firm May

Participate in the First Participate in the First Stream Workforce ProgramStream Workforce Program

Call 336-354-Call 336-354-90859085

While our Vision is While our Vision is forward in its content, forward in its content,

the one thing that the one thing that remains constant in our remains constant in our mission as a company is mission as a company is

our commitment to our commitment to provide a level of service provide a level of service

that will represent that will represent EXCELLENCE !!!!!!!!!EXCELLENCE !!!!!!!!!

Russell Rice, JrRussell Rice, Jr